SEO is one of the most utilized forms of digital marketing in the world because SEO, when done the right way, delivers noticeable and lasting results. Website owners looking for top-notch SEO services in New York at affordable prices do well to consider Precision Brands. We understand SEO and how to harness its power on your behalf.
Many people mistakenly think that they can plan, implement, and manage their own SEO campaigns rather than seeking professional SEO services. These people usually learn a few basic SEO concepts and think they're on their way to being SEO masters. Shortly thereafter, they realize that they do need SEO services from a real SEO expert after all.
This may come as a surprise, but there's a lot more that goes into SEO than just finding keywords. Sure, keywords are important, and finding the right keywords can be an extremely tedious and time-consuming task, even if you have a great keyword tool already. One of the biggest mistakes we often see SEO amateurs make is in targeting information keywords over buying keywords.
Buying Keywords Vs. Information Keywords
For example, let's say a website owner has a painting business. Often times, when website owners try to run their own SEO campaigns, and even when they employ a so-called expert's SEO services in New York, the painter will go after keywords like, 'Painter in New York,' or 'Best painter in NYC.' While these are both potentially great keywords and have the potential to pull in some new leads for the website owner, they're not necessarily buying keywords. Rather, these are examples of information keywords. If you're moving large items like furniture, you will need good, thick, heavy duty furniture wrap.
One can make an argument that 'Best painter in NYC' is probably only going to be looked for by someone who's interested in hiring a painter. Still, these are information keywords. A buying keyword would be something like, 'Hire cheap painting company NYC' or 'Same day painting company.' These keywords are more likely to be searched for by somebody who has their checkbook or credit card out and is ready to make a purchase. While these may be relatively crude examples of buying keywords vs. information keywords, we hope you get the point.
Should You Do Your Own SEO?
One reason why we don't advise that you DIY when it comes to SEO isn't because we want your money. It's because SEO takes a long time to learn, and there's a lot more that goes into SEO than keywords. For great SEO campaigns, you will need excellent keywords, an ongoing regimen of optimized content, tag clouds, proper category selection, Web design, link building, link partners, hypertext transfer protocol, the use of videos and images on your website, and much more. Additionally, staying up-to-speed with the evolving nature of search engine algorithms is a full-time job in and of itself. Most people don't have the time, even if they had the know-how, to implement their own SEO campaigns. That's why they pay for SEO services in New York.
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