Put your budget behind the right searches
We manage bids, service targeting and exclusions. Search-term data shapes your SEO pages and tells the conversion team what visitors want.
Fewer job searches and out-of-area enquiries
PPC Management in Windsor: Better Calls, Less Waste
We manage PPC campaigns for Windsor businesses, cutting wasted clicks and turning ad spend into qualified calls and enquiries.
- 10 to 63 qualified leads/month: Windsor electrician
- 24/7 view of spend, leads and changes
- Google Premier Partner: top 3% of agencies
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
Your growth system
4 Channels. One Stronger Lead Engine.
Paid search works harder when SEO, conversion fixes and AI-search visibility share the same insights.
Build visibility beyond paid clicks
The QUIQ Pixel finds technical SEO issues in hours. Your SEO pages use paid-search insights and reinforce the same service message as your ads.
More organic routes to your service pages
Turn more visits into enquiries
We sharpen service pages, forms and calls to action. Clearer pages give your ads a stronger destination and make organic visits easier to convert.
More calls and forms from existing traffic
Make your services clear to AI search
We structure your service information for AI search. Those clear answers also sharpen ad messaging and make your landing pages easier to understand.
Clearer service information across search and ads
Case study
10 to 63 Qualified Leads. Same Spend.
A Windsor electrician lifted the qualified lead rate from 2% to 6.3% in 12 months. Your audit checks for the same wasted searches.
PPCGoogle AdsResidential electrical repairs, panel upgrades and EV charger installationsWindsor, ON12 months
Windsor electrician
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified electrical enquiries 10 → 63 at unchanged spend; service-specific campaigns filtered cross-border traffic, employment searches and out-of-area requests.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2164 negatives
- 33 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Assessment bookings / month5 → 32+540%
Written quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, training and out-of-area searches.
- 3 service categories shared 1 generic landing page.
- 2 overlapping conversion actions required CRM reconciliation before baseline reporting.
Detroit traffic entered Windsor campaigns
Presence-or-interest targeting admitted cross-border traffic; switched to presence targeting and excluded United States locations.
1 country excludedPMax promoted electrical advice articles
Final URL expansion selected informational articles; disabled expansion and assigned 3 service landing pages.
3 destinations controlledEmbedded forms lost click identifiers
The embedded form omitted parent-page attribution; passed click identifiers into hidden fields and validated 14 submissions.
14 submissions matched| Jan ’25 | 2 | conversion actions reconciled; call qualification and click-ID capture configured |
| Feb ’25 | 3 | landing pages launched for repairs, panel upgrades and EV chargers |
| Mar ’25 | 24 | Search assets tested with service scope and Windsor coverage |
| Apr ’25 | 164 | negative keywords added for jobs, courses, parts and DIY |
| May ’25 | 3 | PMax asset groups launched with service-specific creatives and destinations |
| Jun ’25 | 3 | remarketing audiences segmented by service; existing enquiries excluded |
| Jul ’25 | 2 | Search campaigns switched to qualified-lead bidding after import validation |
| Aug–Dec ’25 | 6 | CRO tests covered postal codes, service types and assessment requests |
WalkervilleOlder housing may contain legacy wiring; inspection determines replacement scope.
1 repair-page section requested wiring photos without assuming whole-home replacement
SandwichExterior alterations within the Sandwich Heritage Conservation District may require heritage approval.
1 intake question flagged exterior service changes for municipal review
South WindsorEV charger installations generally require ESA notification and assessment of electrical service capacity.
3 intake fields captured panel rating, charger location and parking arrangement
RiversideWindsor's basement-flooding risk makes water exposure relevant to basement electrical enquiries.
1 safety notice directed water-exposed equipment enquiries to assessment before re-energising
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72,000 Searches. Is Your Phone Ringing?
Keyword Planner counts 72,000 monthly searches across 6 business types. See the demand your Windsor ads compete for.
72,000
service searches a month across 6 business types
1,200 deduplicated commercial keywords across 7 target municipalities; not forecast ad impressions
Keyword Planner$91.23
paid search cost per enquiry
$52,000 spend ÷ 570 enquiries; excludes management fees and booked-job qualification
QliqQliq Ads accounts + call tracking6.0%
paid search click-through rate
6,000 clicks ÷ 100,000 impressions across 6 advertiser accounts
QliqQliq Ads accounts80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs across 6 business types
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Heating and cooling | 16,000 | $8 | $80 | 58% | 6.25% | 10% |
| Plumbing | 12,000 | $7 | $70 | 62% | 6.25% | 10% |
| Dental clinics | 14,000 | $6 | $75 | 54% | 5% | 8% |
| Personal injury law | 9,000 | $18 | $180 | 42% | 5% | 10% |
| Auto repair | 13,000 | $4 | $40 | 68% | 8% | 10% |
| Home renovation | 8,000 | $9 | $100 | 50% | 6.45% | 9% |
72,000 monthly searches total. Each account contributes 1,000 clicks; impressions respectively 16,000, 16,000, 20,000, 20,000, 12,500 and 15,500. Spend totals $52,000; enquiries total 570. CTR rounded to 2 decimals. Impression share uses each account’s eligible auctions; not additive. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Windsor–Essex service queriesAll client niches
Organic position 1: 13.8% versus 26.5%, a 12.7-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic CTRs, not ad CTRs. Source: GSC of client sites: 6 Windsor–Essex businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; context for nearby Maps competition, not a paid ranking threshold. Firms: deduplicated profiles within municipal boundaries; total 1,800. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: County of Essex and City of Windsor.
