Put your ads in front of local buyers
We manage Richmond search campaigns, bids and queries. Search terms show what buyers want, sharpening your landing pages and SEO priorities.
Qualified local enquiries you can track
PPC Management in Richmond, BC: More Qualified Leads
We provide PPC management in Richmond, BC for local businesses, connecting Google Ads, landing pages and lead tracking to win qualified enquiries.
- 10 → 63 qualified HVAC leads per month
- 24/7 access to leads, spend and changes
- 1 major client per niche, per region
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THE GROWTH SYSTEM
4 channels. One system for more enquiries.
Google Ads, landing pages, SEO and AI-search visibility share insights and work together to turn more buyer demand into leads.
Give every click a reason to call
We match pages to your ads and remove friction from calls and forms. Those same improvements give organic and AI-search visitors a clearer path to enquire.
More paid clicks turned into measurable leads
Build visibility beyond paid clicks
We strengthen organic visibility around your services. Paid-search data guides keyword priorities, while SEO gives your landing pages another route to buyers.
More ways for Richmond buyers to find you
Make your services clearer to AI search
We improve how your service information is presented for AI search. SEO supports discoverability, while paid-search insights keep your content aligned with buyer intent.
A clearer presence when buyers use AI search
Case study
Richmond HVAC: 10 → 63 qualified PPC leads a month
In 12 months, assessment bookings grew from 5 to 32 a month. Start and end ad spend stayed equal. Find your next opportunity.
PPCGoogle AdsHeat pump installation, furnace replacement and HVAC repairsRichmond, BC12 months
Richmond hvac contractor
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Grew qualified HVAC leads 10 → 63 at unchanged endpoint spend; service-specific Search campaigns, landing pages and CRM imports prioritised Richmond installation and repair enquiries.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 45 CRO tests started
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Assessment bookings / month5 → 32+540%
Installation quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, parts and DIY searches.
- 3 HVAC services shared 1 landing page without property-type screening.
- 2 conversion actions counted enquiries before CRM qualification.
Scheduler bookings lost Google click IDs
The booking iframe omitted attribution fields; passed click IDs into 1 scheduler integration and CRM records.
14 bookings attributedCall assets reached retired dispatch line
A location asset inherited an outdated Business Profile number; corrected the source and tested 3 call routes.
3 routes verifiedRejected forms still counted as leads
AJAX validation triggered button-click conversions; replaced them with server-confirmed submission events across 3 forms.
3 forms corrected| Jan ’25 | 2 | conversion actions rebuilt; CRM qualification and scheduler attribution connected |
| Feb ’25 | 3 | landing pages launched for heat pumps, furnaces and repairs |
| Mar ’25 | 18 | Search ad creatives tested across replacement and repair intent |
| Apr ’25 | 164 | negative keywords added for jobs, DIY, parts and unrelated equipment |
| May ’25 | 3 | remarketing audiences segmented by service; submitted leads excluded |
| Jun ’25 | 2 | Search campaigns switched to bidding on imported qualified leads |
| Jul ’25 | 2 | campaign experiments separated repair urgency from installation assessment intent |
| Aug–Dec ’25 | 5 | CRO tests covered strata approval, equipment photos and booking steps |
StevestonHeritage-designated properties can require heritage alteration permits for exterior changes.
1 intake question flagged heritage status before outdoor-unit placement
City CentreCondominium HVAC alterations can affect strata common property and require strata approval.
1 approval-status field screened installation enquiries
BroadmoorDetached-house installations must account for Richmond's noise bylaw and neighbouring properties.
2 photo prompts captured outdoor-unit location and neighbouring windows
East RichmondFraser River floodplain conditions make equipment elevation and flood-protection requirements relevant to site assessment.
1 assessment checklist flagged equipment elevation for site-specific review
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Get A Free AuditMarket data
100K searches a month. How many find you?
Keyword Planner: 100K monthly commercial searches across 6 business types. Our mystery-shopper test: 35% of after-hours calls unanswered.
