Put your budget in front of buyers
We manage search terms, bids and service-area targeting. The searches that bring qualified enquiries inform your landing pages and SEO priorities.
Paid traffic aimed at qualified enquiries
PPC Management in Halifax: More Qualified Leads
Our PPC management in Halifax gives local businesses Google Ads campaigns, landing-page fixes and lead tracking built around qualified enquiries.
- 100+ reviews and a 5.0 rating
- 24/7 access to spend and lead data
- 1 major client per niche and region
Toronto’s Trusted Agency | Forbes Agency Council Member
Not sure where your digital marketing is falling short?
Claim your free digital marketing audit and growth strategy.
Trusted by 1,000+ businesses across Ontario
The growth system
4 channels. 1 stronger growth system.
Your ads, website, organic search and AI visibility work together. Each gives the others better data or a better route to an enquiry.
Give every click a better landing
We tighten landing pages around your offer and make it easier to call or enquire. Paid, organic and AI-search visitors all get a clearer path to you.
A clearer route from visit to enquiry
Build visibility beyond the ad
The QUIQ Pixel spots technical SEO issues in hours. Search insights guide site fixes, paid targeting and content for AI search.
Faster identification of technical search issues
Make your expertise easier to find
We improve content for AI-search visibility, using insights from your campaigns and SEO. That same content gives visitors more reason to act on your site.
Content built for discovery and conversion
Case study
10 to 53 qualified leads a month in Halifax
A Halifax pest control firm serving homes and businesses held endpoint spend flat over 12 months. Monthly inspection bookings rose from 6 to 42.
PPCGoogle AdsResidential and commercial pest controlHalifax, NS12 months
Halifax pest control company
10→53Qualified PPC leads / month+430%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified leads 10 → 53 at unchanged endpoint spend through pest-specific Search campaigns, landing pages, service-area controls and CRM-based bidding.
Qualified PPC leads / month2025–2025 year before
- 14 pest landing pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 44 CRO tests
Qualified PPC leads / month10 → 53+430%
Paid sessions / month400 → 1,000+150%
Qualified leads / paid session2.5% → 5.3%+112%
Qualified leads / $1,000 CAD2 → 11+450%
Inspection bookings / month6 → 42+600%
Accepted treatment jobs / month4 → 28+600%
- 10 qualified December leads from 400 paid sessions; 2.5% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 29% of audited spend reached DIY, product-shopping and employment searches.
- 4 pest services shared 1 generic contact page.
- 2 conversion actions tracked clicks rather than qualified enquiries; baseline CRM-rebuilt.
Sticky call button escaped mobile tracking
The mobile widget replaced tagged links after load; used delegated click handling and imported CRM-qualified calls instead of clicks.
1 mobile widget repairedQuote redirects stripped advertising click IDs
A trailing-slash redirect discarded query strings; preserved parameters and stored click IDs server-side before form submission.
18 test journeys passedYorkshire users reached Halifax adverts
Presence-or-interest targeting admitted overseas Halifax interest; switched campaigns to presence targeting and audited user-location reports.
2 campaigns restricted| Jan ’25 | 2 | click-based goals replaced; CRM-qualified call and form imports validated |
| Feb ’25 | 4 | landing pages launched for rodents, bedbugs, ants and wasps |
| Mar ’25 | 24 | Search creative variants tested by pest and property type |
| Apr ’25 | 164 | negative keywords excluded DIY remedies, retail products, jobs and identification-only searches |
| May ’25 | 3 | remarketing audiences segmented by pest; converted customers excluded |
| Jun ’25 | 2 | Search campaigns switched to qualified-lead bidding after import validation |
| Jul ’25 | 4 | CRO tests covered pest photos, access details and appointment requests |
| Aug–Dec ’25 | 5 | monthly query audits refined negatives, budgets and seasonal creative rotation |
North EndOlder residential streets include attached houses and multi-unit conversions.
1 intake field captured attached-property access and neighbouring-unit coordination needs
South EndDalhousie's Studley Campus sits beside residential streets with student rentals.
1 rental enquiry route captured landlord authorisation before appointment confirmation
Argyle StreetDowntown restaurants and bars operate alongside other commercial premises.
1 commercial page requested trading hours and service-access windows
BedfordResidential neighbourhoods extend along Bedford Basin and inland.
1 postcode check screened service coverage before booking requests
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
90K searches. Is your phone ringing?
Across 6 service types, Keyword Planner shows 90K local searches monthly. Our Ads accounts and call tracking show $75 per enquiry.
