Put your budget in front of buyers
We manage search campaigns around Oshawa services and locations. The search terms and lead data also show your SEO and page teams what customers want.
Clearer direction for ads, pages and SEO
PPC Management in Oshawa for More Calls
We manage PPC campaigns, tracking and landing pages for Oshawa businesses that want qualified enquiries, not just clicks.
- 10 → 37 enquiries a month for an Oshawa clinic
- Google Premier Partner: top 3% of agencies
- 24/7 access to your spend, leads and changes
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One connected system
4 Channels. One Engine for More Enquiries.
Paid search works harder when your pages, organic search and AI visibility share the same strategy.
Turn more paid visits into enquiries
We sharpen appointment and service pages, then repair conversion tracking. Better pages make each ad click work harder; cleaner data guides bidding.
More chances to turn a click into a call
Build visibility beyond the ad
We improve your site's search visibility using insights from paid campaigns. Organic search data also reveals topics and intent to test in Google Ads.
A wider search presence informed by real demand
Put your expertise where AI looks
We strengthen your visibility in AI search using the same service knowledge behind your ads and SEO. That shared content gives prospects a clearer picture of your business.
A more consistent presence across search channels
Case study
10 to 37 Qualified Enquiries. Same Spend.
An Oshawa dental clinic made that gain over 12 months. See how campaign and page repairs relate to your own account.
PPCGoogle AdsDental appointments: new patients, checkups and urgent enquiriesOshawa, ON12 months
Oshawa dental clinic
10→37Qualified PPC enquiries / month+270%; $5,000 CAD monthly spend at both endpoints; deduplicated calls + forms, reconciled against booking records
Increased qualified enquiries 10 → 37 at unchanged spend through Search campaigns, appointment pages, location controls and conversion repairs; bookings rose 6 → 36.
Qualified PPC enquiries / month2025–2025 year before
- 13 appointment pages
- 2164 negatives
- 32 campaigns: conversion bidding
- 46 CRO tests started
Qualified PPC enquiries / month10 → 37+270%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session2% → 3.7%+85%
Qualified enquiries / $1,000 CAD2 → 7+250%
Appointments booked / month6 → 22+267%
Appointments attended / month4 → 28+600%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified enquiries per $1,000.
- 28% of audited spend reached courses, jobs and dental supplies searches.
- 3 appointment intents shared 1 homepage destination.
- 2 booking-domain transitions lost attribution; baseline reconstructed from call and booking records.
Booking iframe clicks counted as completed enquiries
Iframe launch clicks triggered conversions; replaced click triggers with booking-provider confirmation callbacks and tested 15 journeys.
15 journeys verifiedLocation assets bypassed tracked telephone numbers
Business Profile phone overrides bypassed call reporting; corrected asset routing and validated attribution with 8 test calls.
8 calls attributedBooking redirects stripped campaign attribution
Booking-domain redirects removed campaign parameters; configured cross-domain measurement and persisted non-clinical attribution through 2 redirects.
2 attribution breaks repaired| Jan ’25 | 2 | booking-domain attribution breaks repaired; enquiry events deduplicated |
| Feb ’25 | 3 | appointment landing pages launched with availability and telephone options |
| Mar ’25 | 18 | Search creatives tested across checkups, new patients and urgent enquiries |
| Apr ’25 | 164 | negative keywords excluded jobs, training, supplies and unrelated locations |
| May ’25 | 3 | geographic audiences reviewed; presence targeting applied without patient-list or health remarketing |
| Jun ’25 | 2 | Search campaigns switched to conversion bidding after enquiry-event validation |
| Jul ’25 | 4 | telephone schedules aligned with reception coverage; location assets checked |
| Aug–Dec ’25 | 6 | CRO tests covered booking steps, telephone placement and appointment availability |
Downtown OshawaMunicipal paid parking operates in downtown streets and lots; restrictions vary by location.
1 directions section linked municipal parking information without promising free parking
Ontario Tech University north campusOntario Tech and Durham College share the north Oshawa campus at Simcoe Street North and Conlin Road.
1 geographic segment measured campus-area searches without student-status targeting
Lakeview ParkLake Ontario waterfront landmark in south Oshawa; separated geographically from the north campus.
2 geographic reporting segments compared north and south Oshawa enquiry yield
WindfieldsNorth Oshawa residential neighbourhood includes former Windfields Farm lands.
1 neighbourhood variant explained clinic directions without implying a Windfields branch
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82K Searches. How Many Reach You?
Keyword Planner estimates 82K monthly searches across 6 local service types. Your audit shows where your spend meets that demand.
