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Wednesday, 26 October 2016 / Published in Content Marketing

Obtain an attractive writing style

Some people are gifted writers, with the ability to create something fun and exciting in a matter of minutes. This skill is not for everyone though. One can practice for ages and not be as good. This is not to say practice doesn’t help but it is just to drive home the point that talent has to come first. Below, in this blog post, I have written some tips on how to improve your writing style and set up an attractive blog.

  1. Read a lot

This is expected. You have to read a lot to be able to write well. Reading magazines, blogs, novels and any text that comes across your way will help you develop your writing skills. You could get inspired to write an amazing story just by reading something written by another person. You could learn how to play with words and create a masterpiece all within a short period.

  1. Decide upon formal or informal

Not all blogs are alike. Most blogs allow for an informal pattern of writing. Generally, most web texts, not just blogs are not very formal. I personally will advise that you write in a very enthusiastic way. Most internet surfers are young and I believe writing in an enthusiastic manner keeps the reader captivated an you have to use a style that adequately represents you and your blog.

  1. Mix it up

You have to show a bit of craft in making your write-up diverse for it to be attractive to a reader. Avoid using long sentences. Reading is already unpleasant for some people; making the texts long and complicated only makes matters worse.

Endeavor to alternate the word sequence. English Grammar affords one the capacity to manipulate the sentence structure and this should be used to your advantage as a writer. A perfect example is: we give SEO advice at Yoast and this can be changed to, at Yoast, we can give SEO consulting service. Your text can become more attractive just by mastering this craft.

If a word is to appear severally on your write-up, try to use synonyms so your texts doesn’t look boring and repetitive.

  1. Don’t use abstract concepts

Make use of clear terms when writing an article. Make use of words that people can visualize, so it make meaning to them. One could argue that writing about a handy man and a secretary is more easily visualized than writing about employees an staff. It is not possible that every term used in your article will be easily visualized by everyone, however, it is your responsibility as a writer to try and carry along as many readers as possible. This can be achieved by giving concrete examples when you must use abstract terms.

  1. Use metaphors and expressions

You can spice up your articles by using metaphors. When we use sentences such as; one is as cold as ice. We know it has nothing to do with the person’s temperature. Metaphors and other figures of speech drives home the message and makes it fun to read at the same time. People almost immediately understand what you mean when you make use of metaphors, especially the more popular ones. However, do not over use them. Having too many metaphors in one blog post kills the reader’s mood.

  1. Use a tool (or a neighbor)

Recently, I stumbled upon the Hemmingway-app and discovered it Is a handy tool that can be extremely beneficial to writers. It can help you analyze your text almost immediately and even more fascinating is the fact that it is free. With this tool, you can ensure your texts are not too long, or too difficult to comprehend.

You could also seek the opinion of a colleague, mentor or neighbor to know what they think about your article before you eventually post it on the internet. The responses from these people will help you know if such article is ready to be published o if it still need editing.

Conclusion

Obviously, only a few people can write “the Great American Novel”. Writing is easier for some people. It could also be argued that it is somewhat easier to write using a formal structure than to put together an attractive article. However, with these tips just explained above and constant practice, you will be able to achieve this. You could get more help in optimizing your content by going through our SEO courses.

 

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