What is Search Engine Optimization (SEO)?
Search Engine Optimization is a marketing discipline which focuses on the growing visibility in non- paid search engine results that includes the creative and technical elements needed to improve rankings, increase awareness in search engines and drive traffic. SEO helps in ensuring your site is run in the way that the search engines understands as there are many branches to SEO which varies from the way other sites link to you on the web to how many words can be found on your page, as SEO is not just about creating search engine friendly websites but about ensuring that your site are people friendly as well. We believe these fundamentals go together at MOZ.
All areas of SEO are described in the designed guide, detailing finding the keywords and terms which builds up traffic to your website, to generating links as well as advertising your distinct site value, to ensuring that your site is friendly to search engines.