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Qualified enquiries you can trace to ad spend
PPC Advertising Guide for Canada: More Qualified Leads
Our PPC advertising guide for Canada introduces campaign management for Canadian business owners who want more qualified leads.
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4 channels. 1 stronger lead engine.
Ads, SEO, conversion and AI search share insights. Our team uses tested scripts and AI tools to ship in hours or days, not the usual weeks.
Build demand beyond paid clicks
Our QUIQ Pixel finds technical SEO issues in hours. Organic search insights inform your PPC targeting, while stronger pages support the whole system.
A clearer path from organic search to an enquiry
Turn more visits into enquiries
We improve landing pages and enquiry paths so paid visitors have a clearer route to action. What we learn also sharpens your organic pages.
A clearer path from ad click to enquiry
Get ready for AI-led discovery
We strengthen content for AI-search visibility. PPC search terms inform the topics; SEO and conversion work give visitors a clearer path to enquire.
A clearer route from AI discovery to your site
Case study
10 to 57 qualified PPC enquiries a month
Cozytime Child Care in Toronto made that jump in 12 months at unchanged spend. Monthly tour bookings rose from 5 to 28.
PPCGoogle AdsLicensed daycare & MontessoriToronto, ON12 months
Cozytime Child Care
10→57Qualified PPC enquiries / month+470%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified childcare enquiries 10 → 57 at unchanged spend; programme pages, location controls and CRM-based bidding converted searches into 30 monthly tour bookings.
Qualified PPC enquiries / month2025–2025 year before
- 13 programme pages
- 2164 negatives
- 32 campaigns: qualified-enquiry bidding
- 45 CRO tests started
Qualified PPC enquiries / month10 → 57+470%
Paid sessions / month500 → 1,200+140%
Qualified enquiries / paid session2% → 4.8%+140%
Qualified enquiries / $1,000 CAD2 → 11+450%
Tour bookings / month5 → 28+460%
Attended tours / month3 → 21+600%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified enquiries per $1,000.
- 28% of audited spend reached jobs, training and unrelated childcare searches.
- 3 programme intents shared 1 homepage destination.
- 5 tour bookings produced 3 attended tours; CRM established the baseline.
Scheduler iframe concealed completed tour bookings
Cross-origin iframe events never reached GTM; validated scheduler postMessage events and passed booking IDs into CRM.
14 bookings recoveredProgramme redirects stripped paid click IDs
Redirect rules discarded query strings; preserved attribution parameters and tested 12 ad-to-form journeys.
12 journeys passedTour page views counted as bookings
A broad URL rule matched tour information pages; replaced it with confirmed-booking events and booking-ID deduplication.
1 false trigger removed| Jan ’25 | 3 | tracking faults corrected; qualified enquiry and tour events reconciled |
| Feb ’25 | 3 | programme landing pages launched with age-range and availability questions |
| Mar ’25 | 18 | Search creatives tested across daycare, Montessori and tour-booking intent |
| Apr ’25 | 164 | negative keywords excluded jobs, training, babysitting and unrelated searches |
| May ’25 | 2 | consented adult-contact audiences added in observation; existing families excluded |
| Jun ’25 | 2 | Search campaigns adopted qualified-enquiry bidding after offline import validation |
| Jul ’25 | 3 | location tests compared presence-only targeting and neighbourhood search terms |
| Aug–Dec ’25 | 5 | CRO tests refined tour forms, availability messaging and mobile calls |
WillowdaleNorth York Centre station serves Line 1; transit access differs from driving access.
1 landing-page module separated transit directions from driving directions
NewtonbrookFinch station connects Line 1 with bus services near Yonge Street and Finch Avenue.
1 intake question captured commuting route before tour scheduling
Bayview VillageBayview station serves Line 4 along Sheppard Avenue East.
1 geographic test measured qualified enquiries rather than neighbourhood clicks alone
LansingSheppard–Yonge station connects Lines 1 and 4.
2 route prompts distinguished subway transfers from car-based drop-offs
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12M searches. Put your budget to work.
That's monthly Canadian search demand across 6 business segments in Keyword Planner. See what relevance and tracking mean for your budget.
