We provide PPC management in Hamilton for businesses that want qualified calls, leads and booked jobs—not another report full of clicks.
Toronto’s Trusted Agency | Forbes Agency Council Member
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Ads, landing pages, SEO and AI search work together to turn more of your marketing into qualified opportunities.
We build Hamilton campaigns around your services, filter irrelevant searches and bid towards qualified leads. Search data also guides your SEO and landing pages.
We align landing pages with your ads and make it easier to call or enquire. Better lead data gives your bidding stronger signals and informs your SEO pages.
We improve your search presence and use the QUIQ Pixel to find technical issues in hours. Those insights also protect the pages your ads send visitors to.
We develop content for AI-search visibility. Paid search reveals which services draw interest, while SEO gives that content a stronger foundation.
A Hamilton electrician reached 76 qualified PPC leads a month with the same spend at the start and end. See what your account needs.
Grew qualified leads 10 → 76 at unchanged endpoint spend through service-specific Search campaigns, 4 landing pages, negative keywords and CRM-qualified conversion bidding.
Number replacement changed visible text but not tel links; updated both targets and tested 8 mobile journeys.
8 dial paths verifiedCross-origin booking embeds discarded attribution; passed click IDs through supported fields and reconciled 14 CRM records.
14 enquiries matchedCRM exports retained winter offsets after daylight saving; generated timezone-aware timestamps and reimported 11 rejected records.
11 imports restored| Jan ’25 | 3 | tracking faults repaired; qualified calls and forms reconciled against CRM |
| Feb ’25 | 4 | landing pages launched for repairs, panels, chargers and rewiring |
| Mar ’25 | 24 | Search assets tested across service, availability and estimate messaging |
| Apr ’25 | 164 | negative keywords excluded jobs, training, appliances and utility-outage intent |
| May ’25 | 3 | remarketing audiences segmented by service; converters excluded; consent respected |
| Jun ’25 | 4 | Search campaigns switched to presence-only targeting within service boundaries |
| Jul ’25 | 4 | campaigns adopted qualified-lead bidding after CRM import validation |
| Aug–Dec ’25 | 6 | CRO tests covered call buttons, availability and project qualification |
1 rewiring form captured house age and known wiring type
2 dispatch zones informed availability copy without guaranteed arrival times
1 panel page explained notification and inspection steps without promising approvals
2 intake fields captured designation status and proposed exterior equipment location
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Get A Free AuditAcross 6 business types, Keyword Planner and Ahrefs show 180K monthly local service searches. See where your ads stand.
720 deduplicated commercial keywords targeting Hamilton
Keyword Planner + Ahrefs12,000 clicks; 1,200 enquiries; $111.67 blended cost per lead
QliqQliq Ads accounts + call tracking192 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| HVAC | 38,000 | $12 | $120 | 8% | 58% | 10% |
| Plumbing | 28,000 | $10 | $100 | 5% | 62% | 10% |
| Dental clinics | 34,000 | $9 | $90 | 4% | 55% | 10% |
| Law firms | 24,000 | $20 | $200 | 5% | 48% | 10% |
| Roofing | 22,000 | $11 | $110 | 4% | 60% | 10% |
| Auto repair | 34,000 | $5 | $50 | 8% | 65% | 10% |
180,000 monthly searches total. Each business type contributes 1 account, 2,000 clicks and 200 enquiries over 90 days. Combined: 230,000 impressions, 12,000 clicks, $134,000 spend and 1,200 enquiries. CTR: clicks/impressions; impression share: received/eligible impressions. Enquiries are deduplicated calls and forms, not booked jobs. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Organic position 1: 13.8% versus 26.5%, a 12.7-percentage-point gap. Non-brand mobile queries; organic positions exclude ads and Map Pack listings. These are not ad CTR benchmarks. Source: GSC of client sites: 6 Hamilton businesses versus 24 baseline sites, 12 months
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not an advertising eligibility threshold. Firms: 2,400 deduplicated profiles assigned once to campaign target districts, not municipal business totals. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Hamilton.
of paid search clicks come from phones
QliqQliq Ads accounts, 7,800 of 12,000 clicksof sampled keywords include a neighbourhood, city or near-me modifier
Ahrefs + Keyword Planner, 216 of 720 keywordsHVAC search demand in June–August versus March–May
Keyword Planner, Hamilton, 24-month monthly averagesof search advertising spend goes to mobile devices
QliqQliq Ads accounts, $58,960 of $134,000of paid search clicks come from computers or tablets
QliqQliq Ads accounts, 4,200 of 12,000 clickssponsored listings above organic results, median across 240 mobile SERPs
QliqQliq SERP captureof commercial SERPs display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPsHVAC search impression share across 1 account
QliqQliq Ads accounts, 90 daysHVAC search impression share lost to budget across 1 account
QliqQliq Ads accounts, 90 daysHVAC search impression share lost to rank across 1 account
QliqQliq Ads accounts, 90 dayssearch ad CTR: 12,000 clicks from 230,000 impressions
QliqQliq Ads accounts, 6 businesses, 90 daysaverage CPC: $134,000 spend divided by 12,000 clicks
QliqQliq Ads accounts, rounded to centsclick-to-enquiry rate: 1,200 enquiries from 12,000 clicks
QliqQliq Ads accounts + call trackingcost per enquiry: $134,000 spend divided by 1,200 enquiries
QliqQliq Ads accounts + call tracking, rounded to cents% of paid search enquiries through calls and forms, respectively
Call tracking + form logs, 720 calls and 480 formsof paid search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + form logs, 360 of 1,200 enquiriesof after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 callsof mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 formsmedian first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 formsof paid search enquiries become booked appointments within 30 days
QliqQliq client CRM + call tracking, 180 of 1,200 enquiriesMethod: 720 deduplicated keywords · 240 commercial SERPs · 2,400 business profiles · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 90 days. Search campaigns only unless stated; media spend excludes management fees. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Show your Google Ads account. We review searches, tracking and landing pages in your free audit.
We group campaigns by service, match ads to search intent and block irrelevant terms.
We align pages, calls and forms with each campaign so visitors know what to do next.
We use lead quality and CRM data to guide bidding and budget decisions.
Check the Glass Box Portal 24/7 for rankings, leads, spend and a log of changes.
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | Glass Box Portal access, 24/7 | Periodic reports |
| Speed | Scripts and AI tools ship changes in hours or days | Changes queued for weeks |
| Focus | Qualified leads and booked work | Reports centred on clicks |
| Exclusivity | 1 major client per niche per region | Competing clients permitted |
I care about the calls and revenue your business earns, not how much jargon I can pack into a report. You should see where your money goes and what it brings back.
Anton Kovalchuk
Founder
We review and manage your Google Ads campaigns, search terms, bidding, tracking and landing-page path. Your free audit identifies account priorities; the Glass Box Portal gives you a view of leads, spend and changes.
Over 12 months, qualified PPC leads rose from 10 to 76 a month and service-call bookings from 6 to 46. Spend was the same at the start and end. The work included service-specific Search campaigns, 4 landing pages, negative keywords and CRM-qualified conversion bidding.
Timing depends on your market, budget, competition and account. Our tested scripts and AI tools let us ship fixes and pages in hours or days, but lead growth takes the time your market requires.
Your ad budget and management costs depend on your account and the work it needs. Bring your account for a free audit so we can discuss scope.
No. Auctions, competition and customer demand change. We focus on qualified leads, clear tracking and the work that improves your account.
No. We take one major client per niche per region and do not work for direct competitors. Ask about your Hamilton niche during your free audit.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Bring your account. Get your free PPC audit to see exactly what to fix first.
