Make your custom site easier to find
We fix rendering, crawl paths and pages so search engines find your site. Clearer pages also support Ads, conversion and AI-search visibility.
Search-ready pages built to attract qualified visitors.
Custom Website SEO Services in Canada: More Leads
Custom website SEO services in Canada for businesses with custom-built sites. We fix search visibility and turn more visitors into enquiries.
- Linara: 12 to 63 organic consultation leads per month
- 24/7 access to rankings, leads and changes
- Tested scripts and AI ship fixes in hours or days
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One growth system
Custom Website SEO Services in Canada: 4 Channels, 1 System
SEO, Ads, conversion fixes and AI-search visibility share insights and strengthen each other. You get one team focused on leads.
Reach buyers while SEO builds
We put your offer in front of searchers through Google Ads. Search-term and conversion data sharpen your SEO priorities and landing pages.
Paid traffic and search insights you can act on.
Turn more visits into enquiries
We remove friction from enquiry journeys and improve key pages. Conversion data tells your SEO and Ads team what brings in valuable leads.
A clearer path from visit to enquiry.
Make your expertise clearer to AI
We structure and strengthen your content for AI-search visibility. Clearer answers also support organic search and give visitors confidence to enquire.
Content built for AI discovery and stronger visitor trust.
Case study
12 to 63 monthly organic consultation leads
Linara's Toronto jewellery site needed better rendering and enquiry paths. In 12 months, monthly organic sessions rose from 600 to 2,400.
SEOTechnical SEOCustom jewelleryToronto, ON12 months
Linara Custom Jewellery
12→63organic consultation leads per monthdeduplicated forms + calls, same month year over year
Rebuilt rendering, crawl paths and consultation journeys on a headless jewellery website. Organic consultation leads rose from 12 to 63 monthly across Canada.
Organic consultation leads / month2025–2025 year before
- 184 designs exposed
- 26 competing pages consolidated
- 3360 contextual links added
Organic sessions / mo600 → 2,400+300%
Organic consultation leads / mo12 → 63+425%
Keywords in top 1018 → 94+422%
Organic session-to-lead rate2% → 2.6%+30%
Google organic clicks / mo500 → 2,200+340%
Design pages indexed36 → 180+400%
- 36 of 180 design pages indexed; JavaScript concealed links beyond initial results.
- 9,600 filter URLs competed with 24 collection pages for crawling.
- 6 competing engagement-ring URLs split internal links and search intent.
- 18% of recorded form leads fired before successful submission.
- 600 organic sessions generated 12 verified consultation leads in December 2024.
Pagination canonicals pointed to page 1
Shared Next.js metadata reused the first canonical; generated page-specific canonicals and server-rendered pagination links.
84 designs rediscoveredFilter toggles generated endless URL permutations
Client-side state reordered parameters; normalised parameter order, removed crawlable facet links and excluded facets from sitemaps.
9,600 URLs containedConsultation events preceded successful submission
React handlers fired on button clicks; triggered conversions only after API success and deduplicated submission IDs.
18% false leads removed| Jan ’25 | 180 | design URLs audited against rendered HTML and index coverage |
| Feb ’25 | 3 | tracking faults corrected; historical consultation baselines reconciled |
| Mar ’25 | 84 | designs exposed through server-rendered pagination and canonical repairs |
| Apr ’25 | 9,600 → 24 | filter URLs replaced by crawlable collection destinations |
| May–Jun ’25 | 6 → 1 | engagement-ring pages consolidated with redirects and intent mapping |
| Jul–Aug ’25 | 24 | collection guides rebuilt around Canadian custom-jewellery searches |
| Sep ’25 | 360 | contextual links added between designs, materials and consultation guides |
| Oct–Dec ’25 | 4 | consultation form tests completed across mobile and desktop journeys |
Yorkville / Bloor–YongeBloor–Yonge connects TTC Lines 1 and 2
1 transit-planning reference in Toronto consultation content
Financial DistrictPATH connects downtown buildings through pedestrian walkways
1 appointment-planning FAQ distinguishing indoor routes from street entrances
Distillery DistrictHistoric district with pedestrian-only streets
1 proposal-location guide separating pedestrian access from vehicle drop-off
HarbourfrontLake Ontario waterfront exposed to winter weather
1 seasonal proposal checklist covering outdoor timing and ring handling
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
65% of audited custom sites had indexability defects
Search volumes, click costs and audit findings show where missed visibility and paid traffic put pressure on your growth.
