Put your offer in the right feeds
We manage Facebook and Instagram campaigns that send targeted traffic to your landing pages. Lead feedback shows us which audiences and messages to refine.
More qualified enquiries from paid social
Social Media Advertising in Toronto That Wins More Leads
We manage social media advertising in Toronto for businesses, from Facebook and Instagram campaigns to landing pages and lead tracking.
- Kozak: 10 → 63 qualified leads/month
- 24/7 access to leads, spend and changes
- 1 major client per niche per region
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
THE CONNECTED SYSTEM
4 channels. One stronger route to qualified leads.
Your ads, landing pages, search campaigns and AI-search visibility work together to turn attention into enquiries.
Turn paid clicks into conversations
We build service pages around your offer, giving social and Google Ads visitors a clear reason to call or enquire. Conversion data feeds back into both campaigns.
More enquiries from the traffic you pay for
Reach buyers already searching
Google Ads puts your offer in front of people searching for your services. Search and conversion insights give your social campaigns and landing pages more direction.
A clearer path from search to enquiry
Stay visible beyond the paid click
SEO and AI-search visibility put your business in front of people researching their options. That discovery reinforces your ads and brings visitors to your site.
More ways for buyers to find your business
Case study
Toronto social media advertising: 10 → 63 qualified leads
Kozak Renovations grew monthly qualified social leads over 12 months with videos, landing pages and CRM feedback. Find your gaps in a free audit.
Social AdsHome renovation contractorToronto, ON12 months
Kozak Renovations
10→63Qualified social ad leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated website enquiries
Grew qualified Facebook and Instagram leads 10 → 63 through renovation videos, service landing pages, audience exclusions and CRM-qualified conversion feedback.
Qualified social ad leads / month2025–2025 year before
- 13 service landing pages
- 218 video creatives
- 33 remarketing windows
- 42 qualified-lead ad sets
Qualified social ad leads / month10 → 63+530%
Paid social sessions / month500 → 1,500+200%
Qualified leads / paid social session2% → 4.2%+110%
Qualified leads / $1,000 CAD2 → 13+550%
Site consultations booked / month5 → 35+600%
Renovation quotes issued / month4 → 25+525%
- 10 qualified December leads from 500 paid social sessions; 2% conversion.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 34% of reviewed enquiries requested employment, repairs or out-of-area service.
- 3 renovation services shared 1 homepage destination.
- 2 Meta event sources lacked shared deduplication IDs; baseline rebuilt from CRM.
Browser and server events counted separately
Pixel and server events generated different IDs; shared submission IDs across both sources and validated 20 test enquiries.
20 test events deduplicatedInstagram uploads erased renovation details
Upload-triggered page refresh cleared in-app form fields; added asynchronous uploads and preserved state across 12 device tests.
12 device tests passedBooking widget erased campaign attribution
Cross-domain calendar navigation dropped campaign fields; persisted first-touch parameters and passed enquiry IDs into 15 test bookings.
15 bookings retained attribution| Jan ’25 | 2 | event sources deduplicated; CRM qualification and campaign attribution connected |
| Feb ’25 | 3 | kitchen, bathroom and basement landing pages launched with scope screening |
| Mar ’25 | 18 | video creatives tested: walkthroughs, project sequences and contractor explanations |
| Apr ’25 | 4 | audience groups tested; customers, submitted leads and out-of-area locations excluded |
| May ’25 | 126 | irrelevant comment terms filtered; employment requests routed outside sales |
| Jun ’25 | 3 | remarketing windows launched: 7/30/90 days; converted enquiries excluded |
| Jul ’25 | 2 | ad sets switched to qualified-lead optimisation after CRM feedback validation |
| Aug–Dec ’25 | 6 | CRO tests covered budgets, timelines, uploads and consultation booking |
RiverdaleRemoving load-bearing walls requires a Toronto building permit.
1 kitchen page distinguished cosmetic updates from structural alterations
The AnnexExterior alterations to designated heritage properties may require heritage approval.
1 intake question flagged heritage status before exterior-work consultations
CityPlaceRenovations affecting condominium common elements generally require board approval and may require a section 98 agreement.
2 form fields captured building approval and proposed plumbing changes
The KingswayBasement underpinning requires a building permit; structural design depends on existing foundations.
1 basement video separated finishing work from underpinning scope
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Get A Free AuditMarket data
6M impressions across 6 advertisers in 1 month
Our Meta account exports and feed capture put reach, clicks and enquiry costs in context for your budget.
6 M
paid social impressions across 6 advertisers in 1 month
Facebook and Instagram; repeat impressions included, not unique reach
QliqQliq client Meta Ads Manager exports$2.20
blended cost per link click
$140,500 spend divided by 63,800 link clicks; rounded
QliqQliq client Meta Ads Manager exports$96.23
blended cost per enquiry
$140,500 spend divided by 1,460 deduplicated enquiries; not booked sales
QliqQliq client ad accounts + call tracking + form logs24%
of sampled mobile feed slots contained an ad
720 of 3,000 slots across Facebook and Instagram; observer sample, not platform-wide inventory
QliqQliq mobile feed capture| Business type | Impressions / mo | Avg CPC | Cost per lead | Ad CTR | CPM | Impression share |
|---|---|---|---|---|---|---|
| Renovation | 1,200,000 | $2.00 | $120 | 1.20% | $24 | 20% |
| Fitness studios | 900,000 | $1.50 | $45 | 1.00% | $15 | 15% |
| Dental clinics | 1,500,000 | $3.00 | $150 | 1.00% | $30 | 25% |
| Law firms | 800,000 | $3.00 | $160 | 0.80% | $24 | 13.33% |
| Restaurants | 600,000 | $1.00 | $30 | 1.50% | $15 | 10% |
| Real estate agents | 1,000,000 | $2.50 | $125 | 1.00% | $25 | 16.67% |
6,000,000 impressions; 63,800 link clicks; $140,500 spend; 1,460 enquiries. Impression share means each type's share of this dataset, not auction impression share. CTR uses link clicks; CPL uses deduplicated calls and forms. Source: QliqQliq client Meta Ads Manager exports + call tracking + form logs, 6 advertisers
Toronto local-service adsAll client sectors
Exposure 1: 1.60% versus 1.90%, a 0.30-percentage-point gap. Percentages by exposure bucket, not search position. Separate 90-day consented panel; descriptive, not a causal frequency test. Source: QliqQliq consented ad-exposure panel + client click logs, 6 Toronto advertisers versus 24 baseline advertisers
Review counts among sampled local advertisers
Reviews: median Google review count for sampled advertisers, not a paid-social ranking factor. Firms: deduplicated businesses with active Meta ads; 360 total. Districts follow Toronto's 6 former municipalities. Source: QliqQliq Meta Ad Library review + Maps grid scan; district identities: City of Toronto.
