Put your offer in front of local buyers
We manage targeting, ads and bids around Ottawa search intent. Lead data reveals which messages and services deserve stronger landing pages and SEO content.
Tracked Ottawa calls and enquiries from paid search
PPC Management in Ottawa. More Qualified Calls.
We manage Google Ads for Ottawa businesses, connecting campaigns, landing pages and lead tracking so you see the calls and jobs your spend brings.
- Top 3% Google Premier Partner
- 24/7 view of spend, leads and changes
- 1 major client per niche per region
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
The growth system
4 channels. 1 system built for more leads.
Paid search works harder when your pages, organic visibility and AI-search presence work alongside it.
Give every click a reason to call
We build and improve service pages with clear offers and contact paths. Paid traffic tests the message; stronger pages also support organic search and AI visibility.
A clearer path from paid click to enquiry
Build visibility beyond the ad
The QUIQ Pixel finds technical SEO problems in hours. We fix pages for organic search while giving paid visitors a smoother route to enquire.
Stronger service pages for organic and paid visitors
Make your services easier for AI to find
We strengthen service information for AI-search visibility. That same content supports SEO and keeps your ads and landing pages aligned.
Clearer service information across search channels
Case study
10 → 63 qualified PPC leads a month
An Ottawa plumber got there in 12 months at unchanged endpoint spend, using local targeting, service pages and CRM bidding.
PPCGoogle AdsEmergency plumbing, drain clearing, sump pumps and fixture replacementsOttawa, ON12 months
Ottawa plumbing company
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Grew qualified plumbing leads 10 → 63 at unchanged endpoint spend; service pages, Ottawa-only targeting and CRM bidding increased booked jobs from 8 → 48.
Qualified PPC leads / month2025–2025 year before
- 14 service pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 44 location exclusions
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Booked jobs / month8 → 50+525%
Replacement estimates / month3 → 19+533%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached supply, training and DIY searches.
- 4 plumbing services shared 1 homepage destination.
- 2 primary conversion actions counted enquiries before CRM qualification.
Voicemail time counted as qualified calls
Call-duration conversions included voicemail greetings; replaced the primary action with CRM-qualified imports after auditing 24 recordings.
24 calls reclassifiedEmbedded booking forms lost click IDs
The booking iframe omitted parent-page attribution; passed click IDs into hidden fields and verified 15 test submissions.
15 attribution tests passedDaylight-saving imports failed timestamp validation
CRM exports retained winter offsets after clock changes; generated timezone-aware conversion timestamps and reprocessed 11 rejected records.
11 records imported| Jan ’25 | 2 | primary conversions rebuilt around CRM qualification and deduplicated enquiries |
| Feb ’25 | 4 | landing pages launched for emergencies, drains, sump pumps and replacements |
| Mar ’25 | 20 | Search creatives tested with service scope and dispatch availability |
| Apr ’25 | 164 | negative keywords added for supplies, apprenticeships and DIY instructions |
| May ’25 | 3 | remarketing audiences segmented; booked customers excluded from acquisition campaigns |
| Jun ’25 | 2 | Search campaigns switched to qualified-lead bidding after import validation |
| Jul ’25 | 4 | location exclusions paired with presence-only Ottawa targeting |
| Aug–Dec ’25 | 6 | CRO tests covered phone placement, service selection and booking fields |
The GlebeOlder housing includes legacy plumbing; drain material and condition require inspection.
1 drain-page variant requested property age and previous blockage history
OrléansOttawa winters bring freezing temperatures; unheated spaces can expose plumbing to freezing.
1 winter ad group separated frozen-pipe enquiries from fixture replacements
KanataSpring snowmelt and rainfall can increase groundwater around foundations; sump requirements vary by property.
1 sump-pump page collected pump type and discharge details
Sandy HillParts of Sandy Hill lie within heritage conservation districts; exterior alterations may require heritage approval.
1 intake question flagged exterior plumbing changes for approval review
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Get A Free AuditMarket data
130K monthly searches across 6 service types
Ahrefs and Keyword Planner show the demand. Your audit reveals where your Ottawa ads are missing it.
