Put your offer in front of active buyers
We manage search campaigns around Laval enquiries. The search terms and lead data guide landing-page improvements and reveal topics for SEO and AI-search visibility.
Ad decisions tied to qualified enquiries
PPC Management in Laval: 12 to 70 Leads for 1 Firm
MasterSEO by QliqQliq provides PPC management in Laval for businesses, connecting Google Ads, landing pages, SEO and AI search to drive qualified enquiries.
- 12 to 70 qualified leads/month for 1 Laval firm
- 24/7 access to spend, leads and changes
- Fixes shipped in hours or days, not weeks
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Connected growth
4 channels work harder together
Paid search gets stronger when every part of your growth system shares what works.
Turn more paid visits into conversations
We align service pages with your ads and make the next step clear. Those stronger pages also give organic and AI-search visitors a better path to contact you.
A clearer path from click to enquiry
Build visibility beyond the ad click
We improve your search presence around your services. Organic search insights inform your ad campaigns, while useful pages support both conversions and AI-search visibility.
More ways for buyers to find your services
Make your expertise easier to discover
We work on your visibility in AI search. Clear service content supports that effort while giving SEO visitors and paid campaigns stronger pages to work with.
Service content built for more discovery paths
Case study
12 to 70 qualified leads. Same spend.
A Laval family law firm used bilingual Search campaigns, service pages and CRM qualification to grow enquiries over 12 months.
PPCGoogle AdsFamily law: divorce, parenting arrangements and child supportLaval, QC12 months
Laval family law firm
12→70Qualified PPC leads / month+483%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated enquiries
Increased qualified enquiries 12 → 70 at unchanged spend through bilingual Search campaigns, service landing pages and CRM qualification; no remarketing or customer-list targeting.
Qualified PPC leads / month2025–2025 year before
- 14 bilingual service pages
- 2168 negative keywords
- 32 campaigns: qualified-lead bidding
- 46 landing-page tests
Qualified PPC leads / month12 → 70+483%
Paid sessions / month400 → 1,000+150%
Qualified leads / paid session3% → 7%+133%
Qualified leads / $1,000 CAD2 → 12+500%
Consultations booked / month6 → 36+500%
Retainers signed / month3 → 21+600%
- 12 qualified December enquiries from 400 paid sessions; 3% conversion rate.
- $6,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached employment, criminal-law and template searches.
- 2 languages shared 1 generic landing page.
- 3 booking redirects interrupted attribution; baseline rebuilt from CRM records.
Booking referrals replaced paid attribution
External booking redirects stripped attribution; configured cross-domain measurement and stored source references outside confidential case notes.
3 redirects testedCall conversions counted reception holds
Duration thresholds included hold time; replaced duration-only optimisation with CRM-qualified call outcomes.
14 calls reclassifiedLocation interest reached distant searchers
Presence-or-interest targeting admitted distant searches; switched to presence targeting and audited matched locations.
1 location setting corrected| Jan ’25 | 3 | booking redirects repaired; consent-aware attribution tested without sending case details |
| Feb ’25 | 4 | French and English divorce and parenting landing pages launched |
| Mar ’25 | 24 | Search assets tested across language, service and consultation messaging |
| Apr ’25 | 168 | negative keywords excluded templates, employment, criminal law and unrelated services |
| May ’25 | 2 | language audience settings reviewed; no remarketing or customer-list targeting |
| Jun ’25 | 2 | Search campaigns adopted qualified-lead bidding after conversion validation |
| Jul ’25 | 6 | landing-page tests covered booking steps, fee explanations and language selection |
| Aug–Dec ’25 | 5 | monthly CRM audits reconciled enquiries, consultations and signed retainers |
ChomedeyFrench is Québec's official language; legal-service advertising must account for applicable French-language requirements.
2 language paths offered French and English enquiry options
Palais de justice de LavalDivorce proceedings fall under the Superior Court of Québec, not municipal court.
1 divorce page explained court jurisdiction without promising outcomes
Sainte-DorothéeQuébec's family mediation programme offers eligible separating parents with dependent children up to 5 subsidised mediation hours.
1 intake question distinguished mediation enquiries from contested representation
VimontChild-support calculation rules can differ depending on whether both parents reside in Québec.
2 residence fields supported lawyer review before advice
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Get A Free AuditMarket data
144K monthly searches. How many find you?
Across 6 business types, local search demand is up for grabs. Your free audit shows where your campaigns stand.
144K
local service searches a month across 6 business types
1,200 deduplicated keywords targeting Laval; search volume is not campaign impressions
Keyword Planner$14
average paid search cost per click
$84,000 spend divided by 6,000 clicks across 6 accounts
QliqQliq Google Ads account exports$140
paid search cost per enquiry
$84,000 spend divided by 600 deduplicated enquiries; not booked jobs
QliqQliq Google Ads accounts + call tracking3.2
text ads above organic results per commercial SERP
768 above-organic text ad placements across 240 mobile SERP captures
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Dental clinics | 32,000 | $18 | $180 | 5% | 62% | 10% |
| Plumbing | 26,000 | $12 | $120 | 4% | 58% | 10% |
| Heating and cooling | 24,000 | $16 | $160 | 4% | 54% | 10% |
| Law firms | 22,000 | $24 | $240 | 4% | 48% | 10% |
| Auto detailing | 18,000 | $6 | $60 | 5% | 65% | 10% |
| Landscaping | 22,000 | $8 | $80 | 5% | 60% | 10% |
144,000 monthly searches total. Each business type contributes 1,000 clicks and 100 leads over 90 days. Spend totals $84,000; impressions total 135,000. Search impression share uses each campaign's eligible impressions; do not add percentages. Source: Keyword Planner + QliqQliq Google Ads accounts + call tracking
Laval service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.5% versus 27%, a 12.5-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Laval businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles across 6 district boundaries, totalling 3,600; not advertiser counts. Source: QliqQliq Maps grid scan, 49 points per district; district names: Ville de Laval.