100K
commercial searches a month across 6 business types
1,200 deduplicated keywords targeting Richmond; volumes exclude neighbouring-city campaigns
Keyword Planner$146.67
paid-search cost per enquiry
$264,000 spend ÷ 1,800 enquiries; rounded, not cost per booked job
QliqQliq Ads accounts + call tracking80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 businesses; 10 per business type, weekdays 6–9 pm
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Ads above organic |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $14 | $140 | 48% | 5% | 85% |
| Landscaping | 14,000 | $8 | $80 | 55% | 6% | 75% |
| Dental clinics | 22,000 | $16 | $160 | 42% | 4% | 90% |
| Law firms | 12,000 | $28 | $280 | 38% | 4% | 95% |
| Auto detailing / ceramic coating | 10,000 | $6 | $60 | 62% | 6% | 70% |
| Realtors | 24,000 | $8 | $160 | 45% | 6.15% | 65% |
100,000 searches total. Account sample: 20,000 clicks, 400,000 impressions, $264,000 spend and 1,800 enquiries. CPC and CTR are weighted; impression share uses eligible impressions. Ads above organic: 40 SERPs per type, 192 of 240 overall. Source: Keyword Planner, QliqQliq Ads accounts, call tracking, QliqQliq SERP capture
Richmond service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 Richmond businesses versus 24 baseline sites, 12 months
Review context for district-targeted campaigns
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned once by address; total 1,800. Districts are within Richmond. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Richmond.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 14,400 of 20,000 clicks28%
of commercial keywords contain Richmond, a district name or near-me wording
Keyword Planner, 336 of 1,200 keywords18%
of sampled search volume uses Chinese-language queries
Keyword Planner, 18,000 of 100,000 monthly searches; deduplicated language classification+40%
landscaping searches during April–September versus October–March
Keyword Planner, 24 months; equal-length seasonal windows12%
of account spend reaches users outside intended service areas
QliqQliq location-report audit, $31,680 of $264,000; user-location classification5.0%
paid-search CTR across 400,000 impressions and 20,000 clicks
QliqQliq Ads accounts, 6 businesses3.2
ads above the first organic result, mean across all sampled SERPs
QliqQliq SERP capture, 768 ads across 240 SERPs85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs25%
of sampled competitors use price-led search-ad copy
QliqQliq ad-copy audit, 30 of 120 advertisers$13.20
average paid-search CPC across 20,000 clicks
QliqQliq Ads accounts, $264,000 spend35%
of paid landing pages publish a starting price or fee range
QliqQliq landing-page audit, 42 of 120 pages60%
of paid landing pages provide a tap-to-call control above the fold
QliqQliq mobile audit, 72 of 120 pages20%
of paid landing pages offer Chinese-language content
QliqQliq landing-page audit, 24 of 120 pages15%
of audited conversion actions count page views rather than enquiries
QliqQliq tracking audit, 9 of 60 conversion actions; excluded from reported enquiries40%
of sampled origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 origins with eligible field data60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 1,080 calls, 630 forms, 90 chats10.0%
paid session-to-enquiry rate: 1,800 enquiries from 18,000 sessions
Client analytics + call tracking, 6 businesses; deduplicated enquiries9.0%
paid click-to-enquiry rate: 1,800 enquiries from 20,000 clicks
QliqQliq Ads accounts + call tracking, 6 businesses5 h 20 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 1,800 business profiles · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 12 months · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
YOUR ROADMAP
5 steps from wasted clicks to qualified enquiries
Audit your account
We review searches, targeting, spend and tracking to find where enquiries are slipping away.
Map local demand
We group Richmond searches by service and intent, then block the traffic you don't want.
Connect ads and pages
We align campaigns, landing pages and lead tracking around the enquiries your business wants.
Ship fixes fast
Our team uses tested scripts and AI tools to ship fixes and pages in hours or days, not weeks.
Track and refine
Your 24/7 Glass Box Portal shows leads, spend and each change as we refine campaigns.
24/7 proof, not agency silence
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | Live portal with leads, spend and a change log | Periodic reports with limited detail |
| Speed | Scripts and AI ship fixes in hours or days | Fixes and pages take weeks |
| Focus | Qualified enquiries, bookings and revenue | Platform metrics without lead context |
| Exclusivity | 1 major client per niche, per region | No niche exclusivity |
Results you can take to the bank.
I don't expect you to learn the tech. I want you to see the calls, leads and revenue your business is working for.
Anton Kovalchuk
Founder
6 answers to stop paying for guesswork
What does PPC management in Richmond, BC include?
We manage paid-search campaigns, including targeting, bids, ads and search terms. We connect campaigns to landing pages and lead tracking, then use enquiry quality to guide improvements.
How much does PPC management cost?
The cost depends on your account, goals and campaign scope. Ad spend and management fees are different costs. We review your account in the free audit before discussing management costs.
How quickly will I see results?
Timing depends on your market, budget and account. Our team uses tested scripts and AI tools to ship fixes and pages in hours or days; campaign performance takes time to assess.
Do you guarantee rankings or a set number of leads?
No. We don't guarantee rankings or a set number of leads. We focus on qualified enquiries and give you a 24/7 view of rankings, leads, spend and changes.
Will you work with my direct competitor?
No. We take one major client per niche per region and don't work with direct competitors.
How do I see what you're doing with my budget?
Your Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for an agency update to see what's happening.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 free audit. A clearer path to more leads.
Find out where your Richmond ad budget is leaking and where your next qualified enquiry is waiting.
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