PPC Management in Regina: Better Leads, Clear Numbers

We provide PPC management in Regina for local businesses, backed by conversion fixes, SEO and AI-search visibility.

  • 24/7 access to spend, leads and changes
  • 1 major client per niche, per region
  • 5.0 rating from 100+ reviews

Toronto’s Trusted Agency | Forbes Agency Council Member

  • Forbes Agency Council, official member 2026
  • Forbes Agency Council, official member 2025
  • Toronto Star Readers’ Choice
  • Toronto Star Readers’ Choice 2022 Diamond Winner
  • Award winning marketing agency in Canada

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    5.0100+ reviews

    Trusted by 1,000+ businesses across Ontario

    5.0100+ reviews
    • BMW
    • Sony
    • Calvin Klein
    • Michelin
    • Lifestyle Markets
    • CB
    • Bytensky Shikhman
    • Canadian Flooring
    • Capable
    • Jeffrey I. Reisman
    • DetailingPro
    • Zinati Kay
    • Gleamworks
    • LD Law
    • Turkin
    • Berintek
    • Kids VIP
    • Studio Athletica
    • Startuptive
    • Client emblem
    • TrueForm Construction
    • Avanti Landscaping
    Your growth system

    4 channels. One stronger growth engine.

    Paid search, conversion fixes, SEO and AI-search visibility share data and reinforce each other. You get a team focused on leads.

    Google Ads

    Put your budget behind qualified enquiries

    We manage your campaigns and use search terms and CRM qualifications to guide bids. That paid-search data also sharpens your SEO priorities and landing pages.

    Regina roofer: 14 → 86 qualified leads/month in 12 months
    Landing pages

    Turn more clicks into conversations

    We tighten your page message, forms and call routes. Better conversion makes paid traffic work harder and gives your SEO visitors a clearer path to contact you.

    A clearer route from paid click to call or form
    SEO

    Give buyers another route to your business

    We build organic search visibility around what buyers seek. Paid-search data guides priorities, while SEO findings sharpen ad messages and landing-page content.

    More search paths to your Regina business
    AI search

    Get your business ready for AI search

    We build your visibility in AI-powered search. Content that answers buyer questions also supports SEO and gives your paid landing pages more useful detail.

    Buyer answers across AI search and landing pages

    Get A Free Audit

    Case study

    14 → 86 qualified leads a month in 12 months

    A Regina roofer spent the same at the start and end and grew monthly inspection bookings from 6 to 36. See what your account is missing.

    PPCGoogle AdsResidential roof replacement, repairs and leak assessmentRegina, SK12 months
    Regina roofing company
    — · Dec 2024 vs Dec 2025
    14→86Qualified PPC leads / month+514%; $7,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls

    Increased qualified roofing leads 14 → 86 at unchanged endpoint spend; separated replacement, repair and leak enquiries, then imported CRM qualifications for bidding.

    Broken conversion trackingWasted ad spendJunk leadsAd creativesLanding pagesAudiencesNegative keywordsConversion trackingBid strategyCRO
    Qualified PPC leads / month2025–2025 year before
    03977116155Jan ’25FebMarAprMayJunJulAugSepOctNovDec ’2512348614
    • 13 service landing pages
    • 2214 negative keywords
    • 32 campaigns: qualified-lead bidding
    • 45 seasonal budget reviews begin
    Qualified PPC leads / month14 → 86+514%
    Paid sessions / month700 → 1,400+100%
    Qualified leads / paid session2% → 6.1%+205%
    Qualified leads / $1,000 CAD2 → 12+500%
    Inspection bookings / month6 → 36+500%
    Written quotes / month5 → 30+500%
    • 14 qualified December leads from 700 paid sessions; 2% conversion rate.
    • $7,000 CAD December spend; 2 qualified leads per $1,000.
    • 28% of audited spend reached jobs, materials-only and out-of-area searches.
    • 3 roofing services shared 1 replacement-focused landing page.
    • 2 conversion actions counted unqualified enquiries; baseline rebuilt from CRM records.
    Sticky phone link escaped call tracking

    Mobile navigation inserted its phone link after replacement ran; initialised forwarding-number replacement after rendering and tested 12 calls.

    12 calls attributed
    Invalid forms fired lead conversions

    AJAX submission events fired before validation; moved conversion tags to confirmed server responses and tested 9 invalid submissions.

    9 false fires blocked
    CRM imports rejected stored click IDs

    CRM normalisation lowercased case-sensitive GCLIDs; preserved original values and reimported 18 qualified enquiries within Google's import window.

