Local lists like Google My Business provide info about your facility to potential patients using local keywords and searching from their smartphones. Optimizing for a local search can help you to get traffic from 62% of mobile devices users who search for healthcare information. Local results are usually visible in mobile searches because smartphones’ owners use location services, so to reach the maximum results your website has to include keywords that are based on your location.
To build a network of citations is a must for enhanced search rankings and you can do it by listing your facility on sites like HealthGrades, Doximity, RealSelf, Doctor.com, and ZocDoc. Being on these websites not only shows that your practice is legitimate but helps potential patients to read reviews. Around 82% of patients visit review websites and read the information carefully, and 54% of these people visit these sites very often. So every time you have a client, you can kindly ask to leave a positive review or feedback at one of these sites because good reviews build trust. High-quality reviews also help to appear on the top of the search results.