One of the primary considerations that web owners consider before approaching a company for their SEO services is the techniques that they use to increase web visibility. Our team generally classifies those techniques into two broad categories; On-Page SEO techniques and Off-Page SEO techniques.
On-Page SEO Techniques.
Just as the name suggests, these are special SEO strategies that mainly involve re-designing web content and structures for them to attract more Google benefits. Usually, the way your site is designed or the content that is contained therein comes a long way in determining the effectiveness of a site. There is a wide range of on-page SEO techniques that can be used to enhance web visibility.
Web Design: Your site can be re-designed in such a way that it will not only enhance user experience but also creates more room to implement more web design SEO techniques.
Meta Tags and Microformats: These are special characters mainly that sort of inform search engines or any interested internet user what a web page is all about, where the business is located, street codes and any other detail that directly identifies your business. Ideally, both meta tags and microformats help improve Google's accuracy when determining web rankings.
Quality content: One other key determinant of Google ranking is keyword density. By adding high-quality and original content on a monthly basis, you can naturally the various keywords that naturally identify your business among other companies.
This is the digital marketing techniques that can be used to optimize a site without necessarily interfering with its current structures or content. It's a strategy that has proved to be equally reliable when it comes to boosting web traffic. The two common techniques used for off-page SEO include;
Social media advertising: Available research indicates that a majority of online users today spend the better part of their online experience on various social media platforms. SEO agencies usually focus on series of techniques to direct potential leads to their clients’ websites.
Affiliate marketing: This is a unique off-page SEO strategy used to refer people to a site using an affiliate link. It's a marketing that has gained increased popularity in the recent past as people look for new ways to make money online. Affiliate marketing is a win-win marketing type that works for both the marketer and clients.
Link Building: This is a marketing strategy that involves sharing web page links in such a way that will attract significant action especially among the target audience. With the help of our experienced SEO and web development experts, we can easily grow your business and build a network that will help share the links with intention of directing more web traffic and making better conversion rates.