Put your budget in front of buyers
We plan and manage Search and Performance Max campaigns. PPC lead data sharpens SEO priorities, landing-page fixes and AI-search content.
Sliders Grilles: 2 → 10 qualified leads per $1,000 CAD
PPC Services Canada: More Qualified Leads
We plan and manage PPC services in Canada for businesses that want more qualified calls and leads from their advertising budget.
- Sliders Grilles: 15 → 74 PPC leads/month
- Google Premier Partner: top 3% of agencies
- 24/7 portal: leads, spend and changes
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
ONE GROWTH SYSTEM
PPC services in Canada: 4 channels, 1 stronger system
Ads bring the traffic. SEO, conversion fixes and AI-search visibility turn that insight into a stronger path to your business.
Earn visibility beyond the ad
We use paid-search insights to target organic opportunities. Stronger organic content supports your ads and gives AI-search content a useful foundation.
Organic search opportunities guided by PPC data
Turn more paid visits into enquiries
We improve landing pages around the intent behind each ad. Conversion data guides bids and shows which messages to strengthen across SEO and AI search.
More useful lead data for your campaigns
Make your expertise easier to find
We improve your visibility in AI-powered search using insights from PPC and SEO. Consistent answers reinforce your landing pages and ad messaging.
A clearer presence across search and paid campaigns
Case study
Sliders Grilles: 15 → 74 qualified PPC leads a month
Your clicks should book work. In 12 months, Sliders Grilles grew site-review bookings from 8 to 39 a month with regional pages and CRM bidding.
PPCGoogle AdsStorefront metal security gatesToronto, ON12 months
Sliders Grilles
15→74Qualified PPC leads / month+393%; $7,500 CAD monthly spend at both endpoints; CRM-deduplicated Canadian commercial enquiries
Grew Canadian storefront enquiries 15 → 74 monthly through Search, Performance Max, regional landing pages and CRM bidding; separated shipped gates from Toronto installation requests.
Qualified PPC leads / month2025–2025 year before
- 14 landing pages
- 2214 negatives
- 34 Performance Max groups
- 46 campaigns: qualified-lead bidding
Qualified PPC leads / month15 → 74+393%
Paid sessions / month750 → 1,500+100%
Qualified leads / paid session2% → 4.9%+145%
Qualified leads / $1,000 CAD2 → 10+400%
Site-review bookings / month8 → 39+388%
Gate quotes / month6 → 30+400%
- 15 qualified December leads from 750 paid sessions; 2% conversion rate.
- $7,500 CAD December spend generated 2 qualified leads per $1,000.
- 29% of audited spend targeted residential, pet-gate and employment searches.
- 1 landing page mixed national shipping with Toronto installation.
- 3 conversion actions included duplicate forms and unqualified calls.
AJAX confirmations inflated form conversions
Gravity Forms confirmations retriggered during modal reopening; deduplicated events using entry IDs across 14 repeat tests.
14 duplicate fires blockedUpload steps lost campaign attribution
The multipage form discarded query strings after uploads; saved consented attribution at entry creation and checked 19 records.
19 records reconciledCanadian campaigns attracted overseas enquiries
Google Ads presence-or-interest targeting admitted overseas researchers; switched 6 campaigns to presence targeting and audited matched locations.
6 campaign settings corrected| Jan ’25 | 3 | conversion actions rebuilt; qualified forms and calls reconciled with CRM |
| Feb ’25 | 4 | landing pages separated gate types, national shipping and Toronto installation |
| Mar ’25 | 30 | Search assets tested storefront security, opening dimensions and quote requests |
| Apr ’25 | 214 | negative keywords excluded pet gates, residential doors, jobs and repairs |
| May ’25 | 3 | audiences segmented commercial visitors, quote starters and previous customers |
| Jun ’25 | 4 | Performance Max groups launched with gate-specific creatives and restricted destinations |
| Jul ’25 | 6 | campaigns adopted qualified-lead bidding after offline conversion import validation |
| Aug–Dec ’25 | 8 | CRO tests refined postal codes, opening measurements and installation eligibility |
Queen Street WestExterior alterations to designated heritage properties may require municipal heritage approval.
1 intake question flagged heritage status before exterior track quotations
Financial DistrictRetail units in office complexes can require landlord approval for storefront alterations and scheduled installation access.
2 form fields captured landlord approval and permitted access hours
ScarboroughSecurity-gate placement must preserve required means of egress under applicable Ontario Building Code provisions.
1 review checklist captured exit locations before gate specification
North YorkToronto's noise by-law generally restricts construction noise overnight and on Sundays and statutory holidays, subject to exemptions.
1 installation field captured operating hours without promising unrestricted overnight work
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
8M searches. Is your ad in the mix?
Across 6 segments, Keyword Planner shows 8M monthly commercial searches. See what demand and missed calls mean for your budget.