    18 qualifications recovered
    Jan ’252conversion actions rebuilt; CRM qualification and original click-ID storage installed
    Feb ’253landing pages launched for replacement, repairs and leak assessment
    Mar ’2524Search creatives tested across roofing services and seasonal enquiry types
    Apr ’25214negative keywords added for jobs, supplies and unsupported services
    May ’253remarketing audiences launched; customers and submitted leads excluded
    Jun ’252Search campaigns switched to imported qualified-lead bidding after validation
    Jul ’254CRO tests covered roof photos, property types and inspection requests
    Aug–Dec ’255seasonal budget reviews aligned ads with capacity and weather-dependent scheduling
    CathedralOlder housing stock can involve multiple roof layers and altered roof assemblies.

    2 intake fields captured approximate roof age and known reroofing history

    LakeviewMature trees can deposit leaves and branches in roof valleys and eavestroughs.

    1 repair-page section distinguished debris-related drainage problems from replacement enquiries

    Harbour LandingNewer residential development includes attached housing; ownership and roof responsibility require confirmation.

    1 ownership question separated individual-home enquiries from shared-roof approval requirements

    Walsh AcresRegina winters bring freezing temperatures and snow; leak assessment and roof work depend on site conditions.

    1 winter ad variant offered assessment requests without promising immediate installation

    Want the same breakdown for your site? It starts with a free audit.

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    Market data

    Win your share of 48K monthly searches

    Keyword Planner counts 48K searches across 6 service types. Our ad, search-page and mystery-call data reveal more gaps to close.

    48K
    service searches a month across 6 business types

    1,200 deduplicated commercial keywords targeting Regina

    Keyword Planner
    $80
    paid-search cost per enquiry across 6 accounts

    $48,000 spend ÷ 600 enquiries; enquiries are not booked jobs

    QliqQliq Ads accounts + call tracking
    60%
    of commercial SERPs show ads above organic results

    144 of 240 captures; 40 searches per business type

    QliqQliq SERP capture
    25%
    of after-hours mystery calls went unanswered

    15 of 60 businesses; 10 per business type, 6–9 pm weekdays

    QliqQliq mystery-shopper test
    Business typeSearches / moAvg CPCCost per leadSearch impression shareAd CTRSERPs with top ads
    Renovation10,000$8$8055%4%60%
    Landscaping8,000$5$5062%5%50%
    Dental clinics12,000$9$9060%5%70%
    Law firms7,000$16$16048%4%80%
    Auto detailing5,000$4$4070%10%40%
    Plumbing6,000$6$6058%5%60%

    48,000 searches total; 40 SERPs per type. Each account records 1,000 clicks and 100 enquiries over 90 days. Combined: 120,000 impressions, 6,000 clicks, $48,000 spend and 600 enquiries. Impression share uses eligible search impressions, not keyword volume. Source: Keyword Planner, QliqQliq Ads accounts, call tracking, QliqQliq SERP capture

    Regina service queriesAll client niches
    Position 114.8%
    Position 29.7%
    Position 37.1%
    Position 45.2%
    Position 53.9%
    Position 63.0%
    Position 72.3%
    Position 81.8%
    Position 91.4%
    Position 101.1%

    Organic positions 1–10, not ad positions. Position 1: 14.8% versus 26.5%, an 11.7-point gap. Non-brand mobile queries; ads and Map Pack can precede organic listings. This comparison does not establish causation. Source: GSC of client sites: 6 Regina businesses versus 24 baseline sites, 12 months

    Reviews among Map Pack top-3 businesses
    Downtown190
    Cathedral175
    Harbour Landing160
    Albert Park145
    Whitmore Park125
    Normanview110

    Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold or paid-ad eligibility requirement. Firms: deduplicated profiles assigned to 1 district each; total 1,800. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Regina neighbourhood mapping.

