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We target Toronto searches and use qualified lead data to refine bids. Search terms reveal what your SEO and landing pages need to address.
More qualified enquiries from paid search
Toronto Google Ads Agency for More Qualified Leads
Your Toronto Google Ads agency manages campaigns, landing pages and lead tracking for businesses that want more qualified calls.
- 10 to 73 qualified leads a month for Antex
- 24/7 access to spend, leads and changes
- 1 major client per niche and region
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The growth system
Toronto Google Ads agency: 4 channels, stronger leads
Your ads, landing pages, SEO and AI-search visibility work as one. Each gives the others more data, reach or conversions.
Turn more visits into calls
We build service pages that make it easier to call or book. Stronger pages turn more paid clicks into enquiries and give SEO visitors a clear next step.
More enquiries from the traffic you already pay for
Reach buyers beyond the paid click
We improve your site's relevance for valuable searches. Organic search insights refine ad targeting, while service pages give paid campaigns a stronger destination.
More opportunities to reach buyers through search
Give AI search clearer answers
We structure and strengthen your content for AI-search visibility. Clear answers support SEO and sharpen the messages used in your ads and landing pages.
Clearer answers for buyers comparing your services
Case study
10 to 73 qualified leads a month
Antex Stone & Railing grew Toronto leads in 12 months with service pages, exclusions and CRM-based bidding. Endpoint spend was unchanged. Your turn?
Google AdsPPCGlass railings: stairs, decks, balconies, pool surroundsToronto, ON12 months
Antex Stone & Railing
10→73Qualified Google Ads leads / month+630%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Qualified Google Ads leads rose 10 → 73 at unchanged endpoint spend; service landing pages, search-term exclusions and CRM-based bidding replaced enquiry-volume optimisation.
Qualified Google Ads leads / month2025–2025 year before
- 14 service landing pages
- 2164 negative keywords
- 34 PMax asset groups
- 42 campaigns: qualified-lead bidding
Qualified Google Ads leads / month10 → 73+630%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 7.3%+265%
Qualified leads / $1,000 CAD2 → 15+650%
Measurement bookings / month4 → 29+625%
Itemised quotes / month3 → 22+633%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, replacement parts and DIY searches.
- 4 railing services shared 1 landing page without property-type screening.
- 2 form-step events inflated reported conversions; baseline rebuilt from CRM records.
Form navigation appeared as completed enquiries
History-change triggers treated form steps as submissions; switched to server-confirmed success events with unique submission IDs.
2 false triggers removedPhoto uploads erased paid attribution
The upload subdomain dropped click IDs; persisted attribution through hidden fields and validated CRM receipt.
14 enquiries reattributedPMax advertised maintenance articles
Final URL expansion selected care articles; disabled expansion and assigned service-specific landing URLs.
4 destinations controlled| Jan ’25 | 2 | false conversion triggers removed; CRM qualification and attribution capture installed |
| Feb ’25 | 4 | service landing pages launched with property-type and project-scope screening |
| Mar ’25 | 24 | Search assets tested across stairs, decks, balconies and pool surrounds |
| Apr ’25 | 164 | negative keywords added for jobs, DIY, hardware and replacement parts |
| May ’25 | 4 | PMax asset groups launched with service-specific creatives and destinations |
| Jun ’25 | 3 | first-party audience segments added as signals; converted customers excluded |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified conversion bidding |
| Aug–Dec ’25 | 6 | landing-page tests covered photos, approvals, measurement bookings and quote forms |
CabbagetownHeritage conservation districts can require heritage permits for exterior alterations; requirements depend on property and scope.
1 heritage-status field routed exterior railing enquiries for approval checks
CityPlaceCondo balconies may be exclusive-use common elements; alterations can require board approval and a section 98 agreement.
1 balcony page requested board-approval status before measurement booking
Rosedale ValleyWork within Toronto ravine-protected areas may require a Ravine and Natural Feature Protection permit.
1 site-review prompt flagged ravine-edge deck projects before quoting
The BeachesToronto pool enclosure rules require permits; enclosure design must satisfy gate and barrier requirements.
1 pool page separated decorative railing requests from pool-enclosure projects
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Get A Free AuditMarket data
4 market signals behind your next lead
Keyword Planner shows 300K monthly searches across 6 business types. See the demand and costs behind your next lead.
