85% Of Consumers Look For Local Businesses Online

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Almost everyone is aware of how important SEO is in regard to building and maintaining a strong business presence. However, if you are a local business which operates out of a specific geographic location, you also need to understand how local SEO can benefit your online and offline exposure.

WHAT IS LOCAL SEO AND WHY DO YOU NEED IT?

Local SEO refers to the practice of using citations from reputable websites and business listings in order to improve your websites ranking in local web searches. To simplify, if you are based in East York, Toronto, a better local ranking will mean that your business features more predominantly in search results centered on East York, than search results centered on somewhere like Mississauga.

CITATION BUILDING
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LOCAL CITATION AND RANKING STRATEGIES

In order to make sure that your business ranks as highly as possible in relevant local searches, we list your business with any and all local business listings. Each listing will then work as a citation which tells search engines line Google where you physically are in the world. Once Google knows where you are, it will then improve your websites ranking in search results centered in and around your immediate location.

However, local SEO citations don’t come in the form of just local business listings. Rather any online mention of your business address or even phone number, will itself work as a relevant citation. This being the case, local SEO categorizes two distinct forms of citations.

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TYPES OF LOCAL SEO CITATIONS AND RANKING FACTORS

Whenever your business is listed in local business and service directories, these listings are referred to as structured citations. Unstructured citations, on the other hand, are citations which stem from mentions of your company on places like classified websites, press releases and relevant blogs.

However, not every local citation is created equal. The more contextually relevant mentions of your business are, the more they will count to your overall local ranking. This being the case, we create citations on only high authority, contextually relevant websites. At the same time, we make sure that your website itself is optimized in such a way that it tells search engines where you are and why you are the best choice for your customers.

BUSINESS LISTING MANAGEMENT

The one thing to keep in mind in regard to local SEO is the fact that improving your businesses local ranking is an ongoing project. As well as making sure that each of your citations includes the most up to date contact information, you also need to monitor and respond to customer reviews and comments.Thankfully, we can help you not just improve your local SEO ranking, but provide ongoing support when it comes to managing your business listings. Even better, we can tie your local SEO strategy in with implementation of wider in scope SEO and online marketing strategies. In this case, if you want to achieve better visibility online, make sure to reach out to us today in order to inquire further.

GOOGLE MAPS & BUSINESS LISTINGS

One great way to improve your local SEO ranking is to feature Google Map data on your website. In like regard, it is important to claim your own Google business listing. This way, when people are searching for services just like yours, they will immediately be directed to either your website or your businesses very own Google business listing.

THE KEY TO BUILDING GREAT CITATIONS

The key to building and maintaining a successful local SEO strategy is to make each of your online listings and citations as informative as possible. This being the case, when we start helping you to rank higher in local search results, we will furnish citations with everything from your business opening times and contact information, to direct links back to your main business website.

TESTIMONIALS

“We finally found a business partner that not only listens to our needs, but also designs solutions that positively affect our bottom line"
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RYAN ZYGAR

GENERAL MANAGER
“Not only did MasterSEO build us a great site, we now feel like we have our own I.T. Department for our Website! They are very fast with responding to requests - I've sent in a long list of changes and it was always done the same day."
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YAN

CEO
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ALEX

CEO, Wonder-Glass
"Master makes everything simple for me. I don’t usually say WOW, but on this one I saw WOW WOW…twice"

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We’re happy to answer all your questions.

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