Put your budget behind buying intent
We manage Winnipeg search campaigns, bids and negative keywords. Search-term data sharpens your SEO and landing-page messaging.
Winnipeg clinic: 10 to 61 qualified PPC leads a month
Winnipeg PPC Management: 61 Qualified Leads a Month
We manage Google Ads, landing pages and lead tracking for Winnipeg businesses. One clinic grew from 10 to 61 qualified PPC leads a month in 12 months.
- 24/7 visibility into spend, leads and changes
- Fixes and pages shipped in hours or days
- 1 major client per niche, per region
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
Your Growth System
4 Channels. One System Built for More Bookings.
Our scripts and AI tools move fixes and pages in hours or days, not weeks. You see the leads, not the jargon.
Turn more paid visits into enquiries
We align pages with your ads and repair the booking path. Those improvements give paid and organic visitors a clearer route to contacting you.
Winnipeg clinic: 6 to 42 booked initial appointments a month
Build visibility beyond paid clicks
We improve your site's search visibility using insights from paid campaigns. Stronger pages also give your ads and AI-search content a better foundation.
82,118+ first-page keywords across the client portfolio
Answer buyers in AI-driven search
We strengthen your visibility in AI-driven search. Customer questions inform useful site content and sharper ad messaging.
Clearer answers across AI search, SEO and ads
Case study
10 to 61 Qualified Leads a Month
In 12 months, a Winnipeg clinic went from 6 to 42 booked initial appointments a month. Where is your account losing bookings?
PPCGoogle AdsChiropractic appointmentsWinnipeg, MB12 months
Winnipeg chiropractic clinic
10→61Qualified PPC leads / month+510%; $5,000 CAD monthly spend at both endpoints; deduplicated appointment enquiries
Grew qualified appointment enquiries 10 → 61 through Search, neighbourhood landing pages, negative keywords and booking repairs; tracked bookings and attendance separately from clinical outcomes.
Qualified PPC leads / month2025–2025 year before
- 14 landing pages
- 2143 negatives
- 32 campaigns: conversion bidding
- 46 mobile layouts tested
Qualified PPC leads / month10 → 61+510%
Paid sessions / month400 → 1,000+150%
Qualified leads / paid session2.5% → 6.1%+144%
Qualified leads / $1,000 CAD2 → 12+500%
Booked initial appointments / month6 → 42+600%
Attended initial appointments / month5 → 35+600%
- 10 qualified December enquiries from 400 paid sessions; 2.5% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached training, employment and equipment searches.
- 4 neighbourhood ad groups shared 1 homepage destination.
- 2 booking events counted scheduler openings rather than confirmed requests.
Scheduler openings appeared as completed requests
Iframe-open messages triggered conversions; restricted listeners to confirmed-request events and tested 12 booking paths.
2 event triggers correctedCall ads ran after reception closed
UTC account scheduling shifted coverage; mapped reception hours to account time and checked both daylight-saving transitions.
2 seasonal schedules verifiedMobile sticky buttons hid booking controls
The consent banner overlapped the scheduler footer; adjusted stacking and reserved space across 6 mobile viewports.
6 booking layouts repaired| Jan ’25 | 2 | conversion triggers repaired; deduplication checked against clinic enquiry totals |
| Feb ’25 | 4 | landing pages launched with appointment availability, fees and access details |
| Mar ’25 | 18 | Search creatives tested without cure promises or guaranteed outcomes |
| Apr ’25 | 143 | negative keywords excluded jobs, courses, equipment and unrelated services |
| May ’25 | 4 | neighbourhood audiences addressed through location targeting; health remarketing excluded |
| Jun ’25 | 2 | Search campaigns adopted conversion bidding after request-event validation |
| Jul ’25 | 6 | mobile booking layouts tested across consent and scheduler states |
| Aug–Dec ’25 | 5 | CRO tests compared booking buttons, hours, fees and directions |
St. BonifaceWinnipeg's historic francophone district includes French-speaking residents.
1 language-preference field; French appointments offered only when staffing permitted
River HeightsResidential streets connect to commercial corridors including Academy Road and Corydon Avenue.
1 directions block named the clinic's actual approach route
St. Vital CentreThe shopping centre sits near St. Mary's Road and Bishop Grandin Boulevard, renamed Abinojii Mikanah.
1 directions variant used Abinojii Mikanah with the former name for recognition
Downtown WinnipegWinter snow and ice affect pedestrian access; parking restrictions vary by street.
1 arrival checklist covered entrance access and checking posted parking signs
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144K Monthly Searches. Is Your Ad in the Mix?
Keyword Planner: 144K service searches across 6 Winnipeg business types. Average CPC: $10.60 across 6 QliqQliq client accounts.
144K
service searches a month across 6 business types
1,440 deduplicated commercial keywords targeting Winnipeg
Keyword Planner$10.60
average paid-search CPC across 6 accounts
$63,600 spend divided by 6,000 clicks over 90 days
QliqQliq client Google Ads accounts5.0%
paid-search ad CTR across 6 accounts
6,000 clicks from 120,000 impressions over 90 days
QliqQliq client Google Ads accounts75%
of commercial SERPs show ads above organic results
180 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Top-ad presence |
|---|---|---|---|---|---|---|
| Renovation | 24,000 | $14 | $140 | 40% | 4% | 80% |
| Landscaping | 18,000 | $6 | $60 | 45% | 5% | 70% |
| Dental clinics | 36,000 | $12 | $96 | 50% | 6% | 85% |
| Law firms | 22,000 | $30 | $300 | 35% | 3% | 90% |
| Auto detailing | 16,000 | $3 | $30 | 55% | 8% | 50% |
| Heating and cooling | 28,000 | $12 | $120 | 45% | 4% | 75% |
144,000 monthly searches total. Account metrics cover 90 days, 1 account per type. Clicks by row: 600/1,000/1,200/600/1,600/1,000; leads: 60/100/150/60/160/100. Spend totals $63,600. CPL excludes management fees; leads are deduplicated enquiries, not bookings. Top-ad presence: 40 SERPs per type. Source: Keyword Planner, QliqQliq client Google Ads accounts, call tracking, QliqQliq SERP capture
Winnipeg service queriesAll client niches
Position 1: 13.6% versus 25.4%, an 11.8-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic CTRs, not ad CTRs. Source: GSC of client sites: 6 Winnipeg businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned to non-overlapping district sampling boundaries; total 3,600. Review counts describe local visibility competition, not paid-ad eligibility. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Winnipeg.
72%
of paid-search clicks come from phones
QliqQliq client Google Ads accounts, 4,320 of 6,000 clicks25%
of commercial keywords include Winnipeg, a district or near-me wording
Keyword Planner, 360 of 1,440 keywords+50%
furnace-repair searches in October–March versus April–September
Keyword Planner, 24 months; seasonal context: Winnipeg heating demand8%
of paid clicks originate outside campaign service boundaries
QliqQliq client Google Ads location reports, 480 of 6,000 clicks30%
of tracked leads arrive outside Monday–Friday, 9 am–5 pm
Call tracking + form and chat logs, 189 of 630 leads2.6
ads above organic results per commercial SERP, mean
QliqQliq SERP capture, 624 top ads across 240 SERPs80%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs35%
of commercial SERPs display 4 ads above organic results
QliqQliq SERP capture, 84 of 240 SERPs40%
median search impression share across 6 accounts before campaign restructuring
QliqQliq client Google Ads accounts, preceding 90-day comparison window20%
median search impression share lost to budget across 6 accounts
QliqQliq client Google Ads accounts, current 90-day window80%
of sampled landing pages display a tap-to-call link above the fold
QliqQliq mobile landing-page audit, 96 of 120 pages25%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 30 of 120 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls, weekdays 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiries$63,600
ad spend across 6 accounts over 90 days
QliqQliq client Google Ads accounts; management fees excluded630
deduplicated leads from 6,000 paid-search clicks
Call tracking + form and chat logs, 6 accounts10.5%
paid-click-to-lead conversion rate across 6 accounts
QliqQliq client Google Ads accounts + call tracking, 630 divided by 6,000$100.95
blended cost per lead across 6 accounts
QliqQliq client Google Ads accounts + call tracking, $63,600 divided by 63060/30/10
% of leads through calls, forms and chat, respectively
Call tracking + form and chat logs: 378 calls, 189 forms, 63 chatsMethod: 1,440 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
From Audit to Action
PPC Management in Winnipeg: 5 Steps to Better Leads
Find the leaks
Your free audit reviews search terms, bids, tracking and booking paths.
Set the priorities
You get a clear plan for what to cut, fix and test first.
Build the lead path
We align campaigns and pages, then map calls, forms and bookings.
Ship the fixes
Our team uses tested scripts and AI tools to move changes forward in hours or days.
Measure and improve
We review lead quality and spend. Your 24/7 portal shows what's changing.
4 Reasons to Stop Settling for Agency Silence
| MasterSEO | Typical agency | |
|---|---|---|
| Lead tracking | Calls, forms and bookings tied to campaigns | Clicks without a clear lead trail |
| Reporting | 24/7 portal with spend, leads and a change log | A monthly report after the spend is gone |
| Delivery | Scripts and AI tools ship fixes in hours or days | Changes wait in a weeks-long queue |
| Focus | Qualified leads and booked work | Traffic charts and technical updates |
Results you can take to the bank.
I care less about the tools than the calls and booked work they produce. You shouldn't need a technical dictionary to know where your money went.
Anton Kovalchuk
Founder
Get More From Every Paid Click
What does PPC management in Winnipeg include?
We manage search campaigns, bids, negative keywords and ads. We also review landing pages and track calls, forms and bookings, so you can see what your budget produces.
What should I spend on Google Ads?
Your budget depends on your services, competition and goals. We review your account and recommend a plan during your free audit.
How soon will I see results?
Timing depends on your market, budget and account. Ads can start collecting data after launch; meaningful lead trends take longer. Your audit identifies what to fix first.
Do you guarantee top ad placement?
No. We don't guarantee rankings or ad positions. We measure qualified leads, booked work and spend, then adjust the campaign using the evidence.
How do you track lead quality?
We track calls, forms and bookings, then review which enquiries fit your criteria. For the Winnipeg chiropractic clinic, bookings and attendance were tracked separately from clinical outcomes.
Why combine PPC with SEO and AI visibility?
Ads provide search-term and lead data that informs SEO and AI-search content. Landing-page fixes improve the path from each channel to an enquiry.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find Out Where Your Ad Budget Is Going
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