8 M
commercial searches a month across 6 advertiser segments
National keyword volumes; English and French queries
Keyword Planner$60
blended cost per tracked lead
$474,000 spend ÷ 7,900 leads across 12 accounts in 1 month
QliqQliq Google Ads accounts + call tracking3.2
search ads above the first organic result
Mean across 200 mobile commercial SERPs
QliqQliq SERP capture20%
of advertiser phone calls went unanswered
8 of 40 mystery calls during advertised opening hours
QliqQliq mystery-shopper test| Advertiser segment | Searches / mo | Avg CPC | Cost per lead | Clicks / mo | Leads / mo | Search ad CTR |
|---|---|---|---|---|---|---|
| Home services | 1,200,000 | $8 | $160 | 12,000 | 600 | 6% |
| Dental clinics | 1,800,000 | $4 | $40 | 16,000 | 1,600 | 5% |
| Healthcare clinics | 900,000 | $6 | $60 | 10,000 | 1,000 | 4% |
| Law firms | 600,000 | $12 | $240 | 14,000 | 700 | 7% |
| Automotive dealerships | 2,400,000 | $2 | $12 | 18,000 | 3,000 | 3% |
| B2B software | 1,100,000 | $5 | $50 | 10,000 | 1,000 | 5% |
Search volumes: national keyword estimates. Performance: 12 client accounts, 1 month; 80,000 clicks, 7,900 deduplicated leads, $474,000 spend. Leads include calls and forms; CPL excludes agency fees. Source: Keyword Planner, QliqQliq Google Ads accounts, call tracking
Ad-heavy commercial queriesAll client queries
Positions 1–10; organic CTR, not ad CTR. Position 1 draws 12.8% on ad-heavy queries versus 26% across all client queries. Source: GSC of client sites, 12 advertisers versus 30 client sites, 12 months
Google reviews on paid-search advertisers’ linked profiles
Reviews: median per linked Google Business Profile. Firms: advertisers sampled; 180 total. Review counts are not ad eligibility thresholds. Source: QliqQliq SERP capture + QliqQliq Maps grid scan
8 M
monthly commercial searches across 6 segments
Keyword Planner68%
of paid-search clicks come from mobile devices
QliqQliq Google Ads accounts, 12 advertisers24%
of audited accounts target both English and French
QliqQliq Google Ads account audits, 240 accounts82%
of commercial SERPs show at least 1 search ad
QliqQliq SERP capture, 200 SERPs46%
of commercial SERPs show a Map Pack
DataForSEO, 200 SERPs$5.93
weighted CPC across 80,000 monthly clicks
QliqQliq Google Ads accounts, 12 advertisers4.52%
search ad CTR across 1.77 million impressions
QliqQliq Google Ads accounts, 12 advertisers62%
of eligible search impressions captured
QliqQliq Google Ads accounts, 12 advertisers14%
of eligible search impressions lost to budget
QliqQliq Google Ads accounts, 12 advertisers24%
of eligible search impressions lost to Ad Rank
QliqQliq Google Ads accounts, 12 advertisers35%
of 240 audited accounts lack qualified-lead imports
QliqQliq Google Ads account audits25%
of 240 audited accounts count page views as primary conversions
QliqQliq Google Ads account audits40%
of 240 audited accounts lack call-duration qualification
QliqQliq Google Ads account audits30%
of 240 audited accounts lack brand exclusions in Performance Max
QliqQliq Google Ads account audits58%
of 180 advertiser landing pages pass mobile Core Web Vitals
Chrome UX Report9.875%
click-to-lead rate: 7,900 leads from 80,000 clicks
QliqQliq Google Ads accounts + call tracking60/35/5
percentage of leads from calls, forms and chat respectively
QliqQliq call tracking + CRM, 7,900 leads$474K
monthly media spend across 12 advertiser accounts
QliqQliq Google Ads accounts20%
of 40 mystery calls go unanswered during advertised hours
QliqQliq mystery-shopper test2 h 30 m
median reply time across 40 test enquiry forms
QliqQliq mystery-shopper testMethod: 240 account audits · 200 commercial SERPs captured · 180 advertiser profiles reviewed · 40 mystery calls · monthly benchmarks from 12 client Google Ads accounts · Updated Q3 2026
YOUR PATH FORWARD
5 steps from wasted clicks to better leads
Audit your account
We examine your campaigns, spend and tracking to find where enquiries are getting lost.
Map your buyers
We match search terms and regions to the customers you want to reach.
Build and launch
Our scripts and AI tools ship fixes and pages in hours or days, not the weeks typical agencies need.
Track qualified leads
We connect campaign data to the calls and enquiries that matter to your business.
Improve in the open
We refine campaigns. Your Glass Box Portal shows spend, leads and changes 24/7.
1 team. No black box.
| MasterSEO | Typical agency | |
|---|---|---|
| Focus | Qualified leads, calls and revenue | Reports centred on clicks |
| Visibility | 24/7 portal with spend, leads and change log | Periodic reports |
| Speed | Scripts and AI tools ship fixes in hours or days | Weeks for comparable changes |
| Conflicts | One major client per niche per region | No niche exclusivity |
Results you can take to the bank.
I care about the calls and revenue your campaigns bring in—not whether you understand a bidding algorithm. My team handles the tech. You see the numbers.
Anton Kovalchuk
Founder
6 answers before you spend another dollar
What do your PPC services in Canada include?
We plan and manage Google Ads and Bing Ads, improve landing pages and track qualified leads. We connect PPC with SEO and AI-search visibility. Our QUIQ Pixel finds technical SEO issues in hours.
How much do PPC services cost?
Your budget depends on your market, goals and competition. The free audit identifies where your current spend is going and what to prioritise. We'll discuss ad spend and management costs after reviewing your goals.
When will I see results?
Our scripts and AI tools ship fixes and pages in hours or days. Campaign performance depends on your market, competition and budget; the audit gives us a starting point.
Do you guarantee ad positions or lead counts?
No. Ad auctions and market conditions change. We focus on qualified leads, cost per lead and transparent reporting rather than promising a fixed position or volume.
Will you work with my direct competitor?
Our policy is one major client per niche per region; we don't work with direct competitors in the same region. We'll check fit during your audit.
How do I see where my ad budget goes?
The Glass Box Portal gives you 24/7 access to rankings, leads, spend and a log of changes. You don't need to decipher the tech to see what's happening.
Explore related services
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next customer is searching
Find out where your ad budget is leaking—and where your next qualified lead is waiting.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche
