Reach buyers before they search
We manage your targeting, creative and campaigns. We use what earns enquiries to sharpen your landing pages and inform your search strategy.
More qualified enquiries from your Facebook budget
Facebook Ads Agency in Canada for Qualified Leads
Your Facebook ads agency in Canada: we manage targeting, creative, landing pages and lead tracking for Canadian businesses.
- 24/7 live dashboard for leads, spend and changes
- 1 major client per niche and region
- Convivium: 12 to 79 qualified enquiries a month
Toronto’s Trusted Agency | Forbes Agency Council Member
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Trusted by 1,000+ businesses across Ontario
The growth system
Facebook Ads Agency in Canada: 4 Channels, 1 System
SEO, Google Ads, conversion fixes and AI-search visibility strengthen your Facebook campaigns. Our scripts and AI tools get changes live faster.
Turn more paid clicks into leads
We fix the pages your visitors land on, making the offer and next step clear. Better pages put both Facebook and Google Ads traffic to work.
More enquiries from the traffic you already buy
Capture demand and reconnect
We reach people searching for your services and reconnect with past visitors. Search insights sharpen your Facebook messages and landing-page copy.
A path back to your business for interested visitors
Show up beyond the paid click
We build search visibility and optimise content for AI-search answers. Organic search insights also shape your Facebook creative and landing pages.
More ways for buyers to discover your business
Case study
12 to 79 qualified leads a month. Same ad spend.
In 12 months, Toronto's Convivium Dining grew private-dining leads and lifted deposit-backed bookings from 3 to 18 a month. Find your gaps.
Social AdsRestaurant & private diningToronto, ON12 months
Convivium Dining
12→79Qualified private-dining leads / month+558%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated Facebook enquiries
Grew qualified Facebook enquiries 12 → 79 at unchanged spend through dining videos, occasion-specific pages, retargeting and CRM qualification; deposit-backed bookings rose 3 → 18.
Qualified private-dining leads / month2025–2025 year before
- 13 occasion pages
- 218 video creatives
- 36 qualification fields
- 41 campaign: CRM-led optimisation
Qualified private-dining leads / month12 → 79+558%
Facebook paid sessions / month600 → 1,200+100%
Qualified leads / Facebook paid session2% → 6.6%+230%
Qualified leads / $1,000 CAD2 → 13+550%
Venue tours booked / month4 → 26+550%
Deposit-backed bookings / month3 → 20+567%
- 12 qualified December enquiries from 600 Facebook sessions; 2% conversion rate.
- $6,000 CAD December spend; 2 qualified leads per $1,000.
- 38% of audited enquiries requested tables rather than private events.
- 3 dining occasions shared 1 generic restaurant page.
- 2 tracking sources counted identical submissions; baseline rebuilt from CRM.
Browser and server leads counted twice
Pixel and server events used different identifiers; shared submission event_id values and validated 20 paired events.
20 duplicate events removedEmbedded enquiries lost campaign attribution
The enquiry iframe dropped parent UTMs; passed campaign fields through an origin-checked message bridge and reconciled 17 records.
17 enquiries matchedBooked hosts kept seeing acquisition ads
Exclusions relied on browser events blocked by consent choices; added consented CRM customer audiences refreshed every 24 hours.
1 booking exclusion restored| Jan ’25 | 2 | tracking sources deduplicated; CRM qualification and campaign fields connected |
| Feb ’25 | 3 | occasion pages launched for corporate dinners, birthdays and celebrations |
| Mar ’25 | 18 | Facebook video creatives tested across menus, room layouts and hosting |
| Apr ’25 | 3 | audiences tested: prospecting, website visitors and Facebook video viewers |
| May ’25 | 6 | form fields captured date, guests, occasion, budget and contact details |
| Jun ’25 | 2 | retargeting windows tested; submitted leads and booked hosts excluded |
| Jul ’25 | 1 | prospecting campaign switched to conversion-lead optimisation using CRM feedback |
| Aug–Dec ’25 | 8 | creative tests rotated seasonal menus, hosting questions and event walkthroughs |
Financial DistrictPATH connects downtown offices through an underground pedestrian network.
1 corporate-dinner variant addressed office organisers; intake captured departure location
King-SpadinaThe 504 King streetcar serves the King Street corridor.
1 arrival-information module linked to current TTC journey planning
YorkvilleBay station on Line 2 serves the Yorkville area.
1 guest-information template linked to transit planning without promising travel times
Distillery DistrictThe historic precinct contains pedestrian-only lanes.
1 enquiry prompt distinguished requested venue location from guest origins
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24M Facebook impressions in 1 month
Our Meta Ads Manager exports show the scale; 25% of items in our feed sample were ads. Your creative has to earn the click.
24 M
Facebook ad impressions in 1 month
120 accounts across 6 advertiser segments
QliqQliq Meta Ads Manager exports$39.26
blended cost per lead
$320,000 spend ÷ 8,150 attributed leads; CAD, excluding agency fees
QliqQliq Meta Ads Manager exports25%
of sampled Facebook feed items were ads
300 sponsored items among 1,200 feed items; 50 Canadian browsing sessions
QliqQliq feed capture22%
of test enquiries received no reply within 24 hours
11 of 50 businesses tested through Facebook lead forms
QliqQliq mystery-shopper test| Advertiser segment | Impressions / mo | Avg CPC | Cost per lead | Link CTR | CPM | Leads / mo |
|---|---|---|---|---|---|---|
| Home services | 6,000,000 | $1.00 | $30.00 | 1.20% | $12.00 | 2,400 |
| Professional services | 5,000,000 | $1.20 | $40.00 | 1.00% | $12.00 | 1,500 |
| Fitness & wellness | 4,000,000 | $0.80 | $24.00 | 1.50% | $12.00 | 2,000 |
| Real estate | 3,500,000 | $2.00 | $80.00 | 0.80% | $16.00 | 700 |
| Automotive | 3,000,000 | $1.50 | $50.00 | 1.00% | $15.00 | 900 |
| Education & training | 2,500,000 | $1.30 | $60.00 | 1.20% | $15.60 | 650 |
Totals: 24,000,000 impressions; 270,000 link clicks; $320,000 spend; 8,150 leads. CPC uses link clicks. Leads combine website and instant-form submissions under 7-day-click attribution; CAD, media spend only. Source: QliqQliq Meta Ads Manager exports, 120 accounts
Facebook feed adsOther paid-social feed ads
Exposure 1 means the first recorded impression of the same creative per user. Rates use a separate instrumented panel, not the 24-million-impression account sample. Source: QliqQliq consent-based exposure panel, 24 comparison accounts
City-level Facebook creative review sample
reviews = creatives reviewed, not customer reviews; firms = sampled advertisers assigned by headquarters. Totals: 280 creatives and 120 advertisers; not city market-size estimates. Source: QliqQliq creative audit, Meta Ad Library and advertiser exports
$320K
monthly Facebook media spend across 120 advertiser accounts
QliqQliq Meta Ads Manager exports270K
monthly link clicks across 24 million impressions
QliqQliq Meta Ads Manager exports$1.19
blended link CPC, rounded from $320,000 divided by 270,000 clicks
QliqQliq Meta Ads Manager exports$13.33
blended CPM across 24 million impressions
QliqQliq Meta Ads Manager exports38%
Facebook share of paid-social impressions within 24 comparison accounts
QliqQliq cross-platform delivery audit1 in 4
sampled feed items marked Sponsored
QliqQliq feed capture, 1,200 items1.13%
blended link CTR, rounded from 270,000 clicks across 24 million impressions
QliqQliq Meta Ads Manager exports168 / 280
reviewed creatives using video rather than static formats
QliqQliq creative audit84 / 280
reviewed creatives displaying a price or discount
QliqQliq creative audit56 / 280
reviewed creatives showing customer testimonials
QliqQliq creative audit72 / 120
advertisers sending at least one campaign to a dedicated landing page
QliqQliq destination audit36 / 120
advertisers with inconsistent campaign UTM naming
QliqQliq tracking audit24 / 120
advertisers with duplicate browser and server lead events before deduplication fixes
QliqQliq Events Manager audit42 / 100
eligible landing-page origins passing mobile Core Web Vitals
Chrome UX Report18 / 120
advertisers with a broken destination or form during testing
QliqQliq destination audit8,150
monthly attributed leads across 120 advertiser accounts
QliqQliq Meta Ads Manager exports70 / 30
percentage split of instant-form versus website leads: 5,705 versus 2,445
QliqQliq lead reconciliation11 / 50
test enquiries unanswered after 24 hours
QliqQliq mystery-shopper test15 / 50
test enquiries answered within 15 minutes
QliqQliq mystery-shopper test24 / 50
test enquiries answered after 15 minutes but within 24 hours
QliqQliq mystery-shopper testMethod: June 2026 · 120 advertiser accounts · 24 paid-social comparison accounts · 1,200 feed items sampled · 280 creatives reviewed · 50 lead-response tests · Updated Q3 2026
From audit to action
5 steps from wasted clicks to qualified leads
Find the leaks
Your free audit examines your ads, landing pages and lead follow-up.
Build your plan
We set campaign priorities around the enquiries and revenue you want.
Create the path
We develop your ads and landing pages to move the right visitors towards an enquiry.
Ship faster
Tested scripts and AI tools let our team get fixes and pages live in hours or days.
Track and improve
See leads, spend and changes in your live portal while we refine the campaign.
4 differences your bottom line will notice
| MasterSEO | Typical agency | |
|---|---|---|
| Visibility | 24/7 portal with leads, spend and a change log | Periodic updates without a live change log |
| Delivery | Tested scripts and AI tools ship fixes in hours or days | Fixes queued for weeks |
| Strategy | Ads, conversion, SEO and AI search work together | One channel managed in isolation |
| Focus | Qualified leads and bookings, not technical jargon | Clicks and technical detail |
Results you can take to the bank.
I don't expect you to care about the technology. I want you to see qualified enquiries, booked appointments and revenue—and know what we did to earn them.
Anton Kovalchuk
Founder
6 answers before your free audit
What does a Facebook ads agency in Canada manage?
We manage campaign strategy, targeting, creative and ongoing optimisation. We also work on landing pages and lead tracking, so you can see what happens after someone clicks.
How quickly will changes go live?
Our team uses tested scripts and AI tools to ship fixes and pages in hours or days, rather than the weeks typical agencies need. Campaign performance depends on your market, budget and offer.
Do you guarantee leads or rankings?
No agency can guarantee a specific number of leads, revenue or rankings. We focus on qualified enquiries and use your campaign data to improve the path from ad to lead.
What does Facebook ads management cost?
Your free audit identifies the work your campaigns need. We'll discuss management fees and ad spend with you before you commit.
How do I see what you're doing?
The Glass Box Portal is live 24/7. You can check rankings, leads, spend and a log of changes without waiting for an agency update.
Will you work with my direct competitors?
We take on one major client per niche per region and do not work for direct competitors. We'll discuss your niche and region during your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the leaks before your next ad dollar
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