Reach Montreal buyers ready to act
We align French and English ads with the services and Montreal boroughs you target. Search data guides your SEO priorities and landing-page tests.
Paid traffic matched to your services and territory
PPC Management in Montreal: More Qualified Leads
PPC management in Montreal for businesses that want qualified leads from French and English Google searches.
- 24/7 access to spend, leads and changes
- 1 major client per niche and region
- 100+ reviews and a 5.0 rating
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
THE GROWTH SYSTEM
4 Channels. 1 Stronger Lead System.
Ads bring buyers in. SEO, conversion fixes and AI-search visibility build on that demand. Each channel makes the others work harder.
Build visibility beyond paid clicks
We build organic visibility around valuable searches. Your PPC data guides content priorities, while stronger pages support ads and AI-search visibility.
More ways for buyers to discover your business
Turn more visits into enquiries
We fix friction on landing pages and match the page language to the ad. Paid and organic visitors get a clearer route to call or enquire.
A clearer path from click to qualified enquiry
Put your business in reach of AI search
We make your business information and content easier for AI-search tools to find and understand. Your SEO content reaches beyond traditional search results.
Business information prepared for AI discovery
Case study
10 to 57 Qualified PPC Leads. Same Ad Spend.
In 12 months, a Montreal renovator went from 10 to 57 qualified PPC leads a month at the same spend, with French and English campaigns.
PPCGoogle AdsKitchen, bathroom and interior renovationsMontreal, QC12 months
Montreal home renovation contractor
10→57Qualified PPC leads / month+470%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Qualified renovation leads rose 10 → 57 at unchanged spend; French and English Search campaigns matched project scope, borough and landing-page language.
Qualified PPC leads / month2025–2025 year before
- 16 language-matched pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 44 borough variants
Qualified PPC leads / month10 → 57+470%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 5.7%+185%
Qualified leads / $1,000 CAD2 → 11+450%
Site-visit bookings / month5 → 28+460%
Renovation quotes / month4 → 23+475%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, materials and DIY searches.
- 2 ad languages shared 1 English landing page.
- 3 conversion glitches obscured language attribution and lead quality.
French URL redirects stripped click IDs
Language redirects discarded query strings; preserved click IDs through redirects and tested 12 destination paths.
12 paths retained attributionKitchen enquiries inherited bathroom campaign attribution
Cached hidden fields retained earlier campaign values; refreshed attribution per session and retested 8 navigation sequences.
8 attribution tests passedLanguage switching fired false form conversions
Language changes triggered a shared success event; restricted conversion tags to server-confirmed submissions across 2 languages.
2 languages validated| Jan ’25 | 3 | tracking glitches fixed; CRM qualification and click-ID capture verified |
| Feb ’25 | 6 | landing pages launched: 3 renovation scopes × 2 languages |
| Mar ’25 | 24 | French and English ad assets tested against matching landing pages |
| Apr ’25 | 164 | negative keywords excluded employment, supplies, tutorials and appliance repairs |
| May ’25 | 3 | remarketing audiences segmented by scope; submitted leads excluded |
| Jun ’25 | 2 | Search campaigns adopted qualified-lead bidding after CRM import validation |
| Jul ’25 | 4 | borough variants added property type, access and approval questions |
| Aug–Dec ’25 | 5 | CRO tests covered budgets, timelines, photographs and callback language |
Le Plateau-Mont-RoyalExterior alterations can require borough permits and heritage review, depending on the property and work.
1 scope question separated interior renovations from exterior alterations
Rosemont–La Petite-PatrieDuplexes and triplexes can involve occupied units, shared stairs and constrained material access.
3 intake fields captured occupancy, floor and access
Ville-MarieDivided co-ownership renovations must respect the declaration of co-ownership; work affecting common portions requires applicable authorisation.
1 approval question screened condominium projects before site visits
OutremontExterior changes in designated heritage sectors may require architectural review before permit approval.
1 address check flagged potential heritage review before quoting exterior work
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Get A Free AuditMarket data
230K Searches. Is Your Business in the Race?
Across 6 business types, 230K commercial searches happen monthly. In 80% of sampled results, ads appear above organic listings.
230K
commercial searches a month across 6 business types
1,800 deduplicated French- and English-language keywords across target areas
Ahrefs + Keyword Planner80%
of commercial SERPs display ads above organic results
192 of 240 mobile SERPs; 40 sampled per business type
QliqQliq SERP capture9.0%
paid-search click-to-enquiry rate
1,800 deduplicated enquiries from 20,000 clicks across 6 client accounts
QliqQliq Google Ads accounts + call tracking25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 48,000 | $6.00 | $100 | 40% | 5.5% | 6% |
| Landscaping | 32,000 | $4.80 | $60 | 45% | 6.0% | 8% |
| Dental clinics | 54,000 | $9.00 | $90 | 50% | 6.5% | 10% |
| Law firms | 36,000 | $18.00 | $150 | 35% | 4.5% | 12% |
| Auto detailing | 20,000 | $3.60 | $45 | 55% | 7.0% | 8% |
| Real estate brokers | 40,000 | $4.50 | $75 | 40% | 5.0% | 6% |
230,000 searches total. Search campaigns only; brand campaigns excluded. Each row represents a pooled cohort, not an equally weighted share of the 6-client dataset. CPL equals CPC divided by click-to-lead rate; leads are enquiries, not booked jobs. Source: Keyword Planner, QliqQliq Google Ads accounts + call tracking
Montréal service queriesAll client niches
Position 1: 13.8% versus 26.4%, a 12.6-point gap. Organic positions 1–10, not ad positions. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Montréal businesses versus 24 baseline sites, 12 months
Review context for local campaign targeting
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a paid-ad ranking threshold. Firms: deduplicated profiles within borough or city boundaries; total 6,000. Source: QliqQliq Maps grid scan, 49 points per area; boundaries: Ville de Montréal, Ville de Laval, Ville de Longueuil.
