Put your budget toward the right searches
We manage your bids, Richmond Hill targeting and negative keywords. The searches that produce qualified leads also guide your landing pages and SEO.
More budget directed toward qualified enquiries
Richmond Hill PPC Management for Qualified Leads
You get Richmond Hill PPC management, landing-page fixes and lead tracking for your local business. We focus your budget on qualified enquiries.
- 10 → 78 leads/month for a cleaner in 12 months
- 24/7 view of spend, leads and changes
- Google Premier Partner: top 3% of agencies
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
THE GROWTH SYSTEM
4 channels. One stronger lead engine.
Your ads work harder when your pages, organic search and AI visibility pull in the same direction.
Give every click a reason to call
We build pages around your services and remove friction from calls and forms. Relevant pages support your ads and give SEO stronger destinations.
More paid visitors reaching your call or form
Build demand beyond the ad auction
We improve your service pages and technical foundations for organic search. Search insights inform PPC targeting, while stronger content supports AI visibility.
More ways for customers to find your business
Show up where buyers research
We create relevant content for AI search. It reinforces the message buyers see in your ads and builds on the service pages developed for SEO.
A consistent message across ads, search and AI
Case study
10 → 78 qualified leads/month. Same spend.
A Richmond Hill cleaner reached 42 first-clean bookings a month in 12 months, up from 6. Your audit finds your next opportunity.
PPCGoogle AdsRecurring house cleaning, deep cleaning and move-out cleaningRichmond Hill, ON12 months
Richmond Hill cleaning company
10→78Qualified PPC leads / month+680%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Qualified leads rose 10 → 78 at unchanged spend through service-specific landing pages, geographic controls, negative keywords and CRM-qualified bidding.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2142 negatives
- 33 geographic controls
- 43 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 78+680%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 7.8%+290%
Qualified leads / $1,000 CAD2 → 16+700%
First-clean bookings / month6 → 42+600%
Recurring-plan starts / month2 → 14+600%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, supplies and equipment searches.
- 3 cleaning services shared 1 landing page without scope questions.
- 2 primary conversion actions overlapped; baseline rebuilt from CRM records.
Richmond searches reached British Columbia
Broad matching confused city names; added British Columbia negatives and changed location targeting to presence across 3 campaigns.
3 campaign geographies correctedTelephone taps inflated bidding signals
Tap events and connected calls were both primary; made taps secondary and imported CRM-qualified calls using captured click IDs.
1 duplicate signal removedBooking widget erased advertising attribution
Cross-domain booking stripped click IDs; persisted identifiers before redirect and joined CRM records using booking IDs.
16 bookings reconciled| Jan ’25 | 2 | conversion actions audited; qualified-call and booking attribution repaired |
| Feb ’25 | 3 | landing pages launched for recurring, deep and move-out cleaning |
| Mar ’25 | 18 | Search creatives tested with scope, availability and quote messaging |
| Apr ’25 | 142 | negative keywords added for employment, supplies and equipment intent |
| May ’25 | 3 | campaign geographies restricted to presence; service-area exclusions applied |
| Jun ’25 | 3 | remarketing audiences segmented by service; booked customers excluded |
| Jul ’25 | 3 | Search campaigns switched to qualified-lead bidding after import validation |
| Aug–Dec ’25 | 5 | landing-page tests covered bedrooms, bathrooms, pets, access and frequency |
Oak RidgesNorthern Richmond Hill includes neighbourhoods around Yonge Street and King Road; travel differs from southern service routes.
1 postal-code field checked service coverage before booking
LangstaffCondominium buildings near Yonge Street and Highway 7 can have building-specific access and elevator requirements.
2 intake fields captured parking and elevator arrangements
Mill PondRichmond Hill winters bring snow and freezing conditions; entrance access can affect cleaning appointments.
1 winter checklist requested cleared access and entry instructions
Bayview HillThe neighbourhood includes multi-storey detached houses; bedroom count alone does not capture cleaning scope.
3 quote fields captured bathrooms, finished basement and floor area
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
100K local searches. Where does your budget go?
Keyword Planner shows 100K monthly searches across 6 Richmond Hill service categories. Your audit finds where your budget is leaking.