82K
local service searches per month across 6 business types
1,200 deduplicated commercial keywords across the 6 target municipalities
Keyword Planner$120
paid-search cost per enquiry across 6 client accounts
$102,600 spend ÷ 855 enquiries over 90 days; not cost per booked job
QliqQliq Ads accounts + call tracking3.2
ads above the first organic result per commercial SERP
768 sponsored text-ad placements across 240 captured SERPs; excludes Map Pack listings
QliqQliq SERP capture30%
of after-hours mystery calls went unanswered
18 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Ad CTR | Search impr. share | Ads / SERP |
|---|---|---|---|---|---|---|
| HVAC | 18,000 | $12 | $120 | 5.2% | 58% | 3.6 |
| Plumbing | 12,000 | $10 | $100 | 5.6% | 62% | 3.4 |
| Dental clinics | 22,000 | $9 | $90 | 4.8% | 54% | 3.2 |
| Personal injury law | 9,000 | $35 | $700 | 3.8% | 42% | 3.8 |
| Auto repair | 7,000 | $5 | $50 | 6.2% | 68% | 2.4 |
| Landscaping | 14,000 | $6 | $60 | 5.4% | 60% | 2.8 |
82,000 searches total; 40 SERPs per type. Ads / SERP counts sponsored text ads above organic results; mean 3.2. Advertising benchmarks are modelled by type, not pooled client-account averages. Lead costs measure enquiries, not bookings. Source: Keyword Planner, DataForSEO, QliqQliq Ads accounts
Oshawa-area service campaignsAll client niches
Modelled sponsored-rank buckets 1–10 across auctions, not 10 simultaneous ad slots. Rank 1: 7.2% versus 8.6%, a 1.4-point gap. Non-brand mobile searches with competing ads and Map Packs. Source: QliqQliq Ads accounts + DataForSEO rank captures: 6 service accounts versus 24 baseline accounts, 90 days
Review context for local paid-search destinations
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a paid-ad ranking threshold. Firms: deduplicated profiles within municipal boundaries; total 3,600. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: Region of Durham.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 6,480 of 9,000 clicks28%
of commercial keywords include a municipality, neighbourhood or near-me modifier
Keyword Planner, 336 of 1,200 keywords+50%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; monthly means 16,800 versus 11,20090%
of sampled commercial SERPs show ads above organic results
QliqQliq SERP capture, 216 of 240 SERPs80%
of sampled commercial SERPs display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs$102,600
paid-search spend across 6 client accounts over 90 days
QliqQliq Ads accounts$11.40
average CPC across 9,000 paid-search clicks
QliqQliq Ads accounts, $102,600 divided by 9,000 clicks60%
search impression share across the 6-account cohort
QliqQliq Ads accounts, 180,000 impressions from 300,000 eligible impressions25%
search impression share lost to rank
QliqQliq Ads accounts, 75,000 of 300,000 eligible impressions15%
search impression share lost to budget
QliqQliq Ads accounts, 45,000 of 300,000 eligible impressions5.0%
paid-search CTR across 180,000 impressions and 9,000 clicks
QliqQliq Ads accounts, 6 accounts over 90 days32%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 192 of 600 pages46%
of sampled mobile landing pages keep a call button visible while scrolling
QliqQliq landing-page audit, 276 of 600 pages18%
of sampled landing pages send form submissions to an untracked confirmation state
QliqQliq conversion-tracking audit, 108 of 600 pages42%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins9.5%
click-to-enquiry rate: 855 enquiries from 9,000 paid-search clicks
QliqQliq Ads accounts + call tracking, deduplicated enquiries60%
of paid-search enquiries become booked appointments
Client booking logs + call tracking, 513 of 855 enquiries$200
paid-search cost per booked appointment
QliqQliq Ads accounts + booking logs, $102,600 divided by 513 appointments5 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts over 90 days · 6 Durham municipalities · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
From audit to action
5 Steps From Leaking Spend to Clearer Leads
Find the leaks
We inspect your ads, location settings and tracking. QUIQ Pixel flags technical SEO issues in hours.
Track real enquiries
We connect calls, forms and bookings to campaigns, so you see which clicks produce leads.
Tighten the campaigns
We refine search terms, ads and location controls around the work you want in Oshawa.
Fix the path to a call
Tested scripts and AI tools let our team ship fixes and pages in hours or days, rather than weeks.
Keep the work visible
Check the Glass Box Portal 24/7 for rankings, leads, spend and a record of every change.
4 Differences That Protect Your Spend
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with spend, leads and every change | Periodic reports with less detail |
| Focus | Calls, enquiries and revenue | Traffic and technical metrics |
| Execution | Tested scripts and AI tools ship work in hours or days | Changes queued for weeks |
| Competition | One major client per niche in each region | Direct competitors served by the same agency |
Results you can take to the bank.
I'm Anton. You don't need to learn the tech. My team focuses on calls and leads you can put to work, backed by 910,341+ leads generated for Ontario businesses.
Anton Kovalchuk
Founder
6 Answers to Protect Your Ad Budget
What does PPC management in Oshawa include?
We manage search campaigns, bids, location targeting and ads. We also work on landing pages and track calls, forms and bookings, so your decisions are tied to enquiries rather than clicks alone.
How much does PPC management cost?
Your ad budget and management fee depend on your goals, competition and account needs. The free audit identifies priorities before you decide how to proceed.
How soon will I see results?
Timing depends on your market, account history and the changes needed. Our tested scripts and AI tools let us ship fixes and pages in hours or days, but lead growth does not follow a fixed timetable.
Do you guarantee rankings or a number of leads?
No. We don't guarantee rankings or lead counts. We focus on measurable account improvements and give you visibility into spend, leads and changes.
How do I see what you're doing with my budget?
The Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for a report to check your account.
Will you also work for my direct competitor?
We take on one major client per niche in each region and don't work for direct competitors. Ask us about your niche and location when you request your audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the Leaks Before Your Next Click
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