We manage SEO, Google Ads, conversion fixes and AI-search visibility for London, Ontario businesses that want more qualified leads.
Toronto’s Trusted Agency | Forbes Agency Council Member
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Backed by 910,341+ leads generated for Ontario businesses, we connect your marketing around calls and enquiries.
We coordinate SEO, Google Ads, conversion fixes and AI-search visibility. Each channel informs the others, so your budget and website work toward the same lead goals.
We build and improve search pages for your services, including content for AI-search visibility. Search insights sharpen your Ads, while stronger pages give visitors a clearer next step.
We manage Google Ads campaigns around your services. Search-term and lead data inform SEO priorities, while conversion fixes make better use of the traffic you pay for.
We improve the pages, calls to action and enquiry paths people use after finding you. Those fixes give both SEO and Google Ads a stronger destination.
We rebuilt search pages and Google Ads for a London roofer over 12 months. Want a clearer path to more enquiries? Start with your audit.
Over 12 months, rebuilt roofing search pages and Google Ads campaigns. Qualified monthly leads rose from 25 to 129, with channel attribution reconciled against calls and forms.
Contact Form 7 submitted without navigation; replaced thank-you page triggers with submission events and unique lead IDs.
1 form event restoredWordPress cached dynamically swapped phone numbers; excluded number replacement from caching and loaded CallRail client-side.
2 channels separatedGoogle Ads included location interest; changed targeting to presence and excluded unserved areas.
1 location setting corrected| Jan ’25 | 3 | tracking faults fixed; CRM reconciled; baseline reconstructed |
| Feb ’25 | 186 | negative keywords added for jobs, supplies and unserved locations |
| Mar ’25 | 4 | landing pages launched for repairs, replacement, shingles and flat roofs |
| Apr ’25 | 4 → 1 | competing repair pages consolidated; redirects and service content rebuilt |
| May ’25 | 3 | audience observation segments added; customer exclusions applied where supported |
| Jun ’25 | 12 | search-ad variants tested across estimates, repairs and replacement messaging |
| Jul ’25 | 1 | bidding experiment adopted qualified-lead imports as its primary conversion |
| Sep–Nov ’25 | 48 | internal links connected roofing guides, neighbourhood evidence and service pages |
6 project examples documented access and tear-off arrangements
1 heritage-approval screening step added before quoting material changes
1 property-specific permit check added for sites within regulated areas
2 guide sections covered attic ventilation and ice-dam assessment
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Get A Free AuditAcross 6 business types, monthly search demand and missed enquiries show where London businesses lose ground.
1,200 deduplicated commercial keywords across 6 target municipalities
Ahrefs + Keyword PlannerMedian across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture21 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test12 of 60 enquiries; 10 businesses per business type
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 22,000 | $10 | $100 | 65 | 1,500 | 25% |
| Landscaping | 16,000 | $6 | $60 | 40 | 1,100 | 30% |
| Dental clinics | 28,000 | $12 | $100 | 90 | 1,600 | 20% |
| Law firms | 20,000 | $24 | $200 | 140 | 2,000 | 15% |
| Auto repair | 18,000 | $5 | $50 | 35 | 1,000 | 10% |
| Realtors | 16,000 | $6 | $75 | 100 | 1,400 | 5% |
120,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs equal ad spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Position 1: 16.4% versus 27.1%, a 10.7-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within named communities; total 4,320. Strathroy excludes Mount Brydges; the market sample extends beyond the London CMA. Source: QliqQliq Maps grid scan, 49 points per community; place identities: Statistics Canada.
of non-brand organic clicks come from phones
GSC of client sites, 6 businessesof commercial keywords include a city, neighbourhood or near-me modifier
Ahrefs, 312 of 1,200 keywordslandscaping searches during April–September versus October–March
Keyword Planner, 24 months; seasonal context: southwestern Ontario.of commercial keywords reference an urgent or same-day service
Keyword Planner, 216 of 1,200 keywordsenquiry rate on municipality-specific landing pages versus matched regional pages
Client analytics + call tracking, 6 businesses; 6% versus 4%of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPsof commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPstop-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slotsof sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPsreferring domains per top-3 service-business page, median
Ahrefswords per sampled service page, pooled median
QliqQliq crawl, 600 pages; 100 per business typeof sampled service pages publish a starting price or fee range
QliqQliq crawl, 180 of 600 pagesof renovation pages explain building-permit steps
QliqQliq crawl, 18 of 100 renovation pages; context: City of London building permits.of law firm pages explain consultation fees
QliqQliq crawl, 24 of 100 law firm pagesof sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 720 calls, 420 forms, 60 chatsorganic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businessesof enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 420 of 1,200 enquiriesmedian first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 enquiriesof mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 service pages · 60 mystery calls · 60 form enquiries · 6 client sites · 6 target municipalities · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
We review your search presence, ads and the path a customer takes to contact you.
We map the work around your market, your leads and the gaps costing you enquiries.
The QUIQ Pixel finds technical SEO issues in hours. Our team puts the fixes to work.
Our tested scripts and AI tools let us ship pages and changes in hours or days, not weeks.
Your Glass Box Portal shows rankings, leads, spend and a change log, 24/7.
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with leads, spend and every change | Periodic reports with limited change detail |
| Speed | Tested scripts and AI tools ship in hours or days | Changes queued for weeks |
| Focus | SEO, Ads, conversion and AI visibility work together | Channels managed in isolation |
| Exclusivity | One major client per niche, per region | Direct competitors in the same portfolio |
I built our team to focus on your calls, leads and revenue—not bury you in technical reports. You don't need to understand the tools. You need to see what they do for your business.
Anton Kovalchuk
Founder
We manage SEO and Google Ads, improve the pages that turn visits into enquiries, and build your visibility for AI search. We connect those efforts so you can see how they contribute to leads.
We review your search presence, advertising and enquiry path to identify priorities for your business. It's a starting point for a conversation about where your marketing needs attention.
Our team can ship pages and fixes in hours or days using tested scripts and AI tools. SEO timing depends on your site and market. We do not guarantee Google rankings.
The Glass Box Portal gives you 24/7 access to leads, rankings, spend and a log of changes. For the London roofing case, we reconciled channel attribution against calls and forms.
We take one major client per niche per region and do not work for direct competitors. We'll discuss your niche and region before moving forward.
The cost depends on the work your business needs and your advertising budget. Start with the free audit so we can discuss your priorities and the scope of a plan.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the gaps in your marketing and get a clearer path to qualified leads. Start with a free audit.
