Put your budget behind the right searches
We manage Google Ads around Markham service searches. Enquiry data shows which landing pages and SEO topics deserve attention.
A clear view of which searches produce enquiries.
PPC Management in Markham for More Qualified Enquiries
We provide PPC management in Markham for local businesses: Google Ads campaigns, conversion fixes and lead tracking.
- 20 to 144 qualified enquiries/month in 12 months
- 24/7 view of leads, spend and changes
- 1 major client per niche, per region
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
YOUR GROWTH STACK
4 Channels. One Stronger Pipeline.
PPC, conversion fixes, SEO and AI-search visibility share insights and strengthen the path from search to sale.
Turn more visits into enquiries
We improve service pages and booking paths. Better-matched pages turn PPC clicks into enquiries and give SEO visitors a clearer next step.
A clearer path from ad click to booking.
Build on what paid search teaches you
The QUIQ Pixel finds technical SEO issues in hours. PPC query data guides service pages that support organic visits and paid traffic.
Service pages built around real search demand.
Make your services easier for AI to find
We make your service information easier for AI search tools to understand. Consistent details reinforce the pages your ads and SEO rely on.
Consistent service details across your growth stack.
Case study
20 to 144 Qualified PPC Enquiries a Month
In 12 months, a Markham repair shop went from 10 to 70 monthly booked appointments at unchanged spend. See where your campaigns lose bookings.
PPCGoogle AdsAuto repair: brakes, diagnostics, maintenance and tyre changesMarkham, ON12 months
Markham auto repair shop
20→144Qualified PPC enquiries / month+620%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Increased qualified repair enquiries 20 → 144 at unchanged monthly spend; service pages, negative keywords and booking imports shifted bidding towards repair appointments.
Qualified PPC enquiries / month2025–2025 year before
- 14 service pages
- 2168 negatives
- 34 campaigns: qualified-enquiry bidding
- 42 tyre-change creative variants
Qualified PPC enquiries / month20 → 144+620%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session4% → 14.4%+260%
Qualified enquiries / $1,000 CAD4 → 29+625%
Booked appointments / month10 → 70+600%
Completed appointments / month8 → 56+600%
- 20 qualified December enquiries from 500 paid sessions; 4% conversion rate.
- $5,000 CAD December spend; 4 qualified enquiries per $1,000.
- 28% of audited spend reached jobs, parts-only and DIY searches.
- 4 services shared 1 contact page without appointment selection.
- 3 tracking faults obscured calls, bookings and service attribution.
Sticky call button dialled an untracked number
Mobile button retained a static tel link; synchronised its destination with Google's forwarding-number replacement.
1 mobile button correctedBooking confirmations lost advertising click IDs
External scheduler discarded URL parameters; stored click IDs before redirect and joined bookings through enquiry IDs.
18 bookings reattributedAppointment imports rejected Canadian phone numbers
Local-format numbers failed enhanced-conversion matching; normalised consented phone data to E.164 before hashing.
24 records reformatted| Jan ’25 | 3 | tracking faults corrected; qualified-enquiry and booked-appointment imports validated |
| Feb ’25 | 4 | landing pages launched for brakes, diagnostics, maintenance and tyre changes |
| Mar ’25 | 24 | Search assets tested across symptoms, service scope and appointment availability |
| Apr ’25 | 168 | negative keywords added for jobs, parts, tutorials and unsupported services |
| May ’25 | 2 | consented remarketing audiences launched: 1–30/31–90-day visitors; booked customers excluded |
| Jun ’25 | 4 | service campaigns aligned with staffed phone hours and appointment capacity |
| Jul ’25 | 4 | Search campaigns switched to qualified-enquiry bidding after import validation |
| Aug–Dec ’25 | 6 | CRO tests covered vehicle details, symptoms and appointment-request forms |
UnionvilleMain Street Unionville lies within a heritage conservation district.
1 location module distinguished the shop address from the heritage shopping area
CornellCornell Bus Terminal serves the Markham Stouffville Hospital area.
1 transport FAQ linked transit planning without promising a shuttle
Milliken GOMilliken GO station serves the Stouffville line.
1 appointment variant asked commuters for preferred drop-off and collection times
ThornhillThornhill spans Markham and Vaughan, divided by Yonge Street.
2 municipal location segments separated Markham and Vaughan enquiry reporting
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Get A Free AuditMarket data
100K Monthly Searches. How Many Reach You?
Across 6 business types, demand is real. Our tracked accounts show $138.18 per paid enquiry. Your audit finds waste.