300K
monthly searches across 6 business types
1,800 deduplicated commercial keywords across the target markets
Keyword Planner$120
cost per tracked enquiry across 6 accounts
$168,000 spend divided by 1,400 enquiries; not booked jobs
QliqQliq Ads accounts + call tracking90%
of commercial SERPs show Search ads
216 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture62.5%
median Search impression share across 6 accounts
Account shares: 50%, 55%, 60%, 65%, 70% and 72%
QliqQliq Ads accounts| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 54,000 | $12 | $120 | 5% | 60% | 10% |
| Landscaping | 36,000 | $8 | $80 | 4% | 55% | 10% |
| Dental clinics | 66,000 | $16 | $128 | 8% | 65% | 12.5% |
| Law firms | 48,000 | $30 | $200 | 5% | 50% | 15% |
| Auto detailing | 42,000 | $6 | $60 | 8% | 70% | 10% |
| Plumbing | 54,000 | $12 | $96 | 8% | 72% | 12.5% |
300,000 monthly searches total. Each account recorded 2,000 clicks; leads respectively: 200, 200, 250, 300, 200, 250. Total: 12,000 clicks, $168,000 spend, 1,400 leads. CTR uses served impressions; impression share uses eligible impressions. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Toronto commercial service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 12.8% versus 26.4%, a 13.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 local service businesses versus 24 baseline sites, 12 months
Reviews among advertisers with matched Business Profiles
Reviews: median per matched advertiser profile, not a paid ranking threshold. Firms: deduplicated advertiser domains assigned to one primary market; total 1,200. Toronto districts and neighbouring cities are separate reporting areas. Source: QliqQliq SERP capture + QliqQliq Maps grid scan
300K
monthly commercial searches across 6 business types
Keyword Planner, 1,800 deduplicated keywords$14
average CPC across 12,000 paid clicks
QliqQliq Ads accounts, $168,000 spend72%
of paid clicks come from phones
QliqQliq Ads accounts, 8,640 of 12,000 clicks12%
of paid clicks fall outside each advertiser’s target service area
QliqQliq geographic audit, 1,440 of 12,000 clicks+25%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; equal six-month periods90%
of sampled commercial SERPs show Search ads
QliqQliq SERP capture, 216 of 240 SERPs75%
of sampled commercial SERPs show at least 3 ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs62.5%
median Search impression share across 6 client accounts
QliqQliq Ads accounts5.85%
aggregate Search ad CTR across 205,000 impressions
QliqQliq Ads accounts, 12,000 clicks; rounded from 5.8537%17%
median Search impression share lost to budget across 6 accounts
QliqQliq Ads accounts35%
of sampled ad landing pages publish prices or fee ranges
QliqQliq landing-page audit, 210 of 600 pages40%
of sampled ad landing pages provide a tap-to-call control above the fold
QliqQliq mobile landing-page audit, 240 of 600 pages15%
of sampled ad landing pages contain a broken enquiry path
QliqQliq form and phone-link tests, 90 of 600 pages42%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins4/6
client accounts required duplicate conversion actions to be removed before measurement
QliqQliq conversion-tracking audit, 6 accounts11.7%
paid click-to-enquiry rate: 1,400 enquiries from 12,000 clicks
QliqQliq Ads accounts + call tracking; rounded from 11.6667%60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 840 calls, 490 forms, 70 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 420 of 1,400 enquiries30%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 18 of 60 calls; weekdays, 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts · 12,000 paid clicks · $168,000 spend · 1,400 enquiries over 12 months. CAD throughout; Search campaigns only. Public benchmarks retain their stated dates. · Updated Q3 2026
From audit to action
5 steps from wasted clicks to qualified leads
Get your free audit
We examine your campaigns, search terms and tracking to find where your budget goes.
Define a qualified lead
We align tracking and bidding with the calls, enquiries and bookings that matter to you.
Build your plan
We map Toronto searches, service pages and budget to your growth goals.
Ship fixes fast
Our team uses tested scripts and AI tools to ship fixes and pages in hours or days, not the usual weeks.
Improve what counts
We refine bids and exclusions. Your 24/7 portal shows spend, leads, rankings and every change.
4 differences you can see
| MasterSEO | Typical agency | |
|---|---|---|
| Focus | Qualified leads and bookings | Click and enquiry counts |
| Visibility | 24/7 dashboard with spend and change log | Periodic reports |
| Execution | Tested scripts and AI; fixes in hours or days | Changes taking weeks |
| Competition | 1 major client per niche and region | No niche exclusivity |
Results you can take to the bank.
I don't expect you to care about scripts or algorithms. I want you to see qualified leads, booked jobs and revenue—not a stack of technical reports.
Anton Kovalchuk
Founder
6 answers to protect your ad budget
What does a Toronto Google Ads agency do?
We manage your campaigns, bids, search terms and lead tracking. We also build and improve landing pages, so your campaigns focus on enquiries that matter rather than clicks alone.
How much does Google Ads management cost?
There is no setup fee or contract. Your Google ad spend is separate from the management fee. We discuss your budget and account needs during your free audit.
How soon will I see results?
Ads can appear after approval, but lead timing depends on your market, budget and campaign history. Our team uses tested scripts and AI tools to ship fixes and pages in hours or days, while typical agencies need weeks.
Do you guarantee rankings or a number of leads?
No. We don't guarantee ad positions, rankings or lead counts. We focus on qualified leads, bookings and transparent measurement.
How do I see what you're doing with my budget?
The Glass Box Portal is available 24/7. It shows your rankings, leads, spend and a log of every change, so you don't have to wait for an update.
Will you manage ads for my direct competitors?
We take on one major client per niche per region. That means we don't work for your direct competitors in the same market.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Make every paid click work harder
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