PPC Management in Toronto: Make Clicks Count

PPC management in Toronto for businesses that want more calls: Google Ads, landing pages, SEO and AI-search visibility, run as one system.

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PPC

Put your offer in front of active buyers

We manage Google Ads campaigns around your services and Toronto market. Search-term data guides your SEO topics and landing-page copy.

Campaigns tied to calls and form enquiries

Landing pages

Give paid visitors a reason to call

We improve pages to match your ads and make the next step clear. Stronger messaging also gives your SEO and AI-search content a better foundation.

Pages built to turn visits into enquiries

SEO

Build visibility beyond the ad click

We use PPC search data to guide organic content. QUIQ Pixel finds technical SEO problems in hours, giving the team a faster route to fixes.

Technical issues identified and search content aligned

AI search

Make your expertise easier to find

We shape content for AI-search visibility using insights from paid queries. That content also supports organic search and sharper landing-page messages.

Clearer answers for buyers across search

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Case study

12 to 72 qualified PPC leads a month

Antex Stone & Railing grew over 12 months with Search, Performance Max and remarketing. See what worked in Toronto.

PPCGoogle AdsGlass railings: stairs, decks, balconies, pool surroundsToronto, ON12 months

Antex Stone & Railing

antexstoneandrailing.com · Dec 2024 vs Dec 2025

12→72Qualified PPC leads / month+500%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls

Grew qualified leads 12 → 72 through Search, Performance Max and remarketing; four railing pages promoted on-site laser measurement and itemised pricing within 1–2 days.

Broken conversion trackingWasted ad spendJunk leadsAd creativesLanding pagesAudiencesNegative keywordsConversion trackingBid strategyCRO

Qualified PPC leads / month2025–2025 year before

14 service pages
2186 negatives
34 PMax groups
42 campaigns: qualified-lead bidding

Qualified PPC leads / month12 → 72+500%

Paid sessions / month~~600~~ → 1,200+100%

Qualified leads / paid session2% → 6%+200%

Qualified leads / $1,000 CAD2 → 12+500%

Laser-measure bookings / month6 → 42+600%

Itemised quotes / month5 → 35+600%

Where it startedWhat was brokenWork logTied to Toronto

12 qualified December leads from 600 paid sessions; 2% conversion rate.
$6,000 CAD December spend; 2 qualified leads per $1,000.
31% of audited spend reached DIY, parts-only and employment searches.
4 railing services shared 1 generic landing page.
2 conversion actions counted the same enquiry; baseline rebuilt from CRM records.

Reloading confirmation pages created extra leads

Confirmation-page reloads refired tags; added submission-specific transaction IDs and tested 12 reloads.

12 duplicate fires removed

PMax sent buyers to care articles

Final URL expansion selected maintenance articles; disabled expansion and assigned 4 service landing URLs.

4 destinations controlled

Quote uploads lost their ad attribution

The photo-upload subdomain dropped click IDs; persisted attribution in hidden fields and reconciled 17 submissions.

17 enquiries matched

Jan ’25	2	conversion actions reconciled; CRM qualification and click-ID capture installed
Feb ’25	4	service landing pages launched with laser-measure and 1–2-day pricing offers
Mar ’25	24	Search assets tested across stairs, decks, balconies and pool surrounds
Apr ’25	186	negative keywords added; DIY, jobs and parts-only intent excluded
May ’25	4	PMax asset groups launched with service-specific photos, videos and destinations
Jun ’25	3	remarketing audiences launched: 7/30/90-day visitors; submitted leads excluded
Jul ’25	2	Search campaigns moved to qualified-lead bidding after CRM import validation
Aug–Dec ’25	6	CRO tests covered photo uploads, property types and approval questions

RiverdaleHouse interiors: Ontario Building Code permits 900 mm guards within dwelling units; other locations differ.

1 stair-page diagram separated guards from handrails; dimensions verified on site

CityPlaceCondo balconies may be exclusive-use common elements; alterations generally require board approval and a section 98 agreement.