130K
service searches a month across 6 business types
1,800 deduplicated commercial keywords; Ottawa city targeting
Ahrefs + Keyword Planner$134,000
Search ad spend across 6 client accounts
12 months; 12,000 clicks and 1,040 tracked enquiries; excludes management fees
QliqQliq Ads accounts + call tracking4.10%
Search ad CTR across 6 client accounts
12,000 clicks divided by 292,500 impressions; non-brand campaigns
QliqQliq Ads accounts59%
median Search impression share across 6 client accounts
Account-level median; individual shares range from 48% to 65%
QliqQliq Ads accounts| Business type | Searches / mo | Avg CPC | Cost per lead | Ad CTR | Search impr. share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 24,000 | $12 | $150 | 4.0% | 55% | 8.0% |
| Dental clinics | 32,000 | $9 | $90 | 5.0% | 62% | 10.0% |
| Law firms | 18,000 | $24 | $300 | 3.2% | 48% | 8.0% |
| Heating and cooling | 28,000 | $12 | $120 | 4.0% | 60% | 10.0% |
| Auto detailing | 12,000 | $4 | $50 | 5.0% | 65% | 8.0% |
| Physiotherapy | 16,000 | $6 | $75 | 4.0% | 58% | 8.0% |
130,000 monthly searches total. One client account per type; each recorded 2,000 clicks over 12 months. Spend totals $134,000; leads total 1,040. Leads are deduplicated enquiries, not booked jobs. Search impression share uses eligible impressions, not keyword volume. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Ottawa service queriesAll client niches
Organic position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic positions, not ad slots. Source: GSC of client sites: 6 Ottawa service businesses versus 24 baseline sites, 12 months
Review counts in Map Pack top-3 profiles
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not an ad-ranking threshold. Firms: deduplicated profiles assigned to 6 non-overlapping study polygons around the named districts; total 4,200. Study polygons are not municipal boundaries. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Ottawa.
72%
of paid Search clicks come from phones
QliqQliq Ads accounts, 8,640 of 12,000 clicks28%
of commercial keywords include Ottawa, a district name or near-me wording
Ahrefs, 504 of 1,800 keywords14%
of sampled commercial keywords use French-language wording
Keyword Planner, 252 of 1,800 deduplicated keywords+38%
heating searches during October–March versus April–September
Keyword Planner, 24 months; climate context: Environment and Climate Change Canada, Ottawa climate normals.1.3×
enquiry rate on French-language landing pages versus matched English-language pages
QliqQliq landing-page test + call tracking, 6 accounts; matched device and service cohorts90%
of sampled commercial SERPs display ads above organic results
QliqQliq SERP capture, 216 of 240 SERPs45%
of sampled commercial SERPs display 4 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs80%
of sampled commercial SERPs also display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs$11.17
average CPC across 6 accounts, weighted by clicks
QliqQliq Ads accounts, $134,000 divided by 12,000 clicks$128.85
blended cost per enquiry across 6 accounts
QliqQliq Ads accounts + call tracking, $134,000 divided by 1,040 enquiries36%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 216 of 600 pages30%
of sampled landing pages offer a French-language equivalent
QliqQliq landing-page audit, 180 of 600 pages18%
of sampled landing pages omit click-to-call event tracking
QliqQliq tag audit, 108 of 600 pages; separate market sample from client accounts42%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins24%
of sampled landing pages lack a visible service-area statement
QliqQliq landing-page audit, 144 of 600 pages60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 624 calls, 364 forms, 52 chats8.67%
paid click-to-enquiry rate: 1,040 enquiries from 12,000 clicks
QliqQliq Ads accounts + call tracking, 6 businesses30%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 312 of 1,040 enquiries4 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses; response window of 2 business days20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery form enquiries · 6 client accounts · 12 months of non-brand Search campaigns: 292,500 impressions, 12,000 clicks, 1,040 enquiries, $134,000 spend · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Your action plan
5 steps from wasted spend to a clear plan
Audit the account
We inspect your targeting, search terms, ads and lead paths to find where spend goes.
Connect the data
We trace calls and enquiries back to campaigns so you can judge spend against leads.
Focus on Ottawa
We refine your service areas, search intent and offers around the work you want.
Ship improvements
Tested scripts and AI tools ship fixes and pages in hours or days, versus weeks at typical agencies.
Keep the work visible
Your Glass Box Portal shows rankings, leads, spend and a change log around the clock.
Your account deserves more than a monthly PDF
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 Glass Box Portal with spend, leads and changes | Delayed reports with limited detail |
| Speed | Scripts and AI tools ship pages and fixes in hours or days | Weeks for pages and fixes |
| Focus | Calls, qualified leads and booked work | Click counts without sales context |
| Conflicts | 1 major client per niche and region; no direct rivals | Competing clients in the same market |
Results you can take to the bank.
I don't expect you to learn the tech. I want you to see the calls, qualified leads and revenue your investment brings. You should know what we changed and why.
Anton Kovalchuk
Founder
6 answers before your free audit
What does PPC management in Ottawa include?
We manage Google Ads targeting, ad copy and bids, and connect campaigns to lead tracking. We also work on service pages and conversion paths so your account is judged by enquiries, not just clicks.
What will you review in the free audit?
We look at your account settings, search terms, ads and lead paths. You'll see where spend is going and what we would address first.
How soon will I see results, and are they guaranteed?
Our team can ship fixes and pages in hours or days using tested scripts and AI tools. Lead timing depends on your market and account. We don't guarantee rankings or a specific number of leads.
What does PPC management cost?
We'll review your account and discuss management fees and ad spend with you before you decide.
How do I see what you're doing?
The Glass Box Portal is available 24/7. It shows your rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
How competitive is paid search?
Across 6 QliqQliq client accounts, median Search impression share was 59% and Search ad click-through rate was 4.10%. These figures give you context, not a forecast for your account.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find out where your PPC budget is going
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