Put your offer in front of ready buyers
We manage campaigns, search terms and bidding around qualified leads. Search data shows your SEO and landing-page teams what buyers are looking for.
Qualified leads tracked back to campaigns
Google Ads Agency Serving Canada: Qualified Leads, Not Clicks
Your Google Ads agency serving Canadian businesses: we manage campaigns to drive qualified calls and leads, without the technical runaround.
- Google Premier Partner: top 3% of agencies
- 24/7 portal for leads, spend and changes
- 10 → 46 qualified ad leads/month for a law firm
Toronto’s Trusted Agency | Forbes Agency Council Member
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The growth system
4 channels. 1 system. Stronger together.
Ads, conversion, SEO and AI search work as one. Our tested scripts and AI tools move fixes and pages live in hours or days, not weeks.
Turn more paid visits into enquiries
We improve landing pages and lead tracking so visitors have a clearer route to contact you. Better conversion data also sharpens Google Ads bidding.
A clearer path from ad click to enquiry
Build visibility beyond the ad
We build search-focused pages informed by your campaign data. Those pages support organic visibility and give paid visitors content aligned with their searches.
Search-focused pages for paid and organic visitors
Make your expertise easier to find
We strengthen content for AI-search visibility alongside SEO. Clear answers on those pages also give paid visitors more confidence to enquire.
Clearer answers across search and landing pages
Case study
10 to 46 qualified leads a month. Same spend.
In 12 months, Toronto's Jeffrey Reisman Law went from 6 to 28 consultations a month. Your audit starts with your own missed opportunities.
PPCGoogle AdsCriminal defence lawyerToronto, ON12 months
Jeffrey Reisman Law
10→46Qualified Google Ads leads / month+360%; $10,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Increased qualified leads 10 → 46 at unchanged spend through criminal-defence Search campaigns, charge-specific pages, search-term exclusions and CRM-qualified conversion bidding.
Qualified Google Ads leads / month2025–2025 year before
- 14 charge-specific pages
- 2218 negative keywords
- 32 campaigns: qualified-lead bidding
- 46 CRO tests started
Qualified Google Ads leads / month10 → 46+360%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 4.6%+130%
Qualified leads / $1,000 CAD1 → 5+400%
Consultations booked / month6 → 28+367%
Retainers signed / month2 → 9+350%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $10,000 CAD December spend; 1 qualified lead per $1,000.
- 34% of audited spend reached employment, research or unrelated legal searches.
- 4 charge categories shared 1 generic contact page.
- 3 conversion actions mixed telephone clicks, connected calls and submitted forms.
Telephone taps counted as completed enquiries
Mobile telephone-link clicks were primary conversions; made them secondary and imported CRM-qualified calls instead.
1 false success signal removedBooking redirects stripped ad click IDs
The external scheduler dropped attribution parameters; persisted click IDs with consent and joined bookings through enquiry IDs.
14 bookings reconciledCall assets ran beyond intake hours
An inherited Pacific account timezone shifted Toronto schedules; offset schedules and verified coverage against intake logs.
3-hour scheduling offset corrected| Jan ’25 | 3 | conversion actions audited; CRM qualification and consent-aware attribution configured |
| Feb ’25 | 4 | charge-specific landing pages launched with consultation forms and telephone options |
| Mar ’25 | 24 | Search ad variants tested across charge categories and consultation intent |
| Apr ’25 | 218 | negative keywords added for jobs, research and unrelated legal services |
| May ’25 | 3 | geographic audience segments audited; presence targeting enforced; sensitive remarketing excluded |
| Jun ’25 | 2 | campaigns switched to CRM-qualified lead bidding after import validation |
| Jul ’25 | 4 | call-asset schedules aligned with Toronto intake coverage |
| Aug–Dec ’25 | 6 | landing-page tests measured qualified enquiries rather than form submissions |
Ontario Court of Justice, 10 Armoury StreetToronto courthouse handling adult criminal matters; hearing details depend on the case.
1 intake field captured courthouse details without promising hearing locations
361 University AvenueToronto Superior Court of Justice location handling criminal proceedings.
1 intake question distinguished Ontario Court from Superior Court matters
Toronto South Detention CentreCorrectional facility at 160 Horner Avenue in Etobicoke; custody enquiries can originate from family members.
1 form option identified family enquiries without requesting case narratives
Highway 401, North YorkImpaired-driving allegations are criminal matters, distinct from provincial traffic-ticket disputes.
1 impaired-driving page separated criminal charges from ticket-only enquiries
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4 numbers behind your next ad decision
See where search demand, ad visibility and missed replies affect your budget—and what to investigate in your free audit.
