Put your budget behind buyer intent
We segment Edmonton searches, exclude irrelevant terms and use qualified-lead data to guide bids. What converts also informs your pages and SEO priorities.
Spend directed toward searches with stronger intent
PPC Management in Edmonton: Better Leads, Less Waste
We provide PPC management in Edmonton for businesses that want qualified calls, not another silent agency. We manage your ads and improve the path to enquiry.
- 10 to 46 qualified leads/month in 1 Edmonton case
- 24/7 view of your spend, leads and changes
- 1 major client per niche per region
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4 channels. One stronger lead engine.
Ads bring demand in. Conversion fixes, SEO and AI-search visibility give that demand more ways to reach you. Each channel informs the others.
Make every paid visit work harder
We improve landing pages and enquiry paths so visitors have a clear next step. Insights from those pages sharpen your ads and organic content.
A clearer path from click to call or enquiry
Build visibility beyond the ad
We improve your search presence around the services you sell. Paid search data shows which terms attract qualified leads, while SEO builds another route to your pages.
More ways for buyers to find your business
Make your expertise easier to find
We strengthen content for AI-search visibility using insights from your ads and SEO. Clearer service information also supports the pages your paid visitors see.
Service content built for AI search and your visitors
Case study
10 to 46 qualified PPC leads a month
An Edmonton real estate brokerage kept spend flat over 12 months. Buyer consultations rose from 4 to 18 a month. See what your account can learn.
PPCGoogle AdsResidential buyer representation and seller listingsEdmonton, AB12 months
Edmonton real estate brokerage
10→46Qualified PPC leads / month+360%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated buyer and seller enquiries
Grew qualified enquiries 10 → 46 at unchanged spend through neighbourhood landing pages, search-intent segmentation, negative keywords and CRM-qualified bidding.
Qualified PPC leads / month2025–2025 year before
- 14 intent-specific pages
- 2164 negative keywords
- 32 campaigns: qualified-lead bidding
- 46 neighbourhood sitelinks
Qualified PPC leads / month10 → 46+360%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 4.6%+130%
Qualified leads / $1,000 CAD2 → 9+350%
Buyer consultation bookings / month4 → 18+350%
Seller consultation bookings / month2 → 9+350%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached rental, employment and licensing searches.
- 1 generic page mixed buyer searches with seller valuation enquiries.
- 2 conversion triggers counted identical submissions; baseline rebuilt from CRM records.
Property redirects erased click attribution
Listing redirects stripped query strings; preserved click parameters through 3 redirect routes and verified CRM attribution.
3 attribution routes repairedListing navigation counted as enquiries
Virtual page views triggered form conversions; replaced URL rules with confirmed submissions and tested 12 navigation paths.
12 false triggers removedSitelinks promoted sold properties
Static sitelinks outlived listing availability; replaced 6 property links with maintained neighbourhood search pages.
6 stale destinations replaced| Jan ’25 | 2 | conversion triggers replaced; qualified forms and calls reconciled against CRM |
| Feb ’25 | 4 | buyer and seller landing pages launched with separate consultation forms |
| Mar ’25 | 24 | Search creative assets tested across buyer and seller intent |
| Apr ’25 | 164 | negative keywords added for rentals, careers, licensing and unrelated locations |
| May ’25 | 4 | audience settings audited against Canadian housing-ad targeting restrictions |
| Jun ’25 | 2 | Search campaigns switched to CRM-qualified conversion bidding after import validation |
| Jul ’25 | 6 | neighbourhood sitelinks replaced sold-property destinations |
| Aug–Dec ’25 | 5 | CRO tests covered consultation forms, scheduling and property-interest fields |
WîhkwêntôwinCondominium purchases involve corporation documents, bylaws and financial information.
1 condo-page checklist introduced document review before purchase decisions
BlatchfordThe municipal district energy system supplies heating and cooling to connected properties.
1 buyer FAQ prompted verification of connection status and utility charges
RiverdaleNorth Saskatchewan River flood exposure varies by property; provincial flood maps inform due diligence.
1 enquiry field captured property addresses for site-specific review
StrathconaProvincially designated historic resources require approval for alterations affecting protected heritage features.
1 seller checklist flagged designation checks before renovation claims
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180K monthly searches. How much demand is yours?
Across 6 business types, Ahrefs and Keyword Planner counted searches. QliqQliq tracked a $114 paid enquiry cost across 6 businesses.
180K
service searches a month across 6 business types
1,200 deduplicated commercial keywords across Edmonton and neighbouring communities
Ahrefs + Keyword Planner$114
paid search cost per enquiry
$66,000 media spend ÷ 580 enquiries = $113.79; excludes management fees
QliqQliq Ads accounts + call tracking, 6 businesses75%
of commercial SERPs display ads above organic results
180 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 36,000 | $12 | $120 | 52% | 6% | 10% |
| Plumbing | 24,000 | $6 | $75 | 64% | 5% | 8% |
| Dental clinics | 42,000 | $15 | $100 | 58% | 7% | 15% |
| Law firms | 30,000 | $24 | $240 | 42% | 4% | 10% |
| Auto detailing | 18,000 | $5 | $50 | 68% | 8% | 10% |
| Realtors | 30,000 | $4 | $80 | 48% | 5% | 5% |
180,000 monthly searches total. Each account recorded 1,000 clicks over 90 days: 6,000 clicks, $66,000 spend and 580 enquiries combined. CTR and impression share rounded. Leads are deduplicated enquiries, not booked jobs; costs exclude management fees. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Edmonton service queriesAll client niches
Positions 1–10; organic CTR, not ad CTR. Position 1: 14.5% versus 27.1%, a 12.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Edmonton-area businesses versus 24 baseline sites, 12 months
Review context for location-targeted campaigns
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not an ad-ranking threshold. Firms: deduplicated profiles within community boundaries; total 4,200. Source: QliqQliq Maps grid scan, 49 points per community
78%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,680 of 6,000 clicks28%
of commercial keywords include a city, neighbourhood or near-me modifier
Ahrefs, 336 of 1,200 keywords+55%
frozen-pipe searches in November–February versus May–August
Keyword Planner, monthly averages across 24 months18%
of audited spend serves searches outside the advertiser’s stated service scope
QliqQliq search-term audit, $11,880 of $66,000 spend12%
of audited spend comes from users outside intended service boundaries
QliqQliq location audit, $7,920 of $66,000 spend; overlaps search-term audit75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs3
ads above organic results, median among SERPs displaying top ads
QliqQliq SERP capture, 180 ad-bearing SERPs80%
of commercial SERPs also display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs$11
average CPC across 6 client accounts
QliqQliq Ads accounts, $66,000 spend divided by 6,000 clicks62%
of audited spend goes to non-brand exact-match or phrase-match keywords
QliqQliq Ads accounts, $40,920 of $66,000 spend32%
of audited landing pages publish prices or fee ranges
QliqQliq landing-page audit, 115 of 360 pages; rounded45%
of audited landing pages show a phone number within the first mobile screen
QliqQliq landing-page audit, 162 of 360 pages20%
of audited landing pages lack a tracked enquiry confirmation
QliqQliq tracking audit, 72 of 360 pages1.4×
session-to-enquiry rate for service-specific pages versus matched homepages
QliqQliq experiment logs, 7% versus 5%; separate 12-page test cohort40%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible audited origins60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 348 calls, 203 forms, 29 chats10%
paid session-to-enquiry rate: 580 enquiries from 5,800 sessions
Client analytics + call tracking, 6 businesses; 6,000 ad clicks30%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 174 of 580 enquiries4 h 20 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 form enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 360 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
From Audit to Action
5 steps from wasted clicks to a clearer plan
Find the leaks
Your free audit reviews search terms, bids, landing pages and lead tracking.
Focus the budget
We separate search intent, exclude irrelevant terms and align ads with your services.
Fix the lead path
We improve pages and enquiry paths, then connect lead quality to campaign decisions.
Ship without the wait
Our tested scripts and AI tools get fixes and pages out in hours or days, rather than weeks.
Keep the work visible
Your Glass Box Portal shows spend, leads, rankings and a change log around the clock.
Your budget deserves more than a monthly PDF
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with spend, leads and a change log | Reports delivered on an agency schedule |
| Speed | Tested scripts and AI ship fixes in hours or days | Weeks spent waiting for changes |
| Focus | 1 major client per niche per region | Direct rivals on the client list |
| Success | Qualified leads and revenue guide the work | Activity reports without sales context |
Results you can take to the bank.
I care about the calls and revenue your campaigns produce. You don't need a lesson in bidding algorithms. You need to know where your money goes and what it brings back.
Anton Kovalchuk
Founder
Get straight answers before you spend another dollar
What does PPC management in Edmonton include?
We manage Google Ads campaigns, review search terms, refine bids, improve landing pages and track enquiries. We also connect paid search insights with SEO, conversion work and AI-search visibility.
How much should I budget for PPC?
Your budget and management scope depend on your goals and account. Start with a free audit; we'll review the opportunities and discuss a recommendation for your business.
How quickly will I see progress?
Timing depends on your market, budget and account. Our tested scripts and AI tools let us ship fixes and pages in hours or days. The Edmonton brokerage case covers 12 months.
Do you guarantee rankings or a number of leads?
No. We don't guarantee rankings, ad positions or a fixed lead count. We focus on qualified enquiries and make the work and campaign data visible to you.
How do I see what you're doing with my budget?
Your Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
Will you manage ads for my direct competitors?
No. We work with one major client per niche per region and don't take on your direct competitors. Ask about availability for your market in the free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find out where your ad budget is leaking
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