FULL WEBSITE & SEO AUDIT

When using SEO to improve your businesses ranking in online search results, it’s hugely important to regularly audit your website. You need, after all, to understand what a search engine like Google thinks about your website, in order to understand why you might not be ranking as highly as you should be in the first place.

GETTING UNDER THE HOOD

While backlinks and keyword combinations are hugely important to SEO, it's just as important to make sure that your website is easy for search engines to index. Crawlers, or search engine robots, for example, can only accurately analyze your website if you use an XML sitemap and Robots.txt file in order to tell such crawlers how to behave on your website.

In like regard, crawlers tasked with assessing your website are denied from doing so if your urls return HTTP error codes. This being the case, part of our own website audit process involves getting under the hood of your website and making sure that search engines can see and discover as much about you as possible.

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Components of seo

USING HOW A SEARCH ENGINE SEES YOUR SITE TO PROVIDE A BETTER AUDIT

Thankfully, when we audit websites for SEO, we do so by analyzing and ranking your website in much the same way that any search engine would. We look at your page loading times, how responsive (mobile device ready) your website is, and whether or not the keyword combinations which you are using are ranking as well as they should be.

WEBSITE PERFORMANCE ANALYSIS

Moving our focus back towards your websites end users, our SEO audit will then take into account your page loading times. As a rule, these should never be more than 3 seconds. If they are, actual human visitors to your website will be much less likely to wait and discover more about you and/or whatever content you are making available to them.

WEBSITE BRANDING & GOOGLE PENALTIES

When carrying out an SEO audit of your website, we will test how well your website name and branding themselves rank in search results. As a rule, a simple Google search for your exact brand or company name should always bring up your website. If it doesn’t, it might be possible that your website has been penalized by Google. Moreover, if this is the case, we will strive to find out why and whether this penalty can be removed in order to help you rank higher.

ON-PAGE RANKING FACTORS

As part of our audit of your website, we later focus on everything from the quality of the content which you are making available to your target audience, to the keyword density used on each of your pages. In doing so, we will look at your correct use (or not) of meta descriptions, body tags and page elements such as images and other kinds of media.

OFF-SITE SEO AUDIT CHECKS

Last but not least, we will check the integrity of the backlinks which point back to your website, as well as other popularity and trust factors such as how easy it is for people to connect with you via social media.

Of course, a full SEO audit will include analysis of a broad range of other factors. However, the end result will always be a comprehensive SEO report which will highlight each and every area in which your website and overall SEO strategy need improving.

Would you like to discover why your website might not be ranking as highly as you believe it should be? If so, reach out to us today in order to schedule your own website audit. We’ll then
advise you how to improve your present SEO rankings and in doing so, your overall online popularity also.

READY TO GET STARTED?

Ready to start a project or really curious about our process? Drop us a note or give us a call
We’re happy to answer all your questions.

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