1.50 M
monthly searches across 6 commercial segments
1,200 keywords; Canada targeting; deduplicated keyword set
Google Ads Keyword Planner72%
of sampled mobile results showed 4 ads above organic listings
216 of 300 commercial SERPs
QliqQliq SERP capture58%
median Search impression share across 60 accounts
Account-level median; excludes Performance Max and Display
QliqQliq Google Ads account audits25%
of paid-lead enquiries received no reply within 1 business day
12 of 48 tracked test enquiries
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Impression share | Ad CTR | Lead conversion rate |
|---|---|---|---|---|---|---|
| Home services | 420,000 | $6.00 | $60 | 62% | 6.8% | 10% |
| Legal services | 180,000 | $12.00 | $150 | 48% | 5.2% | 8% |
| Dental clinics | 240,000 | $5.00 | $50 | 64% | 7.1% | 10% |
| B2B software | 160,000 | $8.00 | $160 | 51% | 4.6% | 5% |
| Automotive dealers | 300,000 | $3.00 | $50 | 68% | 8.2% | 6% |
| Financial services | 200,000 | $4.00 | $80 | 55% | 5.4% | 5% |
1,500,000 searches total. Paid metrics are pooled within each segment. Lead conversion rate = leads / ad clicks; CPL = CPC / conversion rate. Leads exclude duplicate and spam enquiries. Source: Keyword Planner; QliqQliq Google Ads accounts and call tracking
6 sampled business segmentsAll sampled business segments
10 descending bands: 90–100%, 80–<90%, through 0–<10% top-impression rate. These are visibility bands, not 10 ad slots. CTR = clicks / impressions; baseline includes additional business segments. Source: QliqQliq Google Ads accounts, 12 months
Reviews on sponsored Google Maps listings
Reviews = median review count on observed sponsored listings; firms = distinct advertisers captured within 5 km of city hall across 6 segments. Reviews are not an advertising eligibility threshold. Source: QliqQliq Maps grid scan, 49 points per city
1.50 M
monthly searches across 6 sampled segments
Google Ads Keyword Planner68%
of tracked Search ad clicks came from mobile devices
QliqQliq Google Ads accounts3.4
mean ads above organic results across 300 mobile SERPs
QliqQliq SERP capture44%
of 300 mobile SERPs also displayed a Map Pack
QliqQliq SERP capture18%
of sampled keywords included a city or near-me modifier
Ahrefs; Keyword Planner58%
median Search impression share across 60 accounts
QliqQliq Google Ads account audits16%
budget-related lost impression share in the median-share account
QliqQliq Google Ads account audits26%
rank-related lost impression share in the median-share account
QliqQliq Google Ads account audits18 / 60
accounts lacked a weekly negative-keyword review
QliqQliq Google Ads account audits9 / 60
accounts targeted locations beyond their stated service areas
QliqQliq Google Ads account audits42 / 60
accounts used service-specific landing pages
QliqQliq landing-page audit39 / 60
accounts tracked calls and forms as separate conversions
QliqQliq conversion-tracking audit12 / 60
accounts counted page views as primary conversions
QliqQliq conversion-tracking audit36 / 60
landing-page origins passed mobile Core Web Vitals
Chrome UX Report15 / 60
accounts imported qualified-lead outcomes from a CRM
QliqQliq conversion-tracking audit65/30/5
percentage of tracked leads from calls, forms and chat
QliqQliq call tracking and CRM exports29%
of tracked leads arrived outside stated business hours
QliqQliq call tracking and CRM exports36 / 48
test enquiries received a reply within 1 business day
QliqQliq mystery-shopper test43 min
median first-response time among 36 answered test enquiries
QliqQliq mystery-shopper test8 / 60
accounts uploaded offline lead-quality feedback at least weekly
QliqQliq Google Ads account auditsMethod: 1,200 commercial keywords · 300 mobile SERPs · 60 Canadian ad accounts · 48 mystery enquiries · CAD; Search campaigns only · Updated Q3 2026
Your free audit
5 steps from ad spend to a clearer plan
Audit the account
We review search terms, spend, landing pages and tracking to find where your budget is going.
Set the priorities
You get a plan built around the calls and leads your business wants, not a pile of jargon.
Build and refine
Our specialists use tested scripts and AI tools to ship campaign and page changes in hours or days.
Track qualified leads
We connect campaign decisions to lead quality, so the team isn't optimizing for clicks alone.
See the work
Your Glass Box Portal shows rankings, leads, spend and a change log, live 24/7.
1 team focused on what your ad spend earns
| MasterSEO | Typical agency | |
|---|---|---|
| Reporting | 24/7 portal with spend, leads and every change | Periodic reports with less visibility into changes |
| Execution | Tested scripts and AI tools ship work in hours or days | Manual queues and longer waits |
| Strategy | Ads, pages, SEO and AI search work together | Separate services and handoffs |
| Competition | One major client per niche per region | Direct competitors under the same roof |
Results you can take to the bank.
I don't expect you to learn bidding jargon. I want you to see which calls become qualified leads and what your ad spend earns.
Anton Kovalchuk
Founder
6 answers before your next ad dollar
What does a Google Ads agency serving Canada manage?
We manage campaign strategy, search terms, ads, bidding and measurement. We also work on landing pages and connect paid search with SEO and AI-search visibility. The focus is qualified calls and leads, not just traffic.
What happens in the free audit?
We review your account, including search terms, spending, landing pages and conversion tracking. You'll see where to investigate wasted spend and opportunities to improve lead quality.
How do you track lead quality?
We look beyond clicks and form submissions to the enquiries your business considers qualified. CRM-qualified conversion data can inform bidding, as it did for Jeffrey Reisman Law.
How much does Google Ads management cost?
Your management fee and ad budget depend on your goals and account. We'll discuss the details after reviewing your situation in the free audit.
How quickly will changes and results arrive?
Our tested scripts and AI tools let the team ship fixes and pages in hours or days. Performance timing depends on your market, account and competition.
Do you guarantee a lead count or top ad position?
No. Lead volume and ad placement depend on factors including competition, budget and your offer. We focus on measurable improvements and show you the work in your portal.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the leaks before your next ad dollar
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