Put your budget behind qualified searches
We manage targeting, search terms and bids around lead quality. Paid search data also shows your SEO and landing pages which services attract enquiries.
10 to 63 qualified PPC leads/month in one Surrey case
PPC Management in Surrey, BC: More Qualified Leads
We provide PPC management in Surrey, BC, for local businesses: Google Ads, landing page fixes and lead tracking built to bring you qualified enquiries.
- 10 to 63 qualified leads/month in one Surrey case
- 24/7 access to your leads, spend and changes
- Google Premier Partner: top 3% of agencies
Toronto’s Trusted Agency | Forbes Agency Council Member
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The connected system
4 channels working together beat a campaign working alone
Your ads, landing pages, SEO and AI-search visibility share insights, so each part makes the others work harder.
Turn more paid visits into enquiries
We build and improve service-specific pages with clear calls to action. Better lead data feeds bidding decisions and reveals which messages deserve more ad spend.
A clearer path from ad click to call or form
Build visibility beyond the ad
We improve your site's search content and technical health. Paid query insights guide SEO priorities, while useful organic content reinforces your advertised services.
Organic content aligned with your paid offers
Make your services clearer to AI search
We organise service information for AI-search visibility, using insights from your paid queries. The same clear messaging supports your ads and organic pages.
Service information aligned across search channels
Case study
10 to 63 qualified PPC leads a month. Same spend.
A Surrey window and door installer went from 5 to 32 monthly measurement bookings in 12 months. Your audit starts with that same focus on leads.
PPCGoogle AdsResidential replacement windows, entry doors and patio doorsSurrey, BC12 months
Surrey window & door installer
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + website calls
Increased qualified leads 10 → 63 at unchanged spend through service-specific landing pages, Surrey targeting, negative keywords and CRM-based bidding.
Qualified PPC leads / month2025–2025 year before
- 14 installation pages
- 2142 negatives
- 34 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Measurement bookings / month5 → 32+540%
Installation quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached repairs, hardware-only and employment searches.
- 4 installation services shared 1 generic landing page.
- 2 conversion actions overstated enquiries; baseline rebuilt using CRM records.
Photo uploads counted as completed enquiries
The uploader triggered the form-success event; restricted conversion firing to confirmed submissions and tested 12 upload sequences.
12 false fires blockedMobile redirects stripped click identifiers
A mobile redirect discarded query strings; preserved click identifiers through redirects and verified 16 test journeys.
16 journeys retained attributionPMax promoted repair advice instead of installations
Final URL expansion selected repair articles; disabled expansion and assigned 4 installation landing pages.
4 destinations controlled| Jan ’25 | 2 | conversion actions rebuilt; CRM qualification and click-identifier capture validated |
| Feb ’25 | 4 | landing pages launched for windows, entry, patio and French doors |
| Mar ’25 | 18 | Search creatives tested installation scope, measurement bookings and quote requests |
| Apr ’25 | 142 | negative keywords excluded repairs, hardware, employment and supply-only searches |
| May ’25 | 4 | PMax asset groups launched with installation photos and controlled destinations |
| Jun ’25 | 3 | remarketing audiences launched: 7/30/90-day visitors; existing enquiries excluded |
| Jul ’25 | 2 | Search campaigns switched to qualified-lead bidding using validated CRM imports |
| Aug–Dec ’25 | 6 | CRO tests covered ownership, project scope, photos and booking forms |
CloverdaleDesignated heritage properties may require heritage alteration permits for exterior window and door changes.
1 intake question flagged heritage status before quoting
Crescent BeachCoastal flood hazards and municipal floodproofing requirements can affect alterations; applicability depends on site and scope.
2 intake fields captured address and proposed opening changes
NewtonStrata townhouse exterior alterations can require strata approval; responsibility depends on the strata plan and bylaws.
1 approval-status question screened townhouse installation enquiries
GuildfordCondominium window replacement responsibility depends on strata boundaries and bylaws; individual owners cannot assume authority over common property.
1 property-type field routed condominium enquiries for approval checks
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Get A Free AuditMarket data
120K searches. How many reach you?
Across 6 business types, 120K monthly local searches signal demand. Our test found 25% of after-hours calls went unanswered.
