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We build pages for supplier searches and repair technical barriers. Buyer-intent insights sharpen your Ads, conversion work and AI-search content.
More visibility for business-buyer searches
B2B SEO Agency Canada: 4 Channels. More Buyer Leads
Your B2B SEO agency in Canada: we build buyer-intent search campaigns for Canadian B2B companies, with conversion fixes and clear lead tracking.
- 10 → 43 organic employer leads/mo: staffing case
- 24/7 portal: rankings, leads, spend and changes
- 1 major client per niche per region
Toronto’s Trusted Agency | Forbes Agency Council Member
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THE GROWTH SYSTEM
B2B SEO agency in Canada: 4 channels, stronger together
One team connects search, paid traffic, conversion and AI visibility. Each channel gives the others better data and a clearer path to leads.
Put paid search data to work
We target paid supplier searches and use enquiry data to guide SEO topics. Both channels send buyers to conversion-focused pages.
Paid demand and search data for better targeting
Turn more visits into enquiries
We refine pages and enquiry paths so buyers know how to contact you. SEO and Ads bring traffic; conversion work makes more of it.
A clearer path from search to enquiry
Make your expertise easier to surface
We structure content for AI-search discovery. Insights from SEO and Ads shape the answers and pages business buyers encounter.
Clearer content for AI-search discovery
Case study
10 to 43 organic employer leads a month
Toronto staffing agency 24 Hour Labour & Brokers grew employer leads in 12 months. Your free audit identifies your buyer opportunities.
SEOTechnical SEOB2B staffing agencyToronto, ON12 months
24 Hour Labour & Brokers
10→43organic employer leads per monthCRM-deduplicated employer forms; excludes job applicants; December year over year
Increased organic employer leads from 10 to 43 monthly through buyer-intent staffing pages, employer/applicant separation, technical repairs and Canadian industry content.
Organic employer leads / month2025–2025 year before
- 12 conversion streams separated
- 272 city pages consolidated into 12
- 312 buyer guides published
- 430 referring domains added
Organic employer leads / mo10 → 43+330%
Organic sessions / mo500 → 2,000+300%
Organic employer enquiry rate2% → 2.1%+5%
Non-brand organic clicks / mo400 → 1,600+300%
Employer-intent keywords in top 1015 → 64+327%
Referring domains to employer content10 → 40+300%
- 10 monthly employer enquiries from 500 organic sessions; 2% conversion.
- 72 templated city pages competed with 6 employer service pages.
- 640 indexed job-filter URLs diluted crawling of employer content.
- 81% of recorded form conversions were applicants, not employer enquiries.
- 15 employer-intent keywords ranked top 10; warehouse hiring terms lagged.
Applicant forms counted as employer leads
Shared Gravity Forms confirmation triggered every conversion; restricted employer events by form ID and reconciled submissions against CRM records.
81% applicant contaminationJob filters generated indexable URL combinations
Filter parameters created crawlable combinations; removed internal parameter links, applied noindex and removed filter URLs from sitemaps.
640 indexed filter URLsEmployer pages inherited JobPosting markup
A global template injected JobPosting schema; limited markup to active vacancies and validated employer templates separately.
18 employer pages correctedEmployer form submissions lost source attribution
AJAX submissions omitted acquisition fields; persisted first-party source values into hidden fields and verified CRM delivery.
27% source fields blank| Jan ’25 | 2 | conversion streams separated: employer enquiries and applicant submissions |
| Feb ’25 | 640 → 32 | indexed job-filter URLs after crawl and sitemap repairs |
| Mar ’25 | 72 → 12 | templated city pages consolidated into employer service and industry pages |
| Apr ’25 | 6 | employer landing pages rebuilt around roles, screening and hiring requirements |
| May–Jun ’25 | 12 | buyer guides published from Canadian staffing competitor gaps |
| Jul ’25 | 84 | contextual links connected hiring guides to employer enquiry pages |
| Aug–Oct ’25 | 30 | referring domains earned through employer resources and industry outreach |
| Nov–Dec ’25 | 4 | employer form tests clarified headcount, shift timing and worksite requirements |
RexdaleIndustrial employment areas near Highways 409 and 427
3 warehouse staffing examples addressed shift times and worksite access
South EtobicokeIndustrial employment areas along the rail corridor
2 manufacturing hiring examples specified screening and shift coverage
Port LandsIndustrial and film-production uses
2 project-staffing examples separated production support from general labour
ScarboroughIndustrial employment areas around the Highway 401 corridor
3 distribution staffing examples captured headcount and start-date requirements
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Get A Free AuditMarket data
252K B2B supplier searches a month in Canada
Keyword Planner puts the average paid click for managed IT supplier queries at $32. Find your organic opportunity in a free audit.
252K
B2B supplier searches a month in Canada
1,800 commercial keywords across 6 segments; informational queries excluded
Ahrefs + Keyword Planner$32
average paid click for managed IT supplier queries
Highest of 6 segments; industrial supply averages $9
Keyword Planner2.1
phone screens before the first organic result
Median across 300 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture28%
of supplier calls went unanswered during business hours
14 of 50 suppliers called once, weekdays between 9 am and 5 pm locally
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Managed IT services | 72,000 | $32 | $240 | 210 | 1,800 | 36% |
| Commercial cleaning | 54,000 | $14 | $110 | 85 | 1,200 | 24% |
| Industrial supply | 42,000 | $9 | $150 | 160 | 1,000 | 18% |
| Freight & logistics | 36,000 | $18 | $180 | 140 | 1,400 | 30% |
| Staffing & recruitment | 28,000 | $23 | $210 | 190 | 1,600 | 42% |
| Business consulting | 20,000 | $26 | $260 | 175 | 2,200 | 48% |
6 mutually exclusive keyword sets total 252,000 searches monthly. AI Overview incidence: 50 SERPs per segment. Lead costs: paid-search enquiries, not sales-qualified leads. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
B2B supplier queriesAll niches
Position 1 receives 16.2% CTR versus 27.1% across niches; supplier queries often show ads and Map Pack results. Source: GSC of client sites: 6 B2B sites versus 24 cross-sector sites, 12 months
Median reviews on Map Pack top-3 supplier profiles
49 grid points per city across 6 supplier queries. Firms: deduplicated supplier profiles within 10 km of city centre. Review medians describe observed rankings, not minimum requirements. Source: QliqQliq Maps grid scan
44%
of organic sessions arrive on a phone
GSC of client sites, 6 B2B sites22%
of supplier searches include a city or province
Ahrefs, 1,800 keywords+24%
September supplier searches versus the monthly annual average
Keyword Planner, 24 months81%
of tracked enquiries arrive Monday through Friday
Call tracking and CRM, 6 B2B clients33%
of sampled supplier queries show an AI Overview
DataForSEO, 300 SERPs6.4 / 10
top-10 results belong to suppliers rather than directories or publishers
QliqQliq SERP capture, 300 queries310
median referring domains among top-3 supplier pages
Ahrefs76%
of sampled commercial queries show search ads
QliqQliq SERP capture, 300 queries58%
of sampled commercial queries show a Map Pack
QliqQliq SERP capture, 300 queries2.2 / 10
top-10 URLs change between monthly captures
QliqQliq rank tracking, 1,800 keywords1,550
median words on 600 ranking supplier pages
QliqQliq crawl, 600 pages32%
of ranking supplier pages include a case study
QliqQliq crawl, 600 pages18%
of ranking supplier pages disclose pricing or minimum contract value
QliqQliq crawl, 600 pages41%
of ranking supplier pages identify industries served
QliqQliq crawl, 600 pages46%
of eligible sampled origins pass mobile Core Web Vitals
Chrome UX Report, 200 eligible origins55/35/10
percentage of leads from forms, calls and chat respectively
Call tracking and CRM, 480 leads2.4%
session-to-lead rate: 480 enquiries from 20,000 organic sessions
QliqQliq analytics, 6 client sites, 90 days7 h 20 m
median first response among 40 suppliers replying to quote requests
QliqQliq mystery-shopper test, 50 suppliers20%
of suppliers never replied within 5 business days
QliqQliq mystery-shopper test, 50 suppliers35%
of 480 enquiries became sales-qualified leads: 168 prospects
QliqQliq client CRM, 6 B2B accountsMethod: 1,800 keywords · 300 SERPs reviewed · 600 top-10 pages crawled · 50 mystery calls · 6 client sites · all costs in CAD · Updated Q3 2026
YOUR ROADMAP
5 steps from free audit to accountable growth
Audit your buyer searches
Your free audit maps search opportunities and obstacles between buyers and your business.
Find the technical blockers
The QUIQ Pixel finds technical SEO problems in hours, not weeks.
Build for buyer intent
We build pages around the searches that matter and make it easier for buyers to enquire.
Ship fixes at speed
We use tested scripts and AI tools to ship fixes and pages in hours or days, versus weeks at typical agencies.
Track what moves revenue
Your Glass Box Portal shows rankings, leads, spend and every change, 24/7.
4 ways your leads get more attention
| MasterSEO | Typical agency | |
|---|---|---|
| Focus | Buyer leads and revenue, without the jargon | Traffic and ranking reports |
| Visibility | 24/7 portal for rankings, leads, spend and changes | Periodic reports with limited detail |
| Speed | Scripts and AI tools move fixes in hours or days | Weeks for fixes and pages |
| Strategy | SEO, Ads, conversion and AI search work together | Channels managed in isolation |
Results you can take to the bank.
I care about the calls and revenue your business earns, not whether you know the tech. My team handles the details and shows you the numbers.
Anton Kovalchuk
Founder
6 answers to help you win more B2B leads
What does a B2B SEO agency in Canada do?
We find the searches your business buyers use, build relevant pages, fix technical barriers and track enquiries. We also connect SEO with Ads, conversion work and AI-search visibility.
How is B2B SEO different from consumer SEO?
Business purchases often involve multiple decision-makers and a longer evaluation process. We focus your content and enquiry paths on the questions and searches that signal supplier intent.
When will I see results, and do you guarantee rankings?
Timing depends on your market, competition and site's starting point. We don't guarantee rankings. Your portal shows progress in leads, rankings, spend and completed work.
How much does B2B SEO cost?
Your plan depends on your goals, site and competition. Start with a free audit; we'll discuss the scope and pricing for your business.
What happened with 24 Hour Labour & Brokers?
In 12 months, organic employer leads rose from 10 to 43 a month, and sessions from 500 to 2,000. Employer-intent keywords in the top 10 climbed from 15 to 64. We built buyer-intent pages, separated employer and applicant journeys, fixed technical issues and added Canadian industry content.
Do you work with my direct competitors?
We take on one major client per niche per region. We don't work for your direct competitors in that region.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the buyer leads you're missing
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