100K
commercial searches a month across 6 business types
1,200 deduplicated keywords; Markham targeting
Keyword Planner$138.18
paid search cost per enquiry
$76,000 spend divided by 550 deduplicated enquiries; 6 accounts
QliqQliq Ads accounts + call tracking5.0%
paid search click-through rate
6,000 clicks from 120,000 impressions; 6 accounts
QliqQliq Ads accounts25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $12 | $120 | 6.67% | 50% | 10% |
| Landscaping | 14,000 | $8 | $80 | 5.56% | 45% | 10% |
| Dental clinics | 22,000 | $16 | $160 | 5.00% | 50% | 10% |
| Law firms | 16,000 | $28 | $280 | 4.00% | 50% | 10% |
| Auto detailing | 10,000 | $5 | $50 | 8.33% | 40% | 10% |
| Real estate agents | 20,000 | $7 | $140 | 3.33% | 50% | 5% |
100,000 monthly searches total. Each account generated 1,000 clicks; first 5 types generated 100 enquiries each, real estate 50. Impressions by row: 15,000; 18,000; 20,000; 25,000; 12,000; 30,000. Enquiries include tracked calls and forms, not booked jobs. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Markham commercial queriesAll client niches
Position 1: 12.4% versus 25.6%, a 13.2-point gap. Organic positions 1–10, not ad slots; non-brand mobile queries where ads and Map Pack compete for clicks. Source: GSC of client sites: 6 Markham businesses versus 24 baseline sites, 12 months
Review competition beside paid placements
Reviews: median for sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned to non-overlapping study zones; total 2,100. Source: QliqQliq Maps grid scan, 49 points per target area
72%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks29%
of commercial keywords include a location or near-me modifier
Keyword Planner, 348 of 1,200 keywords+65%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; Markham targeting14%
of sampled search volume uses Chinese-language terms
Keyword Planner, 14,000 of 100,000 monthly searches; query-language classification$12.67
average paid search cost per click across 6 accounts
QliqQliq Ads accounts, $76,000 divided by 6,000 clicks80%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 192 of 240 SERPs75%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPs3.2
ads above organic results per ad-bearing SERP, mean
QliqQliq SERP capture, 614 ads across 192 ad-bearing SERPs; rounded48%
search impression share across 6 accounts
QliqQliq Ads accounts, 120,000 impressions from 250,000 estimated eligible impressions52%
of eligible search impressions missed through budget or rank
QliqQliq Ads accounts, 130,000 of 250,000 estimated eligible impressions34%
of sampled paid landing pages publish prices or fee ranges
QliqQliq landing-page audit, 102 of 300 pages46%
of sampled paid landing pages include a click-to-call control above the fold
QliqQliq mobile audit, 138 of 300 pages18%
of sampled paid landing pages have broken or missing form conversion tags
QliqQliq tag audit, 54 of 300 pages1.4×
enquiry rate on service-specific pages versus matched homepage destinations
QliqQliq landing-page test, 7% versus 5%; 2,000 paid sessions per variant40%
of eligible sampled origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins60/40
% of paid enquiries through calls and forms, respectively
Call tracking + form logs, 330 calls and 220 forms9.17%
paid click-to-enquiry rate across 6 accounts
QliqQliq Ads accounts + call tracking, 550 enquiries from 6,000 clicks; rounded32%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 176 of 550 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 300 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts. Campaign metrics: Q2 2026, Google Search only; CAD, excluding management fees. Public benchmarks retain their stated dates. · Updated Q3 2026
THE PLAN
5 Steps to a Clearer PPC Pipeline
Audit the account
We review your campaigns, search terms and tracking to pinpoint wasted spend.
Connect the leads
We connect calls, forms and bookings to your campaigns so you can see what produces work.
Tighten targeting
We refine locations, search terms and negative keywords around the services you want to sell.
Ship the fixes
Tested scripts and AI tools get pages and fixes out in hours or days, not weeks.
Follow the results
Your Glass Box Portal shows leads, spend and a log of changes, 24/7.
1 Team. 4 Advantages for Your Budget.
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with leads, spend and changes | Reports delivered on a schedule |
| Focus | Qualified leads, bookings and revenue | Clicks and technical metrics |
| Execution | Scripts and AI ship fixes in hours or days | Changes queue for weeks |
| Exclusivity | 1 major client per niche and region | Multiple clients in the same market |
Results you can take to the bank.
I don't expect you to learn bid strategies. I want you to see qualified calls, booked jobs and revenue, and know what your budget is doing.
Anton Kovalchuk
Founder
Get More From Your PPC Budget
What does PPC management in Markham include?
We manage Google Ads campaigns, refine targeting and negative keywords, connect lead tracking, and improve the pages visitors reach. Your free audit identifies the account issues to tackle first.
How quickly will I see results?
Our tested scripts and AI tools let us ship fixes and pages in hours or days. Campaign performance depends on your market, budget and starting point. We review your account before setting priorities.
Can you guarantee leads or a top ad position?
No. Ad positions and lead volume depend on factors including competition, budget and search demand. We focus on measurable enquiries and use campaign data to guide the work.
How much does PPC management cost?
We discuss management fees and your Google Ads budget after reviewing your account and goals. Start with the free audit to identify what your campaigns need.
What changed for the Markham repair shop?
Over 12 months, service pages, negative keywords and booking imports shifted bidding towards repair appointments. Qualified monthly PPC enquiries rose from 20 to 144 at unchanged monthly spend; booked appointments rose from 10 to 70.
Will you work with my direct competitors?
We take one major client per niche per region and do not work with direct competitors.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find What's Draining Your Ad Budget
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