Our PPC management in London, Ontario connects Google Ads, landing pages, SEO and AI visibility to bring local businesses qualified leads.
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Your ads, pages, SEO and AI-search visibility work together, so every part of your marketing has a better job to do.
We manage search campaigns, location targeting and bids around qualified leads. CRM data guides bidding, while matched landing pages turn paid visits into enquiries.
We improve landing pages and forms so visitors know what to do next. Clearer pages support your ads and give SEO visitors the same direct path to an enquiry.
We improve your site's search visibility and service pages. Those pages support organic discovery and give your paid campaigns more relevant destinations.
We build AI-search visibility alongside your search presence. Clear service information supports organic discovery and gives paid visitors relevant answers.
A London mover reached 24 monthly bookings in 12 months. Ad spend was the same at the start and end. Your audit starts here.
Grew qualified moving enquiries 10 → 68 at unchanged endpoint spend; service pages, geographic controls and CRM bidding converted demand into 24 monthly bookings.
Cross-domain estimate iframe dropped click IDs; passed attribution through supported fields and validated 14 submissions.
14 estimates attributedFinal URL expansion selected recruitment content; disabled expansion and assigned 3 moving-service destinations.
3 destinations controlledCall-duration conversions included queue time; replaced bidding signals with CRM-qualified calls after reviewing 26 recordings.
26 calls reclassified| Jan ’25 | 2 | enquiry sources connected to CRM qualification and click-ID capture |
| Feb ’25 | 3 | landing pages launched for house moves, apartments and packing |
| Mar ’25 | 18 | Search creatives tested with insured-service, date-availability and quote messaging |
| Apr ’25 | 164 | negative keywords added for recruitment, van hire and boxes-only searches |
| May ’25 | 3 | PMax asset groups launched with controlled moving-service destinations |
| Jun ’25 | 3 | audiences segmented by service interest; submitted leads excluded |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified lead bidding |
| Aug–Dec ’25 | 5 | CRO tests covered dates, stairs, inventory, parking and telephone access |
2 fields captured loading location and building access
3 measurements requested: doorway, stair width and largest furniture item
2 questions captured residence and scheduled arrival window
1 winter checklist covered cleared access and floor protection
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Get A Free AuditAcross 6 business types, 96K monthly searches signal demand. At $108.67 per paid-search enquiry, wasted clicks add up.
1,200 deduplicated commercial keywords targeting London, Ontario
Keyword Planner$65,200 monthly spend divided by 600 enquiries; excludes management fees
QliqQliq Ads accounts + call tracking768 above-organic ads across 240 mobile SERPs, including captures without ads
QliqQliq SERP capture6,000 clicks from 108,000 impressions across 6 client accounts
QliqQliq Ads accounts| Business type | Searches / mo | Avg CPC | Cost per lead | Paid clicks / mo | Search impr. share | Ad CTR |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $10 | $100 | 1,200 | 60% | 6% |
| Landscaping | 14,000 | $6 | $60 | 1,000 | 50% | 5% |
| Dental clinics | 24,000 | $12 | $120 | 1,600 | 55% | 8% |
| Law firms | 16,000 | $24 | $240 | 800 | 40% | 4% |
| Auto detailing | 10,000 | $4 | $40 | 600 | 65% | 5% |
| HVAC contractors | 14,000 | $8 | $80 | 800 | 45% | 5% |
96,000 monthly searches; 6,000 paid clicks; $65,200 spend; 600 enquiries. Each account converts 10% of clicks. Impressions by row: 20,000; 20,000; 20,000; 20,000; 12,000; 16,000. Impression share uses each account's eligible auctions, not total keyword demand. Lead costs exclude management fees. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Position 1: 14.8% versus 26.4%, an 11.6-percentage-point gap. Organic CTR, not ad CTR; non-brand mobile queries where ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 London businesses versus 24 baseline sites, 12 months
Reviews: median Google review count among profiles matched to sampled search advertisers, equally weighted across 6 business types. Firms: deduplicated profiles assigned to 7 mutually exclusive district sampling polygons; total 1,200. Review counts are not ad-ranking thresholds. Source: QliqQliq Maps grid scan + SERP capture; district names: City of London.
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,080 of 6,000 monthly clicksof commercial keywords include near-me wording
Keyword Planner, 288 of 1,200 keywordsair-conditioning searches in June–August versus the other 9 months, monthly average
Keyword Planner, 24 monthsof paid-search clicks come from broad-match keywords
QliqQliq Ads accounts, 2,520 of 6,000 monthly clicksof paid-search clicks come from brand campaigns
QliqQliq Ads accounts, 1,080 of 6,000 monthly clicksof commercial SERPs show ads above organic results
QliqQliq SERP capture, 216 of 240 SERPsof commercial SERPs also display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPsof commercial SERPs display 4 search ads above organic results
QliqQliq SERP capture, 78 of 240 SERPsdistinct advertiser domains per keyword across 30 daily captures, median
DataForSEO, 40 tracked keywordsof eligible impressions are lost to budget, impression-opportunity weighted
QliqQliq Ads accounts, 6 accountsof paid-search landing pages use a dedicated enquiry form
QliqQliq landing-page audit, 252 of 600 pagesof landing pages show a clickable phone number above the mobile fold
QliqQliq landing-page audit, 210 of 600 pagesof landing pages publish a starting price or fee range
QliqQliq landing-page audit, 168 of 600 pagesof eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible originsof landing pages retain campaign parameters through the enquiry journey
QliqQliq tracking audit, 96 of 600 pages% of paid-search enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 360 calls, 210 forms, 30 chatspaid-click-to-enquiry rate: 600 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking, 6 businessesof paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 150 of 600 monthly enquiriesmedian first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businessesof mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery form enquiries · 6 client accounts over 12 months. Advertising totals represent an average month. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
We inspect your search terms, targeting and landing pages to find where your budget leaks.
We connect calls, forms and CRM outcomes so your team can see which enquiries become business.
QUIQ Pixel flags technical SEO problems in hours, while we review the pages your ads send people to.
With tested scripts and AI tools, our team ships fixes and pages in hours or days.
We adjust campaigns around lead quality. Your Glass Box Portal shows spend, leads and changes 24/7.
| MasterSEO | Typical agency | |
|---|---|---|
| Speed | Tested scripts and AI tools ship fixes in hours or days | Changes take weeks |
| Visibility | 24/7 dashboard with spend, leads and change history | Wait for the monthly report |
| Focus | Qualified leads, calls and booked work | Clicks and impressions |
| Competition | One major client per niche per region | No niche exclusivity |
I don't expect you to learn bid strategy. I want you to see the calls, qualified leads and revenue your marketing produces.
Anton Kovalchuk
Founder
We review your account, manage Google Ads targeting and bids, improve landing pages, connect lead tracking and report in the Glass Box Portal. We also connect paid search with SEO and AI-search visibility.
Timing depends on your market, budget and account. Our team uses tested scripts and AI tools to ship fixes and pages in hours or days, while campaign results take time. We don't guarantee rankings or lead counts.
Fees and ad spend depend on your goals, account and market. Your free audit is the place to discuss scope and budget.
The Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for a report to see the work.
We take one major client per niche per region and don't work with direct competitors. Ask about availability during your free audit.
The 96K monthly searches across 6 business types come from Keyword Planner. The $108.67 enquiry cost comes from QliqQliq Ads accounts and call tracking. The 3.2 ads per commercial SERP come from QliqQliq SERP capture; the 5.56% click-through rate comes from QliqQliq Ads accounts.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Show us your account. We'll map the waste and the next moves to win more qualified London leads.