68%
of paid-search clicks come from French-language queries
QliqQliq Google Ads accounts, 13,600 of 20,000 clicks72%
of paid-search clicks come from phones
QliqQliq Google Ads accounts, 14,400 of 20,000 clicks26%
of commercial keywords include a borough, city or near-me modifier
Ahrefs, 468 of 1,800 deduplicated keywords+60%
landscaping search volume in April–September versus October–March
Keyword Planner, seasonal means of 40,000 versus 25,000 monthly searches1.25×
enquiry rate with query-language-matched landing pages versus unmatched pages
QliqQliq matched observational sample: 500/5,000 clicks versus 400/5,000; not a causal test3
ads above the first organic result, median across sampled SERPs
QliqQliq SERP capture, 240 mobile SERPs65%
of commercial SERPs display both ads and a Map Pack
QliqQliq SERP capture, 156 of 240 SERPs24%
search impression share lost to budget
QliqQliq Google Ads accounts, pooled eligible impressions across 6 accounts31%
search impression share lost to rank
QliqQliq Google Ads accounts; 45% served + 24% budget loss + 31% rank loss$18.00
average law-firm CPC versus $3.60 for auto detailing
Keyword Planner + QliqQliq Google Ads accounts, matching business-type cohorts36%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 216 of 600 pages42%
of sampled landing pages offer both French and English versions
QliqQliq landing-page audit, 252 of 600 pages18%
of sampled mobile landing pages lack a tap-to-call link
QliqQliq landing-page audit, 108 of 600 pages30%
of audited advertisers lack deduplicated call and form conversion tracking
QliqQliq tracking audit, 18 of 60 advertiser accounts41%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, sample result: 41 of 100 eligible origins60/35/5
% of paid-search enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 1,080 calls, 630 forms, 90 chats$80
pooled paid-search CPL from $144,000 spend and 1,800 enquiries
QliqQliq Google Ads accounts + call tracking, 6 businesses32%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 576 of 1,800 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts · 12 months · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
YOUR ROADMAP
5 Steps From Wasted Spend to Clearer Leads
Audit the account
We inspect searches, targeting, tracking and landing pages to find where your budget is leaking.
Tighten the campaigns
We organise ads around your services, locations and the searches that signal buying intent.
Track the enquiries
We connect calls and forms to your campaigns so you can see where leads come from.
Ship the fixes
Tested scripts and AI tools get fixes and pages live in hours or days; typical agencies take weeks.
Refine with you
We review lead quality and next moves with you. Your portal shows spend, leads and changes 24/7.
1 Team. No Black-Box Ad Management.
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with spend, leads, rankings and changes | Periodic reports and limited access |
| Speed | Tested scripts and AI tools ship fixes in hours or days | Weeks to ship changes |
| Focus | Qualified leads, calls and revenue | Traffic and click counts |
| Competition | One major client per niche and region | No niche restriction |
Results you can take to the bank.
I built this team to get you calls, leads and revenue—not make you sit through a lecture on ad tech. You should see where your money goes and what it brings back.
Anton Kovalchuk
Founder
6 Answers to Protect Your Ad Budget
What does PPC management in Montreal include?
We review your account, manage Google Ads targeting and bids, track calls and forms, and improve landing pages. Your free audit identifies the issues to tackle first.
Do you manage French and English campaigns?
Yes. We align campaigns with the language, services and boroughs you target. We also match landing-page language to the ad, so visitors get a consistent experience.
How much does PPC management cost?
Your management fee and ad budget depend on your goals, competition and account needs. Discuss the right scope with our team during your free audit.
How quickly will I see results?
Timing depends on your market, budget and account. Our tested scripts and AI tools let us ship fixes and pages in hours or days, while we use lead data to guide ongoing improvements.
Do you guarantee ad positions or lead counts?
No. We don't guarantee ad position or a fixed number of leads. Your market, budget and competition affect performance. We track lead quality and refine the account against the data.
Will I be able to see what you're doing?
Yes. The Glass Box Portal gives you 24/7 access to rankings, leads, spend and a log of changes. You don't need to understand the technical details to see where your budget is going.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the Leaks Before Your Next Click
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