One plan for your entire lead pipeline
We manage SEO and Google Ads alongside conversion fixes and AI-search visibility. Shared lead data shows the team where to focus next.
A clear view of leads and spend across your campaigns
Your digital marketing agency in Ottawa. 1 focus: leads.
We manage SEO and Google Ads for Ottawa businesses, backed by conversion fixes and AI-search visibility.
- Ottawa plumber: 20 to 133 qualified leads/month
- 24/7 view of leads, spend and changes
- 1 major client per niche and region
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
THE CONNECTED EDGE
4 connected plays. One clearer path to leads.
MasterSEO by QliqQliq connects your search, ads, conversion and AI visibility work so each part informs the rest.
Be visible when Ottawa searches
We build and improve service pages for local search and AI visibility. Google Ads data shows us which searches bring qualified leads.
Relevant service pages for Ottawa customers
Put your budget behind relevant searches
We manage your campaigns and filter irrelevant searches. The enquiries and search terms inform your SEO pages and conversion work.
Paid traffic focused on the services you offer
Turn more visits into enquiries
We improve landing pages and repair attribution so you see where leads come from. Those insights sharpen decisions across SEO and Google Ads.
Clearer paths to contact and better lead tracking
Case study
From 20 to 133 qualified leads a month in Ottawa
In 12 months, an Ottawa plumber grew organic leads from 8 to 53 and paid leads from 12 to 80. Your business deserves a connected plan too.
SEOPPCResidential plumbingOttawa, ON12 months
Ottawa plumbing company
20→133qualified leads per monthSEO + PPC; deduplicated forms and calls; verified baseline
Combined SEO service pages with Google Ads, repaired attribution and filtered irrelevant searches. Monthly qualified leads rose from 20 to 133 across organic and paid traffic.
Qualified leads / month2025–2025 year before
- 13 tracking repairs
- 2186 negatives added
- 34 drain pages consolidated
- 42 campaigns adopt qualified-lead bidding
Qualified leads / mo20 → 133+565%
Organic leads / mo8 → 53+562%
Paid leads / mo12 → 80+567%
Organic sessions / mo400 → 1,200+200%
Paid landing sessions / mo600 → 1,300+117%
Qualified leads / session2% → 4%+100%
- 20 verified monthly leads; platform totals included 14 duplicate events.
- 400 organic sessions produced 8 qualified leads in December 2024.
- 600 paid sessions produced 12 qualified leads in December 2024.
- 31% of search spend reached jobs, training and DIY queries.
- 4 drain-service pages competed for the same Ottawa queries.
AJAX forms counted each enquiry twice
GTM submission and success listeners both fired; retained confirmed-success events and deduplicated by enquiry ID.
14 duplicate events removedCached pages displayed another visitor’s tracking number
WordPress cached server-rendered CallRail numbers; restored the base number and moved replacement to the browser.
3 templates correctedBooking handoff lost Google Ads attribution
External booking redirects stripped click IDs; captured GCLID before handoff and linked confirmed bookings through offline imports.
1 booking flow repaired| Jan ’25 | 3 | tracking defects repaired; baseline reconciled against enquiry records |
| Feb ’25 | 4 | paid landing pages separated by service intent |
| Mar ’25 | 186 | negative keywords excluded employment, training, parts and DIY searches |
| Apr ’25 | 3 | audience observation segments added; Ottawa presence targeting enforced |
| May ’25 | 4 → 1 | competing drain pages consolidated; redirects preserved existing search signals |
| Jun ’25 | 12 | responsive search ad variants tested against service-specific landing pages |
| Jul ’25 | 2 | campaigns switched to qualified-lead bidding using offline conversion imports |
| Sep ’25 | 36 | internal links connected service pages with Ottawa project evidence |
The GlebeOlder housing stock
1 service section covered drain diagnosis in older homes
Sandy HillRental housing near the University of Ottawa
1 landlord enquiry route captured tenant-access requirements
Old Ottawa SouthRideau River floodplain affects some properties
1 backwater-valve guide linked City flood mapping and eligibility requirements
OrléansFrench- and English-speaking households
2 language-specific ad groups matched corresponding landing pages
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Get A Free AuditMarket data
180K monthly Ottawa service searches. Are you visible?
Across 6 business types, demand is high. In our tests, 25% of after-hours calls went unanswered.
180K
service searches a month across 6 business types
1,200 deduplicated commercial keywords; Ottawa city targeting
Ahrefs + Keyword Planner2.0
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test35%
of mystery form enquiries received no response within 2 business days
21 of 60 businesses; 10 per business type
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| HVAC contractors | 34,000 | $16 | $160 | 95 | 1,400 | 15% |
| Plumbers | 28,000 | $18 | $150 | 85 | 1,300 | 20% |
| Dental clinics | 42,000 | $14 | $140 | 130 | 1,600 | 20% |
| Law firms | 30,000 | $30 | $250 | 190 | 2,100 | 10% |
| Auto repair shops | 26,000 | $7 | $70 | 60 | 1,100 | 10% |
| Physiotherapy clinics | 20,000 | $9 | $90 | 75 | 1,500 | 30% |
180,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs equal spend divided by enquiries, not appointments. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Ottawa service queriesAll client niches
Position 1: 16.4% versus 27.1%, a 10.7-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Ottawa businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned to 1 neighbourhood each; total 420. These 6 neighbourhoods do not represent all Ottawa businesses. Source: QliqQliq Maps grid scan, 49 points per neighbourhood; neighbourhood references: City of Ottawa.
72%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses26%
of commercial keywords include Ottawa, a neighbourhood or near-me modifier
Ahrefs, 312 of 1,200 keywords+60%
furnace-repair searches during October–March versus April–September
Keyword Planner, 24 months; Ottawa city targeting14%
of sampled search volume uses French-language queries
Keyword Planner, deduplicated query-language classification; 25,200 of 180,000 monthly searches1.4×
enquiry rate on French-language landing pages versus matched English-language pages
Client analytics + enquiry tracking; 7% versus 5%, 2 bilingual client sites85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.5 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs210
referring domains per top-3 service-business page, median
Ahrefs, service-business pages within 240 SERPs1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages30%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 180 of 600 pages24%
of sampled pages provide French-language equivalents linked from navigation
QliqQliq crawl, 144 of 600 pages40%
of sampled profiles use campaign-tagged website links
QliqQliq Maps grid scan, 168 of 420 profiles42%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 720 calls, 420 forms, 60 chats6.0%
organic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businesses32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 384 of 1,200 enquiries5 h 40 m
median first response among 39 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses10%
paid click-to-enquiry rate across 6 client accounts
QliqQliq Ads accounts + call tracking, 900 enquiries from 9,000 clicksMethod: 1,200 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · 420 profiles across 6 neighbourhoods. Search demand covers Ottawa citywide; profile scans cover named neighbourhoods only. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
FROM AUDIT TO ACTION
5 steps from missed opportunities to a sharper plan
Get your free audit
We examine your search presence, ads and website for missed lead opportunities.
Set the priorities
We map the work to your services, market and the leads you want.
Ship the fixes
Our tested scripts and AI tools get fixes and pages out in hours or days, not weeks.
Track what matters
Your Glass Box Portal shows rankings, leads, spend and a log of changes, 24/7.
Improve the system
We use lead and campaign data to refine your pages, ads and conversion paths.
4 ways you stay closer to your growth
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | Live rankings, leads, spend and changes, 24/7 | Periodic reports |
| Speed | Tested scripts and AI tools ship work in hours or days | Manual work stretched over weeks |
| Focus | Calls, qualified leads and revenue | Deliverables and technical jargon |
| Competitors | One major client per niche and region | No stated regional niche limit |
Results you can take to the bank.
I want you looking at calls, leads and revenue—not learning SEO jargon. My team handles the technology so you can focus on your business.
Anton Kovalchuk
Founder
6 answers to help you choose your next move
What does a digital marketing agency in Ottawa do?
MasterSEO by QliqQliq manages SEO and Google Ads for Ottawa businesses. We also improve conversion paths and work on AI-search visibility, using lead data to guide the whole plan.
How soon will I see results?
Timing depends on your market, competition and starting point. Our tested scripts and AI tools let us ship fixes and pages in hours or days. The QUIQ Pixel identifies technical SEO problems in hours rather than weeks.
Do you guarantee Google rankings?
No. No agency controls Google's rankings. We focus on measurable calls, qualified leads and revenue, and show you the work and performance data.
What does digital marketing cost?
Your audit is free. The cost of a plan depends on your business, market and chosen channels. We'll discuss the scope and budget with you.
How do I see what you're doing?
Your Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
Will you work with my direct competitors?
No. We take one major client per niche per region and do not work for their direct competitors.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Ottawa is searching. Make your next lead count.
SEO, Ads and AI visibility drove $59.6M+ in client revenue across our portfolio. Find your next opportunity.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche
