We’re the SEO company in London, Ontario providing local businesses with SEO, Google Ads, conversion fixes and AI-search visibility—all focused on leads.
Toronto’s Trusted Agency | Forbes Agency Council Member
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Search, ads, conversion and AI visibility share data and strengthen each other. You get one team focused on enquiries.
Our SERP capture put the first organic result 2 mobile screens down. We fix pages and build London content that also strengthens your ads and AI-search visibility.
Our SERP capture found ads above organic results on 65% of commercial SERPs. We run Google Ads and use query data to sharpen SEO targets and conversion tests.
We fix weak paths to calls and forms, so traffic from SEO and Google Ads has a clearer route to becoming a lead.
We structure your service information for AI-search visibility. That same clear content strengthens SEO pages and gives ads a more relevant destination.
A London plumber faced competing pages and rendering issues. In 12 months, monthly organic sessions rose from 500 to 1,250.
Grew monthly organic leads from 10 to 76 by fixing rendering, consolidating competing pages and building London plumbing content around service needs and neighbourhood conditions.
A postcode widget fetched descriptions only after interaction; rendered all 18 service descriptions server-side.
18 descriptions restoredAn image attachment claimed the drain-cleaning slug; renamed it, redirected its URL and restored the service route.
1 service URL recoveredCached query parameters contaminated canonical tags; excluded parameter requests from HTML caching and added self-referencing canonicals.
6 canonical targets corrected| Oct ’24 | 380 | indexed URLs audited against crawl logs and Search Console |
| Oct–Nov ’24 | 6 → 1 | competing drain pages consolidated; retired URLs redirected |
| Nov ’24 | 31 → 12 | plugins retained; lightweight templates, WebP and cache deployed |
| Dec ’24 | 18 | service pages rebuilt with server-rendered descriptions and repair FAQs |
| Jan–Feb ’25 | 6 | London neighbourhood hubs published with distinct service evidence |
| Mar–Apr ’25 | 144 | contextual internal links added between services, guides and hubs |
| May–Jun ’25 | 40 | referring domains earned through supplier listings and local repair resources |
| Jul–Sep ’25 | 12 | repair guides refined using Search Console queries and enquiry logs |
3 repair guides distinguish pipe symptoms from diagnoses requiring inspection
1 heritage-permit check added for exterior venting alterations
2 authority links distinguish municipal plumbing permits from conservation approvals
2 seasonal checklists cover outdoor taps and sump-pump testing
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Get A Free AuditAhrefs and Keyword Planner found 240K monthly service searches across 6 business types. See where your London business is missing demand.
1,800 deduplicated commercial keywords across 6 markets
Ahrefs + Keyword PlannerMedian across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture156 of 240 SERPs; 40 per business type
QliqQliq SERP capture18 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 48,000 | $10 | $100 | 85 | 1,600 | 25% |
| HVAC | 32,000 | $14 | $140 | 100 | 1,400 | 30% |
| Dental clinics | 54,000 | $12 | $120 | 120 | 1,800 | 20% |
| Law firms | 40,000 | $24 | $200 | 180 | 2,200 | 15% |
| Auto detailing / ceramic coating | 22,000 | $5 | $50 | 45 | 1,000 | 10% |
| Physiotherapy clinics | 44,000 | $6 | $60 | 70 | 1,500 | 5% |
240,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Position 1: 16.4% versus 27.1%, a 10.7-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within study boundaries; total 1,200. Strathroy denotes the community within Strathroy-Caradoc. Source: QliqQliq Maps grid scan, 49 points per market; municipal maps for study boundaries.
of non-brand organic clicks come from phones
GSC of client sites, 6 businessesof commercial queries include a city, neighbourhood or near-me modifier
Ahrefs, 468 of 1,800 keywordsfurnace searches during October–March versus April–September
Keyword Planner, 24 months; seasonal context: London's heating season.of commercial keywords mention emergency, same-day or weekend service
Ahrefs, 324 of 1,800 keywordsenquiry rate on location-specific pages versus matched service pages without local content
Client analytics + call tracking, 6 businesses; observational comparisonof commercial SERPs display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPsof commercial SERPs display ads above organic results
QliqQliq SERP capture, 156 of 240 SERPstop-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slotsof sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPsreferring domains per top-3 service-business page, median
Ahrefs, 240 commercial SERPswords per top-10 service page, pooled median
QliqQliq crawl, 600 pages; 100 per business typeof sampled service pages publish a starting price or fee range
QliqQliq crawl, 192 of 600 pagesof renovation pages explain London building permit application steps
QliqQliq crawl, 18 of 100 renovation pages; City of London building permit guidance.of sampled pages include project examples naming a neighbourhood or nearby municipality
QliqQliq crawl, 144 of 600 pagesof sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs, 696 calls, 432 forms, 72 chatsorganic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businessesof enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 396 of 1,200 enquiriesmedian first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businessesof mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · 6 markets: London, St. Thomas, Woodstock, Strathroy, Ingersoll and Tillsonburg · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
We examine your site and London search competitors, then show you the gaps.
We look for the obstacles between a search, a site visit and an enquiry.
The QUIQ Pixel finds technical SEO problems in hours, not weeks.
Tested scripts and AI tools let our team ship fixes and pages in hours or days, not weeks.
Open Glass Box 24/7 to track rankings, leads, spend and each change.
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | Rankings, leads, spend and changes visible 24/7 | Periodic reports with limited work visibility |
| Speed | Tested scripts and AI tools ship work in hours or days | Manual workflows that take weeks |
| Market loyalty | 1 major client per niche and region; no direct rivals | Attention shared across competing accounts |
| Focus | Calls, leads and revenue—not technical jargon | Deliverables and rankings |
I’m Anton. I built this team for owners who want their phone to ring, not a lesson in technical SEO. I want you to see the work and measure the leads.
Anton Kovalchuk
Founder
We improve your site’s technical health, service pages and local search visibility. We also connect SEO with Google Ads, conversion fixes and AI-search visibility, so the channels work together toward enquiries.
The QUIQ Pixel finds technical problems in hours, and our team can ship fixes and pages in hours or days. Search results take longer; timing depends on your site, competitors and market.
No. Search rankings are not ours to guarantee. We focus on work you can inspect and business outcomes you can measure, including leads and calls.
Pricing depends on your site’s needs and the scope of work. Your free audit identifies priorities, and we’ll discuss the proposed work and cost before you commit.
In 12 months, monthly organic leads rose from 10 to 76 and sessions from 500 to 1,250. Top-10 keywords grew from 20 to 120; Map Pack top-3 placements rose from 4 to 30 out of 60. The session-to-lead rate went from 2% to 6.1%. We fixed rendering, consolidated pages and built local service content.
No. We take one major client per niche per region and do not work for their direct competitors.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the search gaps and conversion leaks standing between your business and more enquiries.