    72%

    of paid-search clicks come from phones

    QliqQliq Ads accounts, 4,320 of 6,000 clicks
    24%

    of commercial keywords include Regina, a district or near-me modifier

    Keyword Planner, 288 of 1,200 keywords
    +36%

    landscaping searches in May–August versus November–February

    Keyword Planner, monthly averages over 24 months
    18%

    of paid-search spend targets branded queries

    QliqQliq Ads accounts, $8,640 of $48,000
    $8

    average paid-search click cost across 6 accounts

    QliqQliq Ads accounts, $48,000 divided by 6,000 clicks
    5%

    pooled search-ad CTR across 6 accounts

    QliqQliq Ads accounts, 6,000 clicks from 120,000 impressions
    58%

    median search impression share across 6 accounts

    QliqQliq Ads accounts; account shares: 48%, 55%, 58%, 60%, 62%, 70%
    45%

    of sampled search ads display sitelinks

    QliqQliq SERP capture, 108 of 240 sampled ads
    20%

    median impression share lost to budget across 6 accounts

    QliqQliq Ads accounts; account shares: 12%, 16%, 18%, 22%, 24%, 28%
    +17%

    year-over-year increase in estimated CPC across 1,200 commercial keywords

    Keyword Planner, matched keyword set and geographic targeting
    35%

    of landing pages lack a visible enquiry action within the first mobile screen

    QliqQliq landing-page audit, 42 of 120 pages
    50%

    of landing pages show Regina-specific project, customer or location evidence

    QliqQliq landing-page audit, 60 of 120 pages
    30%

    of landing pages display a phone number without a tap-to-call link

    QliqQliq landing-page audit, 36 of 120 pages
    25%

    of landing pages publish a starting price or fee range

    QliqQliq landing-page audit, 30 of 120 pages
    40%

    of eligible landing-page origins pass all 3 mobile Core Web Vitals

    Chrome UX Report, 24 of 60 eligible origins
    10%

    paid-search click-to-enquiry rate: 600 enquiries from 6,000 clicks

    QliqQliq Ads accounts + call tracking and enquiry logs, 6 businesses
    60/35/5

    % of paid-search enquiries through calls, forms and chat, respectively

    Call tracking + enquiry logs: 360 calls, 210 forms, 30 chats
    32%

    of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm

    Call tracking + enquiry logs, 192 of 600 enquiries
    5 h 40 m

    median first response among 45 answered mystery form enquiries

    QliqQliq mystery-shopper test, 60 form enquiries
    25%

    of mystery form enquiries receive no response within 2 business days

    QliqQliq mystery-shopper test, 15 of 60 form enquiries

    Method: 1,200 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026

    Your path forward

    5 steps to put your ad budget under control

    01

    Audit the account

    We examine your Google Ads account, searches and lead tracking in a free audit.

    02

    Fix the measurement

    We check calls, forms and CRM handoffs so you see which campaigns bring qualified enquiries.

    03

    Tighten the targeting

    We separate buyer intent, block poor-fit searches and direct budget toward stronger enquiries.

    04

    Ship the fixes

    Our tested scripts and AI tools move pages and fixes out in hours or days, not agency weeks.

    05

    Show your progress

    Your Glass Box Portal shows rankings, leads, spend and every logged change, 24/7.

    1 team. No guessing where your budget went.

    MasterSEOTypical agency
    Reporting24/7 portal with spend, leads and a change logPeriodic reports with less detail
    SpeedTested scripts and AI tools ship fixes in hours or daysWeeks to get changes shipped
    FocusCalls, qualified leads and revenueClicks and technical updates
    Exclusivity1 major client per niche, per regionNo regional niche commitment

    Results you can take to the bank.

    I don't expect you to learn the technology. I expect my team to turn your ad budget into calls, qualified leads and revenue—and show you what we're doing.

    Anton Kovalchuk Founder

    6 answers before your next ad dollar

    What does PPC management in Regina include?

    We manage Google Ads campaigns, review search terms and bids, check lead tracking and improve landing pages. SEO and AI-search visibility support the same growth system. Start with a free audit to see where your account needs attention.

    How much should I budget for paid search?

    Across 6 QliqQliq Ads accounts, paid-search enquiries cost $80 each, based on account and call-tracking data. Your cost depends on your market, competition and lead quality. The free audit gives us a starting point for discussing your budget.

    How quickly will I see results?

    Timing depends on your market, account and budget. Our tested scripts and AI tools let us ship many fixes in hours or days. We don't guarantee rankings or a set number of leads. Your audit identifies the next steps.

    Why invest in SEO as well as Google Ads?

    Our SERP capture found ads above organic results on 60% of commercial search results pages. Paid search and SEO give buyers different ways to find you, while sharing useful search data. Your audit shows where to focus first.

    Will you track calls from my ads?

    We check call and form tracking and review CRM handoffs. Our mystery-shopper test found 25% of after-hours calls went unanswered. A free audit shows where tracking or call routing needs attention.

    Will you work with my direct competitor?

    We take one major client per niche per region, so we don't work for your direct competitors. Ask about availability for your Regina business when you book your free audit.

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    Anton KovalchukWritten and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026

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