One of the primary consideration that web owners consider before approaching a company for their SEO services is the techniques that they use to increase web visibility. These techniques are generally classified into two broad categories; on the page SEO techniques and Off the page SEO techniques.
On-Page SEO Techniques.
Just as the name suggests, these are special SEO strategies that mainly involves re-designing web content and structures for them to attract more Google benefits. Usually, the way your website is designed or the content that is contained therein comes a long way in determining the effectiveness of a website especially in generating web traffic. There is a wide range of on-page SEO techniques that can be used to enhance web visibility. The two common techniques used for on-page SEO are;
Web Design: Your website can be re-designed in a such a way that it will not only enhance user experience but also creates more room to implement more SEO techniques.
Meta Tags and Microformats: These are special characters mainly that sort of inform search engines or any interested internet user what a web page is all about, where the business is located, street codes and any other detail that directly identifies your business. Ideally, both meta tags and microformats help improve Google accuracy when determining web rankings.
Quality content: One other key determinant of Google ranking is the keyword density. By adding high quality and original content, you can naturally the various keywords that naturally identify your business among other companies.
This is the digital marketing techniques that can be used to optimize a website without necessarily interfering with it current structures or content. It's a strategy that has proved to be equally reliable when it comes to boosting web traffic. The two common techniques used for off-page SEO include;
Social media advertising: Available research indicates that a majority of online users today spend the better part of their online experience on the various social media platforms. What SEO agencies simply do is to improvise techniques that they can direct that traffic to their clients' websites.
Affiliate marketing: This a unique off-page SEO strategy used to refer people to a website using an affiliate link. It's a marketing that has gained increased popularity in the recent past as people look for new ways to make money online. Usually, the more your affiliate link is clicked, the higher the web traffic which will earn more commission to the marker.
Link Building: This is a marketing strategy that involves sharing a web page links in such a way that will attract significant action especially among the target audience. With the help of our experienced SEO expert, we can easily build a network that will help share the links with intention of directing more web traffic to a business website