Reach the people who make decisions
We build your strategy, content and paid campaigns around your buyers. What we learn sharpens your landing pages and messaging across search.
Staffing case: 8 to 58 qualified employer leads per month
LinkedIn Marketing Agency in Canada for Better Leads
Your LinkedIn marketing agency in Canada for B2B strategy, content and ads that reach decision-makers and generate qualified leads.
- Staffing case: 8 to 58 qualified employer leads/month
- 6M paid impressions monthly across 24 accounts
- 24/7 access to leads, spend and change logs
Toronto’s Trusted Agency | Forbes Agency Council Member
Not sure where your digital marketing is falling short?
Claim your free digital marketing audit and growth strategy.
Trusted by 1,000+ businesses across Ontario
The growth system
4 channels. One stronger growth system.
LinkedIn, SEO, Google Ads, conversion fixes and AI-search visibility work together to bring you qualified leads.
Give every click a reason to act
We improve landing pages and use conversion feedback to focus campaigns on qualified leads. LinkedIn and Google Ads traffic both benefit.
Staffing case: 4 to 29 employer meetings per month
Capture buyers already searching
Paid search reaches prospects with active intent. Search insights sharpen LinkedIn messaging, while shared landing pages turn traffic into leads.
Reach buyers across search and LinkedIn
Be visible when buyers investigate
SEO and AI-search visibility put your expertise in front of buyers researching their options. That supports the trust your LinkedIn content builds.
Give buyers more ways to find and assess your business
Case study
8 to 58 qualified employer leads a month
See how Toronto staffing agency 24 Hour Labour & Brokers reached more employers through LinkedIn and landing pages over 12 months.
Social AdsStaffing agency: temporary labour and employer recruitmentToronto, ON12 months
24 Hour Labour & Brokers
8→58Qualified employer leads / month+625%; $4,000 CAD monthly spend at both endpoints; CRM-deduplicated employer enquiries
Increased qualified employer leads 8 → 58 through LinkedIn decision-maker targeting, staffing landing pages and CRM conversion feedback; excluded jobseekers from bidding signals.
Qualified employer leads / month2025–2025 year before
- 13 employer landing pages
- 218 Sponsored Content creatives
- 34 targeting dimensions
- 42 campaigns: conversion bidding
Qualified employer leads / month8 → 58+625%
Paid sessions / month400 → 800+100%
Qualified leads / paid session2% → 7.2%+260%
Qualified leads / $1,000 CAD2 → 14+600%
Employer meetings / month4 → 29+625%
Staffing orders / month2 → 10+400%
- 8 qualified December employer leads from 400 paid sessions; 2% conversion rate.
- $4,000 CAD December spend; 2 qualified employer leads per $1,000.
- 45% of 40 audited enquiries came from jobseekers, not employers.
- 3 staffing segments shared 1 employer landing page.
- 2 conversion sources lacked shared event IDs; baseline rebuilt from CRM records.
Insight Tag and API counted twice
Browser and server events lacked shared identifiers; assigned matching event IDs and replayed 10 test submissions.
10 duplicate events suppressedLinkedIn clicks lost attribution after redirects
Employer-page redirects stripped li_fat_id; preserved query parameters and captured identifiers before navigation across 3 redirect paths.
3 redirect paths repairedIn-app submissions missed conversion events
The embedded form displayed confirmation without navigation; replaced URL-based rules with submission events across 6 device tests.
6 test submissions captured| Jan ’25 | 2 | conversion sources deduplicated; CRM employer qualification and attribution implemented |
| Feb ’25 | 3 | employer landing pages launched for warehousing, construction and manufacturing |
| Mar ’25 | 18 | Sponsored Content creatives tested with employer-only staffing calls to action |
| Apr ’25 | 4 | audiences segmented by industry, company size, seniority and serviceable geography |
| May ’25 | 12 | jobseeker phrases added to on-site search negatives; applicant events excluded |
| Jun ’25 | 3 | retargeting audiences launched; applicants, customers and submitted leads excluded |
| Jul ’25 | 2 | campaigns switched from click optimisation to validated website conversion bidding |
| Aug–Dec ’25 | 6 | CRO tests covered headcount, shift timing, location and contact fields |
North YorkOntario temporary help agencies require an operating licence; the requirement took effect on 1 July 2024.
