Put your budget behind qualified enquiries
We manage your campaigns and use search terms and CRM qualifications to guide bids. That paid-search data also sharpens your SEO priorities and landing pages.
We provide PPC management in Regina for local businesses, backed by conversion fixes, SEO and AI-search visibility.
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Paid search, conversion fixes, SEO and AI-search visibility share data and reinforce each other. You get a team focused on leads.
We manage your campaigns and use search terms and CRM qualifications to guide bids. That paid-search data also sharpens your SEO priorities and landing pages.
We tighten your page message, forms and call routes. Better conversion makes paid traffic work harder and gives your SEO visitors a clearer path to contact you.
We build organic search visibility around what buyers seek. Paid-search data guides priorities, while SEO findings sharpen ad messages and landing-page content.
We build your visibility in AI-powered search. Content that answers buyer questions also supports SEO and gives your paid landing pages more useful detail.
A Regina roofer spent the same at the start and end and grew monthly inspection bookings from 6 to 36. See what your account is missing.
Increased qualified roofing leads 14 → 86 at unchanged endpoint spend; separated replacement, repair and leak enquiries, then imported CRM qualifications for bidding.
Mobile navigation inserted its phone link after replacement ran; initialised forwarding-number replacement after rendering and tested 12 calls.
12 calls attributedAJAX submission events fired before validation; moved conversion tags to confirmed server responses and tested 9 invalid submissions.
9 false fires blockedCRM normalisation lowercased case-sensitive GCLIDs; preserved original values and reimported 18 qualified enquiries within Google's import window.
18 qualifications recovered| Jan ’25 | 2 | conversion actions rebuilt; CRM qualification and original click-ID storage installed |
| Feb ’25 | 3 | landing pages launched for replacement, repairs and leak assessment |
| Mar ’25 | 24 | Search creatives tested across roofing services and seasonal enquiry types |
| Apr ’25 | 214 | negative keywords added for jobs, supplies and unsupported services |
| May ’25 | 3 | remarketing audiences launched; customers and submitted leads excluded |
| Jun ’25 | 2 | Search campaigns switched to imported qualified-lead bidding after validation |
| Jul ’25 | 4 | CRO tests covered roof photos, property types and inspection requests |
| Aug–Dec ’25 | 5 | seasonal budget reviews aligned ads with capacity and weather-dependent scheduling |
2 intake fields captured approximate roof age and known reroofing history
1 repair-page section distinguished debris-related drainage problems from replacement enquiries
1 ownership question separated individual-home enquiries from shared-roof approval requirements
1 winter ad variant offered assessment requests without promising immediate installation
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditKeyword Planner counts 48K searches across 6 service types. Our ad, search-page and mystery-call data reveal more gaps to close.
1,200 deduplicated commercial keywords targeting Regina
Keyword Planner$48,000 spend ÷ 600 enquiries; enquiries are not booked jobs
QliqQliq Ads accounts + call tracking144 of 240 captures; 40 searches per business type
QliqQliq SERP capture15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impression share | Ad CTR | SERPs with top ads |
|---|---|---|---|---|---|---|
| Renovation | 10,000 | $8 | $80 | 55% | 4% | 60% |
| Landscaping | 8,000 | $5 | $50 | 62% | 5% | 50% |
| Dental clinics | 12,000 | $9 | $90 | 60% | 5% | 70% |
| Law firms | 7,000 | $16 | $160 | 48% | 4% | 80% |
| Auto detailing | 5,000 | $4 | $40 | 70% | 10% | 40% |
| Plumbing | 6,000 | $6 | $60 | 58% | 5% | 60% |
48,000 searches total; 40 SERPs per type. Each account records 1,000 clicks and 100 enquiries over 90 days. Combined: 120,000 impressions, 6,000 clicks, $48,000 spend and 600 enquiries. Impression share uses eligible search impressions, not keyword volume. Source: Keyword Planner, QliqQliq Ads accounts, call tracking, QliqQliq SERP capture
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 26.5%, an 11.7-point gap. Non-brand mobile queries; ads and Map Pack can precede organic listings. This comparison does not establish causation. Source: GSC of client sites: 6 Regina businesses versus 24 baseline sites, 12 months
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold or paid-ad eligibility requirement. Firms: deduplicated profiles assigned to 1 district each; total 1,800. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Regina neighbourhood mapping.
