Whether your business operates chiefly via the Internet or operates offline but is complemented by a promotional website or set of landing pages, search engine optimization is essential for your overall digital marketing efforts.
The only problem, of course, is that while many agencies such as ourselves offer dedicated SEO packages for businesses, SEO itself can be both confusing and time-consuming.
When choosing SEO packages, how, for instance, can you be sure that the packages you choose will actually be of benefit? In like regard, SEO is an ongoing process. In this case, how can you be sure that the SEO packages and solutions which you purchase today, will continue to serve you in the future?
Thankfully, as well as providing a comprehensive list of dedicated SEO services and packages to all kinds of businesses, we are more than happy to answer any questions which you might have regarding our services.
One of the most frequently asked questions which we are asked, regards when customers just like you will start seeing your website rank better in Google? This and when will you start experiencing improved traffic and conversions in response to that ranking change?
In answer to this question, it’s important to understand that our SEO services and packages aren’t magic. While some of our competitors might promise to get you to the top spot on Google in as little as a few weeks, this will only be because their own SEO packages involve what is commonly referred to as ‘Black Hat’ SEO. Moreover, this is where fake traffic signals and similar tactics are used to try and trick search engines into ranking a website higher.
Sadly, Black Hat SEO never works. Search engines will actually rank your website lower when they realize that you have employed such tactics. This being the case, when you purchase one of our own SEO packages, we will provide you with a custom timeline relative to your business, during which you should expect to see results.
As for a rough idea of how long SEO will take overall, for already established websites, SEO ranking changes will usually take 3-4 months to take effect. Alternatively, a completely new website will usually take anywhere between 5-6 months to appear higher in search results.
With 5 - 6 months being a long time for businesses to have to wait to see results, it’s only natural that you will want some kind of assurance that our SEO packages are actually working for you.
Thankfully, we never leave our customers in the dark. Instead, throughout the SEO and digital marketing campaign which we will implement for you, we will provide regular activity updates.
As part of this update process, we will use live traffic analysis and conversion reports to demonstrate how traffic to your website is steadily improving. At the same time, we will continuously assess your website's search ranking in order to demonstrate how this itself is improving and if not, what remedial measures we plan on implementing next.
Whenever a business or website purchases one or more of our SEO packages, we include the project in question into our live project management system. Using this system, we are able to generate live traffic reports which we can furnish you with on request. However, you will also be able to access this system yourself and even benefit from live access to all communication logs regarding your website and the work which we are undertaking.
The ‘Black Hat’ SEO tactics and packages which we previously mentioned depend for a large part on building backlinks to websites from untrusted sources. This and using paid traffic and fake social media signals. The problem, in this case, is that as soon as such tactics are employed, they can lead to penalties being issued by Google which will significantly adversely affect your overall ranking in search results.
The key, in this case, is to avoid ever being issued such a penalty. However, penalties can also be issued if Google and other search engines identify your website as using keyword spamming tactics in content and anchor texts. This being the case, our own SEO packages are based around using only the safest overall SEO tactics. Even better, if you have already received a penalty from Google, we can help you have this removed in order to start bettering your ranking through more legitimate means.
SEO takes a variety of different forms. At the same time, every new SEO strategy needs to be built around your specific website and business needs. This being the case, when you purchase one or more of our SEO packages, you will be served by a variety of different web design, SEO, and marketing experts. However, in all cases, you will be assigned a dedicated project manager who will be your go to person should you have any questions or inquiries.
As a rule, the SEO packages which we provide our customers with are designed to facilitate full spectrum services which well better your appearance in search engines, improve traffic and page click-through rates, and ultimately help you convert more traffic into qualified sales.
This being the case, you will not need to engage in any further SEO efforts yourself. In fact, if you are presently involved in any in-house SEO endeavor, it would be necessary for you to fully disclose the details of this to us in case part of your own strategy could actually work counter to our own.
When you purchase SEO packages from ourselves, we will start the SEO process by carrying out a full technical audit of your existing website. Using the results of this audit, we will then be able to identify your present website strengths and weaknesses and react to these accordingly. At the same time, we will install SEO site activity tools on your website which will help us analyze all present and future traffic. This way, we will be in a much better position to target your on-site (and off-site) SEO efforts at your target audience.