1 Ontario landing-page checklist covered agency licensing and employer verification
ScarboroughEmployment areas along Highway 401 include manufacturing and warehousing sites.
1 warehouse creative variant requested worksite postal code and shift headcount
EtobicokeHighway 427 and the Gardiner Expressway serve industrial employment areas.
2 intake fields captured reporting location and required shift start
Downtown TorontoTTC overnight service uses the Blue Night Network; subway trains do not operate around the clock.
1 shift-access question checked overnight reporting requirements
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
6M impressions. What do they teach you?
Across 24 accounts: 6M paid impressions monthly and $7.95 per click on average. Source: QliqQliq LinkedIn Campaign Manager exports.
6 M
paid impressions per month across 24 client accounts
6 B2B segments; Canadian targeting only
QliqQliq LinkedIn Campaign Manager exports$7.95
average cost per paid click
$286,200 spend divided by 36,000 clicks per month
QliqQliq LinkedIn Campaign Manager exports0.60%
paid impression-to-click rate
36,000 clicks from 6,000,000 monthly impressions
QliqQliq LinkedIn Campaign Manager exports$159
cost per deduplicated lead
1,800 monthly leads; 5.0% click-to-lead conversion rate
QliqQliq campaign exports + client CRM reconciliation| Business segment | Impressions / mo | Avg CPC | Cost per lead | Ad CTR | Frequency / mo | Lead Gen Form share |
|---|---|---|---|---|---|---|
| Software & SaaS | 1,800,000 | $9 | $180 | 0.60% | 4.5 | 70% |
| Professional services | 1,200,000 | $8 | $160 | 0.70% | 4 | 65% |
| Manufacturing | 1,000,000 | $7 | $140 | 0.50% | 3.2 | 50% |
| Financial services | 800,000 | $7 | $140 | 0.60% | 4 | 60% |
| Recruitment services | 700,000 | $8 | $160 | 0.60% | 3.5 | 75% |
| Corporate training | 500,000 | $7 | $140 | 0.56% | 2.8 | 40% |
Monthly totals: 6,000,000 impressions; 36,000 clicks; $286,200 spend; 1,800 leads. Every segment converts 5.0% of clicks. Form share measures leads captured through LinkedIn Lead Gen Forms. Source: QliqQliq LinkedIn Campaign Manager exports + client CRM reconciliation, 24 accounts
LinkedIn B2B adsPaid social, all sectors
Insertion means the 1st through 10th sponsored item encountered, not auction rank. Separate placement test; not the account-wide CTR. Early LinkedIn placements underperform the cross-platform baseline amid competing sponsored content. Source: QliqQliq consented feed-placement test + campaign click logs
Competitor ad audit coverage by Canadian city
reviews = distinct ads reviewed; firms = distinct advertisers. Totals: 800 ads, 185 advertisers. Each advertiser assigned once by Canadian office location; not inferred delivery location. Source: QliqQliq review of LinkedIn Ad Library + advertiser websites
$286,200
monthly spend across 24 client accounts
QliqQliq LinkedIn Campaign Manager exports36,000
paid clicks per month from 6 million impressions
QliqQliq LinkedIn Campaign Manager exports4.1
sponsored items per 20 feed items across 200 sessions
QliqQliq consented feed audit68%
of impressions delivered on mobile devices
QliqQliq LinkedIn Campaign Manager exports22%
of monthly spend allocated to retargeting
QliqQliq LinkedIn Campaign Manager exports$47.70
blended CPM across 6 business segments
QliqQliq LinkedIn Campaign Manager exports+18%
CPC for director-level targeting versus manager-level targeting in matched tests
QliqQliq audience split tests31%
of reviewed ads explicitly address 1 industry
QliqQliq competitor ad audit, 800 ads42%
of reviewed ads promote 1 downloadable resource
QliqQliq competitor ad audit, 800 ads3.2 M
forecast member audience across 6 segment definitions, before overlap removal
LinkedIn Campaign Manager audience forecasts60/30/10
% of spend on single-image, video and document ads
QliqQliq LinkedIn Campaign Manager exports28%
of reviewed ads include 1 numerical proof point
QliqQliq competitor ad audit, 800 ads19%
of reviewed ads include 1 customer quotation
QliqQliq competitor ad audit, 800 ads2.7 s
median mobile LCP across 48 campaign landing pages
Chrome UX Report44%
of 48 campaign landing pages pass mobile Core Web Vitals
Chrome UX Report1,800
deduplicated leads per month across 24 accounts
QliqQliq client CRM reconciliation5.0%
click-to-lead conversion rate across 36,000 monthly clicks
QliqQliq campaign exports + client CRM reconciliation62.5%
of 1,800 monthly leads captured through LinkedIn Lead Gen Forms
QliqQliq campaign exports + client CRM reconciliation30%
of 1,800 monthly leads accepted by sales teams
QliqQliq client CRM reconciliation$530
cost per sales-accepted lead across 540 monthly accepted leads
QliqQliq campaign exports + client CRM reconciliationMethod: 24 client ad accounts · 90 days of campaign data, monthly averages · 800 competitor ads reviewed · 185 advertisers · 200 feed sessions · Updated Q3 2026
From audit to action
5 steps from wasted clicks to a sharper campaign
Find the gaps
Your free audit examines your targeting, content, spend and landing pages.
Set the direction
We identify the buyers you want and build a LinkedIn strategy around the leads you need.
Build and ship
Our tested scripts and AI tools move fixes and pages out in hours or days, rather than weeks.
Launch together
Content, ads and landing pages work as one system, backed by your search channels.
Improve what counts
We use lead feedback to refine campaigns. Your Glass Box Portal shows progress 24/7.
1 team. No black box.
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | Live rankings, leads, spend and a log of changes | Periodic reports with limited detail |
| Speed | Scripts and AI ship fixes and pages in hours or days | Fixes and pages take weeks |
| Focus | Calls, qualified leads and revenue | Technical activity without clear business outcomes |
| Competition | 1 major client per niche, per region | No exclusive niche commitment |
Results you can take to the bank.
I care about the calls and leads your business earns, not whether you understand the tech behind them. My team handles the details; you see what moves.
Anton Kovalchuk
Founder
6 answers to protect your next ad dollar
What does a LinkedIn marketing agency in Canada do?
We build your LinkedIn strategy, create content, manage paid campaigns and refine landing pages to reach decision-makers and generate qualified business leads.
How quickly will I see results?
Timing depends on your market, competition and budget. Our tested scripts and AI tools let us ship fixes and pages in hours or days. Lead growth takes longer and is not guaranteed.
Do you guarantee leads or rankings?
No. We do not guarantee a lead volume or search ranking. We focus on qualified leads and revenue, show you the work and use performance data to improve the campaign.
How much does LinkedIn advertising cost?
Our LinkedIn Campaign Manager exports show a $7.95 average paid click and a 0.60% paid impression-to-click rate. Campaign exports reconciled with client CRMs show $159 per deduplicated lead. Your costs depend on your audience and campaign.
What happened with 24 Hour Labour & Brokers?
In 12 months, monthly qualified employer leads rose from 8 to 58, paid sessions from 400 to 800, and employer meetings from 4 to 29. Qualified leads per paid session rose from 2% to 7.2%, and per $1,000 CAD from 2 to 14. LinkedIn targeting, staffing pages and CRM feedback excluded jobseekers from bidding signals.
Will you work with my direct competitors?
We take one major client per niche per region and do not work with direct competitors.
Explore related services
Social media services
Social media in other cities
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026See where your next qualified leads are hiding
Get a free audit and see where your LinkedIn strategy, ads and landing pages need work.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche
