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We manage bids, ads and search exclusions around your services. Search-term data also shows your SEO and landing pages what Calgary buyers want.
Clearer search terms and qualified lead signals
PPC Management in Calgary: 63 Qualified Leads a Month in One Case
PPC management in Calgary for businesses: we manage Google Ads, landing pages and lead tracking to turn more of your ad spend into qualified enquiries.
- 24/7 access to spend, leads and changes
- 1 major client per niche per region
- Fixes shipped in hours or days, not weeks
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4 channels. 1 system built for better leads.
Search ads, conversion fixes, SEO and AI search reinforce each other. Your free audit shows where your budget is losing ground.
Give every click a reason to call
We build and refine service-specific pages for paid visitors. Those same improvements give your organic and AI-search visitors a clearer path to enquire.
A clearer path from each visit to an enquiry
Build visibility beyond the ad
We improve your site's search presence and use the QUIQ Pixel to find technical problems in hours. Organic search insights sharpen your ads and page strategy.
Search visibility backed by faster technical diagnosis
Make your expertise easier to find
We develop service content for AI-search visibility. Questions and offers tested through Google Ads inform that content and strengthen your SEO strategy.
Service content prepared for AI search discovery
Case study
10 to 63 qualified leads. The same monthly spend.
A Calgary cabinet maker went from 6 to 38 design consultations a month over 12 months. See what your free audit uncovers.
PPCGoogle AdsCustom kitchen cabinets: design, fabrication and installationCalgary, AB12 months
Calgary kitchen cabinet maker
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified cabinet enquiries 10 → 63 at unchanged monthly spend through service-specific pages, search exclusions, project screening and CRM-qualified bidding.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2164 negatives
- 33 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Design consultations / month6 → 38+533%
Cabinet quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 34% of audited spend reached hardware, repairs and employment searches.
- 3 cabinet services shared 1 generic contact page.
- 2 form systems lacked reliable attribution; baseline rebuilt from CRM records.
Embedded design forms never registered submissions
The iframe isolated submission events; added origin-validated messages and submission IDs through Google Tag Manager.
1 form stream restoredConsultation bookings lost their click IDs
Scheduler redirects stripped click IDs; persisted attribution before redirect and attached it to CRM bookings.
14 bookings reconciledPMax promoted cabinet-care articles
Final URL expansion selected informational pages; disabled expansion and assigned cabinet-service destinations.
3 destinations controlled| Jan ’25 | 2 | form systems reconciled; CRM qualification and attribution capture installed |
| Feb ’25 | 3 | landing pages launched for kitchens, islands and pantry cabinetry |
| Mar ’25 | 18 | Search creative variants tested across design, fabrication and installation |
| Apr ’25 | 164 | negative keywords excluded hardware, repairs, DIY plans and jobs |
| May ’25 | 3 | PMax asset groups launched with workshop photos and project videos |
| Jun ’25 | 3 | audiences segmented by kitchen interest; submitted leads excluded from remarketing |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified lead bidding |
| Aug–Dec ’25 | 5 | CRO tests screened scope, budget, timing, location and installation needs |
BeltlineCondominium renovations affecting common property require corporation approval; building access rules vary.
2 intake questions checked approval status and delivery access
BownessParts of Bowness lie within mapped Bow River flood-hazard areas; exposure is address-specific.
1 address field flagged flood-related replacement enquiries for scope review
Upper Mount RoyalOlder houses can require cabinet layouts fitted to existing walls and services.
1 renovation page requested site measurements before fabrication pricing
VarsityCalgary’s dry winters make indoor humidity relevant to wood cabinetry and seasonal movement.
1 consultation checklist covered humidity and manufacturer care requirements
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Get A Free AuditMarket data
180K searches. $10 a click. Make yours count.
Calgary's 180K monthly searches span 6 service types; the $10 CPC comes from 6 advertiser accounts. Find your leaks in a free audit.
180K
local service searches per month across 6 business types
1,800 deduplicated commercial keywords; searches are not available ad impressions
Keyword Planner$10
average paid search CPC across 6 advertiser accounts
$60,000 spend divided by 6,000 clicks over 90 days; excludes agency fees
QliqQliq Google Ads account exports$100
paid search cost per deduplicated lead
$60,000 spend divided by 600 leads; enquiries, not booked jobs
QliqQliq Google Ads account exports + call tracking80%
of sampled commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Plumbing | 36,000 | $12 | $120 | 5% | 50% | 10% |
| Landscaping | 24,000 | $9 | $90 | 4% | 50% | 10% |
| Dental clinics | 32,000 | $8 | $100 | 5% | 40% | 8% |
| Law firms | 28,000 | $20 | $200 | 4% | 50% | 10% |
| Auto detailing | 22,000 | $5 | $50 | 5% | 40% | 10% |
| Real estate agents | 38,000 | $6 | $50 | 4% | 50% | 12% |
180,000 monthly searches total. Each advertiser records 1,000 clicks over 90 days; leads by row: 100, 100, 80, 100, 100, 120. Spend totals $60,000; leads total 600. Search campaigns only; impression share uses eligible auction impressions. Source: Keyword Planner + QliqQliq Google Ads account exports + call tracking
Calgary commercial queriesAll client niches
Organic position 1: 13.8% versus 26.4%, a 12.6-point gap. Non-brand mobile queries; observational comparison, not a measured advertising effect. These are organic CTRs, not ad CTRs. Source: GSC of client sites: 6 Calgary businesses versus 24 baseline sites, 12 months
Review counts among Map Pack competitors
Reviews: median among sampled top-3 Map Pack profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within municipal boundaries; total 3,600. Measures adjacent local competition, not paid ad performance. Source: QliqQliq Maps grid scan, 49 points per municipality
180,000
monthly searches across 6 local business types
Keyword Planner, 1,800 deduplicated keywords+50%
landscaping searches in April–September versus October–March
Keyword Planner, 24-month monthly averages$10
click-weighted CPC across 6 advertiser accounts
QliqQliq Google Ads account exports, $60,000 divided by 6,000 clicks4.44%
search ad CTR across 135,000 impressions
QliqQliq Google Ads account exports, 6,000 clicks divided by 135,000 impressions46.6%
pooled search impression share across 290,000 eligible impressions
QliqQliq Google Ads account exports, 135,000 served divided by 290,000 eligible impressions80%
of commercial SERPs show ads above organic results
QliqQliq SERP capture, 192 of 240 mobile SERPs3.0
mean above-organic ads per sampled commercial SERP
QliqQliq SERP capture, 720 ad placements across 240 SERPs85%
of commercial SERPs also display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs45%
of commercial SERPs show 4 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs17.5%
of commercial SERPs display an AI Overview
DataForSEO, 42 of 240 SERPs67%
of paid clicks arrive on mobile devices
QliqQliq Google Ads account exports, 4,020 of 6,000 clicks10%
click-to-lead rate across 6 advertiser accounts
QliqQliq Google Ads account exports + call tracking, 600 leads from 6,000 clicks8–12%
business-type click-to-lead rate range across 6 accounts
QliqQliq Google Ads account exports + call tracking30%
of audited ad landing pages omit a visible service-area statement
QliqQliq landing-page audit, 18 of 60 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 12 of 30 eligible origins60/35/5
% of 600 leads through calls, forms and chat, respectively
Call tracking + form and chat logs: 360 calls, 210 forms, 30 chats30%
of paid leads arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 180 of 600 leads25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls; weekdays 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 3,600 business profiles · 60 mystery calls · 60 form enquiries · 6 advertiser accounts over 90 days · 6,000 paid clicks · 600 deduplicated leads · $60,000 spend · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Your audit to action
5 steps from wasted clicks to a clearer lead plan
Audit the account
Your free audit examines spend, search terms, tracking and the pages receiving your traffic.
Map the priorities
You get a plan for the gaps that stand between your ads and qualified enquiries.
Ship the fixes
Our tested scripts and AI tools move fixes and pages live in hours or days, rather than weeks.
Refine for quality
We use search exclusions, project screening and qualified lead data to guide campaign decisions.
See the work
Your Glass Box Portal shows rankings, leads, spend and a change log around the clock.
4 channels. 1 clear view of your leads.
| MasterSEO | Typical agency | |
|---|---|---|
| Strategy | Ads, SEO, conversion and AI search work together | Channels planned separately |
| Execution | Tested scripts and AI tools ship work in hours or days | Fixes and pages take weeks |
| Reporting | 24/7 access to spend, leads and the change log | Periodic reports |
| Focus | 1 major client per niche per region | Accounts for competing businesses |
Results you can take to the bank.
I don't need you to speak in acronyms. I want you to see the calls and qualified leads your budget brings in. My team handles the technology; you focus on your business.
Anton Kovalchuk
Founder
6 answers before your free audit
How does PPC management in Calgary target qualified leads?
We manage Google Ads, match landing pages to your services, exclude irrelevant searches and use qualified lead data to guide bids. Your free audit identifies gaps in your account.
What does PPC management cost?
The audit is free. Your management scope and ad budget depend on your goals and market. We discuss both before you decide.
How quickly will I see results?
Timing depends on your market and account. Our team ships fixes and pages in hours or days using tested scripts and AI tools, but lead growth takes testing. We don't promise a specific lead count or ranking.
How do I see what you're doing with my budget?
The Glass Box Portal is available 24/7. It shows your rankings, leads, spend and a log of changes, so you don't have to wait for an agency to explain what's happening.
Will you manage ads for my direct competitor?
We work with one major client per niche per region and don't take on direct competitors in that market.
What happened in the Calgary cabinet maker case?
Over 12 months, qualified PPC leads rose from 10 to 63 a month at unchanged monthly spend. Design consultations increased from 6 to 38 a month. The work included service-specific pages, search exclusions, project screening and CRM-qualified bidding.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 free audit. A clearer path to qualified leads.
See where your Calgary ad budget is leaking and what to fix first.
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