Do you want some quick SEO hacks that would increase your ratings?
Have you found the easy part where you already have XML sitemap, optimized titles, body copy, good keywords and so on? Well, these are the low-hanging fruit that can easily be reached.
You don’t need to create an expensive site with time and resources that are not available at the moment or even to commit to SEO agency for a long period of time. You can improve with just a few tweaks that will help you get better.
The following hacks can be done without years of SEO training. Plus, these hacks can be successfully implemented without costing you a lot of money and time. Also, the main part of your site remains unchanged and untouched. Below are seven useful SEO tips:
- Your top pages are the most important; they should have your home page’s link authority.
Ensure that at the top navigation; your most crucial category pages should be cited. If you have product pages, it is wise if you include the links to your most crucial products in the body of the home page but if you don’t have a product page, you can feature landing pages and articles in the body. Footer links useless link authority than links found on the body of a page.
Users tend to find your best products faster when links are clear and prominent. So creating one that is useful for a user standpoint.
- Avoid the use of large images
Most sites that I have come across, all have this problem. Most web creators of content or designers do not give much thought to resolution or size of an image nor do they make the appropriate changes before adding it on the page
A large image hurts both the site conversion rate, users experience, your rankings and it also slows the time it usually takes your web page to open. The resizing of a 600 dpi image to be tiny done by making use of the height and width attributes is not only lazy, but it seems insulting to users.
It is pretty easy to optimize your site by resizing the image to a sensible size before you re-upload the image. This would not only improve the speed of your site but also the appearance. This is one of the easiest hacks to use.
I make sure I check the file sizes of every element on my page. You can use tools like Developer Tools found in the Chrome browser of you can use other tools like WebPageTest. Check all elements especially images, optimize and re-upload them. Inform the people who create and design for you to develop a habit of checking the size of all elements especially the sizes of images before they publish.
- Always make sure that the links are not navigating users to 404,
If there is a URL or link that are returning a 404,use the Google Search Console to check these pages on the site and see how or where they are linked too. Fix all external page that returns a 404 very quickly, because every minute that it remains unfixed you are wasting link authority. The good news is that recovering that traffic and link equity is quick and easy.
The errors are usually sorted in order of importance from the most to least; even the external links are included in the list. Then click on the URL, choose the “Linked From” tab. Doing this will show you the URLs linking to the page. Ensure that the Make sure these 404 URL is 301 redirected to the next most relevant URL on your site.
- Make use of articles, microsite or videos to promote awareness to your main site.
Microsites, videos and articles can be a great way of promoting attention and awareness to your site. But you are misusing your SEO opportunity if you are launching this content on another’s domain and hopefully, the content should have great links that navigate users to your main site.
There are a lot of missed opportunities when articles written do not get linked back to the major website and this occurrence is common, where the inbound links are the only ones getting the attention. But if brand awareness is your only aim, then you need not link your site.
From an SEO perspective, the most suitable option is to host contents from your subsidiary sites and find ways of navigating traffic to your main landing page or product.
- Monitor social hubs and forums for trending topics before your competitors take notice.
Get valuable keywords first and stay on trend by monitoring topics and conversations in different forums and social media all in your niche. When you notice a recurring question, try to work it into your blog or site content.
It will elevate you up the ranks plus it will keep you in authority because of your knowledge of the answers to the questions people are asking. It gives you an edge and an advantage when you have a content before your competitors.
You discover keywords; you did not know are related to your product. A practical example is a retailer who sells baby furniture, considering baby names as a keyword, this works in favor as a asked strategy. Although they do not have things to sell on the topic, is being searched by your target market.
- Make use of rich snippets to increase your SERP visibility
Snippets are the finishing touches that attract more users to your page. They are like bow ties placed on a cute cat, very few people can resist. Using rich snippets for your sites are one of the many SEO tactics. When you include a great title tag and meta description, this will make your snippet pleasantly unique.
Using rich snippets shows the searcher that the product is of high quality, so take advantage of this opportunity and add it to the SERP.
Through the price and the “in stock” markers, users can be persuaded to by your quality product.
Users attention are drawn to the product information and star rating, this increases your click-through rate. Although rich snippets would not affect your rankings, they will bring more visitors to your site.
- Make use of link analysis tools
To increase your ranking on Google make use of authoritative links and most people get lost in search of the link. What you can do is look for hubs that link to your competitor’s site. A site that links out various main players of a niche is a hub. A hub can be a forum, trade magazine, a blog, or review site. You can get such hubs with SEOprofiler or “Clique Hunter”, search for hubs that link to similar sites so that it won’t be a big deal linking you.
Reach out to those sites that link to your competitors. Examine all of them to find out which links to you. This is an easy tip that would affect higher ratings