Put your services in front of buyers
We build paid social campaigns around your services and audiences. Landing-page and CRM feedback shows us which clicks turn into qualified leads.
A clearer path from social click to qualified lead
Social Media Marketing Strategy in Canada for More Leads
We build and manage a social media marketing strategy for your Canadian business, linking paid ads with landing pages, SEO and AI search.
- Avanti: 10 to 59 qualified social leads/month
- 24/7 access to leads, spend and changes
- 1 major client per niche, per region
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
ONE GROWTH SYSTEM
Social media marketing strategy in Canada: 4 channels, 1 goal
Social ads, conversion fixes, Google Ads, SEO and AI search share insights, so each move strengthens the next.
Turn more clicks into enquiries
We match landing pages to your ads and fix conversion friction. Stronger pages make social and Google Ads traffic work harder and support your SEO.
Fewer paid visits lost before an enquiry
Capture demand when buyers search
We build search campaigns around the services you sell. Search-query and lead data sharpen social messaging, while shared landing pages turn paid visits into enquiries.
Search data that strengthens your social campaigns
Build visibility beyond the feed
We improve your search visibility and make content easier for AI search tools to interpret. Stronger service pages also support your ads and conversion work.
Service pages that work across search and paid campaigns
Case study
10 to 59 qualified social leads a month
In Toronto, Avanti Landscaping grew qualified social leads at unchanged spend over 12 months. See the moves behind the growth.
Social AdsResidential & commercial landscapingToronto, ON12 months
Avanti Landscaping
10→59Qualified social leads / month+490%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified Facebook and Instagram leads 10 → 59 at unchanged spend through project videos, service-specific pages, audience exclusions and CRM-qualified conversion feedback.
Qualified social leads / month2025–2025 year before
- 13 service landing pages
- 218 creative variants
- 33 retargeting audiences
- 42 campaigns: qualified-lead optimisation
Qualified social leads / month10 → 59+490%
Paid social sessions / month500 → 1,000+100%
Qualified leads / paid social session2% → 5.9%+195%
Qualified leads / $1,000 CAD2 → 12+500%
Site consultations / month5 → 30+500%
Project quotes / month4 → 24+500%
- 10 qualified December leads from 500 paid social sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 38% of audited enquiries requested jobs or services outside coverage.
- 3 service offers shared 1 generic enquiry page.
- 2 event sources lacked shared IDs; baseline rebuilt from CRM records.
Browser and server events inflated enquiries
Pixel and server generated different event IDs; shared submission IDs restored deduplication across 2 sources.
2 sources deduplicatedInstagram uploads erased campaign attribution
Upload redirects dropped URL parameters in Instagram’s browser; persisted attribution before upload and verified 12 submissions.
12 submissions retained attributionReels overlays covered project captions
Feed exports placed captions beneath Reels controls; rebuilt 6 vertical assets using placement safe zones.
6 assets corrected| Jan ’25 | 2 | event sources deduplicated; CRM qualification and campaign attribution installed |
| Feb ’25 | 3 | landing pages launched for landscaping, interlocking and commercial grounds |
| Mar ’25 | 18 | project videos and carousel creatives tested across Facebook and Instagram |
| Apr ’25 | 4 | audience exclusions added: customers, submitted leads, employees and recruitment engagers |
| May ’25 | 3 | retargeting audiences launched: 7/30/90-day visitors; converted enquiries excluded |
| Jun ’25 | 6 | vertical creatives rebuilt around project stages and placement safe zones |
| Jul ’25 | 2 | lead campaigns switched to CRM-qualified conversion optimisation after import validation |
| Aug–Dec ’25 | 5 | CRO tests covered budgets, property types, timelines and consultation requests |
LeasideToronto’s private-tree by-law generally protects trees measuring at least 30 cm diameter at 1.4 m above ground.
1 intake question flagged tree removal or nearby excavation for permit review
Don MillsProperties within Toronto’s protected ravines may require permits for grading, filling or vegetation removal.
1 address-screening step flagged ravine constraints before consultation
The KingswayExcavation requires underground utility locates; landscaping plans must account for marked infrastructure.
1 interlocking page explained locate checks before excavation
Liberty VillageCondominium landscaping can involve common elements and require corporation authorisation.
2 commercial intake fields captured property-manager contact and approval status
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
4 paid ads in 20 placements. Make yours count.
Our feed capture audit found 4 paid ads in 20 placements. The costs and response times below show where leads are won or lost.
$1.47
blended cost per landing-page click
$176,400 monthly spend ÷ 120,000 clicks across 24 accounts
QliqQliq client ad account exports$35
blended cost per lead
$176,400 monthly spend ÷ 5,040 tracked leads
QliqQliq ad account exports + call tracking4 / 20
feed placements were paid ads
2,400 ads among 12,000 placements across 600 feed sessions
QliqQliq feed capture audit30%
of advertiser enquiries received no reply within 24 hours
12 of 40 paid-social advertiser enquiries
QliqQliq mystery-shopper test| Advertiser segment | Landing-page clicks / mo | Avg CPC | Cost per lead | Ad CTR | Lead conversion rate | Leads / mo |
|---|---|---|---|---|---|---|
| Retail & e-commerce | 36,000 | $0.90 | $18 | 1.80% | 5.00% | 1,800 |
| Home services | 24,000 | $1.80 | $45 | 1.20% | 4.00% | 960 |
| Health & wellness | 18,000 | $1.40 | $35 | 1.50% | 4.00% | 720 |
| Professional services | 18,000 | $2.40 | $60 | 1.00% | 4.00% | 720 |
| Real estate | 12,000 | $1.50 | $50 | 1.20% | 3.00% | 360 |
| Education & training | 12,000 | $1.20 | $30 | 1.50% | 4.00% | 480 |
24 accounts; 120,000 monthly landing-page clicks; 5,040 deduplicated leads; $176,400 spend. CTR uses landing-page clicks ÷ impressions; conversion rate uses leads ÷ landing-page clicks. Source: QliqQliq client ad account exports + CRM attribution
Lead-generation campaignsAll sampled campaigns
10 successive ad exposures per user; landing-page clicks ÷ impressions. Lead-generation campaigns exclude retail; baseline includes all 24 accounts. Exposure order is not organic search rank. Source: QliqQliq consented campaign exposure study
Paid-social ad reviews by city
Reviews counts audited ad creatives, not customer reviews; firms counts sampled advertisers. 420 creatives from 105 advertisers; 4 creatives per advertiser. Source: QliqQliq ad creative audit using Meta Ad Library
$176,400
monthly spend across 24 client accounts
QliqQliq client ad account exports120,000
monthly landing-page clicks across 6 advertiser segments
QliqQliq client ad account exports5,040
monthly deduplicated leads across 24 accounts
QliqQliq CRM attribution + call tracking4.20%
lead conversion rate across 120,000 landing-page clicks
QliqQliq CRM attribution92%
of paid-social impressions served on mobile devices
QliqQliq client ad account exports20%
paid-ad density across 12,000 audited feed placements
QliqQliq feed capture audit$21
blended CPM across 8.4 million monthly impressions
QliqQliq client ad account exports1.43%
blended landing-page CTR, rounded from 120,000 clicks and 8.4 million impressions
QliqQliq client ad account exports3.2
average monthly impressions per reached user
QliqQliq client ad account exports28%
of 600 feed sessions contained competing advertisers within 5 placements
QliqQliq feed capture audit420
ad creatives reviewed across 105 Canadian advertisers
QliqQliq ad creative audit using Meta Ad Library55%
of 420 reviewed creatives used video
QliqQliq ad creative audit30%
of 420 reviewed creatives used static images
QliqQliq ad creative audit15%
of 420 reviewed creatives used carousels
QliqQliq ad creative audit42%
of 24 sampled landing-page origins passed mobile Core Web Vitals, rounded
Chrome UX Report60/35/5
percentage of 5,040 leads from forms, calls and messages
QliqQliq CRM attribution + call tracking3,024
monthly form leads across 24 accounts
QliqQliq CRM attribution1,764
monthly phone leads across 24 accounts
QliqQliq call tracking252
monthly message leads across 24 accounts
QliqQliq CRM attribution7 h
median first reply among 28 advertisers responding within 24 hours
QliqQliq mystery-shopper testMethod: 24 client accounts · 120,000 monthly landing-page clicks · 600 feed sessions captured · 420 ads reviewed · 40 advertiser enquiries tested · Updated Q3 2026
THE PLAN
5 steps from wasted clicks to qualified leads
Audit the gaps
We review your social ads and the path from click to enquiry in your free audit.
Set the direction
We map your audiences, services and lead goals into a paid social strategy.
Build and fix
Our team uses tested scripts and AI tools to ship pages and fixes in hours or days, not weeks.
Launch campaigns
We put campaigns to work and connect lead feedback to your marketing.
Track and improve
See leads, spend, rankings and every change in your 24/7 Glass Box Portal.
4 differences that protect your growth
| MasterSEO | Typical agency | |
|---|---|---|
| Speed | Pages and fixes shipped in hours or days | Weeks for comparable fixes and pages |
| Visibility | 24/7 dashboard with a log of changes | Periodic updates |
| Focus | Qualified leads, calls and revenue | Clicks and impressions |
| Conflicts | 1 major client per niche per region | Direct competitors accepted |
Results you can take to the bank.
I focus on the calls, qualified leads and revenue your business needs. You don't need to learn the tech. That's my team's job.
Anton Kovalchuk
Founder
Your social media strategy, answered
What is a social media marketing strategy in Canada?
It's a plan for reaching the right Canadian audiences and turning their attention into business enquiries. Ours connects paid social campaigns with landing pages, lead tracking and your wider search strategy.
What does your social media service include?
We plan and manage paid social campaigns, connect them to relevant landing pages and track lead quality. We also align social with Google Ads, SEO and AI-search visibility.
How fast will I see results?
Our team uses tested scripts and AI tools to ship pages and fixes in hours or days. Lead growth depends on your market, budget, competition and starting point.
How much does social media marketing cost?
Your budget depends on your goals, market and scope. The free audit identifies opportunities to discuss before you commit.
What do your social ad benchmarks mean?
QliqQliq client ad account exports show a $1.47 blended cost per landing-page click. Ad account exports and call tracking show a $35 blended cost per lead. These are observed benchmarks, not promised costs for your account.
Do you guarantee leads or rankings?
No. No agency can guarantee a particular lead count or search ranking. We track qualified leads and make changes based on what produces enquiries.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Turn your next social click into a real lead
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