Reach the searches worth paying for
We build Saskatoon Search campaigns around buying intent and qualified enquiries. Search data sharpens your landing pages, SEO and AI-search content.
More qualified enquiries from paid search
PPC Management in Saskatoon: More Leads From 1 System
We manage Google Ads for Saskatoon businesses, pairing paid search with conversion fixes, SEO and AI-search visibility to turn spend into qualified leads.
- 10 → 48 qualified enquiries/month: Saskatoon case
- 24/7 access to spend, leads and changes
- 1 major client per niche, per region
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4 channels. 1 stronger lead engine.
Paid search works harder when your pages, organic visibility and AI-search presence support the same goal: more qualified enquiries.
Turn more visits into enquiries
We tighten page messages and calls to action. Stronger pages turn SEO traffic into enquiries and give Google Ads better conversion data.
More enquiries from the traffic you already have
Put organic search to work
We strengthen your site's search visibility and service pages. Paid-search insights guide SEO priorities, while useful service pages give ads stronger destinations.
More organic opportunities alongside your ads
Make your services clearer to AI search
We shape content for visibility in AI-search answers. Paid and organic search insights guide the topics; clearer service content strengthens landing pages.
A clearer path from AI answers to your services
Case study
10 to 48 qualified enquiries a month
In 12 months, a Saskatoon immigration consultant held ad spend steady and grew monthly consultation bookings from 5 to 24.
PPCGoogle AdsImmigration consultations: work permits, study permits, permanent residence and family sponsorshipSaskatoon, SK12 months
Saskatoon immigration consultant
10→48Qualified PPC enquiries / month+380%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Increased qualified enquiries 10 → 48 at unchanged spend through service-specific Search campaigns, booking attribution, intent exclusions and qualified-enquiry bidding; no visa-outcome guarantees.
Qualified PPC enquiries / month2025–2025 year before
- 14 service pages
- 2214 negatives
- 32 campaigns: qualified-enquiry bidding
- 44 booking tests
Qualified PPC enquiries / month10 → 48+380%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session2% → 4.8%+140%
Qualified enquiries / $1,000 CAD2 → 10+400%
Consultation bookings / month5 → 24+380%
Attended consultations / month4 → 19+375%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified enquiries per $1,000.
- 34% of audited spend reached jobs, application-status and government-login searches.
- 4 immigration services shared 1 landing page without consultation pricing.
- 2 booking events inflated conversions; baseline reconstructed from CRM records.
Calendar visits counted as completed bookings
GA4 imported calendar views as conversions; replaced them with confirmed-booking events and tested 12 booking paths.
12 booking paths verifiedBooking redirects lost advertising click IDs
The external scheduler discarded click IDs; stored attribution against booking references and reconciled 18 records through its webhook.
18 bookings attributedLocal campaigns attracted overseas location interest
Presence-or-interest targeting admitted overseas searches; switched to presence targeting and audited 27 location-report rows.
27 location rows reviewed| Jan ’25 | 2 | conversion actions rebuilt; booking references linked to CRM qualification |
| Feb ’25 | 4 | service landing pages published with fees, scope and booking steps |
| Mar ’25 | 24 | Search headline variants tested without approval guarantees or government-affiliation claims |
| Apr ’25 | 214 | negative keywords added for jobs, government logins and status checks |
| May ’25 | 3 | geographic audience areas tested using presence targeting, without immigration-status segments |
| Jun ’25 | 2 | Search campaigns switched to qualified-enquiry bidding after CRM import validation |
| Jul ’25 | 4 | landing-page tests covered fees, availability, disclosures and booking friction |
| Aug–Dec ’25 | 5 | monthly query, creative and qualification reviews reallocated the unchanged budget |
DowntownSaskatoon City Hall is at 222 3rd Avenue North; municipal offices do not decide federal immigration applications.
1 landing-page disclosure identified the consultant as a private service, not a government office
University of SaskatchewanThe main campus is east of the South Saskatchewan River; IRCC, not the university, issues study permits.
1 study-permit page separated consultant support, university admission and IRCC decisions
RiversdaleRiversdale lies west of the South Saskatchewan River; cross-river appointments require a bridge crossing.
2 appointment options offered in-person or video consultations without neighbourhood-based eligibility claims
Broadway DistrictSaskatoon observes Central Standard Time, UTC−6, year-round; appointment offsets differ from cities observing daylight saving time.
1 booking-timezone label prevented seasonal confusion for callers outside Saskatchewan
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96K searches. How much demand are you missing?
Keyword Planner counts 96K monthly local service searches across 6 business types. Our portfolio has generated 910,341+ Ontario leads.
96K
local service searches per month across 6 business types
1,200 deduplicated commercial keywords; Saskatoon targeting
Keyword Planner$86.67
blended paid-search cost per enquiry
$52,000 spend divided by 600 enquiries; excludes management fees
QliqQliq Ads accounts + call tracking4.44%
paid-search click-through rate
6,000 clicks from 135,000 impressions across 6 accounts
QliqQliq Ads accounts75%
of commercial SERPs display ads above organic results
180 of 240 mobile SERPs; 40 sampled per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Lead rate |
|---|---|---|---|---|---|---|
| Plumbing and heating | 22,000 | $8 | $80 | 54% | 5% | 10% |
| Landscaping | 16,000 | $6 | $60 | 48% | 4% | 10% |
| Dental clinics | 18,000 | $12 | $100 | 62% | 5% | 12% |
| Law firms | 14,000 | $18 | $180 | 44% | 4% | 10% |
| Auto detailing | 10,000 | $4 | $40 | 58% | 5% | 10% |
| Realtors | 16,000 | $4 | $50 | 46% | 4% | 8% |
96,000 monthly searches total. Each account contributes 1,000 clicks: $52,000 spend, 135,000 impressions and 600 enquiries combined. Lead rate = enquiries / clicks. Impression share uses eligible search impressions; not market share. Source: Keyword Planner + QliqQliq Ads accounts + call tracking
Saskatoon service queriesAll client niches
Organic position 1: 14.8% versus 26.4%, an 11.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic CTRs, not ad-position benchmarks. Source: GSC of client sites: 6 Saskatoon businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles across 6 business types; not an advertising requirement. Firms: deduplicated profiles assigned to 6 district scan zones, totalling 1,200; not a municipal business census. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Saskatoon.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks28%
of commercial keywords include Saskatoon, a district or a near-me modifier
Keyword Planner, 336 of 1,200 keywords2.4×
landscaping searches in May–August versus November–February
Keyword Planner, 24 months; Saskatoon targeting+55%
furnace-repair searches in November–February versus June–September
Keyword Planner, 24 months; Saskatoon targeting25%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 150 of 600 enquiries80%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs45%
of commercial SERPs display at least 3 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs3
ads above organic results, median among 180 SERPs displaying those ads
QliqQliq SERP capture18%
median search impression share lost to budget across 6 accounts
QliqQliq Ads accounts30%
median search impression share lost to rank across 6 accounts
QliqQliq Ads accounts; account-level medians are not additive65%
of landing pages show a phone number within the first mobile screen
QliqQliq landing-page audit, 78 of 120 pages40%
of landing pages state a starting price or consultation fee
QliqQliq landing-page audit, 48 of 120 pages30%
of landing pages use a form with more than 6 required fields
QliqQliq landing-page audit, 36 of 120 pages25%
of landing pages lack a visible privacy-policy link beside the form
QliqQliq landing-page audit, 30 of 120 pages; observation, not a compliance ruling40%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 eligible origins from the landing-page sample10%
paid-search click-to-enquiry rate: 600 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking60/36/4
% of enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 360 calls, 216 forms, 24 chats30%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 18 of 60 calls; weekdays, 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 6 months · CAD throughout. Enquiries are deduplicated calls, forms and chats, not booked jobs. Public benchmarks retain their stated dates. · Updated Q3 2026
From audit to action
5 steps from wasted clicks to clearer leads
Find the leaks
We review searches, locations and ads to find where your Saskatoon budget misses the mark.
Connect the numbers
We map calls, forms and bookings to campaigns, so you see the leads behind the spend.
Build around intent
We structure campaigns by service and exclude searches that don't fit.
Ship fixes fast
Our tested scripts and AI tools get fixes and pages live in hours or days, rather than agency weeks.
Follow the leads
Your Glass Box Portal shows rankings, spend, leads and changes around the clock.
4 ways your account gets more attention
| MasterSEO | Typical agency | |
|---|---|---|
| Speed | Tested scripts and AI ship changes in hours or days | Weeks for comparable changes |
| Reporting | Glass Box: 24/7 spend, leads and change log | Reports that arrive after the month ends |
| Focus | Qualified enquiries and bookings | Traffic and clicks take centre stage |
| Niche focus | 1 major client per niche, per region | Multiple clients in the same local niche |
Results you can take to the bank.
I don't expect you to care about bid settings or scripts. I want you to see the calls, qualified leads and revenue your marketing produces.
Anton Kovalchuk
Founder
Get answers before you spend another dollar
What does PPC management in Saskatoon include?
We manage paid-search campaigns, review targeting and search intent, improve landing pages, and track calls, forms and bookings. Your free audit is the starting point for identifying where your account needs attention.
What happened in the Saskatoon immigration consultant case?
We built service-specific Search campaigns, tracked bookings, excluded low-intent searches and bid toward qualified enquiries. Over 12 months, enquiries rose from 10 to 48 per month at unchanged spend. We do not guarantee visa outcomes.
How quickly will I see results?
Our team ships fixes and pages in hours or days using tested scripts and AI tools. Performance timing depends on your market, budget and account. We do not guarantee rankings or specific results.
How much does management cost?
The free audit is a starting point for discussing your budget and management needs. Ask us about fees before you commit.
How do I see what you're doing with my budget?
Your Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for an update to inspect your account.
Will you also work with my direct competitors?
We take on one major client per niche in each region. We do not work for your direct competitors in that region.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the leaks before your next click
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