Put your budget in front of buyers
We manage bids, search terms and campaigns around qualified enquiries. Paid search data also reveals which services deserve stronger landing pages and SEO content.
Gleamworks: 15 to 88 qualified PPC leads a month
PPC Management in Vancouver: More Qualified Leads
We provide PPC management in Vancouver for businesses that want qualified calls, booked jobs and a clear view of ad spend.
- Gleamworks: 15 to 88 qualified leads a month
- 24/7 view of spend, leads and changes
- 1 major client per niche and region
Toronto’s Trusted Agency | Forbes Agency Council Member
Not sure where your digital marketing is falling short?
Claim your free digital marketing audit and growth strategy.
Trusted by 1,000+ businesses across Ontario
The growth system
4 channels. One stronger growth system.
Your ads, pages, SEO and AI-search visibility work together to turn more of your marketing into enquiries.
Give every click a reason to call
We build and improve pages around the service a visitor wants. A clearer path to contact makes both paid and organic traffic work harder.
A clearer path from service search to enquiry
Build visibility beyond the ad
We improve service pages for organic search and use PPC search-term insights to guide content. Those same pages give your ads a relevant destination.
Service pages aligned with real search terms
Make your expertise easier to find
We prepare clear service information for AI-search visibility and align it with SEO and landing pages. Your offer stays consistent across search and paid clicks.
A consistent service message across search channels
Case study
15 to 88 qualified leads. Same spend.
Vancouver's Gleamworks grew qualified PPC leads over 12 months. Find the leaks in your own account with a free audit.
PPCGoogle AdsCeramic coating & auto detailingVancouver, BC12 months
Gleamworks
15→88Qualified PPC leads / month+487%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified enquiries 15 → 88 at unchanged spend through service-specific campaigns, coating consultation pages, search exclusions and CRM-qualified conversion bidding.
Qualified PPC leads / month2025–2025 year before
- 14 service landing pages
- 2214 negative keywords
- 34 PMax asset groups
- 42 campaigns: CRM-qualified bidding
Qualified PPC leads / month15 → 88+487%
Paid sessions / month750 → 1,500+100%
Qualified leads / paid session2% → 5.9%+195%
Qualified leads / $1,000 CAD2.5 → 14.7+488%
Service bookings / month8 → 47+488%
Itemised quotes / month10 → 59+490%
- 15 qualified December leads from 750 paid sessions; 2% conversion rate.
- $6,000 CAD December spend; 2.5 qualified leads per $1,000.
- 29% of audited spend reached products, training and self-service wash searches.
- 4 service categories shared 1 generic enquiry destination.
- 2 conversion actions duplicated enquiries; baseline rebuilt using CRM records.
Booking widget erased paid attribution
Cross-domain booking navigation dropped click IDs; configured linker support and persisted attribution against 18 test bookings.
18 bookings retained attributionPMax promoted coating maintenance articles
Final URL expansion selected informational articles; disabled expansion and assigned 4 service landing destinations.
4 destinations controlledVoicemail greetings counted as enquiries
The 10-second call threshold included voicemail; raised it to 60 seconds and imported CRM-qualified calls for bidding.
14 false conversions excluded| Jan ’25 | 2 | conversion actions reconciled; CRM qualification and booking attribution installed |
| Feb ’25 | 4 | landing pages launched for coating, correction, interior and exterior detailing |
| Mar ’25 | 24 | Search creatives tested using preparation steps, vehicle types and booking prompts |
| Apr ’25 | 214 | negative keywords added for products, training, jobs and self-service washes |
| May ’25 | 4 | PMax asset groups launched with service-specific imagery and controlled destinations |
| Jun ’25 | 3 | remarketing audiences launched: 7/30/90-day visitors; converted customers excluded |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified lead bidding after import validation |
| Aug–Dec ’25 | 6 | CRO tests covered vehicle condition, preparation scope and appointment requests |
KitsilanoCoastal neighbourhood beside English Bay; Vancouver's wet winters create recurring road-film cleaning needs.
1 coating page explained maintenance washes without promising permanent cleanliness
West EndApartment towers and strata buildings are common; parking and vehicle-washing permissions vary by building.
2 intake fields checked parking access and preferred drop-off arrangements
Mount PleasantBroadway Subway construction affected sections of the Broadway corridor during 2025.
1 appointment confirmation linked current access directions rather than promising unrestricted routes
Stanley ParkForested park roads and parking areas sit beneath tree canopy; parked vehicles can collect organic debris.
1 detailing section distinguished contamination removal from paint correction
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
270K monthly service searches. Is your budget ready?
Across 6 business types, search demand is substantial. These numbers put your ad budget and missed opportunities in context.
270K
service searches a month across 6 business types
1,800 deduplicated commercial keywords across the target cities
Ahrefs + Keyword Planner$14.50
average paid search CPC across 6 accounts
$87,000 spend divided by 6,000 clicks; search campaigns only
QliqQliq Ads accounts6.0%
paid search click-through rate
6,000 clicks from 100,000 impressions across 6 accounts
QliqQliq Ads accounts75%
of commercial SERPs show ads above organic results
180 of 240 mobile SERPs; 40 sampled per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Clicks / mo | Leads / mo | Lead rate |
|---|---|---|---|---|---|---|
| Renovation | 48,000 | $14 | $140 | 1,000 | 100 | 10% |
| Landscaping | 36,000 | $9 | $90 | 1,000 | 100 | 10% |
| Dental clinics | 62,000 | $18 | $120 | 1,000 | 150 | 15% |
| Law firms | 44,000 | $32 | $200 | 1,000 | 160 | 16% |
| Auto detailing / ceramic coating | 22,000 | $6 | $60 | 1,000 | 100 | 10% |
| Realtors | 58,000 | $8 | $100 | 1,000 | 80 | 8% |
270,000 searches monthly across target cities. Account sample: 1 advertiser per type; 6,000 clicks, 690 enquiries and $87,000 spend. Lead rate = enquiries / clicks; enquiries are not booked jobs. Search volumes describe the market, not account impressions. Source: Keyword Planner, Ahrefs, QliqQliq Ads accounts + call tracking
Vancouver service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 27.1%, a 12.3-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Observational comparison, not a causal estimate. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews and advertiser counts by city
Reviews: median Google Business Profile review count among sampled advertisers with matched profiles, equally weighted across 6 business types. Firms: unique advertisers observed per city across 40 SERPs; 306 city-advertiser pairs, not region-wide unique firms. Reviews are not an ad-ranking threshold. Source: QliqQliq SERP capture + QliqQliq Maps grid scan; municipal boundaries: Metro Vancouver.
74%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,440 of 6,000 clicks23%
of commercial keywords include a city, neighbourhood or near-me modifier
Ahrefs, 414 of 1,800 keywords3.2
ads above organic results per ad-bearing SERP, mean
QliqQliq SERP capture, 576 ads across 180 ad-bearing SERPs85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs+40%
landscaping search demand in April–September versus October–March
Keyword Planner, 24 months; Vancouver seasonal comparison50%
search impression share across 6 accounts
QliqQliq Ads accounts, 100,000 impressions from 200,000 eligible impressions30%
search impression share lost to budget
QliqQliq Ads accounts, 60,000 of 200,000 eligible impressions20%
search impression share lost to rank
QliqQliq Ads accounts, 40,000 of 200,000 eligible impressions$126.09
blended cost per enquiry across 6 accounts
QliqQliq Ads accounts + call tracking, $87,000 / 690 enquiries$8–$36
top-of-page bid estimate range across sampled keywords
Keyword Planner, 10th–90th percentiles across 1,800 keywords28%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 168 of 600 pages62%
of sampled landing pages show a phone link above the fold on mobile
QliqQliq landing-page audit, 372 of 600 pages at 390 × 844 pixels35%
of sampled landing pages include a neighbourhood-specific service statement
QliqQliq landing-page audit, 210 of 600 pages38%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 sampled origins with field data6/6
client accounts deduplicate calls, forms and chat before counting enquiries
QliqQliq conversion-tracking audit, 6 accounts11.5%
paid session-to-enquiry rate: 690 enquiries from 6,000 sessions
Client analytics + call tracking; 6,000 paid clicks matched to 6,000 sessions60/30/10
% of enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 414 calls, 207 forms, 69 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 207 of 690 enquiries30%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 18 of 60 calls, weekdays 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts. Account totals cover 1 month; CTR benchmarks cover 12 months. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Your action plan
5 steps to make your ad budget work harder
Find the leaks
We inspect search terms, bids and landing pages. QUIQ Pixel flags technical SEO issues in hours.
Connect the numbers
We link calls, forms and lead-quality data to your campaigns, so you see more than click counts.
Tighten targeting
We organize campaigns by service and exclude searches that waste your budget.
Ship fixes fast
Tested scripts and AI tools move fixes and pages in hours or days, where ordinary agencies need weeks.
Improve in the open
We refine your account. Glass Box shows your spend, leads, rankings and change log 24/7.
1 team. 4 ways to leave agency silence behind.
| MasterSEO | Typical agency | |
|---|---|---|
| Reporting | Glass Box access 24/7, including the change log | Periodic reports with limited change detail |
| Speed | Scripts and AI move fixes in hours or days | Manual queues that take weeks |
| Focus | Qualified leads, bookings and revenue | Click totals with little lead context |
| Conflicts | 1 major client per niche and region | Direct rivals can share an agency |
Results you can take to the bank.
I don't expect you to learn the tech. I want you to see where your money goes and how many qualified calls and bookings it brings.
Anton Kovalchuk
Founder
6 answers to protect your ad budget
What does PPC management in Vancouver include?
We manage Google Ads campaigns, review bids and search terms, improve landing pages and track calls and forms. Your Glass Box Portal shows spend, leads, rankings and the change log around the clock.
What do I get from the free audit?
We review your account for wasted spend, broad searches and lead-path problems. You'll get a clear view of what to address first and a chance to discuss your goals with our team.
What does PPC management cost?
The fee depends on the scope of work. We'll discuss your account and needs after the audit. Ask us to explain the management fee and proposed ad budget before you decide.
How quickly will I see results?
Timing depends on your market, account history and data. Our scripts and AI tools let us ship fixes and pages in hours or days, but lead growth takes testing.
Do you guarantee ad positions or a set number of leads?
No. We don't guarantee ad positions, rankings or lead counts. We monitor spend and qualified enquiries, test campaigns and show you the work in Glass Box.
How do you measure lead quality?
We connect campaign data to calls and forms and use CRM-qualified conversions where available. This lets us look beyond clicks to the enquiries and bookings that matter to your business.
Explore related services
More in Vancouver
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the leaks before your next click
Get a free PPC audit and see where your Vancouver ad budget needs attention.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche
