Reach Burnaby buyers ready to act
We manage Search campaigns around buyer intent and cut irrelevant traffic with negative keywords. Search-term data guides your SEO topics and landing-page tests.
Search terms mapped to content and page tests
PPC Management in Burnaby That Puts Leads First
MasterSEO by QliqQliq provides PPC management in Burnaby for businesses that want tracked calls and qualified enquiries.
- 910,341+ leads for Ontario businesses
- $59.6M+ client revenue across SEO, Ads and AI
- 24/7 access to spend, leads and changes
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The Growth System
4 channels. One system for more qualified leads.
Paid search works harder when your landing pages, SEO and AI-search visibility share insights and reinforce each other.
Turn more paid clicks into enquiries
We improve landing pages, forms and call tracking. Better conversion data directs ad spend and shows your SEO team which pages move visitors to act.
Clearer tracking from click to enquiry
Build visibility beyond paid clicks
We strengthen pages for organic search. Relevant content gives paid campaigns stronger destinations and supports your visibility in AI-powered search.
Search content that reinforces your paid pages
Make your expertise easier to find
We strengthen your business information for AI search. Buyer questions shape clearer answers for your SEO content and PPC landing pages.
Clearer buyer answers across your pages
Case study
10 to 67 qualified PPC enquiries a month
Bridgewell Group's endpoint spend was unchanged after 12 months. See what Search ads and property landing pages made possible.
PPCGoogle AdsRealtor team: Burnaby home sales, valuations and buyer representationCoquitlam, BC12 months
Bridgewell Group
10→67Qualified PPC enquiries / month+570%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated Burnaby buyer and seller enquiries
Grew qualified Burnaby enquiries 10 → 67 at unchanged endpoint spend through Search ads, property-specific landing pages, negative keywords and CRM-qualified conversion imports.
Qualified PPC enquiries / month2025–2025 year before
- 14 landing pages
- 2168 negative keywords
- 36 sitelinks repaired
- 42 campaigns: qualified-enquiry bidding
Qualified PPC enquiries / month10 → 67+570%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session2% → 6.7%+235%
Qualified enquiries / $1,000 CAD2 → 13+550%
Buyer or seller appointments / month4 → 27+575%
Seller valuation appointments / month3 → 20+567%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified enquiries per $1,000.
- 28% of audited spend reached rentals, employment and property-management searches.
- 4 buyer and seller intents shared 1 homepage destination.
- 2 form listeners inflated conversions; baseline rebuilt using CRM enquiry IDs.
IDX forms counted each enquiry twice
Iframe messages and parent-page listeners both fired; retained 1 verified message listener and deduplicated by enquiry ID.
11 duplicate conversions removedCRM imports rejected valid click IDs
CRM normalisation lowercased case-sensitive GCLIDs; preserved original strings and reprocessed 14 eligible records.
14 enquiries matchedSold-listing sitelinks opened the homepage
Expired listing URLs redirected to the homepage; replaced 6 sitelinks with persistent buyer and seller destinations.
6 sitelinks repaired| Jan ’25 | 2 | conversion listeners reconciled; CRM enquiry IDs and click-ID preservation implemented |
| Feb ’25 | 4 | landing pages launched for condo buyers, house buyers and seller intents |
| Mar ’25 | 24 | Search ad assets tested across valuations, strata documents and viewing requests |
| Apr ’25 | 168 | negative keywords excluded rentals, jobs, licensing courses and property management |
| May ’25 | 3 | audience segments observed; city targeting retained without demographic or postcode restrictions |
| Jun ’25 | 6 | sitelinks replaced; expired listing destinations removed from active ads |
| Jul ’25 | 2 | Search campaigns adopted qualified-enquiry bidding after offline import validation |
| Aug–Dec ’25 | 5 | CRO tests refined property type, timing and appointment request fields |
BrentwoodHigh-rise strata homes cluster around Brentwood Town Centre station on the Millennium Line.
1 condo page offered strata-document review and viewing requests
MetrotownMetrotown station serves the Expo Line; nearby condo purchases can involve strata fees, depreciation reports and special levies.
3 intake fields captured strata fees, document availability and levy questions
EdmondsEdmonds station is on the Expo Line; surrounding housing includes strata apartments and townhouses.
2 property-type routes separated apartment and townhouse enquiries
UniverCityThe SFU-adjacent community includes leasehold strata homes; buyers must review title, remaining lease terms and financing requirements.
1 leasehold checklist supported buyer qualification before viewing requests
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Get A Free AuditMarket data
$12 clicks deserve a closer look
Our Google Ads exports average $12 per click across 6 accounts. Keyword Planner counts 60K monthly local searches across 6 service types.
60K
local service searches per month across 6 business types
900 deduplicated commercial keywords; Burnaby targeting
Keyword Planner$12
average paid search CPC across 6 client accounts
$60,000 spend divided by 5,000 clicks; search campaigns only
QliqQliq Google Ads account exports$120
cost per tracked enquiry across 6 client accounts
$60,000 spend divided by 500 deduplicated enquiries; not booked jobs
QliqQliq Google Ads account exports + call tracking80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Search impression share | SERPs with top ads |
|---|---|---|---|---|---|---|
| Renovation | 12,000 | $14 | $140 | 4.8% | 58% | 85% |
| Landscaping | 8,000 | $8 | $100 | 5.6% | 64% | 75% |
| Dental clinics | 16,000 | $16 | $160 | 5.2% | 55% | 90% |
| Law firms | 9,000 | $30 | $250 | 4.2% | 46% | 85% |
| Auto detailing / ceramic coating | 5,000 | $6 | $60 | 6.4% | 70% | 70% |
| Realtors | 10,000 | $9 | $150 | 4.6% | 52% | 75% |
60,000 monthly searches total. CPC, CPL, CTR and impression share are separate planning benchmarks, not pooled client-account results. Top-ad incidence: 192 of 240 SERPs. CPL measures enquiries, not sales. Source: Keyword Planner + QliqQliq Google Ads benchmark model + QliqQliq SERP capture
Burnaby-targeted client campaignsOther Lower Mainland client campaigns
September 2025–June 2026, chronological; percentages, not ranking positions. Each cohort records 10,000 impressions monthly: Burnaby totals 5,000 clicks and 5.0% CTR; baseline totals 6,000 clicks and 6.0% CTR. Search ads only. Source: QliqQliq Google Ads account exports: 6 Burnaby-targeted accounts versus 12 comparison accounts
Review counts on Map Pack competitors by city
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not an advertising eligibility threshold. Firms: deduplicated profiles within city boundaries, totalling 1,800. Comparison cities inform targeting exclusions; campaign totals cover Burnaby targeting only. Source: QliqQliq Maps grid scan, 49 points per city; municipal boundaries: Metro Vancouver.
72%
of paid search clicks come from mobile devices
QliqQliq Google Ads account exports, 3,600 of 5,000 clicks74%
of spend targets searches physically located in Burnaby
QliqQliq Google Ads location reports, $44,400 of $60,000; remainder shows Burnaby location intent24%
of monthly keyword volume includes an explicit Burnaby modifier
Keyword Planner, 14,400 of 60,000 searches18%
of keyword volume concerns emergency or same-day services
Keyword Planner, 10,800 of 60,000 searches; overlaps location modifiers28%
of tracked enquiries arrive on weekends
Call tracking + form and chat logs, 140 of 500 enquiries65%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 156 of 240 SERPs2.4
top-of-page sponsored listings per sampled SERP, mean
QliqQliq SERP capture, 576 listings across 240 SERPs42%
pooled search impression share across 6 client accounts
QliqQliq Google Ads account exports; impression-weighted reporting38%
of eligible search impressions are lost to ad rank
QliqQliq Google Ads account exports; same eligible-impression denominator as impression share20%
of eligible search impressions are lost to budget
QliqQliq Google Ads account exports; 42% served + 38% rank loss + 20% budget loss40%
of sampled advertising landing pages publish starting prices or fee ranges
QliqQliq landing-page audit, 24 of 60 pages30%
of sampled landing pages reference Burnaby service coverage above the first scroll
QliqQliq mobile landing-page audit, 18 of 60 pages15%
of sampled landing pages have a failed mobile form submission
QliqQliq landing-page audit, 9 of 60 pages; one test per page20%
of sampled landing pages lack a tappable phone number
QliqQliq mobile landing-page audit, 12 of 60 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 eligible origins60/36/4
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 300 calls, 180 forms, 20 chats10%
paid click-to-enquiry rate across 6 client accounts
QliqQliq Google Ads account exports + call tracking, 500 enquiries from 5,000 clicks32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 160 of 500 enquiries; includes 140 weekend enquiries25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls; 6–9 pm weekdays20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 900 keywords · 240 commercial SERPs · 1,800 business profiles · 60 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts. Campaign window: September 2025–June 2026; 100,000 impressions, 5,000 clicks, 500 enquiries, $60,000 spend. CAD; public benchmarks retain their dates. · Updated Q3 2026
Your PPC Plan
5 steps to sharper PPC management in Burnaby
Find the waste
We review search terms, targeting and spend to expose the clicks draining your budget.
Track real enquiries
We check calls, forms and conversion data so your decisions start with what matters.
Tighten the campaign
We align keywords, ads and landing pages around the customers you want to reach.
Ship fixes fast
Using tested scripts and AI tools, we ship fixes and pages in hours or days, not weeks.
Keep you in control
Your Glass Box Portal shows spend, leads and changes 24/7. We review lead quality with you.
4 reasons to stop settling for silence
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 Glass Box Portal for spend, leads and changes | Reports on someone else's schedule |
| Speed | Fixes and pages in hours or days with scripts and AI | Weeks for fixes and pages |
| Focus | Calls, qualified enquiries and revenue | Technical activity and click counts |
| Exclusivity | One major client per niche per region | No exclusivity commitment |
Results you can take to the bank.
I want you thinking about calls, qualified leads and revenue—not decoding dashboards. My team handles the technology, and you see where your money goes.
Anton Kovalchuk
Founder
Get clear answers before your free audit
What does PPC management in Burnaby include?
We review your account, manage Google Ads campaigns, tighten targeting, add negative keywords and improve landing pages and tracking. Your Glass Box Portal shows spend, leads and changes 24/7.
How quickly will I see results?
Timing depends on your market, budget and account. Our tested scripts and AI tools let us ship fixes and pages in hours or days; lead growth takes longer to measure.
Do you guarantee rankings or a number of leads?
No. We don't promise rankings or lead totals. We track enquiries, spend and account changes so you can judge progress.
How much does PPC management cost?
Your management fee and ad spend depend on your goals, competition and campaign scope. The free audit gives you a starting point for that conversation.
What happened with Bridgewell Group's campaigns?
Over 12 months, qualified PPC enquiries rose from 10 to 67 per month, with endpoint spend unchanged. Search ads, property-specific pages, negative keywords and CRM-qualified conversion imports supported the work. Monthly buyer or seller appointments rose from 4 to 27.
Will you work with my direct competitors?
We take one major client per niche per region, so we don't work for direct competitors in your market. Ask about your niche during your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the clicks costing you customers
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