100K
monthly searches across 6 Richmond Hill service categories
1,200 deduplicated commercial keywords; city-targeted estimates
Keyword Planner4.76%
Search ad click-through rate
6,000 clicks from 126,000 impressions; excludes Display and Performance Max
QliqQliq Google Ads account exports$112.24
advertising cost per tracked enquiry
$55,000 divided by 490 deduplicated enquiries; excludes management fees and tax
QliqQliq Google Ads accounts + call tracking75%
of commercial searches show ads above organic listings
90 of 120 mobile SERPs; 20 queries per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Ad CTR | Impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $8 | $100 | 5.00% | 45% | 8% |
| Landscaping | 14,000 | $6 | $75 | 4.00% | 50% | 8% |
| Dental clinics | 24,000 | $12 | $120 | 6.25% | 40% | 10% |
| Law firms | 16,000 | $20 | $200 | 5.00% | 35% | 10% |
| Auto detailing | 10,000 | $4 | $50 | 4.00% | 55% | 8% |
| Real estate agents | 18,000 | $5 | $100 | 5.00% | 30% | 5% |
100,000 monthly searches total. Each category contributes 1,000 paid clicks over 90 days; enquiries total 490. CTR uses category impressions; impression share uses eligible impressions. CPL excludes fees and tax. Source: Keyword Planner + QliqQliq Google Ads accounts + call tracking
Richmond Hill service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 13.8% versus 26.4%, a 12.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Richmond Hill service sites versus 24 baseline sites, 12 months
Review counts among sampled local advertisers
Reviews: median Google Business Profile review count among identified advertiser businesses. Firms: deduplicated businesses based within each municipality, totalling 1,200; not an exhaustive business census. Source: QliqQliq SERP capture + QliqQliq Maps grid scan, 49 points per municipality
68%
of paid clicks come from phones
QliqQliq Google Ads accounts, 4,080 of 6,000 clicks28%
of sampled keywords include Richmond Hill or a near-me modifier
Keyword Planner, 336 of 1,200 keywords40%
of commercial SERPs show 4 ads above organic listings
QliqQliq SERP capture, 48 of 120 mobile SERPs+60%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months, Richmond Hill targeting$9.17
average CPC across 6 business types
QliqQliq Google Ads accounts, $55,000 spend divided by 6,000 clicks20%
of spend goes to search terms classified as irrelevant
QliqQliq search-term audit, $11,000 of $55,000; manual intent classification25%
of accounts use presence-or-interest location targeting
QliqQliq Google Ads account audit, 3 of 12 accounts16.7%
of accounts lack an account-level negative keyword list
QliqQliq Google Ads account audit, 2 of 12 accounts8.3%
of accounts include duplicate primary conversion actions
QliqQliq conversion audit, 1 of 12 accounts; reported enquiries deduplicated13%
Ontario HST rate; excluded from reported media costs
Canada Revenue Agency, GST/HST rates by province.60%
of landing pages show a phone link within the first mobile screen
QliqQliq landing-page audit, 72 of 120 pages35%
of landing pages mention Richmond Hill in the main heading
QliqQliq landing-page audit, 42 of 120 pages25%
of landing pages publish a starting price or fee range
QliqQliq landing-page audit, 30 of 120 pages65%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 26 of 40 eligible origins linked to sampled pages75%
of accounts import qualified-lead outcomes into Google Ads
QliqQliq conversion audit, 9 of 12 accounts8.17%
click-to-enquiry rate: 490 enquiries from 6,000 clicks
QliqQliq Google Ads accounts + call tracking; rounded from 8.1667%60/30/10
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 294 calls, 147 forms, 49 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 147 of 490 enquiries20%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 12 of 60 calls, weekdays 6–9 pm70%
of tracked enquiries meet each business's qualification criteria
QliqQliq CRM review, 343 of 490 enquiries; not booked jobsMethod: 1,200 keywords · 120 commercial SERPs · 120 landing pages · 12 advertiser accounts · 6,000 paid clicks · 490 enquiries · $55,000 spend over 90 days. Regional competitor scan covers 6 municipalities. CAD throughout; public benchmarks retain stated dates. · Updated Q3 2026
FROM AUDIT TO ACTION
5 steps from wasted clicks to clearer leads
Find the leaks
We inspect your campaigns, location settings and search terms to find where your budget slips away.
Track what matters
We connect calls, forms and lead data so qualified enquiries count for more than clicks.
Build for local intent
We align your ads and service pages with the Richmond Hill searches you want to win.
Ship fixes fast
Tested scripts and AI tools get pages and fixes live in hours or days, rather than agency weeks.
Show you the work
Your Glass Box Portal shows rankings, leads, spend and every logged change, 24/7.
Get a growth partner, not another guessing game
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 dashboard for spend, leads, rankings and changes | Periodic reports with limited work visibility |
| Speed | Tested scripts and AI tools; fixes ship in hours or days | Weeks in the production queue |
| Focus | Qualified leads, calls and revenue | Platform metrics and technical jargon |
| Exclusivity | One major client per niche and region | Competing accounts in the same market |
Results you can take to the bank.
I don’t expect you to learn our technology. I expect our team to turn your marketing into calls, qualified leads and revenue you can see.
Anton Kovalchuk
Founder
Get the facts before you trust anyone with your budget
What does Richmond Hill PPC management include?
We manage Google Ads targeting, search terms, bids and ads, alongside landing-page improvements. We also link calls and forms to reports showing which campaigns generate enquiries.
What will you look at in my free audit?
We review your search terms, geographic targeting, lead tracking and landing pages. The aim is to identify where your budget is leaking and what to address first.
How do you measure lead quality?
We track calls and forms and use CRM lead data to distinguish qualified opportunities from raw enquiry counts. That information also guides bidding decisions.
How quickly will I see progress?
Timing depends on your market, budget and account history. Our tested scripts and AI tools let us ship fixes and pages in hours or days; growth in qualified leads takes longer.
How much does PPC management cost?
Your recommended ad budget and management fee depend on your goals and account. We review your situation in the free audit before recommending a plan.
Do you guarantee leads or rankings?
No. We don’t guarantee rankings or a set lead count. We focus on qualified leads and make your campaign activity visible in the Glass Box Portal.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find out where your ad budget is going
Get a free audit and see what stands between your Richmond Hill business and more qualified calls.
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