Search Engines like Google, Yahoo, Bing etc are the first places where people go looking for solutions to any of their problems. Even when it comes to health and wellness, people look up on the internet to find the best suitable aid as per the requirements. Reports suggest that over 70% of people use the internet to look for the best medical facilities for them. In this context, it is important for the Hospitals and medical professionals that their website appears on the top of the searches.
Know the best SEO strategies for you
If done correctly, the SEO strategies will help to drive more traffic to your website ensuring more people turn up. Nowadays, most of the people rely on internet searches and reviews. Now before contacting the health care service provider, patients look for all the available information online.
One of the very basic SEO strategies for your website to stand out among the many others is by using the keywords wisely. Look for trending keywords related to your website and try to use them keeping in mind the balance of the keyword density. Know your audience and develop a content keeping their demands in mind.
One effective strategy for medical websites is to keep well-structured content. Make sure your website has detailed information regarding any topic present there. Always use catchy titles, keep the paragraphs short and include SEO-friendly headings and sub-headings.
Keep the website updated
Reports showed that more than seventy per cent of the people read blogs and articles related to health issues. However, sometimes a few articles with improper or less informative content rank higher than the articles with good content. Make sure to keep your website updated to always be on top in the searches. Rewrite the content wherever necessary. Your content is the first impression you make on the customers. Make sure you keep high-quality content and update it as often as required.
Make Sure Your Website Has It All
Studies show that more than 65% per cent who seek medical help online check out two or more websites. The website should be designed in a way that it is easy for the user to navigate. The content should be interesting and informative enough to hold the attention of the customers. Additional links should be attached wherever necessary
Live Chatbox and Help Guide
Recently most of the successful websites have turned to this feature. A live chat-box is a help guide for the people visiting your website. With the live chat box, people directly get in touch with your website experts. This helps to increase the number of instant appointments. Usually, when a person visiting your website is stuck or confused over something, they immediately move to another website. To ensure that this does not happen, a live user-guide is the best way to keep a hold of the people. Few websites even do live broadcasting to interact with their customers. Make sure that person responsible to answer the queries of people on your website has sufficient knowledge of the topics.
Customer Reviews
For medical and health issues, people rely on other people’s reviews. It is very important to interact with your customers and ask them to leave a review for your services. Value customers reviews and get back in touch with them regarding any query. Highlight the good reviews and try to reply to any query of customers. More the customer interaction, better the SEO ranking. Encourage your customers to rate and review your services as frequently as they can.
Good Trafficking
To ensure that your website is attracting enough trafficking. The new algorithm keeps in mind the time spent on a website and the relevance of the content. The first objective should be to get more users on your website. This can be done by using researched keywords or phrases of keywords to improve the SEO ranking. Secondly, aim that people spend more and more time on your website. This is done by using creative and informative content, and a structured website layout. Add help buttons and relevant links wherever necessary.
People usually start searching with the name of a disease, so make sure that your website appears on the top of the search results by engaging more SEO-friendly content with more and more topics. Add location and contact numbers on the website for people to be able to make an appointment with you. The website should be tested regularly to ensure that all the connected links are working. Try to develop a user-friendly website for both mobiles and desktops.
Be ‘reachable’
Make sure that you add all the required information of your service on Google and other platforms. Always have a contact number and e-mail address where people can contact you 24×7. Add your location to the maps and share it on your website as well to ensure people can reach out to you as easily as possible.
Digital Marketing for Outstanding Results
Creating just a website will not do the trick for you. It is important to link and promote your website on other platforms. Attach your website on platforms like Google Doctor which will further promote your business and drive more traffic to your website. Other social media platforms like Facebook or Instagram are a very effective way to gather more traffic. Add the link of your website to the dedicated Instagram and Facebook pages. Promote your work by regularly posting blogs and articles on other linked platforms. Know the business strategies of a platform before investing your money and time on it. Many other platforms are solely devoted for digital marketing like Linked’in where you can further up your digi-marketing game.
SEO audit and SEO direct are great services that will help guide you to develop a better SEO friendly website. These tools keep a mark of the possible plagiarism and duplicate content, website SEO score etc which helps figuring out where you need to make changes in your website. These tools also ensure that you stay protected from any possible SEO spamming. Furthermore, use the websites like Quora to effectively share the name of your services and the related link. Engage in the relevant questions on Quora and leave a link on your website in the answers to attract more people to your website. Always prefer quality over quantity to do better in digital marketing.