12 M
monthly Canadian searches across 6 business segments
1,800 commercial keywords; Canada targeting
Keyword Planner3.2
text ads before the first organic result on mobile
Mean across 240 commercial SERPs; excludes Maps and Shopping placements
QliqQliq SERP capture18%
of audited search spend used irrelevant search terms
$216,000 of $1,200,000 annual spend across 24 accounts
QliqQliq paid-media audits$72
median account cost per tracked lead
20 lead-generation accounts; 4 e-commerce accounts excluded
QliqQliq Google Ads accounts and call tracking| Business segment | Searches / mo | Avg CPC | Cost per conversion | Search impression share | Ad CTR | Click conversion rate |
|---|---|---|---|---|---|---|
| E-commerce | 3,600,000 | $1.80 | $45 | 48% | 3.6% | 4.0% |
| Home services | 2,400,000 | $6.00 | $60 | 62% | 5.4% | 10.0% |
| Automotive | 1,800,000 | $3.60 | $60 | 58% | 4.8% | 6.0% |
| Dental clinics | 1,500,000 | $7.20 | $90 | 55% | 4.2% | 8.0% |
| B2B services | 1,500,000 | $8.40 | $140 | 46% | 3.9% | 6.0% |
| Law firms | 1,200,000 | $18.00 | $180 | 51% | 4.5% | 10.0% |
Search volumes total 12,000,000 monthly. Conversion means purchase for e-commerce; deduplicated lead elsewhere. Cost per conversion = CPC ÷ click conversion rate. CAD; Search campaigns only. Source: Keyword Planner; QliqQliq Google Ads accounts and call tracking
Commercial queriesAll query types
Positions 1–10 are organic positions, not ad positions. Commercial position 1 earns 48.5% of baseline CTR; ads and Map Packs occupy screen space above it. Source: GSC of client sites, 24 Canadian sites, 12 months
Reviews on businesses appearing beside paid placements
Reviews: median count among organic Map Pack top-3 businesses for home-service searches, not a ranking requirement. Firms: distinct home-service profiles within 3 km of each city centre. Paid placements excluded from review medians. Source: QliqQliq Maps grid scan, 49 points per city
68%
of tracked search-ad clicks come from mobile devices
QliqQliq Google Ads accounts, 24 accounts74%
of 240 commercial mobile SERPs contain text ads
QliqQliq SERP capture+28%
e-commerce CPC in November versus the remaining 11 months
Keyword Planner, Canada, 24 months22%
of commercial keywords include a city or near-me modifier
Ahrefs, 1,800 keywords41%
of 240 commercial SERPs show Shopping placements
DataForSEO$1.20 M
annual search spend across 24 audited accounts
QliqQliq Google Ads accounts54%
mean account search impression share across 24 accounts
QliqQliq Google Ads accounts19%
mean account search impression share lost to budget
QliqQliq Google Ads accounts27%
mean account search impression share lost to ad rank
QliqQliq Google Ads accounts$216K
annual spend on irrelevant terms across 24 accounts
QliqQliq paid-media audits4.8%
median account search-ad CTR across 24 accounts
QliqQliq Google Ads accounts6.4%
median click-to-lead conversion rate across 20 lead-generation accounts
QliqQliq Google Ads accounts and call tracking2.8 s
median mobile largest contentful paint across 120 landing pages
Chrome UX Report35%
of 120 landing pages pass mobile Core Web Vitals
Chrome UX Report40%
of 120 landing pages lack a visible phone number above the fold
QliqQliq landing-page audits60/35/5
percent of tracked leads from calls, forms and chat respectively
QliqQliq call tracking and CRM exports, 20 accounts25%
of 24 accounts lack qualified-lead imports from their CRM
QliqQliq conversion-tracking audits15%
of tracked leads are duplicates, spam or outside the service area
QliqQliq call tracking and CRM exports, 20 accounts32%
of tracked leads arrive outside weekday business hours
QliqQliq call tracking and form timestamps, 20 accounts$72
median account cost per tracked lead across 20 accounts
QliqQliq Google Ads accounts and call trackingMethod: 1,800 commercial keywords · 240 mobile SERPs · 24 Google Ads accounts · 12 months of conversion tracking · 49 Maps grid points per city · Updated Q3 2026
From audit to action
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Audit the opportunity
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Build the campaign
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Launch and improve fast
Our specialists use tested scripts and AI tools to ship changes in hours or days.
Track what matters
See rankings, leads, spend and every logged change in your 24/7 Glass Box Portal.
4 ways to put leads before jargon
| MasterSEO | Typical agency | |
|---|---|---|
| Focus | Calls, qualified leads and revenue | Clicks and impressions |
| Execution | Tested scripts and AI tools; changes in hours or days | Weeks for changes |
| Visibility | 24/7 portal with spend, leads and a change log | Periodic updates |
| Strategy | Ads, SEO, conversion and AI-search visibility together | A single channel |
Results you can take to the bank.
I don't expect you to learn the tech. I expect our team to turn your investment into calls, leads and revenue—and show you what's happening along the way.
Anton Kovalchuk
Founder
6 answers to make your ad budget work harder
What is PPC advertising?
PPC stands for pay-per-click: you pay when someone clicks your ad. Google Ads lets you target searches relevant to your business. We manage the campaigns and focus on qualified enquiries, not just clicks.
What does your PPC advertising guide for Canada cover?
It introduces paid search and the management decisions behind a campaign, from targeting and bidding to landing pages and lead tracking. If you want a plan for your business, start with a free audit.
How much should I spend on PPC?
Your budget depends on your market, competition and goals. In QliqQliq Google Ads accounts and call tracking, the median cost per tracked lead was $72; your cost will differ. Your free audit is the place to discuss your budget.
How long does PPC take, and do you guarantee results?
Our team can ship changes in hours or days using tested scripts and AI tools. Lead timing depends on your market, budget and campaign. We don't guarantee rankings or a set number of leads.
How do I know what your team is doing?
Your Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of every change, so you don't have to wait for an update to see what's happening.
Do you work with my direct competitors?
We take on one major client per niche per region and do not work for direct competitors. Ask us to check your niche and region during your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 free audit. A clearer path to more leads.
See where your ad spend is going and what your business needs to win more qualified enquiries.
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