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In order to make sure that your business ranks as highly as possible in relevant local searches, we list your business with any and all local business listings. Each listing will then work as a citation which tells search engines line Google where you physically are in the world. Once Google knows where you are, it will then improve your websites ranking in search results centered in and around your immediate location.
However, local SEO citations don’t come in the form of just local business listings. Rather any online mention of your business address or even phone number, will itself work as a relevant citation. This being the case, local SEO categorizes two distinct forms of citations.
Whenever your business is listed in local business and service directories, these listings are referred to as structured citations. Unstructured citations, on the other hand, are citations which stem from mentions of your company on places like classified websites, press releases and relevant blogs.
However, not every local citation is created equal. The more contextually relevant mentions of your business are, the more they will count to your overall local ranking. This being the case, we create citations on only high authority, contextually relevant websites. At the same time, we make sure that your website itself is optimized in such a way that it tells search engines where you are and why you are the best choice for your customers.
One great way to improve your local SEO ranking is to feature Google Map data on your website. In like regard, it is important to claim your own Google business listing. This way, when people are searching for services just like yours, they will immediately be directed to either your website or your businesses very own Google business listing.
The key to building and maintaining a successful local SEO strategy is to make each of your online listings and citations as informative as possible. This being the case, when we start helping you to rank higher in local search results, we will furnish citations with everything from your business opening times and contact information, to direct links back to your main business website.