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicksof commercial keywords include Regina, a district or near-me modifier
Keyword Planner, 288 of 1,200 keywordslandscaping searches in May–August versus November–February
Keyword Planner, monthly averages over 24 monthsof paid-search spend targets branded queries
QliqQliq Ads accounts, $8,640 of $48,000average paid-search click cost across 6 accounts
QliqQliq Ads accounts, $48,000 divided by 6,000 clickspooled search-ad CTR across 6 accounts
QliqQliq Ads accounts, 6,000 clicks from 120,000 impressionsmedian search impression share across 6 accounts
QliqQliq Ads accounts; account shares: 48%, 55%, 58%, 60%, 62%, 70%of sampled search ads display sitelinks
QliqQliq SERP capture, 108 of 240 sampled adsmedian impression share lost to budget across 6 accounts
QliqQliq Ads accounts; account shares: 12%, 16%, 18%, 22%, 24%, 28%year-over-year increase in estimated CPC across 1,200 commercial keywords
Keyword Planner, matched keyword set and geographic targetingof landing pages lack a visible enquiry action within the first mobile screen
QliqQliq landing-page audit, 42 of 120 pagesof landing pages show Regina-specific project, customer or location evidence
QliqQliq landing-page audit, 60 of 120 pagesof landing pages display a phone number without a tap-to-call link
QliqQliq landing-page audit, 36 of 120 pagesof landing pages publish a starting price or fee range
QliqQliq landing-page audit, 30 of 120 pagesof eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 eligible originspaid-search click-to-enquiry rate: 600 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking and enquiry logs, 6 businesses% of paid-search enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 360 calls, 210 forms, 30 chatsof paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 192 of 600 enquiriesmedian first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiriesof mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 form enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
We examine your Google Ads account, searches and lead tracking in a free audit.
We check calls, forms and CRM handoffs so you see which campaigns bring qualified enquiries.
We separate buyer intent, block poor-fit searches and direct budget toward stronger enquiries.
Our tested scripts and AI tools move pages and fixes out in hours or days, not agency weeks.
Your Glass Box Portal shows rankings, leads, spend and every logged change, 24/7.
| MasterSEO | Typical agency | |
|---|---|---|
| Reporting | 24/7 portal with spend, leads and a change log | Periodic reports with less detail |
| Speed | Tested scripts and AI tools ship fixes in hours or days | Weeks to get changes shipped |
| Focus | Calls, qualified leads and revenue | Clicks and technical updates |
| Exclusivity | 1 major client per niche, per region | No regional niche commitment |
I don't expect you to learn the technology. I expect my team to turn your ad budget into calls, qualified leads and revenue—and show you what we're doing.
Anton Kovalchuk
Founder
We manage Google Ads campaigns, review search terms and bids, check lead tracking and improve landing pages. SEO and AI-search visibility support the same growth system. Start with a free audit to see where your account needs attention.
Across 6 QliqQliq Ads accounts, paid-search enquiries cost $80 each, based on account and call-tracking data. Your cost depends on your market, competition and lead quality. The free audit gives us a starting point for discussing your budget.
Timing depends on your market, account and budget. Our tested scripts and AI tools let us ship many fixes in hours or days. We don't guarantee rankings or a set number of leads. Your audit identifies the next steps.
Our SERP capture found ads above organic results on 60% of commercial search results pages. Paid search and SEO give buyers different ways to find you, while sharing useful search data. Your audit shows where to focus first.
We check call and form tracking and review CRM handoffs. Our mystery-shopper test found 25% of after-hours calls went unanswered. A free audit shows where tracking or call routing needs attention.
We take one major client per niche per region, so we don't work for your direct competitors. Ask about availability for your Regina business when you book your free audit.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Get a free audit and see where your Regina campaigns are losing enquiries.