LANDING PAGE DESIGN IN TORONTO

While your website homepage serves as a gateway to all the information which your target audience needs to discover more about you, homepages themselves can often appear boring and confusing. Of course, there are exceptions to this rule. However, one way to funnel more first time website visitors into becoming qualified new sales leads, is to direct them on their first visit to an eye-catching landing page.

USING A LANDING PAGE TO BETTER CONVERT NEW WEBSITE VISITORS

As a rule, a landing page should be uncluttered, yet as media rich and attention grabbing as possible. It should also rank highly for all your keywords and be optimized to appear as highly as possible in organic search results. This way, businesses just like yours stand a better chance of being able to generate new sales leads out of every visitor who comes your way

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THE IMPORTANCE OF RESPONSIVE LANDING PAGES

All that said, it is also important to employ responsive website design on your landing pages. In doing so, you will be able to rest assured that your website loads and functions just as easily on mobile Internet devices as it does on traditional desktop and laptop computers.

In fact, responsive landing page designs are more important now than they ever have been. Internet traffic analysis routinely shows that over 50% of people now access the Internet primarily through mobile devices. This being the case, without a responsive landing page, you stand to miss reaching 50% of your target audience.

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INSPIRE EVERY VISITOR TO YOUR LANDING PAGE TO TAKE ACTION

To really maximize your overall website revenue, you should also inspire as many visitors as possible to take some kind of positive action. Moreover, this doesn’t necessarily have to be an action concerned with making some kind of purchase. Rather, even by just liking you on Facebook, you can enhance your businesses popularity and potentially secure a repeat visit which may eventually become a new conversion.

Are you looking to funnel more of your website visitors into becoming qualified new sales leads? If so, make sure to reach out to us today in order discuss your present project in a little more detail.

FOCUS ON INTERACTIVITY

If you have invested in implementing a strong SEO strategy or PPC campaign, you want to see a ROI on your landing pages. The trick, in this case, is to find a way to keep visitors on your landing page for as long as possible. Every click has the potential to convert into a new sale. In like regard, the more media you make available to each and every website visitor, the more likely they are to focus their immediate attention on you and not your competitor's websites.

In mind of the above, encouraging a landing page visitor to click through to other pages and/or interact with different kinds of media, will significantly reduce your websites overall bounce rate.

Design, in this case, is everything. However, while your focus needs to be on interactivity, you should always be careful to use a landing page design which loads and responds to on-site clicks and interactions as speedily as possible. This way, you won’t stand to lose a potential new customer due to them becoming bored or frustrated at having to wait for different pages or page elements to load.

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We’re happy to answer all your questions.

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