PPC (PAY-PER-CLICK) ADVERTISING FOR YOUR TORONTO BUSINESS

Your no.1 goal when marketing or advertising your business online is to generate as much traffic to your website as possible. In this respect, PPC advertising is a fantastic way to not just acquire traffic, but to also start immediately funneling that new traffic into qualified sales leads and conversions.

HOW PPC HELPS NEW CUSTOMERS DISCOVER YOUR BUSINESS

When attempting to drive more traffic toward a website or landing page, businesses will usually do so by attempting to discover what keyword combinations their target audience usually uses to discover services such as theirs in the first place. Such keyword combinations will then be incorporated into on page text, headings, and meta tags. This way, websites will appear organically higher in relevant search results.
However, businesses and Internet marketing experts such as ourselves often discover that many relevant keyword combinations are already being used by hundreds, if not thousands of existing websites. This being the case, implementing a pay-per-click campaign is an excellent way to guarantee that websites don’t get buried under tens and possibly hundreds of competing search results.

KEYWORDS RESEARCH
CAMPAIGN SETUP
TRAFFIC ANALYTICS
LEAD OPTIMIZER

HOW PAY-PER-CLICK WORKS

How it works is simple

We discover what keyword combinations people usually use to discover businesses just like yours. We then pay to use these keyword combinations in paid ad links which are guaranteed to appear at the top of relevant search engine results.

That’s right. You will appear in the top search results whenever a Google user searches for goods or services similar to those which you provide. The key thing to remember, is that your business will be required to pay Google whenever someone actually clicks on one of those links, hence the term, pay-per-click.

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HOW WE OPTIMIZE PAY-PER-CLICK ADVERTISING FOR YOUR BUSINESS

Of course, pay-per-click advertising is a lot easier in theory than it is in practice. Are, for example, your competitors already employing a similar pay-per-click strategy? If so, implementing a successful PPC advertising campaign is still possible. However, you will need professional support by SEO and web marketing experts such as ourselves, in order to discover and bid for the most effective keyword combinations at auction.

You will then need help devising a way for links to your own landing pages to appear separately from those of your rivals. This and help with monitoring the effectiveness of your paid ads, not to mention the professional creation of sales lead optimizing landing pages.

PAY-PER-CLICK & SEO

An extra benefit of PPC is that in the process of composing and managing a campaign, we can gain actionable insights in regard to which SEO keyword terms are most effective when it comes to driving more traffic to your website in the first place. These can then be employed by you for use in your non-PPC marketing efforts in order to promote better visibility of your business.

Are you ready to benefit from an immediately better online visibility? If so, make sure to reach out to us today for further information. We’ll then start planning an effective pay-per-click campaign around whatever your Toronto business niche is. At the same time, we’ll make sure that any campaign is fine-tuned to your specific budgetary requirements. In fact, all you will have to do is sit back and make sure that you’re ready to respond as timely as possible to each of the new customers who comes your way.

OUR PAY-PER-CLICK SERVICES

At MasterSEO, we help businesses just like yours implement and manage the most effective pay-per-click campaigns possible. We logically target your ads at the people most likely to click through to and be inspired by your landing pages. At the same time, we create genuinely engaging landing pages which we constantly tweak in order to funnel more traffic into qualifying new sales leads and conversions.

READY TO GET STARTED?

Ready to start a project or really curious about our process? Drop us a note or give us a call
We’re happy to answer all your questions.

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