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We manage your Gatineau campaigns, use lead quality to refine bids, and share valuable search terms with your SEO and landing pages.
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PPC Management in Gatineau: More Qualified Leads
We provide PPC management in Gatineau for local businesses, with Google Ads, conversion fixes and clear lead reporting.
- 8 → 33 qualified PPC enquiries: Gatineau case
- 24/7 access to spend, leads and changes
- 1 major client per niche, per region
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4 channels working together for more qualified leads
Google Ads, conversion fixes, SEO and AI search share data. Our scripts and AI tools ship changes in hours or days.
Give every paid click a clearer path
We improve service pages, forms and call paths. What we learn from paid visitors strengthens SEO pages and gives Google Ads better conversion data.
A clearer path from click to call
Build search coverage beyond your ads
We fix technical issues and build service content around local intent. Paid search data shapes priorities; useful pages support ads and AI search visibility.
Search coverage that supports your paid campaigns
Make your business clearer to AI search
We strengthen content and site structure for AI-powered search. Clear service information also supports SEO and gives paid visitors more useful pages.
Clearer service information across search and ads
Case study
8 → 33 qualified PPC enquiries, same spend
In 12 months, a Gatineau family law firm used bilingual campaigns, jurisdiction screening and CRM data to earn more enquiries.
PPCGoogle AdsFamily law: divorce, separation, parenting arrangements and supportGatineau, QC12 months
Gatineau family law firm
8→33Qualified PPC enquiries / month+312%; $4,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Increased qualified enquiries 8 → 33 at unchanged spend through bilingual Search campaigns, jurisdiction screening, service pages and CRM-informed bidding; no sensitive-interest remarketing.
Qualified PPC enquiries / month2025–2025 year before
- 14 bilingual service-page pairs
- 2164 negative keywords
- 34 sector targets: presence only
- 42 campaigns: qualified-enquiry bidding
Qualified PPC enquiries / month8 → 33+312%
Paid sessions / month400 → 800+100%
Qualified enquiries / paid session2% → 4.1%+105%
Qualified enquiries / $1,000 CAD2 → 8+300%
Consultations booked / month4 → 28+600%
Retained mandates / month2 → 8+300%
- 8 qualified December enquiries from 400 paid sessions; 2% conversion rate.
- $4,000 CAD December spend; 2 qualified enquiries per $1,000.
- 29% of audited spend reached employment, criminal-law or Ontario-only searches.
- 4 services shared 1 landing page without language-specific intake.
- 2 primary conversion actions counted identical submissions; baseline reconciled against CRM.
One submission appeared as two conversions
Native Ads tracking and imported GA4 events both bid on submissions; retained 1 primary action and reconciled CRM records.
1 duplicate bidding signal removedFrench mobile calls bypassed tracking
The French sticky header retained a hard-coded telephone link; connected it to number insertion and tested 6 mobile journeys.
6 call journeys validatedLanguage redirects stripped click identifiers
Language-switch redirects discarded query strings; preserved click identifiers across 2 language routes and restricted storage to consented visits.
2 attribution routes repaired| Jan ’25 | 2 | conversion actions reconciled; consented attribution and CRM qualification implemented |
| Feb ’25 | 4 | bilingual service-page pairs launched with jurisdiction and consultation-fee information |
| Mar ’25 | 24 | French and English Search assets tested without outcome guarantees |
| Apr ’25 | 164 | negative keywords excluded employment, criminal-law and unrelated Ontario-only searches |
| May ’25 | 4 | sector location audiences configured; presence-only targeting replaced location-interest reach |
| Jun ’25 | 2 | language campaigns audited; sensitive-interest remarketing and customer-list targeting excluded |
| Jul ’25 | 2 | campaigns adopted qualified-enquiry bidding after consented offline-conversion validation |
| Aug–Dec ’25 | 6 | CRO tests covered language selection, fees and jurisdiction screening |
HullThe Gatineau courthouse serves the judicial district of Hull; family proceedings depend on jurisdiction and case type.
1 intake question captured any existing court file before consultation routing
AylmerAylmer lies on the Quebec side of the Ottawa River; nearby Ottawa is in Ontario.
2 residence fields distinguished each party’s province without assuming jurisdiction
Gatineau sectorQuebec civil law governs de facto unions; separation is not automatically governed by divorce rules.
1 relationship-status field separated marriage, civil union and de facto union enquiries
BuckinghamBuckingham is an eastern sector of Gatineau, distinct from the Hull courthouse area.
1 consultation-format field captured remote versus office preferences; no Buckingham office claimed
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96K local searches. How much are you missing?
Keyword Planner tracks that monthly demand across 6 business types. Your audit puts your spend under the microscope.
96K
local service searches per month across 6 business types
1,200 deduplicated French- and English-language commercial keywords; searches are not unique people
Keyword Planner$11
blended paid-search cost per click
$132,000 spend divided by 12,000 clicks across 6 accounts
QliqQliq Google Ads accounts80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Ad CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Dental clinics | 24,000 | $12 | $120 | 5% | 62% | 10% |
| Plumbing | 18,000 | $10 | $100 | 5% | 58% | 10% |
| Heating and cooling | 16,000 | $14 | $140 | 8% | 55% | 10% |
| Law firms | 14,000 | $20 | $200 | 4% | 48% | 10% |
| Landscaping | 12,000 | $6 | $60 | 8% | 65% | 10% |
| Auto repair | 12,000 | $4 | $40 | 10% | 72% | 10% |
96,000 monthly searches total. Each account records 2,000 clicks and 200 deduplicated leads over 12 months: 12,000 clicks, 1,200 leads and $132,000 spend. CTR uses served impressions; impression share uses eligible impressions. Leads are enquiries, not booked jobs. Source: Keyword Planner + QliqQliq Google Ads accounts + call tracking
Gatineau service queriesAll client niches
Organic positions 1–10, not ad slots. Position 1: 14.5% versus 26.5%, a 12-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Gatineau businesses versus 24 baseline sites, 12 months
Map Pack reviews across Gatineau sectors and neighbouring municipalities
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles, total 2,400. Hull, Gatineau, Aylmer, Buckingham and Masson-Angers are Gatineau sectors; Chelsea and Cantley are neighbouring municipalities. Source: QliqQliq Maps grid scan, 49 points per area; boundaries: Ville de Gatineau and municipal maps.
60/40
% of paid-search impressions from French- and English-language ad groups, respectively
QliqQliq Google Ads accounts, 120,000 French and 80,000 English impressions75%
of paid-search clicks come from phones
QliqQliq Google Ads accounts, 9,000 of 12,000 clicks28%
of sampled keywords include a place name or near-me modifier
Keyword Planner, 336 of 1,200 keywords+60%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; monthly averages: 15,000 versus 9,37530%
of paid-search leads arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 360 of 1,200 leads3.2
ads above organic results per sampled mobile SERP, mean
QliqQliq SERP capture, 768 ads across 240 SERPs85%
of sampled commercial SERPs show a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs6.0%
blended search-ad CTR across 6 accounts
QliqQliq Google Ads accounts, 12,000 clicks from 200,000 impressions24%
median account search impression share lost to budget
QliqQliq Google Ads accounts, 6 account-level medians17.5%
of sampled commercial SERPs show an AI Overview
DataForSEO, 42 of 240 SERPs32%
of sampled landing pages display a starting price or fee range
QliqQliq landing-page audit, 96 of 300 pages64%
of sampled mobile landing pages display a tap-to-call button before scrolling
QliqQliq landing-page audit, 192 of 300 pages42%
of sampled landing pages offer linked French and English versions
QliqQliq landing-page audit, 126 of 300 pages38%
of eligible sampled origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins100%
of managed accounts import qualified lead outcomes for bidding
QliqQliq conversion-tracking audit, 6 of 6 accounts$110
blended cost per lead across 6 paid-search accounts
QliqQliq Google Ads accounts + call tracking, $132,000 divided by 1,200 leads10%
paid-search click-to-lead rate across 6 accounts
QliqQliq Google Ads accounts + call tracking, 1,200 leads from 12,000 clicks60/35/5
% of paid-search leads through calls, forms and chat, respectively
Call tracking + enquiry logs, 720 calls, 420 forms and 60 chats4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 300 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts · July 2025–June 2026 · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
From Audit to Action
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Audit your account
We review targeting, spend, search terms and the path from ad to enquiry.
Track what matters
We connect calls and forms to campaigns and use CRM lead quality to guide bids.
Build around buyers
We map your services and Gatineau search terms into focused ads and pages.
Ship fixes fast
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See what your agency is doing for you
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with spend, leads and a change log | Waiting for updates |
| Turnaround | Scripts and AI tools ship fixes in hours or days | Fixes often take weeks |
| Focus | Qualified enquiries, calls and revenue | Activity reports and click counts |
| Competition | One major client per niche, per region | Multiple clients in the same niche |
Results you can take to the bank.
I don't expect you to learn the tech. I want you to see what your spend brings in: qualified enquiries, booked consultations and revenue. My team handles the details.
Anton Kovalchuk
Founder
Get answers before your free PPC audit
What does PPC management in Gatineau include?
We review your account, manage Google Ads, improve landing pages and track calls and enquiries. You also get access to the Glass Box Portal, where you can check spend, leads, rankings and the change log at any time.
How did you grow the Gatineau family law firm's enquiries?
Over 12 months, qualified PPC enquiries rose from 8 to 33 a month at unchanged spend. We used bilingual Search campaigns, jurisdiction screening, service pages and CRM-informed bidding. We did not use sensitive-interest remarketing.
How quickly will I see results?
Our scripts and AI tools let us ship fixes and pages in hours or days. Lead growth depends on your market, budget and account. We don't guarantee a timeline or ranking.
What does PPC management cost?
Your ad budget and management fee depend on your market and account. Your free audit identifies priorities, and we discuss fees before work starts.
Should I run Google Ads without SEO?
You can run ads on their own. Combining them with SEO, conversion improvements and AI-search visibility gives your team more data to use across channels and more ways to reach buyers.
Will you work with my direct competitors?
We take one major client per niche per region and don't work with direct competitors. Ask us about your niche when you request your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the leaks in your PPC spend
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