Put your offer in front of the right people
We create and manage social campaigns, then use audience and lead data to sharpen landing pages, search campaigns and messaging.
A clearer path from feed impression to qualified lead
Social Media Advertising Agency in Canada: More Leads
Your social media advertising agency in Canada: we manage Facebook and Instagram ads for businesses that want qualified leads and bookings.
- 57 qualified Meta leads/month in one client case
- 910,341+ leads generated for Ontario businesses
- 24/7 dashboard for leads, spend and changes
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
THE CONNECTED SYSTEM
4 channels. One system built to turn clicks into customers.
Social ads bring attention. Landing pages turn it into leads. Google Ads, SEO and AI-search visibility connect you with people looking for answers.
Give every click a reason to convert
We build and refine pages around your offers. Conversion data shows which messages work, informing social ads, Google Ads and SEO.
More opportunities to turn paid visits into enquiries
Reach buyers when they're ready to search
Google Ads targets relevant searches. The terms and offers that attract leads inform your social creative, landing pages and SEO priorities.
A paid search route to enquiries
Build visibility beyond the paid click
We improve organic search and AI-search visibility. Search insights sharpen social messaging, while useful landing pages support both paid and organic traffic.
A stronger presence across paid and organic discovery
Case study
NJ showroom: 10 to 57 qualified leads/month in 12 months
Want more bookings? Lux Floor Studio in East Hanover, NJ, used 4 landing pages and $5,000 CAD/month in Meta ads to reach 32 bookings/month.
Social AdsHardwood flooring store; showroom consultations and flooring quotesEast Hanover, NJ12 months
Lux Floor Studio
10→57Qualified social leads / month+470%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated website enquiries
Grew qualified Meta leads 10 → 57 at $5,000 CAD monthly spend; 4 hardwood landing pages converted Facebook and Instagram traffic into showroom bookings.
Qualified social leads / month2025–2025 year before
- 14 landing pages
- 218 creative variants
- 32 retargeting windows
- 41 qualified-lead campaign
Qualified social leads / month10 → 57+470%
Paid social sessions / month400 → 1,200+200%
Qualified leads / paid social session2.5% → 4.8%+92%
Qualified leads / $1,000 CAD2 → 11+450%
Showroom bookings / month4 → 32+700%
Flooring quotes / month3 → 21+600%
- 10 qualified December leads from 400 paid social sessions; 2.5% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 38% of audited spend reached locations outside the agreed service area.
- 1 homepage handled every ad; flooring type and project timing went unrecorded.
- 2 tracking paths duplicated submissions; baseline rebuilt using CRM enquiry IDs.
Browser and server counted separate leads
Pixel and server events generated different IDs; shared submission IDs restored deduplication across 2 tracking paths.
2 tracking paths reconciledInstagram enquiries lost campaign attribution
A redirect stripped query parameters inside Instagram; preserved UTMs and click identifiers across 4 landing routes.
4 routes preserved attributionMonth-end enquiries shifted reporting months
CRM exports used UTC while Ads Manager used Eastern time; normalised timestamps and reassigned 7 enquiry records.
7 records assigned correctly| Jan ’25 | 2 | tracking paths deduplicated; CRM qualification and attribution fields installed |
| Feb ’25 | 4 | hardwood landing pages launched with showroom booking and project questions |
| Mar ’25 | 18 | video and carousel creatives tested across Facebook and Instagram placements |
| Apr ’25 | 3 | audience groups tested: broad local, renovation interests and first-party lookalikes |
| May ’25 | 2 | retargeting windows launched; existing enquiries excluded from acquisition campaigns |
| Jun ’25 | 12 | sample-comparison creatives tested against showroom walkthroughs and flooring close-ups |
| Jul ’25 | 1 | campaign switched to CRM-qualified lead optimisation after event validation |
| Aug–Dec ’25 | 6 | CRO tests refined room size, subfloor and appointment questions |
Route 10New Jersey Route 10 crosses East Hanover and serves its retail corridor.
1 showroom ad variant used route-based directions rather than Canadian location cues
Passaic RiverEast Hanover borders the Passaic River; flood exposure varies by property.
2 intake fields captured installation level and moisture history; no waterproof-hardwood claims
Morris CountyWinter heating can lower indoor relative humidity; wood flooring responds to moisture changes.
1 care carousel explained humidity monitoring and manufacturer-specific acclimation instructions
East Hanover TownshipNew Jersey's Uniform Construction Code governs applicable construction work; permit requirements depend on scope.
1 scope question separated flooring replacement from projects involving structural alterations
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12M monthly impressions. Every click counts.
QliqQliq client accounts spend $350,400/month on paid social. Your ads need to turn crowded feeds into qualified leads.
12 M
paid-social impressions per month
24 client accounts; 4 accounts per business type
QliqQliq client ad accounts$350,400
monthly paid-social spend
167,000 link clicks across 6 business types; CAD
QliqQliq client ad accounts42%
of sampled mobile feed items were ads
840 paid placements among 2,000 items across 200 feed captures
QliqQliq mobile-feed capture1.39%
blended paid-social link CTR
167,000 link clicks / 12 million impressions; monthly average
QliqQliq client ad accounts| Business type | Impressions / mo | Avg CPC | Cost per lead | Link CTR | Click-to-lead rate | Monthly frequency |
|---|---|---|---|---|---|---|
| Retail & e-commerce | 3,000,000 | $1.20 | $24 | 1.80% | 5% | 3.2 |
| Home services | 2,500,000 | $2.40 | $60 | 1.40% | 4% | 3.8 |
| Law firms | 2,000,000 | $4.00 | $100 | 0.90% | 4% | 4.1 |
| Dental clinics | 1,800,000 | $3.00 | $60 | 1.20% | 5% | 3.6 |
| Fitness studios | 1,500,000 | $1.50 | $30 | 1.60% | 5% | 3.4 |
| Education & training | 1,200,000 | $2.00 | $50 | 1.20% | 4% | 3.9 |
12 million impressions, 167,000 link clicks and 7,676 leads monthly. Leads are deduplicated enquiries, not purchases. CAD; media spend excludes fees. Source: QliqQliq client ad accounts and CRM reconciliation, 24 accounts
Lead-generation campaignsAll paid-social objectives
Exposure 1–10 within 30 days, not organic rank. Lead-generation campaigns exclude traffic and engagement objectives. Source: QliqQliq consented campaign measurement panels, 24 client accounts
Paid-social ads reviewed by Canadian city
Reviews counts ads examined, not customer ratings. Firms counts advertisers headquartered in each city; 5 ads per advertiser. Source: QliqQliq ad library audit, 1,380 ads
62/25/13
% of spend on Meta / TikTok / LinkedIn
QliqQliq client ad accounts, 24 accounts$29.20
blended CPM across 12 million monthly impressions
QliqQliq client ad accounts91%
of paid-social impressions delivered on mobile
QliqQliq client ad accounts+28%
November CPM versus the 12-month average
QliqQliq client ad accounts18%
of spend allocated to retargeting audiences
QliqQliq client ad accounts4.2/10
paid placements per 10 sampled mobile feed items
QliqQliq mobile-feed capture, 200 feeds276
advertisers included in the 7-city audit
QliqQliq ad library audit5
ads reviewed per advertiser across 1,380 ads
QliqQliq ad library audit38%
of reviewed ads mention a price or discount
QliqQliq ad library audit24%
of reviewed ads use customer testimonials
QliqQliq ad library audit57/28/15
% of impressions from video / static / carousel ads
QliqQliq client ad accounts1.6 s
median time before the first offer appears in 120 video ads
QliqQliq creative audit12
median days between creative refreshes across 24 accounts
QliqQliq creative change logs46%
of 24 campaign landing-page origins pass mobile Core Web Vitals
Chrome UX Report3
median required fields across 24 campaign enquiry forms
QliqQliq landing-page audit7,676
deduplicated paid-social leads per month across 24 accounts
QliqQliq CRM reconciliation4.60%
blended click-to-lead rate from 167,000 monthly link clicks
QliqQliq client ad accounts and CRM reconciliation$45.65
blended media cost per deduplicated lead
QliqQliq client ad accounts and CRM reconciliation54/38/8
% of leads from instant forms / website forms / tracked calls
QliqQliq CRM reconciliation and call tracking25%
of 24 test enquiries received no reply within 1 business day
QliqQliq mystery-shopper testMethod: 24 client ad accounts · 12 months · 6 business types · 1,380 ads from 276 advertisers reviewed · 200 mobile feeds sampled · Updated Q3 2026
FROM AUDIT TO ACTION
5 steps from wasted clicks to a clearer growth plan
Find the gaps
We review your ads and pages. QUIQ Pixel spots technical SEO issues in hours, not weeks.
Map the opportunity
We connect your audience, offers and channels to the leads and bookings you want.
Ship the changes
Our tested scripts and AI tools let the team ship fixes and pages in hours or days, not weeks.
See the numbers
Your Glass Box Portal shows rankings, leads, spend and every logged change, 24/7.
Improve what matters
We use lead and campaign data to refine your ads and pages. You focus on running your business.
4 reasons to expect more from your agency
| MasterSEO | Typical agency | |
|---|---|---|
| Channels | Social, search and conversion work together | Channels managed in isolation |
| Visibility | Live portal with spend, leads and change log | Wait for the next report |
| Delivery | Scripts and AI tools ship work in hours or days | Manual workflows and weeks of waiting |
| Client focus | One major client per niche per region | Competing accounts in the same market |
Results you can take to the bank.
I care about the calls, leads and revenue your business earns, not how many technical terms fit in a report. You deserve to see where your money goes.
Anton Kovalchuk
Founder
Get answers before you book your free audit
What does a social media advertising agency in Canada do?
We plan and manage paid social campaigns for your business. That includes audience targeting, ad creative, landing-page conversion and performance tracking. We connect the work to your other growth channels so you can focus on enquiries and revenue.
Which social platforms do you manage?
We create and manage campaigns across platforms including Facebook, Instagram, LinkedIn and YouTube. Your audit identifies where your audience and offer fit best.
How much should I budget?
Your ad budget and management fees depend on your goals and scope. Lux Floor Studio spent $5,000 CAD per month on Meta ads in its case study; that was media spend, not a stated management fee or minimum.
How quickly will I see results?
Timing depends on your market, budget and current campaigns. Our tested scripts and AI tools let us ship fixes and pages in hours or days, but campaign performance takes measurement and refinement.
Do you guarantee a lead count or search ranking?
No. We don't guarantee lead counts or rankings. Competition, budget and conversion rates affect performance. We track the numbers, show you the work and make decisions based on what brings in business.
Can I see the work, and do you take on direct competitors?
Your Glass Box Portal is available 24/7 with rankings, leads, spend and a log of changes. We work with one major client per niche per region, not their direct competitors.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Put your next ad dollar to work
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