120K
local service searches a month across 6 business types
1,200 deduplicated commercial keywords; Surrey targeting
Keyword Planner$128.57
paid search cost per enquiry
$90,000 spend divided by 700 deduplicated enquiries over 90 days
QliqQliq Ads accounts + call tracking4.62%
paid search click-through rate
6,000 clicks from 130,000 impressions across 6 accounts over 90 days
QliqQliq Ads accounts25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Paid clicks | Ad CTR | Search impression share |
|---|---|---|---|---|---|---|
| Plumbing | 28,000 | $12 | $120 | 1,000 | 5% | 62% |
| Dental clinics | 22,000 | $18 | $120 | 1,000 | 5% | 55% |
| Law firms | 18,000 | $30 | $200 | 1,000 | 4% | 48% |
| Landscaping | 16,000 | $8 | $80 | 1,000 | 5% | 68% |
| Auto detailing | 14,000 | $6 | $60 | 1,000 | 5% | 72% |
| Renovation | 22,000 | $16 | $160 | 1,000 | 4% | 52% |
120,000 monthly searches. Other columns: 90-day client cohort, 1 account per type. Totals: 6,000 clicks, 130,000 impressions, $90,000 spend and 700 enquiries. CPC equals spend/clicks; CPL equals spend/enquiries. Impression share is account-reported, not market share. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Surrey service queriesAll client niches
Organic position 1: 14.8% versus 26.8%, a 12-point gap. Non-brand mobile queries; this is organic CTR, not paid ad CTR. Ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 Surrey businesses versus 24 baseline sites, 12 months
Review counts for local landing-page benchmarks
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a PPC ranking factor. Firms: deduplicated profiles assigned to 6 non-overlapping community areas; total 3,600. Source: QliqQliq Maps grid scan, 49 points per community; community names: City of Surrey.
78%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,680 of 6,000 clicks32%
of commercial keywords include Surrey, a community name or near-me wording
Keyword Planner, 384 of 1,200 keywords+40%
landscaping searches in April–September versus October–March
Keyword Planner, 24-month seasonal comparison18%
of spend targets searches containing a Surrey community name
QliqQliq Ads accounts, $16,200 of $90,000$30
average law-firm CPC, highest among 6 sampled business types
Keyword Planner + QliqQliq Ads accounts80%
of sampled commercial SERPs show search ads
QliqQliq SERP capture, 192 of 240 SERPs45%
of sampled commercial SERPs show 4 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs75%
of sampled commercial SERPs display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPs55%
of sampled commercial SERPs show both search ads and a Map Pack
QliqQliq SERP capture, 132 of 240 SERPs130,000
paid search impressions across 6 client accounts over 90 days
QliqQliq Ads accounts34%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 204 of 600 pages42%
of sampled landing pages show a click-to-call control above the fold
QliqQliq mobile landing-page audit, 252 of 600 pages25%
of sampled landing pages reference a Surrey community beyond the city name
QliqQliq landing-page audit, 150 of 600 pages18%
of sampled landing pages have a broken form or phone interaction
QliqQliq landing-page audit, 108 of 600 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, selection of 40 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 420 calls, 245 forms, 35 chats12.5%
paid session-to-enquiry rate: 700 enquiries from 5,600 sessions
Client analytics + call tracking, 6 businesses; sessions differ from ad clicks28%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 196 of 700 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
From audit to action
5 steps from wasted spend to a clearer plan
Find the leaks
Your free audit examines targeting, search terms, ads and landing pages for wasted spend.
Trace the enquiries
We check how calls, forms and bookings are tracked, so decisions start with useful lead data.
Focus your budget
We refine Surrey targeting, exclude irrelevant searches and use lead quality to guide bids.
Ship improvements fast
Tested scripts and AI tools let our team ship fixes and pages in hours or days, not weeks.
Show you the work
Your Glass Box Portal shows rankings, leads, spend and a log of changes around the clock.
4 ways you get more than account management
| MasterSEO | Typical agency | |
|---|---|---|
| Reporting | 24/7 dashboard with leads, spend and change log | Reports delivered after the fact |
| Speed | Scripts and AI tools ship fixes in hours or days | Updates held up for weeks |
| Focus | Qualified enquiries and revenue | Clicks and technical jargon |
| Exclusivity | One major client per niche per region | Direct competitors on the same roster |
Results you can take to the bank.
I don't expect you to learn the tech. I want you to see the calls, qualified leads and revenue your campaigns bring in. That's the work I stand behind.
Anton Kovalchuk
Founder
Get answers before your next ad dollar goes out
What does PPC management in Surrey, BC include?
We manage Google Ads targeting, search terms, bids and ads. We also review landing pages and lead tracking, then connect the insights to your SEO and AI-search work.
How much should I budget for PPC?
In QliqQliq Ads accounts with call tracking, paid search cost $128.57 per enquiry. Your ad budget and management fee depend on your account and goals. We'll discuss both after your audit.
How quickly will I see results?
Our team uses tested scripts and AI tools to ship fixes and pages in hours or days. Lead growth depends on your market, budget and account. We don't guarantee a specific result.
How do I know which ads bring qualified leads?
We review call and form tracking alongside your lead data. CRM-based bidding uses information about lead quality to guide campaigns. Your Glass Box Portal shows leads, spend and the changes made to your account.
Will you work with my direct competitor?
No. We take one major client per niche per region and don't work for your direct competitors.
What happened in the Surrey installer case?
Over 12 months, qualified PPC leads rose from 10 to 63 per month at unchanged spend. Service-specific landing pages, Surrey targeting, negative keywords and CRM-based bidding supported the work. Measurement bookings rose from 5 to 32 per month.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026See what your ad budget is missing
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