$140,500
spent across 6 advertisers in 1 month
QliqQliq client Meta Ads Manager exports$23.42
blended CPM across 6 million impressions
QliqQliq client Meta Ads Manager exports; rounded70/30
% of spend on Instagram and Facebook, respectively
QliqQliq client Meta Ads Manager exports: $98,350 and $42,1504.0
monthly impressions per reached account across 6 campaigns
QliqQliq client Meta Ads Manager exports; 1.5 million summed campaign reach, not deduplicated across advertisers28%
of monthly spend delivered during 6–10 pm
QliqQliq client Meta Ads Manager exports: $39,340 of $140,50024%
of 3,000 sampled mobile feed slots contain ads
QliqQliq mobile feed capture: 720 ad slots60%
of 360 advertisers run at least 1 vertical video ad
QliqQliq Meta Ad Library review: 216 advertisers35%
of 360 advertisers show a price or discount in ad copy
QliqQliq Meta Ad Library review: 126 advertisers25%
of 360 advertisers use a Toronto district name in ad copy
QliqQliq Meta Ad Library review: 90 advertisers8
active ads per advertiser, median across 360 businesses
QliqQliq Meta Ad Library review1.06%
link CTR from 63,800 clicks and 6 million impressions
QliqQliq client Meta Ads Manager exports; rounded40%
of 120 ad landing pages display a starting price
QliqQliq landing-page audit: 48 pages30%
of 120 ad landing pages include a district-specific service statement
QliqQliq landing-page audit: 36 pages25%
of 120 ad landing pages lack a visible privacy-policy link
QliqQliq landing-page audit: 30 pages40%
of 60 eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report: 24 of 60 eligible origins2.92%
session-to-enquiry rate: 1,460 enquiries from 50,000 paid-social sessions
QliqQliq client analytics + call tracking + form logs; deduplicated enquiries60/40
% of 1,460 enquiries through forms and calls, respectively
QliqQliq form logs + call tracking: 876 forms and 584 calls30%
of 60 after-hours mystery calls go unanswered
QliqQliq mystery-shopper test: 18 calls; weekdays, 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of 60 mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test: 12 enquiriesMethod: 6 advertisers · 6 million Meta impressions · 360 local advertisers · 3,000 mobile feed slots · 120 landing pages · 60 mystery calls · 60 form enquiries. Campaign totals cover 1 month; frequency analysis covers a separate 90-day cohort. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
YOUR ROAD TO LEADS
5 steps from wasted spend to qualified leads
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We assess your campaigns, site and tracking to find the gaps costing you enquiries.
Set the plan
We map your audience, budget and offer to qualified leads, not empty engagement.
Build fast
Our tested scripts and AI tools get pages and fixes live in hours or days, not agency weeks.
Launch your campaigns
We run Facebook and Instagram ads with creative and landing pages built for your offer.
Refine with lead data
We use lead quality to refine campaigns. Your portal shows spend, leads and changes 24/7.
1 team. 1 major client per niche per region.
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with leads, spend and a change log | Periodic reports without a live change log |
| Speed | Tested scripts and AI tools ship fixes in hours or days | Agency fixes take weeks |
| Niche | One major client per niche per region | No niche exclusivity |
| Focus | Qualified calls, leads and revenue | Clicks and engagement as headline metrics |
Results you can take to the bank.
I don't expect you to learn the technology. I want you to see the calls, qualified leads and revenue your marketing brings in. That's the work my team is here to do.
Anton Kovalchuk
Founder
Get straight answers before your free audit
What does social media advertising in Toronto include?
We plan and manage paid Facebook and Instagram campaigns, create ad content and service landing pages, and use lead feedback to improve performance. Your free audit identifies the next steps.
How much should I spend on paid social ads?
Your budget depends on your market, audience and goals. Your free audit identifies priorities; we discuss management costs and media spend before work begins.
How fast will I see results?
Campaign timing depends on your market, budget and creative. Our tested scripts and AI tools let us ship pages and fixes in hours or days. Growing qualified leads takes ongoing optimisation.
Do you guarantee leads or rankings?
No. We don't guarantee a lead count or rankings. We track qualified enquiries and use performance data to improve your campaigns.
How do you measure lead quality?
We connect ad performance with calls, form enquiries and CRM feedback where available. Your Glass Box Portal shows leads, spend, rankings and a log of changes around the clock.
Will you work with my competitors?
We take one major client per niche per region, so we don't work for your direct competitors in that market. Ask about your niche in your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the leads your ads are missing
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