96K
custom website SEO searches a month across Canada
1,200 commercial keywords across 6 website types
Ahrefs + Keyword Planner$18
average click for custom e-commerce SEO keywords
Highest of 6 segments; publisher SEO averages $8
Keyword Planner65%
of audited custom websites had indexability defects
78 of 120 audits found blocked, duplicated or excluded revenue pages
QliqQliq website audits37.5%
of SEO providers left a quote enquiry unanswered
18 of 48 test enquiries received no response within 5 business days
QliqQliq mystery-shopper test| Website type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Service business websites | 24,000 | $12 | $120 | 95 | 1,600 | 25% |
| Custom e-commerce | 21,600 | $18 | $180 | 210 | 2,200 | 20% |
| SaaS websites | 18,000 | $16 | $200 | 180 | 2,400 | 30% |
| Marketplaces | 13,200 | $14 | $175 | 160 | 2,100 | 15% |
| Publisher websites | 10,800 | $8 | $100 | 120 | 1,800 | 35% |
| Membership websites | 8,400 | $10 | $125 | 85 | 1,700 | 10% |
96,000 searches total. CPC and lead costs in CAD; leads are enquiries for SEO services. AI Overview presence: 40 sampled SERPs per segment. Source: Ahrefs, Keyword Planner, QliqQliq Google Ads accounts, DataForSEO
Custom website SEO queriesAll niches
Position 1 earns 16.2% CTR versus 27.1% across niches; ads and Map Packs reduce organic visibility. Source: GSC of client sites: 6 SEO providers versus 24 client sites, 12 months
Reviews among Map Pack top-3 website and SEO providers
Reviews: median per top-3 listing, not a ranking threshold. Firms: sampled providers within 5 km of each city centre; 1,030 of 1,240 mapped providers. Source: QliqQliq Maps grid scan, 49 points per city
58%
of SEO service impressions came from desktop searches
GSC of client sites, 6 SEO providers24%
of 1,200 keywords included a city or province
Ahrefs+20%
January search volume versus the 12-month average
Keyword Planner, 24 months18%
of tracked enquiries requested French-language SEO delivery
QliqQliq enquiry tracking, 6 client sites32%
of tracked enquiries requested JavaScript rendering support
QliqQliq enquiry tracking, 6 client sites7.2 / 10
top-10 results belonged to SEO or website agencies
QliqQliq SERP capture, 240 searches22.5%
of 240 sampled SERPs displayed an AI Overview
DataForSEO280
median referring domains among top-3 ranking pages
Ahrefs75%
of 240 sampled SERPs displayed search ads
QliqQliq SERP capture40%
of 240 sampled SERPs displayed a Map Pack
QliqQliq SERP capture45%
of 120 sites had canonical or parameter duplication defects
QliqQliq website audits35%
of 120 sites hid revenue content behind client-side rendering
QliqQliq website audits25%
of 120 sites omitted revenue pages from XML sitemaps
QliqQliq website audits30%
of 120 sites contained broken internal links to revenue pages
QliqQliq website audits42%
of 100 audited origins with field data passed mobile Core Web Vitals
Chrome UX Report45/50/5
percentage of 600 leads from calls, forms and chat respectively
Call tracking and CRM, 6 client sites4.0%
session-to-lead rate: 600 enquiries from 15,000 organic sessions
GSC of client sites, GA4 and CRM, 12 months18 / 48
test enquiries received no response within 5 business days
QliqQliq mystery-shopper test7 h
median first response among 30 providers that replied
QliqQliq mystery-shopper test24%
of 600 tracked leads arrived outside weekday business hours
Call tracking and CRM, 6 client sitesMethod: 1,200 keywords · 240 SERPs reviewed · 360 pages crawled · 120 website audits · 48 mystery enquiries · tracking across 6 client sites · Updated Q3 2026
Your growth plan
5 steps to a site that earns enquiries
Audit your site
The QUIQ Pixel finds technical SEO problems in hours, not weeks. We review your competitors too.
Set your targets
We establish the calls, leads and revenue you want to track, so the work stays tied to your goals.
Build your plan
We connect SEO, Ads, conversion and AI-search priorities around your site and market.
Ship changes fast
Tested scripts and AI tools get fixes and pages out in hours or days, where agencies often need weeks.
See the work live
Your Glass Box Portal shows rankings, leads, spend and every change, 24/7.
4 reasons to put your growth in our hands
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal for leads, rankings, spend and changes | Periodic reports |
| Execution | Tested scripts and AI ship work in hours or days | Manual workflows that take weeks |
| Focus | Calls, leads and revenue | Technical activity and traffic |
| Exclusivity | 1 major client per niche per region | Multiple clients in the same niche |
Results you can take to the bank.
I care about the calls and revenue your website brings in. You don't need to learn the tech; my team handles it, shows you the work and keeps your growth moving.
Anton Kovalchuk
Founder
Get the facts before your free audit
What do custom website SEO services in Canada include?
We examine how your site renders, how search engines crawl and index it, and how visitors become leads. Then we improve technical SEO, pages and tracking around your business goals.
How soon will I see results?
Our tested scripts and AI tools let us ship fixes and pages in hours or days. SEO growth takes longer, and timing depends on your market, competition and site. No agency can guarantee a ranking.
How much does custom website SEO cost?
Custom SEO plans start at $2,500 per month. Your scope depends on your website, market and goals. The free audit gives us a starting point for a tailored quote.
Will you work with my direct competitors?
We take on one major client per niche per region, not direct competitors in that region. Ask us about your niche and territory during your audit.
How will I see what your team is doing?
The Glass Box Portal is available 24/7. It shows your rankings, leads, spend and a log of every change, so you don't have to wait for a report to see the work.
Do I need Google Ads as well as SEO?
No. SEO stands on its own. Pairing it with Google Ads, conversion improvements and AI-search visibility connects search data, stronger pages and more routes to enquiries.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find out where your custom site is losing leads
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