78%
of paid search clicks come from phones
QliqQliq Google Ads accounts, 4,680 of 6,000 clicks68/27/5
% of keyword demand classified as French, English and other languages, respectively
Keyword Planner, 1,200-keyword sample; language is not user identity+60%
landscaping searches in April–June versus the monthly average across the other 9 months
Keyword Planner, 24 months1.25×
French-page conversion rate versus English pages in matched campaign tests
QliqQliq landing-page tests: 100/1,000 versus 80/1,000 clicks; campaign subsets8%
of audited spend reached users outside intended service boundaries
QliqQliq Google Ads location audit, $6,720 of $84,00090%
of commercial SERPs show text ads above organic results
QliqQliq SERP capture, 216 of 240 SERPs60%
of commercial SERPs show 4 text ads above organic results
QliqQliq SERP capture, 144 of 240 SERPs; remaining ad-bearing captures show 2 or 34.44%
paid search CTR across 6 client accounts
QliqQliq Google Ads accounts, 6,000 clicks / 135,000 impressions; rounded25%
median search impression share lost to budget across 6 accounts
QliqQliq Google Ads account exports80%
of commercial SERPs display a Map Pack
DataForSEO, 192 of 240 SERPs35%
of audited landing pages publish a starting price or fee range
QliqQliq landing-page audit, 42 of 120 pages45%
of audited landing pages lack a visible phone number on the first mobile screen
QliqQliq landing-page audit, 54 of 120 pages30%
of audited landing pages use more than 6 mandatory form fields
QliqQliq landing-page audit, 36 of 120 pages25%
of audited pages lack a French equivalent accessible within 1 click
QliqQliq landing-page audit, 30 of 120 pages; usability check, not legal assessment40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 20 of 50 eligible origins within the audited sample60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 360 calls, 210 forms, 30 chats10%
paid click-to-enquiry rate across 6 accounts
QliqQliq Google Ads accounts + call tracking, 600 enquiries / 6,000 clicks30%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 180 of 600 enquiries30%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 18 of 60 calls; weekdays, 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 90 days. Search campaigns: $84,000 spend, 135,000 impressions, 6,000 clicks, 600 enquiries. CAD throughout; public benchmarks retain their stated dates. · Updated Q3 2026
Your growth plan
5 steps to take back your ad spend
Find the leaks
Your free audit examines search terms, targeting, tracking and the path from ad to enquiry.
Tighten your campaigns
We organise your ads around your services and the searches most relevant to your business.
Fix the conversion path
We improve service pages and contact paths so paid visitors know what to do next.
Move in hours or days
Our team uses tested scripts and AI tools to ship fixes and pages without a weeks-long queue.
See the work and the leads
Check spend, leads, rankings and the change log in your Glass Box Portal, any time.
4 reasons to demand more from your PPC team
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with spend, leads and a change log | Updates on the agency's schedule |
| Speed | Scripts and AI tools ship fixes in hours or days | Changes take weeks |
| Focus | Qualified enquiries and calls | Activity and click counts |
| Competition | One major client per niche per region | No regional niche commitment |
Results you can take to the bank.
I want you focused on the calls and clients you win. My team handles the technical work and shows you what your ad spend delivers.
Anton Kovalchuk
Founder
6 answers before you claim your free audit
What does PPC management in Laval include?
We manage Google Ads campaigns, review targeting and lead quality, and improve the pages and contact paths behind your ads. Your PPC work also connects with SEO and AI-search visibility, so each part of your growth system informs the others.
How soon will I see results?
Timing depends on your market, budget and existing account. Our scripts and AI tools let the team ship fixes and pages in hours or days. The Laval family law case measured its lead growth over 12 months.
How much should I spend on Google Ads?
Your budget depends on your goals and competition. QliqQliq Google Ads account exports show an average paid-search cost of $14 per click. Account and call-tracking data show an average of $140 per enquiry. Your free audit is a starting point for a budget discussion.
Do you guarantee a top ad position or a set number of leads?
No. We do not guarantee ad positions, rankings or a fixed lead count. We manage your campaigns, improve the conversion path and show you the work and lead data so you can make informed decisions.
How did the Laval law firm grow from 12 to 70 leads?
The firm used bilingual Search campaigns, service landing pages and CRM qualification. Qualified PPC leads rose from 12 to 70 per month over 12 months at unchanged spend. The campaign did not use remarketing or customer-list targeting.
Can I see what happens to my budget?
Yes. Your Glass Box Portal is available 24/7 and shows spend, leads, rankings and a log of changes. You do not need to decode the technical work to see what your team is doing.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next qualified lead is searching now
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