90K
local service searches a month across 6 business types
1,200 deduplicated commercial keywords; Halifax targeting
Keyword Planner$75
paid-search cost per enquiry
$27,000 spend ÷ 360 attributed enquiries; 6 client accounts over 90 days
QliqQliq Ads accounts + call tracking$7.50
average paid-search cost per click
$27,000 spend ÷ 3,600 clicks; excludes agency fees
QliqQliq Ads accounts75%
of commercial SERPs display ads above organic results
180 of 240 mobile SERPs; 40 searches per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impression share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Plumbing | 24,000 | $8 | $80 | 62% | 6% | 10% |
| Heat pump installation | 18,000 | $5 | $50 | 55% | 6% | 10% |
| Dental clinics | 16,000 | $7 | $70 | 58% | 6% | 10% |
| Law firms | 12,000 | $15 | $150 | 48% | 4% | 10% |
| Auto detailing | 14,000 | $4 | $40 | 65% | 12% | 10% |
| Physiotherapy clinics | 6,000 | $6 | $60 | 60% | 6% | 10% |
90,000 monthly searches total. Each client account records 600 clicks and 60 enquiries over 90 days: 3,600 clicks, 360 enquiries, 60,000 impressions and $27,000 spend combined. Search campaigns only; enquiries are not booked jobs. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Halifax commercial queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 26.4%, an 11.6-point gap. Non-brand mobile queries; ads and Map Packs compete for clicks. Source: GSC of client sites: 6 Halifax businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median among sampled top-3 profiles across 6 business types; not an ad eligibility threshold. Firms: 3,600 deduplicated profiles assigned once to community polygons. Organic Maps competitors, not advertiser counts. Source: QliqQliq Maps grid scan, 49 points per community; community geography: Halifax Regional Municipality.
78%
of paid-search clicks come from phones
QliqQliq Ads accounts, 2,808 of 3,600 clicks30%
of sampled keywords include Halifax, Dartmouth or another community name
Keyword Planner, 360 of 1,200 keywords+40%
heat pump search demand in July–August versus January–February
Keyword Planner, monthly averages over 24 months18%
of paid-search clicks arrive outside Monday–Friday, 9 am–5 pm
QliqQliq Ads accounts, 648 of 3,600 clicks8%
of spend goes to competitor-name queries
QliqQliq Ads accounts, $2,160 of $27,0003.2
search ads per commercial SERP, including searches with no ads
QliqQliq SERP capture, 768 ad appearances across 240 SERPs70%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 168 of 240 SERPs60%
of commercial SERPs display both top ads and a Map Pack
QliqQliq SERP capture, 144 of 240 SERPs6.0%
aggregate search-ad CTR: 3,600 clicks from 60,000 impressions
QliqQliq Ads accounts, 6 businesses over 90 days25%
of sampled commercial queries trigger an AI Overview
DataForSEO, 60 of 240 SERPs42%
of ad landing pages display a phone number above the fold
QliqQliq landing-page review, 252 of 600 pages28%
of ad landing pages publish a starting price or fee range
QliqQliq landing-page review, 168 of 600 pages35%
of ad landing pages name the community targeted by the query
QliqQliq landing-page review, 210 of 600 pages38%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins10.0%
paid click-to-enquiry rate: 360 enquiries from 3,600 clicks
QliqQliq Ads accounts + call tracking, deduplicated enquiries60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 216 calls, 126 forms, 18 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 108 of 360 enquiries25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls, weekdays 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 ad landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Your path forward
5 moves from wasted clicks to clearer leads
Find the leaks
Your free audit examines search terms, targeting and tracking for places your budget is slipping away.
Set the strategy
We align campaigns with your services, Halifax service area and the enquiries you want.
Build for action
We connect ads to landing pages and tracking, so you see which traffic brings enquiries.
Ship changes fast
Tested scripts and AI tools get fixes and pages live in hours or days, versus weeks at typical agencies.
Follow the numbers
Your Glass Box Portal shows rankings, leads, spend and every logged change, 24/7.
See what your agency should show you
| MasterSEO | Typical agency | |
|---|---|---|
| Reporting | Glass Box Portal available 24/7 | Delayed reports |
| Speed | Fixes and pages shipped in hours or days | Weeks for changes |
| Focus | Qualified leads, calls and revenue | Activity and technical updates |
| Niche protection | 1 major client per niche and region | No niche exclusivity |
Results you can take to the bank.
I care about the calls and revenue your campaigns bring, not whether you understand bid strategies. My team handles the tech. You see the numbers.
Anton Kovalchuk
Founder
Get the facts before you spend
What does PPC management in Halifax include?
We manage paid search campaigns, including search terms, bids, service-area targeting, landing pages and lead tracking. Your free audit starts by identifying gaps in the account.
How quickly will you make changes?
Our team uses tested scripts and AI tools to ship fixes and pages in hours or days. The time needed to improve campaign results depends on your market, account and data.
How much should I budget?
Our Ads accounts show a $7.50 average cost per click; those accounts and call tracking show $75 per enquiry. We'll discuss your management fee and ad budget after reviewing your account.
Do you guarantee a top ad position?
No. We don't guarantee rankings or ad positions. We focus on targeting, lead quality and the numbers that matter to your business.
What will I be able to see?
The Glass Box Portal gives you 24/7 access to rankings, leads, spend and a log of changes. You don't need to interpret technical jargon to see what your budget is doing.
Will you work with my direct competitor?
We take one major client per niche in each region and don't work for direct competitors. Ask about availability for your Halifax niche during your audit.
Explore related services
More in Halifax
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find out where your ad budget is going
Get a free audit and see where your Halifax campaigns need sharper targeting, tracking or landing pages.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche
