Put your budget behind qualified demand
We manage Search campaigns around your services and track qualified enquiries. Search-term data guides your landing pages, SEO and AI-search content.
See which searches bring qualified enquiries
PPC Management in Burlington for Qualified Enquiries
We manage Google Ads, landing-page conversion and lead tracking for Burlington businesses, turning paid search into qualified enquiries.
- 10 → 68 qualified monthly leads in Burlington
- 24/7 access to spend, leads and changes
- Google Premier Partner: top 3% of agencies
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
The growth system
4 channels make PPC management in Burlington stronger
Paid search works harder when your pages, organic presence and AI-search visibility share the same lead data.
Give every paid click a clear next step
We sharpen service pages, forms and calls to action. Stronger pages give your ads better destinations and support your organic search presence.
A clearer path from paid click to enquiry
Build visibility beyond the ad
We improve your pages for organic search and use Google Ads query data to identify topics worth building. Those pages give paid campaigns stronger destinations.
Service pages built around real search demand
Make your services clearer to AI search
We structure service information for AI search, guided by the topics producing enquiries in Ads. The same clear content supports SEO and landing pages.
Clearer service information across your channels
Case study
10 → 68 qualified PPC leads a month
In 12 months, a Burlington immigration consultant reached 68 monthly qualified leads at unchanged spend. What is your account leaving on the table?
PPCGoogle AdsImmigration consultations: work permits, study permits, permanent residence and family sponsorshipBurlington, ON12 months
Burlington immigration consultant
10→68Qualified PPC leads / month+580%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Increased qualified enquiries 10 → 68 at unchanged spend through Search campaigns, 4 service pages and CRM imports; excluded government-navigation searches and duplicate bookings.
Qualified PPC leads / month2025–2025 year before
- 14 service pages
- 2214 negatives
- 32 campaigns: qualified-lead bidding
- 44 booking tests
Qualified PPC leads / month10 → 68+580%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.8%+240%
Qualified leads / $1,000 CAD2 → 14+600%
Attended consultations / month4 → 28+600%
Signed retainers / month2 → 14+600%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 36% of audited spend reached government-login, status-check and employment searches.
- 4 immigration services shared 1 landing page without consultation pricing.
- 2 booking events counted one enquiry twice; baseline rebuilt from CRM records.
Scheduler returns created duplicate conversions
Booking confirmations and return pages both fired; deduplicated using booking IDs across 2 events.
2 events deduplicatedExternal bookings lost campaign attribution
The scheduler stripped click IDs; persisted attribution through booking metadata and reconciled 19 enquiries.
19 enquiries matchedConsultations shifted after daylight saving
The embedded calendar used fixed UTC offsets; switched to America/Toronto and tested 2 clock changes.
2 clock changes tested| Jan ’25 | 2 | booking events deduplicated; qualified-lead imports and consent controls configured |
| Feb ’25 | 4 | service landing pages launched with fees, scope and booking options |
| Mar ’25 | 24 | Search assets tested; government affiliation and approval guarantees excluded |
| Apr ’25 | 214 | negative keywords added for logins, status checks and employment intent |
| May ’25 | 3 | geographic audience segments tested using presence targeting; no immigration-status remarketing |
| Jun ’25 | 2 | Search campaigns moved to qualified-lead bidding after import validation |
| Jul ’25 | 4 | booking tests covered fees, availability, mobile forms and consultation format |
| Aug–Dec ’25 | 5 | monthly query reviews refined exclusions and service-level budget allocation |
Aldershot GOLakeshore West rail service connects Burlington with Hamilton and Toronto.
1 booking variant offered virtual consultations without implying a station-area office
Appleby GOThe station serves eastern Burlington on the Lakeshore West line.
1 geographic segment tested eastern Burlington enquiries separately
Downtown BurlingtonBurlington City Hall provides municipal services, not federal immigration processing.
1 disclaimer separated private consultation fees from government services
AltonThe Burlington neighbourhood lies north of Dundas Street.
1 local variant offered remote appointments without claiming a neighbourhood branch
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60K searches. Is your budget in the right places?
Keyword Planner: 60K local monthly searches across 6 services. QliqQliq paid-search tracking: $116.36 per enquiry. See where you stand.
60K
local service searches per month across 6 business types
1,200 deduplicated commercial keywords targeting Burlington
Keyword Planner$116.36
cost per tracked paid-search enquiry
$64,000 spend divided by 550 deduplicated enquiries; not booked jobs
QliqQliq Ads accounts + call tracking75%
of commercial SERPs show ads above organic results
180 of 240 desktop and mobile captures; 40 per business type
QliqQliq SERP capture30%
of after-hours mystery calls go unanswered
18 of 60 businesses; 10 per business type, weekdays 6–9 pm
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impression share | Ad CTR | SERPs with top ads |
|---|---|---|---|---|---|---|
| Renovation | 12,000 | $10 | $100 | 62% | 5% | 80% |
| Landscaping | 9,000 | $6 | $60 | 58% | 4% | 70% |
| Dental clinics | 14,000 | $12 | $120 | 54% | 5% | 90% |
| Law firms | 8,000 | $24 | $240 | 48% | 4% | 85% |
| Auto detailing | 5,000 | $4 | $40 | 65% | 10% | 60% |
| Real estate agents | 12,000 | $8 | $160 | 51% | 5% | 65% |
60,000 monthly searches total. Each account supplies 1,000 clicks; impressions by row: 20,000/25,000/20,000/25,000/10,000/20,000. Enquiries: 100/100/100/100/100/50. Spend totals $64,000. Impression share uses each account's eligible impressions; SERP prevalence uses 40 captures per type. Source: Keyword Planner, QliqQliq Ads accounts, call tracking, QliqQliq SERP capture
Burlington service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 13.8% versus 26.4%, a 12.6-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 Burlington businesses versus 24 baseline sites, 12 months
Review competition around local ad destinations
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not an ad-ranking threshold. Firms: deduplicated profiles assigned to non-overlapping neighbourhood study polygons; total 2,400. Source: QliqQliq Maps grid scan, 49 points per neighbourhood; neighbourhood names: City of Burlington.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks25%
of commercial keywords contain Burlington, a neighbourhood or near-me wording
Keyword Planner, 300 of 1,200 keywords+50%
landscaping search volume in April–September versus October–March
Keyword Planner, monthly averages of 10,800 versus 7,200 searches8%
of spend targets competitor-name searches
QliqQliq Ads accounts, $5,120 of $64,00012%
of spend reaches users outside the intended service area
QliqQliq location audit, $7,680 of $64,00075%
of commercial SERPs show ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs85%
of commercial SERPs include a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs2.8
ads above organic results per captured SERP, including zero-ad captures
QliqQliq SERP capture, 672 ads across 240 SERPs5.0%
aggregate search ad click-through rate
QliqQliq Ads accounts, 6,000 clicks from 120,000 impressions$10.67
aggregate cost per search ad click
QliqQliq Ads accounts, $64,000 divided by 6,000 clicks35%
of sampled landing pages show a starting price or fee range
QliqQliq landing-page audit, 42 of 120 pages60%
of sampled landing pages display a click-to-call link above the fold
QliqQliq mobile landing-page audit, 72 of 120 pages25%
of sampled landing pages lack a visible Burlington service-area reference
QliqQliq landing-page audit, 30 of 120 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 20 of 50 eligible origins2/6
client accounts initially count duplicate enquiry events as separate conversions
QliqQliq conversion audit; reported enquiry totals corrected before analysis60/36/4
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 330 calls, 198 forms, 22 chats9.17%
click-to-enquiry conversion rate
QliqQliq Ads accounts + call tracking, 550 enquiries from 6,000 clicks30%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 165 of 550 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 2,400 business profiles · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts. Campaign sample: 120,000 impressions, 6,000 clicks, $64,000 spend, 550 enquiries; 12 months ending June 2026. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Your 5-step plan
5 steps from wasted clicks to clearer decisions
Find the leaks
Your free audit reviews search terms, spend, tracking and the pages your ads send people to.
Focus the campaigns
We align your ads and targeting with your services and the searches you want to reach.
Connect the leads
We link calls and forms to campaign data so you can see which enquiries count.
Ship changes fast
Our tested scripts and AI tools get fixes and pages live in hours or days, not weeks.
Show you the work
Your Glass Box Portal shows rankings, leads, spend and changes live, 24/7.
Your growth deserves more than an agency invoice
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | Glass Box Portal: live access, 24/7 | Periodic reports |
| Speed | Tested scripts and AI tools ship in hours or days | Longer queues and weeks to ship |
| Focus | Qualified leads and revenue | Clicks and platform metrics |
| Exclusivity | One major client per niche per region | Varying competitor protections |
Results you can take to the bank.
I don't expect you to learn the technology. I want you to see where your money goes and how many qualified enquiries it brings. The result is what matters.
Anton Kovalchuk
Founder
Get the facts before you put more budget to work
What does PPC management in Burlington cost?
Management fees and ad spend depend on your account, goals and market. Your free audit gives us the context to discuss the right scope and costs.
How soon will my campaigns produce leads?
Our tested scripts and AI tools let us ship fixes and pages in hours or days. Lead timing depends on your market, budget and competition. We don't guarantee a specific lead volume or ranking.
What do you manage in Google Ads?
We manage campaign targeting, search terms, bids and ad copy. We also connect lead tracking and review the pages visitors reach after clicking.
How do you measure lead quality?
We track calls and forms and connect qualified enquiries to campaign data where CRM imports are available. That lets us review which searches produce enquiries worth following up.
What changed in the Burlington case?
Over 12 months, we used Search campaigns, 4 service pages and CRM imports. Qualified monthly leads rose from 10 to 68 at unchanged spend; attended consultations rose from 4 to 28.
Will you work with my direct competitors?
We take one major client per niche per region and do not work with direct competitors in that region. Ask about availability during your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find out where your ad budget is going
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