76%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,560 of 6,000 clicks28%
of sampled keywords include a municipality, neighbourhood or near-me modifier
Keyword Planner, 336 of 1,200 keywords+60%
heating-and-cooling searches in June–August versus March–May
Keyword Planner, 24-month monthly averages; Windsor–Essex targeting18%
of audited campaigns use presence-or-interest rather than presence-only location targeting
QliqQliq PPC audit, 9 of 50 campaigns12%
of tracked clicks fall outside advertiser-defined service areas
QliqQliq Ads accounts, geographic report: 720 of 6,000 clicks3.2
ads above organic results per ad-bearing commercial SERP, mean
QliqQliq SERP capture, 614 ads across 192 ad-bearing SERPs; rounded85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs$8.67
average paid search cost per click
QliqQliq Ads accounts, $52,000 spend ÷ 6,000 clicks; rounded26%
search impression share lost to budget, median across advertiser accounts
QliqQliq Ads accounts, 6 accounts18%
search impression share lost to rank, median across advertiser accounts
QliqQliq Ads accounts, 6 accounts34%
of sampled ad landing pages publish a starting price or fee range
QliqQliq landing-page audit, 102 of 300 pages22%
of sampled ad landing pages lack a visible phone link on mobile
QliqQliq landing-page audit, 66 of 300 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 20 of 50 eligible origins30%
of audited advertiser accounts count page views as primary lead conversions
QliqQliq conversion audit, 6 of 20 accounts25%
of audited advertiser accounts lack call tracking
QliqQliq conversion audit, 5 of 20 accounts9.5%
paid click-to-enquiry rate: 570 enquiries from 6,000 clicks
QliqQliq Ads accounts + deduplicated enquiry logs, 6 businesses60/30/10
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 342 calls, 171 forms, 57 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 171 of 570 enquiries25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls; weekdays 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 300 landing pages · 60 mystery calls · 60 form enquiries · 6 advertiser accounts. Account sample: 100,000 impressions, 6,000 clicks, $52,000 spend, 570 enquiries over 90 days. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
From audit to action
5 Steps to More Accountable Ad Spend
Audit the account
We review your spend, search terms and lead data to find where your budget is leaking.
Map your services
We align campaigns with the Windsor services and locations you want to reach.
Build for intent
We refine ads, exclusions and landing pages around the enquiries your business wants.
Ship fixes fast
Our tested scripts and AI tools get fixes and pages out in hours or days, not weeks.
Track the work
Glass Box Portal shows rankings, leads, spend and every logged change, 24/7.
4 Reasons to Stop Settling for Clicks
| MasterSEO | Typical agency | |
|---|---|---|
| Reporting | Live spend, leads and change log | Reports delivered after the fact |
| Focus | Qualified enquiries and revenue | Clicks and impressions |
| Delivery | Scripts and AI ship work in hours or days | Manual handoffs take weeks |
| Exclusivity | One major client per niche per region | No regional exclusivity |
Results you can take to the bank.
I care about the calls and revenue, not whether you know what a bid adjustment is. You should see what your money is doing without learning the technology.
Anton Kovalchuk
Founder
6 Answers to Protect Your Ad Budget
What does PPC management in Windsor include?
We manage paid search campaigns, bids, targeting and exclusions. We also review landing pages and lead data, with SEO and AI-search visibility supporting the wider growth system.
How do you reduce irrelevant enquiries?
We review search terms and locations, then use exclusions and service-specific campaigns to filter traffic such as job searches, cross-border clicks and requests outside your service area.
How quickly will my account improve?
Timing depends on your market, budget and account history. Our tested scripts and AI tools let us ship fixes and pages in hours or days, while campaign performance takes testing.
What does PPC management cost?
Your management scope and ad budget depend on your goals and account. The free audit gives us the detail to discuss the right scope for your business.
Do you guarantee a certain number of leads?
No. We don't guarantee lead volumes or rankings. We focus on qualified enquiries and show you the data in Glass Box Portal.
Will you also work with my direct competitor?
No. We take one major client per niche per region and don't work for direct competitors.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the Waste Before Your Next Ad Dollar Goes
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