1 approval-status question screened balcony enquiries before measurement bookings

Humber Bay ShoresLakeside tower balconies: wind exposure requires site-specific assessment, not generic glass specifications.

3 intake fields captured floor, exposure and existing fixing details

Forest HillSingle-residential pool enclosures: 1.2 m minimum; permits and self-closing, self-latching gates required.

1 pool page separated decorative guards from compliant enclosure systems

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Market data

360K searches. How many calls go to you?

Keyword Planner shows 360K monthly searches across 6 service types. Across 6 accounts, paid search cost $175 per enquiry.

360K

local service searches a month across 6 business types

1,800 deduplicated keywords; Toronto location targeting

Keyword Planner

$175

paid-search cost per enquiry across 6 accounts

$840,000 spend divided by 4,800 deduplicated enquiries; not booked jobs

QliqQliq Google Ads accounts + call tracking

4.0%

paid-search click-through rate across 6 accounts

60,000 clicks from 1,500,000 impressions; search partners excluded

QliqQliq Google Ads accounts

75%

of sampled commercial SERPs show 4 ads above organic results

180 of 240 mobile SERP captures; 40 queries per business type

QliqQliq SERP capture

Paid search by business typeOrganic CTR beneath paid placementsBy cityDemand and devicesAuction competitionLanding pages and trackingFrom click to enquiry

Business type	Searches / mo	Avg CPC	Cost per lead	Search impr. share	Ad CTR	Click-to-lead rate
Dental clinics	78,000	$14	$140	60%	5.0%	10%
Law firms	66,000	$28	$280	50%	4.0%	10%
HVAC contractors	60,000	$12	$150	55%	5.0%	8%
Plumbers	54,000	$16	$160	50%	4.0%	10%
Realtors	58,000	$8	$200	40%	2.5%	4%
Auto repair shops	44,000	$6	$100	45%	5.0%	6%

360,000 monthly searches total. Each account supplied 10,000 clicks; enquiries by row: 1,000, 1,000, 800, 1,000, 400, 600. Total spend: $840,000. Impression share uses eligible auction impressions, not keyword search volume. Source: Keyword Planner, QliqQliq Google Ads accounts + call tracking

Toronto commercial queriesAll client niches

Position 113.8%

Position 29.2%

Position 36.7%

Position 44.8%

Position 53.5%

Position 62.7%

Position 72.1%

Position 81.7%

Position 91.3%

Position 101.1%

Organic position 1: 13.8% versus 26.4%, a 12.6-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are not ad-position CTRs. Source: GSC of client sites: 6 Toronto service businesses versus 24 baseline sites, 12 months

Review counts among Map Pack competitors

Old Toronto320

North York285

Scarborough260

Etobicoke235

York190

East York165

Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: 3,600 deduplicated profiles across Toronto's 6 former municipalities; excludes neighbouring cities. Source: QliqQliq Maps grid scan, 49 points per district; district boundaries: City of Toronto former municipalities.

72%

of paid-search clicks come from phones

QliqQliq Google Ads accounts, 43,200 of 60,000 clicks

25%

of sampled keywords include near-me wording

Keyword Planner, 450 of 1,800 keywords

+60%

air-conditioning searches in June–August versus March–May

Keyword Planner, Toronto monthly averages over 24 months

$14

blended paid-search CPC across 6 accounts

QliqQliq Google Ads accounts, $840,000 divided by 60,000 clicks

$2,333

daily paid-search spend across 6 accounts, rounded

QliqQliq Google Ads accounts, $840,000 over 360 account-days

90%

of sampled commercial SERPs display a Map Pack

QliqQliq SERP capture, 216 of 240 SERPs

85%

of sampled commercial SERPs display at least 1 search ad

QliqQliq SERP capture, 204 of 240 SERPs

18%

median search impression share lost to budget across 6 accounts

QliqQliq Google Ads auction reports

30%

median search impression share lost to rank across 6 accounts

QliqQliq Google Ads auction reports

17.5%

of sampled commercial SERPs display an AI Overview

DataForSEO, 42 of 240 SERPs

42%

of sampled landing pages show a price or fee range

QliqQliq landing-page audit, 252 of 600 pages

65%

of sampled landing pages show a phone number above the fold

QliqQliq mobile landing-page audit, 390 of 600 pages

28%

of sampled landing pages use a dedicated enquiry form

QliqQliq landing-page audit, 168 of 600 pages

40%

of eligible landing-page origins pass all 3 mobile Core Web Vitals

Chrome UX Report, 40 of 100 eligible origins

6/6

client accounts deduplicate calls, forms and chat before reporting leads

QliqQliq conversion-tracking audit, 6 Google Ads accounts

8.0%

paid-search click-to-enquiry rate across 6 accounts

QliqQliq Google Ads accounts + call tracking, 4,800 enquiries from 60,000 clicks

50/40/10

% of enquiries through calls, forms and chat, respectively

Call tracking + enquiry logs, 2,400 calls, 1,920 forms, 480 chats

35%

of enquiries arrive outside Monday–Friday, 9 am–5 pm

Call tracking + enquiry logs, 1,680 of 4,800 enquiries

24 min

median first response among 48 answered mystery form enquiries

QliqQliq mystery-shopper test, 60 Toronto businesses

20%

of mystery form enquiries receive no response within 2 business days

QliqQliq mystery-shopper test, 12 of 60 enquiries

Method: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 6 Google Ads accounts · 60,000 paid-search clicks · $840,000 spend · 4,800 enquiries · Q2 2026. Search partners excluded; CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026

From audit to action

PPC management in Toronto: 5 steps to better leads

Find the leaks

Your free audit reviews search terms, targeting, tracking and landing-page friction.

Focus the campaigns

We organise ads around your services, locations and the searches that signal buying intent.

Fix the path to a call

We align your ads and pages, then track the calls and forms they produce.

Ship changes fast

Our tested scripts and AI tools get fixes and pages out in hours or days, rather than weeks.

See the work

Your Glass Box Portal shows rankings, leads, spend and the change log, 24/7.

4 reasons to expect more from your agency

	MasterSEO	Typical agency
Visibility	24/7 portal with spend, leads and a change log	Periodic reports with less access to the work
Speed	Tested scripts and AI tools ship fixes in hours or days	Conventional workflows that take weeks
Focus	Campaign decisions centred on calls and leads	Reports centred on clicks and activity
Conflicts	One major client per niche in each region	Accounts competing in the same market

Results you can take to the bank.

I care about calls, leads and revenue, not drowning you in jargon. My team handles the tech. You see the leads and the work in your Glass Box Portal.

Anton Kovalchuk Founder

Get answers before you spend another dollar

What does PPC management in Toronto include?

We review and manage campaigns, targeting, bids, landing pages and lead tracking. We connect paid search with SEO and AI-search visibility, so the insights from each channel inform the others. Your free audit identifies where to start.

How much does PPC management cost?

Your management fee and ad budget depend on your account and goals. We'll discuss the work and fees after reviewing your situation. Your free audit is the first step.

How fast will changes happen?

Our team uses tested scripts and AI tools to ship fixes and pages in hours or days, where conventional agency workflows take weeks. Timing and lead growth depend on the work, your market and competition.

Will you work with my direct competitor?

We take one major client per niche per region and don't work for direct competitors. Ask about availability in your market during your free audit.

Do you guarantee a number of leads?

No. We don't guarantee lead volumes or search rankings. Results depend on your market, competition, budget and offer. We focus on measurable calls and leads, and show you the work and data in your portal.

What happened with Antex Stone & Railing?

In 12 months, qualified PPC leads grew from 12 to 72 per month. Search, Performance Max and remarketing promoted four railing pages featuring on-site laser measurement and itemised pricing within 1–2 days. Laser-measure bookings rose from 6 to 42 per month.

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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026

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