Reach buyers already searching
We manage Microsoft Advertising campaigns, targeting relevant searches and tracking qualified leads. Search data sharpens your landing pages and other campaigns.
Qualified leads tracked to Microsoft campaigns
Bing Ads Agency in Canada for Qualified Leads
Your Bing Ads agency in Canada: we manage Microsoft Advertising campaigns for businesses seeking qualified leads.
- 10 to 76 qualified leads/month in 1 case
- 24/7 access to leads, spend and changes
- 1 major client per niche and region
Toronto’s Trusted Agency | Forbes Agency Council Member
Not sure where your digital marketing is falling short?
Claim your free digital marketing audit and growth strategy.
Trusted by 1,000+ businesses across Ontario
THE GROWTH SYSTEM
Bing Ads agency in Canada: 4 channels, 1 goal
Paid search, conversion fixes, SEO and AI-search visibility work together to bring more potential customers to your business.
Turn paid clicks into enquiries
We build and improve pages around your offer. Better conversion data gives both Microsoft and Google Ads a clearer picture of which clicks matter.
Landing pages built to generate enquiries
Put your paid search data to work
Our Google Premier Partner team manages Google Ads alongside Microsoft campaigns. Search and conversion insights across both channels inform targeting and pages.
Paid search decisions informed by both platforms
Give buyers more ways to find you
We improve organic and AI-search visibility. Paid search insights guide content, while stronger pages support your ads and conversions.
Organic and AI-search visibility alongside paid ads
Case study
10 to 76 qualified Microsoft Ads leads per month
In 12 months, a Toronto renovation contractor grew site consultations from 5 to 38 per month. Your audit starts with your own gaps.
PPCKitchen, bathroom and basement renovationsToronto, ON12 months
Toronto home renovation contractor
10→76Qualified Microsoft Ads leads / month+660%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Increased qualified Microsoft Ads leads 10 → 76 through renovation-specific landing pages, search-term exclusions, remarketing and offline qualified-lead bidding.
Qualified Microsoft Ads leads / month2025–2025 year before
- 13 renovation pages
- 2142 negatives
- 312 partner exclusions
- 43 campaigns: qualified-lead bidding
Qualified Microsoft Ads leads / month10 → 76+660%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 7.6%+280%
Qualified leads / $1,000 CAD2 → 15+650%
Site consultations / month5 → 38+660%
Renovation quotes / month4 → 30+650%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, supplies and DIY searches.
- 3 renovation services shared 1 generic landing page.
- 2 UET goals counted identical submissions; baseline rebuilt from CRM records.
Form navigation counted twice
UET automatic page tracking overlapped manual SPA events; retained 1 submission event with a unique enquiry ID.
2 goals became 1Redirects erased Microsoft click IDs
Canonical redirects discarded msclkid parameters; preserved query strings and stored click IDs with CRM enquiries.
15 test journeys attributedGoogle imports restored excluded searches
Scheduled imports overwrote Microsoft-specific negatives; disabled recurring imports and versioned 1 account-level exclusion list.
142 exclusions protected| Jan ’25 | 2 | UET goals reconciled; msclkid capture and offline qualification imports validated |
| Feb ’25 | 3 | renovation landing pages launched with scope, budget and ownership fields |
| Mar ’25 | 18 | responsive search ad variants tested across kitchens, bathrooms and basements |
| Apr ’25 | 142 | negative keywords added; jobs, supplies and DIY intent excluded |
| May ’25 | 3 | remarketing audiences added in observation; converted enquiries excluded |
| Jun ’25 | 12 | syndicated search partner sites excluded after lead-quality review |
| Jul ’25 | 3 | campaigns switched to qualified-lead bidding after offline import validation |
| Aug–Dec ’25 | 6 | landing-page tests refined scope selection, consultation forms and mobile calls |
CabbagetownHeritage conservation district properties may require heritage permits for exterior alterations.
1 intake question flagged exterior work requiring heritage review
The AnnexStructural alterations generally require Toronto building permits; cosmetic renovations have different requirements.
1 kitchen-page section distinguished cosmetic work from structural scope
East YorkBasement underpinning requires a building permit; excavation scope needs site-specific assessment.
2 form options separated basement finishing from underpinning
ScarboroughMost residential electrical work requires an ESA notification, separate from municipal building permits.
1 bathroom-page checklist identified electrical work for contractor review
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
900K searches. What will buyers find?
Microsoft's Keyword Planner counts 900K monthly Canadian searches across 6 segments. Find the gaps in your account.
900K
monthly Canadian searches across 6 advertiser segments
1,200 commercial keywords; search volume, not available ad impressions
Microsoft Advertising Keyword Planner$4.80
aggregate search-ad CPC across 12 client accounts
$288,000 spend ÷ 60,000 clicks; search partners excluded
QliqQliq Microsoft Advertising accounts2.8
text ads above organic results per desktop search
560 ads across 200 Canadian commercial search results
QliqQliq SERP capture30%
of audited accounts lacked working lead-conversion tracking
72 of 240 accounts failed a test conversion
QliqQliq Microsoft Advertising account audits| Advertiser segment | Searches / mo | Avg CPC | Cost per lead | Impression share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Home services | 180,000 | $4.80 | $60 | 62% | 4.8% | 8% |
| Legal services | 120,000 | $9.60 | $120 | 48% | 3.6% | 8% |
| Financial services | 160,000 | $6.00 | $100 | 54% | 4.1% | 6% |
| B2B software | 100,000 | $7.20 | $120 | 58% | 3.8% | 6% |
| Retail enquiries | 220,000 | $1.20 | $30 | 71% | 5.2% | 4% |
| Health clinics | 120,000 | $3.60 | $45 | 65% | 4.6% | 8% |
6 segments total 900,000 monthly searches. CPC and CPL use spend-weighted account data; leads exclude purchases and duplicate enquiries. Impression share covers eligible search impressions. Source: Microsoft Advertising Keyword Planner; QliqQliq Microsoft Advertising accounts
Competitive commercial queriesAll sampled advertiser queries
10 observed paid positions, top to bottom; values are percentages. Matched desktop captures include bottom ads. Position 1 commercial CTR trails baseline by 1.4 percentage points. Source: QliqQliq SERP capture matched to Microsoft Advertising impression and click logs
Canadian city ad reviews and advertiser counts
reviews = search-ad observations reviewed; firms = distinct advertisers within each city sample. 1,890 observations total; advertisers may appear in multiple cities. Montréal includes English and French queries. Source: QliqQliq city-targeted Bing ad capture
900K
monthly searches across 6 advertiser segments
Microsoft Advertising Keyword Planner68%
of client search-ad clicks came from desktop devices
QliqQliq Microsoft Advertising accounts, 12 clients24%
of client search-ad clicks came from mobile devices
QliqQliq Microsoft Advertising accounts, 12 clients8%
of client search-ad clicks came from tablets
QliqQliq Microsoft Advertising accounts, 12 clients18%
of sampled keyword volume came from French-language searches
Microsoft Advertising Keyword Planner, 1,200 keywords$288K
search-ad spend across 12 client accounts over 12 months
QliqQliq Microsoft Advertising accounts60,000
search-ad clicks generated by $288,000 spend
QliqQliq Microsoft Advertising accounts60%
aggregate search impression share across 12 accounts
QliqQliq Microsoft Advertising accounts25%
of eligible search impressions lost to ad rank
QliqQliq Microsoft Advertising accounts15%
of eligible search impressions lost to budget
QliqQliq Microsoft Advertising accounts30%
of 240 audited accounts lacked working lead-conversion tracking
QliqQliq Microsoft Advertising account audits45%
of 240 audited accounts lacked a shared negative-keyword list
QliqQliq Microsoft Advertising account audits20%
of 240 audited accounts counted page views as primary leads
QliqQliq Microsoft Advertising account audits15%
of 240 audited accounts imported campaigns without location-setting checks
QliqQliq Microsoft Advertising account audits12%
of audited spend matched search terms without commercial intent
QliqQliq search-term review, 240 accounts3,900
deduplicated leads from 60,000 paid-search clicks
QliqQliq CRM reconciliation and call tracking, 12 clients6.5%
aggregate click-to-lead conversion rate across 12 client accounts
QliqQliq Microsoft Advertising accounts and CRM reconciliation$73.85
aggregate CPL from $288,000 spend and 3,900 leads, rounded
QliqQliq Microsoft Advertising accounts and CRM reconciliation60/35/5
percentage of 3,900 leads by call, form and chat
QliqQliq call tracking and CRM reconciliation72%
of 3,900 leads met client qualification criteria
QliqQliq CRM reconciliation, 2,808 qualified leadsMethod: 1,200 keywords · 200 search results captured · 240 accounts audited · 12 client accounts analysed over 12 months · CAD throughout · Updated Q3 2026
FROM AUDIT TO ACTION
5 steps from wasted clicks to a clearer plan
Audit your account
We review your campaigns, goals and current performance at no charge.
Find the leaks
We examine search terms, spend, conversion tracking and landing pages.
Build around buyers
We align your targeting, ads and pages with the enquiries you want.
Ship changes fast
Tested scripts and AI tools get fixes and pages shipped in hours or days, rather than weeks.
See the work 24/7
Your Glass Box Portal shows rankings, leads, spend and a log of every change.
4 ways you stay in control
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with spend, leads and change history | Reports on the agency's schedule |
| Speed | Scripts and AI tools ship fixes in hours or days | Changes often take weeks |
| Focus | Qualified leads, calls and revenue | Traffic and technical reports |
| Competition | 1 major client per niche and region | No niche exclusivity |
Results you can take to the bank.
I don't expect you to learn the technology. I want you to see which campaigns bring qualified calls and revenue—and know what we changed to pursue them.
Anton Kovalchuk
Founder
6 answers before your free audit
What does a Bing Ads agency in Canada manage?
We manage Microsoft Advertising campaigns, including targeting, ad copy, bidding, search-term exclusions and conversion tracking. We also improve landing pages and connect paid search insights with your other channels.
What does Microsoft Advertising cost?
Across 12 QliqQliq Microsoft Advertising accounts, aggregate search-ad CPC was $4.80. Your CPC and budget depend on your market, competition and goals. Your audit identifies where your spend goes.
How quickly will I see results?
Our tested scripts and AI tools let us ship fixes and pages in hours or days. Lead growth depends on your market, budget, tracking and competition; we don't promise a timeline.
Do you guarantee ad positions or leads?
No. We don't promise ad positions or lead volumes. We manage targeting, landing pages and conversion data around qualified enquiries, with performance visible in your Glass Box Portal.
How do you know which clicks become qualified leads?
We set up lead-conversion tracking and use offline qualified-lead data for bidding where available. In one Toronto renovation case, qualified leads per $1,000 CAD rose from 2 to 15 over 12 months.
Why run Microsoft Ads alongside Google Ads and SEO?
Each channel supplies useful signals. Search queries inform SEO, landing-page learning supports paid campaigns, and organic plus AI-search visibility gives buyers more routes to your business.
Explore related services
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026See what your ads are missing
Get a free audit and a clear view of where your Microsoft Ads budget is going.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche
