Your Ottawa SEO company: we provide local businesses with SEO, Google Ads, conversion fixes and AI-search visibility to win more leads.
Toronto’s Trusted Agency | Forbes Agency Council Member
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Search, ads, conversion and AI visibility share insights and build momentum together. Your audit shows where to start.
We repair crawl issues, sharpen service pages and build Ottawa neighbourhood content and local authority links. Search insights inform your ads and conversion fixes.
We target relevant searches with paid ads. The search terms and landing-page data reveal where to focus SEO and conversion work.
We improve the pages visitors reach from search and ads, making it easier to call or enquire. Both channels benefit from a clearer path to contact.
We strengthen your content and online presence for AI search. Clearer, more useful information also supports your SEO and landing pages.
An Ottawa HVAC contractor made that move in 12 months. See what crawl repairs, stronger service pages and local content did for its pipeline.
Increased monthly organic leads from 12 to 81 through crawl repairs, service-page consolidation, Ottawa neighbourhood content and local authority links.
Elementor fetched accordion answers only after interaction; rendered all 18 service FAQs in initial HTML.
18 FAQs restoredA template inherited filter query parameters; enforced clean self-canonicals and removed parameter URLs from sitemaps.
286 duplicate URLs removedA translation template reused English canonicals; assigned self-canonicals and reciprocal hreflang across 12 bilingual page pairs.
12 page pairs repairedCloudflare cached device-specific HTML under one key; replaced device detection with responsive markup and purged cached variants.
9 service tables repaired| Oct ’24 | 18 | service pages audited; organic forms and calls reconciled |
| Oct–Nov ’24 | 286 | filter URLs removed from index; canonical templates repaired |
| Nov ’24 | 31 → 12 | plugins retained; WebP and caching cut LCP 6.2 → 1.9 seconds |
| Dec ’24 | 4 → 1 | competing furnace repair pages consolidated with redirects |
| Jan ’25 | 12 | bilingual page pairs repaired with self-canonicals and reciprocal hreflang |
| Feb–Mar ’25 | 8 | Ottawa neighbourhood hubs published with property-specific service guidance |
| Apr–Jun ’25 | 144 | contextual internal links added across service and neighbourhood pages |
| Jul–Sep ’25 | 32 | referring domains earned through supplier listings and local editorial coverage |
4 retrofit examples documented stair, doorway and equipment-clearance checks
2 service guides compared furnace replacement and ducted heat pumps
3 case examples explained heat-loss sizing and backup-heat selection
1 checklist directed owners to RVCA mapping before exterior equipment placement
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditAhrefs and Keyword Planner counted monthly service searches across 6 business types. Your audit finds gaps in your Ottawa visibility.
1,800 deduplicated commercial keywords; Ottawa targeting
Ahrefs + Keyword PlannerMedian across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture18 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test21 of 60 enquiries; submitted Monday–Friday, 9 am–4 pm
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| HVAC contractors | 36,000 | $16 | $160 | 95 | 1,300 | 20% |
| Plumbers | 32,000 | $18 | $150 | 85 | 1,200 | 25% |
| Dental clinics | 44,000 | $14 | $140 | 120 | 1,600 | 15% |
| Law firms | 28,000 | $28 | $200 | 180 | 2,000 | 10% |
| Auto repair shops | 30,000 | $7 | $70 | 65 | 1,000 | 5% |
| Physiotherapy clinics | 22,000 | $8 | $80 | 75 | 1,500 | 30% |
192,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked appointments. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Position 1: 16.1% versus 27.1%, an 11.0-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Ottawa businesses versus 24 baseline sites, 12 months
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within non-overlapping study boundaries; total 5,400. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Ottawa.
of non-brand organic clicks come from phones
GSC of client sites, 6 businessesof commercial queries include Ottawa, a district name or a near-me modifier
Ahrefs, 468 of 1,800 keywordsmean monthly furnace-repair searches in November–March versus June–August
Keyword Planner, 24 months; seasonal context: Environment and Climate Change Canada, Ottawa climate normals.of sampled search volume uses French-language queries
Keyword Planner, deduplicated query-language classification; 34,560 of 192,000 monthly searchesenquiry rate on French pages versus matched English pages receiving French-language search traffic
GSC of client sites + enquiry tracking; 7.0% versus 5.0%of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPsof commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPstop-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slotsof sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPsreferring domains per top-3 service-business page, median
Ahrefswords per top-10 service page, pooled median
QliqQliq crawl, 600 pagesof sampled service pages publish a starting price or fee range
QliqQliq crawl, 192 of 600 pagesof sampled service pages have a French-language equivalent
QliqQliq crawl, 144 of 600 pagesof HVAC pages explain when Ottawa building permits may be required
QliqQliq review, 19 of 100 HVAC pages; City of Ottawa building permit guidance.of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 41 of 100 eligible origins% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 720 calls, 420 forms, 60 chatsorganic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businessesof enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 396 of 1,200 enquiriesmedian first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businessesof mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Get a free audit of your site and Ottawa search visibility.
See where competitors are winning attention and where your business has room to grow.
Choose the work that matters to your calls, leads and revenue.
Our team uses tested scripts and AI tools to deliver fixes and pages in hours or days.
Check rankings, leads, spend and every logged change in your portal, 24/7.
| MasterSEO | Typical agency | |
|---|---|---|
| Strategy | SEO, ads, conversion and AI visibility work together | A single channel in isolation |
| Speed | Tested scripts and AI tools ship work in hours or days | Weeks for fixes and pages |
| Visibility | 24/7 portal with spend, leads and a change log | Reports without a live change log |
| Niche protection | One major client per niche per region | No niche protection |
I don't expect you to learn the tech. I want you to see the calls and leads, understand where your money goes and know what my team is doing.
Anton Kovalchuk
Founder
We find the searches your customers use, repair technical barriers, improve service pages and build local authority. We track visibility and leads so you can see the work and its effect.
The scope depends on your site, market and goals. Start with the free audit; we can discuss the work your business needs and provide a proposal.
Timing depends on your market, competition and the condition of your site. Our QUIQ Pixel finds technical problems in hours, while our tested scripts and AI tools let us ship fixes and pages in hours or days rather than the weeks typical agencies need.
No. Search rankings are not guaranteed. We focus on work you can inspect and business outcomes you can track, including leads and revenue.
We take one major client per niche per region and do not work for direct competitors. Ask about your niche and region during your audit.
Over 12 months, monthly organic leads grew from 12 to 81 and organic sessions from 600 to 2,200. We repaired crawl issues, consolidated service pages, built Ottawa neighbourhood content and earned local authority links.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find out what's holding your Ottawa business back before another customer calls a competitor.
